Sonny Digital

Sonny Digital Reflects On His Accolades And Gears Up For A New Era In His ‘Could Be Worse’ Video

by

For over a decade, Sonny Digital has been the mastermind at the helm of production for artists like Migos, Future, 21 Savage, and more. Now, he is gearing up for the release of his full-length debut album, where he will show off his chops as a producer and a rapper. Today (August 30), Sonny has shared a new single, “Could Be Worse.”

On “Could Be Worse,” Sonny calls out people who flex with luxury items, but don’t actually have the means to keep up with the lifestyle.

“All black truck, that mean it’s time to put in work / How you ain’t got no crib, but you got a Louis purse? / Baby I’m kinda confused, can you tell me how that work?,” raps Sonny on the song’s chorus.

In the song’s accompanying visual, Sonny rocks several looks as he gets ready for a photoshoot. He is also seen admiring his several gold and platinum plaques, and playing with his son, who is nicknamed Little Sonny.

According to a statement, “Could Be Worse” is the lead single from his upcoming debut album, which will drop later this year.

You can see the video for “Could Be Worse” above.

Sonny Digital is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

Rae Sremmurd Drops Gritty Visual For ‘Torpedo’ As Another Teaser Of Their Upcoming Project ‘Sremm4Life’

by

Well, with just a few days left in the year, it looks like Rae Sremmurd’s long-awaited SREMM4LIFE project won’t hit streaming platforms until 2023. So far, the duo has released two singles from the album, “Denial” and “Community D*ck” featuring Flo Milli. To hold fans over until the project receives an official release date, brothers Swae Lee and Slim Jxmmi have dropped the video for their new single, “Torpedo.”

Co-produced by Sonny Digital and Austin Powerz, “Torpedo” is a complete departure from their past two singles. “Denial” was a melodic track about the rollercoaster of emotions that come with being in love, whereas “Community D*ck” was an attempt at the commercial rap sound with playful banter about the reckless sexual escapades of men. “Torpedo,” on the other hand, is explicitly made for the streets.

The video, co-directed by Matt Swinsky and Medet Shayakhmetov, quite literally showcases Rae Sremmurd and their posse enjoying what their native neighborhood has to offer — parking lot pimpin’, exotic car drag races, and hood highlife flexing, which is driven home as Swae Lee raps in the chorus, “Takin’ off to the money, torpedo / Now all the h*es tryna find me like Nemo / Pockets is tight as a speedo / Jet fuel makin’ me float / What exactly they mad at me for?”

Watch the full video above.

(For You)r Consideration: The Hottest TikTok Trends In Music This Week

by
Steve Lacy at Coachella 2022
Getty Image

(For You)r Consideration is a weekly column breaking down the rappers and singers doing it RIGHT on TikTok and the viral trends and top songs taking over your FYP.

Return of the “Racks”

Over ten years ago, the Sonny Digital-produced “Racks” by YC introduced the mainstream to an up-and-coming rapper named Future and gave us the beat behind one of Lil Kim’s and Lil Wayne’s most iconic freestyles. Today, the song is the soundtrack to one of TikTok’s burgeoning trends where creators play with the age-old cliché, “If I had a dollar for every time…” and tell their For You Page about some very frequent, often awkward occurrences. Who would’ve thought the beat Sonny Digital sold to YC and his team for just $300 would play the background to over thirty thousand videos?

@ayannanicol3

Excuse my hair y’all… uhhhhh #fyp #foryoupage #realshi #racksonracks

♬ original sound – don juan

@smoothjasmine

RACKS ON RACKS ON RACKS 🤑 #fixitfelicia

♬ original sound – don juan

Get To That Money

If you’re not familiar with Arkansas’ viral king of choreography and rapper ZaeHD, you may have seen his videos cosplaying as an employee at a few popular restaurants and brands. Set to his single “GTTM” and inspired by the track’s music video, ZaeHD steps into work and does exactly what the lyrics say…”let’s get to that money.” From goofing off at the Apple Store to turning up with employees at Atlanta’s famous Slutty Vegan and somehow finding his way into a USPS uniform, the trend is pure comedy. And with just under ten thousand videos using the sound, it’s ripe for replication.

@zaehd

FIRST DAY ON THE JOB AT @Slutty Vegan ATL 😂🍔🍟 LETS GET TO THAT MONEY!¡🤑🤑 SONG LINK IN BIO!¡🔊🔥 #fyp #zaehd #gttm #vegan #viral #uhyuh

♬ GTTM – ZaeHD

@zaehd

FIRST DAY ON THE JOB AT USPS!¡😂📫📦 LETS GET TO THAT MONEY!¡🤑🚶🏽‍♂️ SONG LINK IN BIO!¡🔊🔥 #fyp #zaehd #gttm #usps #viral #uhyuh

♬ GTTM – ZaeHD

Steve Lacy’s Fans Aren’t Happy

Shortly after releasing his 2nd studio album Gemini Rights, guitarist-turned solo artist Steve Lacy announced his “Give You The World” tour, and fans went crazy. The $35 tickets sold out almost immediately, and fans have taken to TikTok using his song “Static” as background to their complaints. Lacy’s most devout followers have voiced their grievances with him and Ticketmaster about the size of the venues he’s set to play at and the over 300% markup on resale tickets. Lacy has yet to respond to complaints from friends but did use the sound on TikTok to show off a fresh set of braids. Watch below for some of our favorite Steve Lacy-hating videos.

@_gigi46_

A disgrace #fyp#foryoupage#viral#boost#stevelacy#ticket

♬ Static – Steve Lacy

@anonymouszah

i hope more dates or tickets drop bc rn its looking like i wont be going #findyourgrace #fyp #trending

♬ Static – Steve Lacy

Sonny Digital Drops A Trippy New Visual For ‘Vet’

by

Atlanta rapper and producer Sonny Digital has just dropped his new single, “Vet.” On “Vet,” Sonny delivers crafty punchlines, like, “Bentley Mulsanne I need a bigger lane / Need a big B like I’m Jigga mane,” over a digitally-distorted-sounding instrumental.

“I was in the studio just vibing,” Sonny said about the song’s creation in a statement. “I had probably already done like two or three tracks. I had caught the wave and the vibe and was just like keep going. Just rapping and going crazy. Everything was just fluid. I was looking for that little hyper-pop kind of vibe. So, my boy Franchise sent me some beats, and this fit the vibe perfectly.”

In the song’s accompanying visual, Sonny is seen dancing by a car. Throughout the video, the screen utilizes kaleidoscopic effects, as well as color-reversing, and visual effects that make him appear as though he is in a computer matrix.

“Vet,” along with his previously released Slugg-assisted single, “Since 91,” and “Guess What,” which features SSGKobe, are expected to appear on Sonny’s upcoming project, Mr. Digital, which will arrive later this year.

Check out “Vet” above.

Sonny Digital is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music group.

Sonny Digital Explains ‘How I Blew Up’ With A $300 Beat Turned ‘Billboard’ Hit

by

Uproxx’s How I Blew Up is back with veteran Atlanta trap producer Sonny Digital. Breaking down how he went from selling beats for just $300 to helping redefine the sound of Southern hip-hop, Sonny fondly recalls learning to make beats on his older brother’s beat machine and later downloading FL Studio. He also recounts his influences, including proto-trap mainstays like Drumma Boy and Shawty Redd, who were responsible for hits for the likes of Gucci Mane and T.I.

Sonny’s first beat to blow up was the scintillating production for YC’s 2011 song “Racks,” which also featured a then-emerging Future. “None of us were really as big as we were gonna be,” he admits. “It wasn’t really a big song to me. It turned into a big song… I sold the beat to them for $300 because I just looked at it like how I was handling business at the time.”

That’s right, the song that began Future’s rise to being one of hip-hop’s biggest stars only cost $300 — and Sonny had no idea how the business worked back then. In time, though, he became one of the most in-demand producers in Atlanta, and now has a half-dozen platinum records to his name, including hits with 2 Chainz, 21 Savage, Future, and Travis Scott.

You can watch the full episode of How I Blew Up above.

50 of the Greatest Producer Tags in Hip-Hop

by
Pi’erre Bourne, Tay Keith, Southside and more have some of the coolest producer tags in hip-hop. Continue reading…