The Kid Laroi Officially Ends The ‘F*ck Love’ Era With A ‘Still Chose You’ Video And A Letter To His Fans

The F*ck Love era has been prosperous for The Kid Laroi, and now, the rapper officially brings it to an end with a video for the Mustard-featuring “Still Chose You.” He announced the conclusion of the F*ck Love era in a letter she shared on social media today.

In the message, he explained why he shared today’s video, saying, “I know that record is a fan favorite, so I felt that it was only right for that to be the video that finally closes the ‘F*ck Love’ era.”

He also noted that he’s gearing up to take a break, saying, “Last week I went on a small vacation for the first time in a while. During that time I started thinking, and I made the decision that I need to take some time away from everything and focus on the next project; my debut album. I’m going to miss you all beyond words can describe, but I do believe that this is what I need to do to give you all the best music possible.”

Laroi ended the message by promising to be “back soon.”

Watch the “Still Chose You” video above and and check out Laroi’s full letter below.

“To my beloved fans,

I hope you all enjoy the ‘Still Chose You’ video! I know that record is a fan favorite, so I felt that it was only right for that to be the video that finally closes the ‘F*ck Love’ era.

It’s been a wild year to say the least. Seeing the impact of the project and hearing about how it’s helped and changed so many peoples lives is f*ckin’ beautiful — but also incredibly surreal. It’s the reason why I do this sh*t. My life has also changed so much this past year because of it and I owe I owe it all to every single one of you. There is no way I will ever be able to repay you.

Last week I went on a small vacation for the first time in a while. During that time I started thinking, and I made the decision that I need to take some time away from everything and focus on the next project; my debut album. I’m going to miss you all beyond words can describe, but I do believe that this is what I need to do to give you all the best music possible.

I’ll be back soon, I promise.

I love you,
Laroi.”

Roddy Ricch, Swae Lee, And More Join The Cast Of The Upcoming Movie, ‘Sneaks’

A new animated film about sneaker culture has added some all-star level voice talent, according to Deadline. Sneaks is being produced by Laurence Fishburne, who also has a voice role, and has a star-studded cast featuring the voices of NBA player Chris Paul, Grammy winners Ella Mai and Roddy Ricch, and five-time Grammy nominee Swae Lee. In addition, LA hitmaker Mustard is signed on as the music producer.

The film revolves around a lost pair of sneakers trying to find their “sole mate” in New York City. Mai plays an oxford, Macy Gray plays a stiletto, and Swae Lee plays a “gifted young athlete” as they try to help out and stop a pair of villains, the forger played by Roddy Ricch and an evil collector played by Fishburne. Meanwhile, Chris Paul will voice himself, hosting a sneaker convention. To ensure the authenticity of the sneaker culture seen throughout the film, the legendary Bobbito Garcia serves as an advisor.

Fishburne offered this quote: “Our film will illuminate and pay homage to the forever growing and popular sneaker culture that continues to inspire and be inspired by musicians, athletes, and artists alike, and I’m thrilled by the cast and crew who have decided to join us on the journey.” Mustard said, I really see the music in this film as a crucial part of the storytelling. As the first family animated feature film to be steeped in sneaker culture, I am honored to draw from my expertise as a producer and artist, and my love of sneakers, to create moments that really connect. The added bonus is that this is a film that I’ll be able to enjoy with my family and kids.”

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

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The post Mustard Pulls Up On Quavo During Hilarious B-Ball Game appeared first on SOHH.com.

Coi Leray Is Lonely ‘At The Top’ Despite Having Kodak Black And Mustard For Company

Now that Coi Leray has featured on the 2021 XXL Freshman class, she’s got more eyes on her than ever. She makes an effort to satisfy the demand for a follow-up hit to her breakout “No More Parties” with her new single, “At The Top,” courtesy of a beat by hitmaking producer Mustard and fellow Freshman honoree Kodak Black.

Featuring a bright, uptempo beat, “At The Top” finds Coi Leray enjoying her newfound fame while reminding listeners that the only thing that’s changed is the number in her bank account. She uses a variety of flows from the lilting melody of the hook to a Playboi Carti-esque, clipped cadence at the beginning of her verse. Kodak, who was recently sentenced to probation in his 2016 sexual assault case, provides a boastful verse to bring the back end of the song home, bragging that he’s “eating branzino fish.”

Coi’s big year has also included a few feature verses as her contemporaries employed her to add her infectious charm to the remix of “Options” by Earthgang and Wale and to DDG’s “Impatient.”

Listen to Coi Leray’s “At The Top” featuring Kodak Black and Mustard above.

Kodak Black is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

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The post Mustard: 5 Shots Of Producer’s 31st B-Day W/ Drake + More appeared first on SOHH.com.

Roddy Ricch Delivers A Sultry Dose Of Reassurance To His Partner On ‘Late At Night’

Roddy Ricch released his debut album, Please Excuse Me For Being Antisocial at the end of 2019, and the year that followed from the Compton rapper proved that the project’s title was a real-life sentiment for him. Roddy’s appearances in the public were limited, and unlike the crop of trap artists he calls contemporaries, he opted to keep his musical releases limited as well. Since Please Excuse Me For Being Antisocial, we’ve only received a handful of features from the Compton native. The dry spell ends tonight as Roddy returns with his latest single, “Late At Night.”

The new song finds Roddy extending his and Mustard’s list of strong rapper-producer collaborations. “Late At Night” fits in the laid-back and uniquely romantic side of the rapper’s catalog, a section that also features fan favorites from Roddy like “High Fashion” and “Bacc Seat,” the former which was also produced by Mustard. “Late At Night” arrives with a video that sees Roddy return home in hopes of recording new music, but he’s quickly distracted by a mysterious Ferris wheel that appears in his backyard. He boards the carnival ride and ends up at a throwback party that leads to a “Thriller”-esque ending.

Back in August, Roddy told fans during an Instagram livestream that his sophomore album would arrive “soon as f*ck.” While ten months is pushing the limits of the word “soon,” even the way the music industry uses it, that time frame seems more appropriate now than it did back in August. As for a name, Roddy’s next project is reportedly titled Love Is Barely Real Anymore, which appears to be the rapper’s own acronym for L.I.B.R.A., his astrology sign.

You can listen to “Late At Night” in the video above.

Roddy Ricch is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.