BRS Kash

Crime Mob’s ‘Rock Yo Hips’ Video Makes BRS Kash, Hook, And Yella Beezy Want To Go To An HBCU

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Atlanta crunk rap group Crime Mob may be best known for their 2004 hit “Knuck If You Buck,” but in 2006, the five-person band also released “Rock Yo Hips,” which actually charted higher, coming in No. 30 on the Hot 100 (“Knuck” peaked at No. 76). While “Knuck If You Buck” received new life thanks to the 2016 viral hit “Juju On That Beat,” which sampled Crime Mob’s debut single, “Rock Yo Hips” never quite achieved the same level of cultural ubiquity and longevity.

Which is why it’s the perfect video to show our panel of 20-something rising rappers on React Like You Know, including BRS Kash, Hook, Snow Tha Product, Toosii, Yella Beezy, and more. The video pays homage to historically Black colleges and universities (HBCUs), featuring fraternities like Alpha Phi Alpha and Omega Psi Phi, as well as marching bands performing as Crime Mob rappers Diamond and Princess demonstrate the pre-TikTok dance step that goes with the song. Naturally, all this is pretty mind-blowing for our panel, who can’t help reminiscing about the song’s impact when they were still in — gulp — grade school. Meanwhile, Diamond’s verse prompts a debate on the best flavors of bubblegum and the video itself encourages some healthy praise of HBCUs and some fond recollections of the tall tee era.

Watch our panel of guest rappers react to Crime Mob’s “Rock Yo Hips” video above.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

‘Madden NFL 22’ Shares A Massive Music Video For Its Star-Studded Soundtrack

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As a world-famous rapper, Swae Lee is probably used to performing in stadium-sized venues by now. However, that doesn’t stop him from catching a look of awe on his face as he steps on the turf at Inglewood’s SoFi Stadium in the video for “Ball Is Life” from the Madden NFL 22 soundtrack. The same goes for BRS Kash, Moneybagg Yo, Tierra Whack, and the rest of the performers who appear on the game’s hard-hitting playlist.

While the soundtrack itself launched along with the game in August, the EA team released a slew of videos for its standout tracks, including BRS Kash’s “Oh No” performed in his hometown Mercedes Benz Stadium, Moneybagg repping for Memphis in the Titans’ stadium, and Tierra Whack hanging out with Scoop, the Philadelphia Eagles’ mascot. Although Swae Lee actually hails from Tupelo, Mississippi, unfortunately, there’s no team nearby — plus, he lives in LA now anyway.

Each star gets their own video and all of the videos get mashed up in a massive megamix showing off Madden‘s uncanny valley gameplay, which you can watch above. For the individual videos, see below.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

Rappers Going Platinum in a Pandemic

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Shining in the dark. Continue reading…

6lack And Westside Boogie Put On For Their Team In LVRN’s ‘RapCaviar Cypher’ Video

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Over the past couple of years, LVRN has flown a bit under the radar in terms of labels that also function as rap crews. Where lots of attention is (rightfully) lavished on Dreamville and TDE for their tight-knit groups, Love Renaissance has seemed like more of a loose collective under one banner until recently. That changed last December when the label released its first compilation, which was, incidentally, also a holiday album showcasing the singing talents of its R&B roster. However, it looks like the rap unit is beginning to jell as well, as shown in the LVRN Cypher for Spotify’s RapCaviar.

For the first time, all of the group’s impressively gifted rappers come together on one track. While the better-known members 6lack and Westside Boogie may be the big draws, the track highlights the newbies as well, including OMB Bloodbath, who kicks things off with a breathless verse, BRS Kash, who shows he’s more than the “Throat Baby” crooner, and NoonieVsEverybody, who should increase the team’s trap appeal. The video sees the crew take over what looks like a bank lobby as DJ Kitty Cash spins from the concierge podium and the rappers do their thing in matching maintenance uniforms emblazoned with the LVRN logo.

It took a while for the Avengers to come together; now it looks like rap has a new superteam aiming at taking over, one verse at a time. Meanwhile, the team also released individual videos for each member with extended verses, ensuring even more content to hold fans over for whatever comes next.

Watch the LVRN RapCaviar Cypher above.

2021 XXL Freshman Class 10th Spot – Vote Now

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Before the annual Freshman Class cover is revealed, it’s time to cast your vote for the 10th spot. Continue reading…

BRS Kash And Mulatto Pay A Few Bills Via ‘Kash App’ And A Wild House Party In Their New Video

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When BRS Kash released his debut project Kash Only at the top of the year, one of the standout joints turned out to be the Mulatto-featuring, Cash Money Records-aping “Kash App.” The track was so popular that fans of the “Throat Baby” rapper wondered why he didn’t put the controversial XXL Freshman on the remix of his biggest hit to date.

Judging from the video for “Kash App” that BRS Kash put out today, it was so his and Mulatto’s collaboration could get its proper due. Rather than simply remixing an existing hit, this gives him a chance to promote his second potential hit, and given the video’s replay value, he’s off to a great start.

The video’s plot, such as it is, is simple and familiar: Kash is in town to promote a wild house party and offers to pay a few fans’ bills in the interim — which he does, naturally, via that instantly recognizable green screen (which displays some frankly unrealistic totals). It all culminates in a homebound twerk-fest that cops show up to shut down before being inevitably pulled in by the gratuitous booty on display.

Meanwhile, this may well be one of the last times Mulatto is listed as a guest feature on another rapper’s record. The Atlanta star isn’t going anywhere, she’s just been hard at work changing her stage name after drawing fire for promoting colorism with her controversial moniker.

Watch the “Kash App” video above.