Playboi Carti is really toying with fans at this point. The rapper and stopped and started the rollout for his new album so many times its hard to keep count. It seemed like I AM MUSIC was going to come out once he dropped the lead single, “ALL RED,” but fans have remained in the dark when it comes to a tracklist or a release date. The last week has seen Playboi Carti drop hints as to what the album could have in store, though. The rapper not only dropped a song snippet, but screenshots of text conversations between him and other superstar artists.
Playboi Carti posted the text screenshots to his social media on December 15. They saw him reach out to the likes of Lil Baby and Mustard for collaborations. The first screenshot appears to be an exchange with Lil Baby’s manager, Cash XO. The manager texted Playboi Carti to confirm new music between the stars. “Wham,” he wrote. “Carti lock each other in family!” Carti texted back: “Yes sir.” These two linking up has worked wonders in the past, as evidenced by the track “Too Easy.” They’ve yet to come together for a hit record, though, which makes the prospect of them back together especially exciting.
Playboi Carti Previously Claimed No Features On His Album
Playboi Carti and Mustard is an extremely unexpected connection. The two artists could not be further apart in terms of style and musical approach. Carti is all pockets and rage rap outbursts. Mustard, on the other hand, is smooth, G-Funk influenced gangsta rap. Nevertheless, Mustard sees the vision, and made a point of reaching out to the “ALL RED” rapper. “Man let’s cook twin,” he messaged Carti via Instagram. Playboi Carti didn’t show his response, but he did post a screenshot of the message on his IG Stories.
Stop us if this sounds familiar. Playboi Carti hops on social media and drops hints about new music. He then release a snippet that’s less than a minute long. Fans lose their minds, and begin speculating about the release date for I AM MUSIC. It’s happened at least a dozen times over the last few years. Carti’s IG antics have ensured that this routine has played out multiple times in the last few months alone. Well, he did it again. Playboi Carti dropped a new song snippet on December 12. Fans were mere hours away from getting Friday releases, and the rapper decided to hog the attention.
Playboi Carti’s new snippet comes with visuals. The rapper once again filmed what looks to be a music video for a song that we only get to hear a segment of. The new snippet, which is untitled, clocks in at 41 seconds. Admittedly, the snippet sounds fantastic. Playboi Carti has dabbled in different sounds over the last few months. He sounded like Future on “ALL RED,” and went full on electro-pop for The Weeknd bop “Timeless.” The new snippet sees Carti hopping on a gospel flavored soul sample. It’s the sort of thing a hip hop would expect to hear on a Kanye West song. It was the visual at the end of the snippet that drew most of the attention, though.
The snippet comes to an end, before transitioning to a white graphic that reads “I AM MUSIC.” The title for Playboi Carti’s album has been circulating since 2021. So has the font, for that matter. This is the first time I AM MUSIC has been tacked on to the end of a song snippet, though. Fans flocked to social media to speculate what Carti’s graphic could mean. Does it mean the new album is around the corner? Is this confirmation that the song will be included on the final tracklist? Will snippets without the official graphic be excluded?
Like we said at the onset, we’ve been here before. It’s exciting to see Playboi Carti pop back out with new music. Especially music that sounds so different from his usual rage style. Kanye West has been confirmed to be involved in the making of I AM MUSIC. Carti claimed that West has sent him multiple beats, and it’s not a stretch to infer that the snippet could feature one of them. Playboi Carti and West are two of the least reliable rappers of their generation, though. Enjoy the snippet, but it might not be a good idea to hold your breath.
Playboi Carti fans pretty much subject themselves to constant gaslighting, delusion, and rabid hype all for the sake of the moment. But with all the amazing music he shared with fans as of late, it’s hard not to fall into that hype and grandeur and just feel the aura. Sadly, the Atlanta creative broke many promises in the past, and he seems well-aware that whenever he finally drops his follow-up album to Whole Lotta Red, it will be a massive moment. He recently reposted a tweet from DJ Akademiks on his Instagram Story that read: “Music will be restored to its natural order once NBA Youngboy is Freed and Playboi Carti drops.”
Many fans relate to this sentiment, even if fewer and fewer of them believe that Playboi Carti will actually drop an album soon. Still, none of that skepticism could fully stop the hype train dead in its tracks. Apparently, he will play his new album at Rolling Loud Miami during his performance on Sunday, December 15. Who knows if we hear some actual new material or if it’s just what we’ve already heard in singles and snippets.
What’s funny is that the fervent demand for a new Playboi Carti album even transcended hip-hop into more broad and mainstream pop culture fare. Multiple NBA teams begged him to release an album via social media earlier in 2024, and the latest celebrity to ask for this new project is none other than Maury Povich. Yes, that Maury. It’s been pretty hilarious to see famous people and entities from wholly random corners of society demand a new rager to lose themselves in. Nevertheless, it can’t really translate into a marketing strategy when there is very little to market…
With all that in mind, we hope that Playboi Carti is a perfectionist continually improving this new album and that he’s not just keeping it in the chamber for whatever reason. At least this recent tease from DJ Akademiks – and the rapper’s repost – give some hope, as the media personality was a big part of the Whole Lotta Red rollout. But considering all the lies and unfulfilled teases, we won’t believe anything until we hear the music for ourselves.
Playboi Carti has officially announced he will perform I Am Music at Rolling Loud Miami 2024. The festival, which will take place from Dec. 13 to 15 at Hard Rock Stadium, features a star-studded lineup that includes headliners Future, Travis Scott, and Carti himself.
The three-day event will also showcase performances from Yeat, Metro Boomin, JT, Don Toliver, Lil Yachty, Shaboozey, YG Marley, and many more, promising an electrifying weekend for hip-hop fans.
Carti’s I Am Music performance adds to the festival’s anticipation, as the enigmatic rapper continues to captivate audiences with his dynamic artistry and stage presence. With Rolling Loud Miami consistently delivering unforgettable experiences, this year’s edition is shaping up to be another must-attend event for music lovers.
Playboi Carti’s next album is either called Music or I Am Music — he can’t seem to decide which it actually is. Either way, though, fans attending his set at Rolling Loud in Miami on December 15 will be getting the first full listen to the album. On Rolling Loud’s Instagram, a new flyer promises “I AM MUSIC WILL B PLAYED,” although there’s not much information past that. He certainly appeared to be working toward a set built around the album at Camp Flog Gnaw Carnival earlier this month, so it seems he certainly has a foundation for it.
Although Carti has been teasing the album for at least two years, but only recently began sharing official singles. In September, he dropped “All Red,” while in January, he unofficially released “Backr00ms” featuring Travis Scott — an unofficial follow-up to his and Travis’ previous collab “Fein,” which has become a fan favorite since its release last year.
Even though he didn’t share a bunch of his own new music, Carti seemed to become pop music’s go-to feature for Gen Z cool factor, teaming up with The Weeknd and Madonna on “Popular” and Camila Cabello on “I Luv It,” before reuniting with The Weeknd on his new single “Timeless.”
Playboi Carti might be the most frustrating and recluse hip-hop/rap adjacent artist going today. There are others such as A$AP Rocky and Frank Ocean. But despite this fact, he remains to be one of the most listened to MCs year in and year out. In that same breath though, he can only keep walking that fine line before fans tap out. They will still revisit his catalog, no doubt. He possesses some of the biggest hits, especially over the five years. But given the social environment we are inhabiting right now, people want you to update your resume consistently and he just hasn’t done that.
With that said, Playboi Carti has a great chance to at least suppress the noise with I Am Music. It’s hard to gauge even just a rough estimate of when it will drop, but this update could be very telling. Just several hours ago, the Georgia native himself announced on his IG burner account, opium_00pium, that he will be performing the elusive project at Rolling Loud Miami, which is celebrating its tenth anniversary. The music festival begins December 13 and will run through the 15th. Future is the main attraction on day one, followed by Travis Scott, and then Carti.
“MIAMI TEN YEAR ANNIVERSARY… I AM MUSIC WILL B PLAYED… KANT WAIT TO SEE YAL MFS NAH FR,” he writes with visible excitement. Earlier we said it could tone done the angry mob, but that doesn’t seem to be the case. His comments section is filled with doubt, with one writing, “I AM MUSIC WILL BE PLAYED” jordan we know you dawg.”
Another goes, “He ain’t dropping or showing up to anything I fear.” Some are even open to the idea of the album being leaked early. “Can someone leak his album already? We’re tired of the games.” With patience running thin, the pressure is on Carti. There’s a really good chance that he plays just a few snippets and if he does, we aren’t sure that is going to be enough. Fans want the album, and the question now is, “How will he respond?”
He cried wolf again. Playboi Carti spent all of Thursday evening hyping up the release of new music. The rapper posted a text exchange days before in which he promised to drop something on November 22. He pinned an Instagram user’s comment about not being able to rush art. Then, when release time came, he decided to drop nothing. Playboi Carti did not post a new single on streaming or on Instagram. He didn’t even tell fans that he was planning to do so later in the day. And the fans were not happy.
Some fans could try to play devil’s advocate with Playboi Carti. The rapper did drop two pieces of music on November 21. He put out a minute and a half snippet for a song tentatively titled “Play This,” and then another untitled snippet. This could’ve constituted new music in his mind. The thing is, November 21 isn’t November 22, so Carti was made out to be a liar. At least, by standard release methods. And after telling fans that something official was coming on Friday, a standard release was what everybody was wanting.
Playboi Carti Spent Thursday Night Hyping His Album
Playboi Carti’s comments leading up to the no show is what made things even more difficult for fans. He went on a post rampage, claiming that he’s “not done at all” and that “da sh*t ” on his album is going to be “overly trimm.” Playboi Carti even decided to follow up with another message bragging about how he was “locked rn.” All signs pointed to this being a breakthrough night for both the rapper and his fans. It’s more of the same, instead. Fans have moved in droves to Twitter to make their frustrations known.
The Carti crowd is feeling the weight of years at this point. Some fans reverted to gifs, and the classic go to images whenever a rapper fails to make good on their promise. Others dispensed with the lighter stuff and went straight to venting about Carti’s baffling rollout strategy. “Playboi Carti ain’t a chill guy,” one fan wrote. “So f*ck him and whoever making him delay his songs.” Another user voiced their frustration with other fans, claiming they have allowed Carti to repeatedly tease them. “The fans literally worship him. If y’all stop riding his nuts and actually stop fw him for leaving y’all dry,” they posited. “Maybe he’ll actually drop.” Read on for some of the must frustrated reactions below.
Playboi Carti is really selling the album rollout in November. The rapper has everybody ready for new music in September, but he went radio silent after the release of the single “All Red.” These days, you can’t get Carti off Instagram. The rapper’s account was actually shut down for a brief period. Playboi Carti was back with a vengeance on November 21, though. The rapper dropped a snippet for a song tentatively titled “Play This.” A snippet would have been more than enough to satisfy fans. It was the comments Carti made afterwards, though, that really got fans excited.
Playboi Carti assured fans that new music was imminent. He took the to comment section under his own snippet and told fans to prepare for an onslaught of new material in the near future. “I’m not done at all,” he wrote. Carti then claimed that the “Play This” snippet, while dope, is not even good enough to be on the I AM MUSIC final tracklist. “DIs sum cool sh*t I wanted y’all to hear,” the rapper added. “BC I love dis song but da sh*t dats on my album overly trimm.” The hype could not be more real. Carti has rarely ever been so vocal about his plans to release music.
Playboi Carti Hyped Up His Album As “Overly Trimm”
Playboi Carti also pinned a comment made by another instagram user. The user reflected on the rollout Carti has given fans thus far, and speculated as to why the rapper takes so long. “[I] realized a few years back we just go through test phases with Carti,” the user proposed. “Spends about 2-3 testing sounds through leaks. Then lands somewhere in the middle of it all.” The IG user went on to voice his admiration for Carti’s alleged approach. “The wait used to p*ss me off but you can’t rush art.” Playboi Carti evidently liked what this user had to say. Him pinning the comment to his snippet suggests that he agrees with at least part of the sentiment.
Playboi Carti has expressed reverence for the recording process and his creative muse. During a recent interview with Billboard, the rapper detailed the unorthodox way that he approaches making a song. “It’s all based on confidence. I believe in myself,” he noted. “The moment I started recording, someone came to me and said that they like my songs. I stay in the studio every day.” Carti also claimed to be aware of how his music will translate live, even before it’s done. “I’m always thinking about performing, even when I am making the music,” he added. Hopefully fans will get to see Carti perform new music sooner rather than latter.
Playboi Carti has something cooking this week. No, really. The rapper may have spent the last few years teasing fans in an endless start and stop cycle. He has made some particularly bold promises as of late, though. The rapper not only gave crucial information about his upcoming album, but he dropped a brand new song snippet on Thursday night. Playboi Carti uploaded a minute and a half snippet under the title of “Play This” on his Instagram. No announcement, no fancy artwork. Just new music.
The instrumental is one of Carti’s most lush. It goes through various cycles, and has a hazy, trap feel too it that differs greatly from “All Red.” It’s the most chilled out Playboi Carti has sounded in a long time, and it suits him. It’s also worth noting that the rapper sounds more like himself on “Play This.” A huge talking point regarding “All Red” was the fact that Carti sounds like he was doing a Future impression instead of relying on any of his signature vocal inflections. Those who are looking for less Pluto in their Playboi Carti music will be pleased with the new snippet.
The lyrics are typical Carti, but the snippet does given fans a good sense of the song’s shape. There’s a catchy refrain, and the rapper delves into his luxurious lifestyle. “Spent a quarter, that’s just on thе rent,” he spits. “All thеse diamonds, I got on that bling (Yeah). Hit the room and I made that b*tch sing. Hit the door, that b*tch act like a fiend (Yeah).” Per usual, its the rapper’s flow, his cadence, and his charisma that set him apart.
The existence of the snippet bodes well for the future. Playboi Carti has been teasing the release of his new album, I AM MUSIC, for a while. The aforementioned details surrounding the album, though, lead us to believe it’s actually close to being done. Carti told fans that he doesn’t want to have any artists listed as guest features on the album. Evidently, he wants to tackle his new sound on his own. He did say that Kanye West would be heavily involved with the album’s production, though. “He over here making beats and sh*t,” Playboi Carti told a Vegas crowd. “That album gonna be crazy, I can’t wait to show y’all n*gas.”
Tyler, The Creator’s Camp Flog Gnaw Carnival is already one of the best festivals in the world. So, for the festival’s tenth anniversary, how could the rebellious Los Angeles native possibly improve what is as close to perfection as it gets? The only way he knows how: By focusing on the fans to give them the experience he would want for himself. While that includes top-down conceptualizing like the always-excellent curation of the festival’s lineup of artists Tyler actually enjoys, it also means ensuring that everything from the facilities to the food stands out, meeting the best-in-class standard Flog Gnaw has set for the past ten years — and will hopefully continue to do so for many more. Here are five takeaways from the tenth Flog Gnaw.
Getting To The Festival Is A Breeze
Tyler rarely puts out environmental messages or talks about civic duty — that would be at odds with his image as a devil-may-care, mischievous menace — but his priorities are plain from the moves he makes in support of the Flog Gnaw festivities. This year, the festival partnered with LA’s local public transit network to provide a free shuttle from the city’s historical Union Station to the festival grounds at Dodger Stadium, where the fest returned for the fourth year. While Metro itself sort of dropped the ball with this due to some needed improvements on one of the rail lines (specifically, the one I use to get to Union Station), necessitating an additional transfer, the shuttle service somehow managed to corral those hundreds of exuberant 20-somethings (and one grumpy 40-year-old) and keep things moving along fairly efficiently. There aren’t too many other local festivals as ideally situated, but I would love to see more of them duplicate similar services.
Dodger Stadium Is The Perfect Venue
In the four years since the festival moved to Dodger Stadium from Exposition Park, gradual improvements to its layout and grounds have made it the ideal venue for such an event. Last year, someone figured out that sticking all three stages in the north parking lots offered the best version of the layout, and this year, that stuck, with the Camp Stage situated in the center of the event space, flanked by the Flog stage to the west and Gnaw to the east. There’s still plenty of space to move around, and the landscape is dotted with even more rides and games, giving the festival a true carnival feel. While in line for the shuttle, I overheard nearby attendees discussing whether VIP passes were worth it, ultimately coming to the conclusion that there’s plenty of bang for your buck thanks to the VIP-exclusive rides, which had shorter lines — although only two stages have dedicated VIP sections (Gnaw is situated in such a way that it really wouldn’t make sense to add one there).
Themed Pop-Up Restaurants Even Make Eating Fun
While browsing social media posts about the festival, I saw quite a few posts responding to the MF DOOM’s MM..FOOD Diner menu with skepticism and derision. I assume most of these posts were just from commenters salty they weren’t at the fest and didn’t get to try the food for themselves. Consisting of items named after tracks from DOOM’s 2004 concept album, the menu was similar in price to the other concessions around it, and each item offered enough food to feed two people. My partner and I ordered the Rap Snitch Kniches, which turned out to be chicken and waffles with a twist — the chicken was INSIDE the waffle. This is momentous stuff. This needs to be a real restaurant, stat. Another artist-themed offering was Pusha T’s Grindin coffee, which cleverly tied into the artist’s persona in a similar way.
Meanwhile, even with the usual assortment of festival foods, we never waited in line for anything for longer than 10 or 20 minutes (the line for MM..FOOD was the longest, but the meal was in our hands almost as soon as we ordered it). The food booths are also ideally located to keep lines from overlapping any of the activations or stage crowds, so it was as close to a hassle-free experience as it gets. I would like to see more tables, but logistically, I understand potential safety hazards.
The Merch Is Enviable And Actually Looks Great
Flog Gnaw has always presented enviable merch options in comparison to a lot of other festivals. While it’s likely that not everybody in the fest’s target demographic can justify the cost of a $100 sweatshirt commemorating their attendance, the designs are undoubtedly among the coolest I’ve seen at the 20 or so fests I’ve covered in my time at Uproxx. My partner came away with one that cheekily reads “Save The Bees,” which doubles as both another ironic-but-sincere environmental message endorsed by Tyler and a reference to the cover of his 2017 breakout album Flower Boy. I still have yet to come away with a stuffed Tyler toy (there are all kinds of different ones, from his ski-masked Goblin alter ego to more recent album era-inspired looks), but perhaps next year will be my year. Meanwhile, even the general stores dotting the grounds had some unexpected treats; I haven’t seen another festival selling collapsible stools before, but I wouldn’t be surprised if they started showing up at more events in the future — and let me tell you, they are lifesavers no matter how old you are.
The Music Remains The Star Of The Show
The thing that makes Tyler so distinctive as an artist is that he’s such a huge fan of music, in general. Too often in hip-hop, there’s this cool-guy mindset: “I don’t really listen to music.” And I guess it’s an effort not to look cringe or like you’ve been inspired by someone else — you’re a one-of-one, completely original — which is why T not doing that is so dang cool (and kind of ironic, considering his seeming abhorrence of anything cringe or too sincere). He listens to everything; you can experience a sampling of his personal playlist by hanging around the Camp stage between sets. And he knows that just because you enjoy the jazz styling of André 3000’s latest album, doesn’t mean you won’t also get absolutely wrecked to Playboi Carti or Denzel Curry’s approach to thrash rap.
The same crowd that vibes out to Omar Apollo can get roasted by Vince Staples (do not, under any circumstances, forget that rap is Black music). Syd and Orion Sun can offer dreamy R&B, Raye can demonstrate her vocal virtuoso, Earl Sweatshirt can get deeply lyrical, and Mase can bring out the hits — some of which are older than half of Flog Gnaw’s attendees — and all of them can resonate with the diverse, eclectic crowd (some more than others, true). The weekend’s standouts, in addition to the above-mentioned names, were Doechii, who continued her campaign for rap’s upper echelons, and Sexyy Red, who made believers of even the most skeptical listeners, according to the results of my recap-related ear hustling. Oh, yeah, Tyler performed a bunch of his new songs from Chromakopia, and I can’t wait for that tour. “Sticky” is a hit.
Undoubtedly, the coolest part for me was seeing a full orchestra paying homage to the masked man who unexpectedly inspired so many of the artists who appeared on this bill, MF DOOM. There’s no way to describe it for those who weren’t there, but the vibes were immaculate — and elevated by an appearance from Erykah Badu, fresh off her main stage set, to reproduce the interpolation from his signature hit “Doomsday.” Also, yes, there was an actual accordion. For me, the set encapsulated the best thing about Camp Flog Gnaw: acknowledging the past, enjoying the present, and imagining a(n Odd) future where both can coexist and complement each other. That future is always on the way, thanks to Tyler The Creator.
Check out exclusive photos from Camp Flog Gnaw 2024 below.