EST Gee Calls Out Internet Gangsters In His ‘Bigger Than Life Or Death’ Video

Louisville, Kentucky upstart EST Gee has been primed to blow ever since featuring on Lil Baby’s “Real As It Gets” last year. Since then, his buzz has only gotten louder after appearing on “Route 66” from fellow Louisvillian Jack Harlow’s debut album and signing with Yo Gotti’s record label CMG earlier this year. As he prepares to make his festival debut next month at Rolling Loud Miami, he shares the video to his latest solo single, “Bigger Than Life Or Death.”

In the Diesel Films-directed video, EST Gee shows off his jewelry, throws dollar bills, and takes over the mic in a club. Adding a quirky twist to his performance, he wears a shark-themed ski mask for the bulk of the video, highlighting his killer instinct and kill-or-be-killed mentality.

In addition to his high-profile co-signs, EST Gee released two mixtapes in 2020: Ion Feel Nun in March, which featured rising Michigan stars Icewear Vezzo, Payroll Giovanni, and Sada Baby, and December’s I Still Don’t Feel Nun, on which he scooped up two more Detroit-based sparkplugs, 42 Dugg and Babyface Ray, as well as adding his CMG compatriots Moneybagg Yo and Yo Gotti. Kevin Gates, YFN Lucci, and Harlow also appeared on the tape, helping him to stretch his appeal from the Midwest to the South and keep his audience growing. The hustle is paying off; don’t be surprised to see him join this year’s list of XXL Freshmen.

Watch the “Bigger Than Life or Death” video above.

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Lil Baby And EST Gee Brag About Their Riches In ‘Real As It Gets’

Lil Baby refuses to take a break after completing the rollout for My Turn, sharing the video for his latest single “Real As It Gets” featuring Louisville rapper EST Gee ahead of his All-Star weekend matchup with their mutual homeboy Jack Harlow. The video is a stripped-down affair, utilizing an empty parking lot, a crowd of people, a few luxury cars, and a whole lot of jewelry to highlight the two rappers’ boastful rhymes.

Despite being an absolute juggernaut through 2020 — even outselling Taylor Swift — Lil Baby has yet to take a break in 2021. Already he’s released a collaboration with Russ, another with collaboration with Lil Durk, and teased a potential joint album with the latter thanks to their working chemistry on songs like “3 Headed Goat.” This is in addition to starring in his first-ever Super Bowl commercial and plotting to open his own restaurant in Atlanta, proving he’s got even bigger plans for the future of his career.

Meanwhile, EST Gee is already looking like he’s about to have a similar year to Lil Baby’s 2018. After appearing on Jack Harlow’s That’s What They All Say single “Route 66” just days ago and now getting a similar co-sign from Lil Baby (who also appeared on Harlow’s debut album), the Kentuckian has been placed in prime position for a big breakout, provided he can capitalize on the additional looks.

Watch Lil Baby’s “Real As It Gets” video above.

Jack Harlow And EST Gee Subvert The Idea Of Americana In Their ‘Route 66’ Video

Route 66 has long been a symbol of Americana, the idea of The Heartland and wide-open country which is central to pop culture ideals of the United States Midwest. However, in Jack Harlow’s “Route 66” video from his debut album That’s What They All Say, Jack and guest rapper EST Gee give a tour of their Louisville, Kentucky environs that won’t include any famous landmarks name-checked by Bobby Troup and Nat King Cole.

Harlow himself, however, is rapidly becoming a fixture of pop culture thanks to the success of his song “What’s Poppin” and the resulting abundance of television appearances and brand partnership opportunities coming his way. In March alone, he’s billed to perform on Saturday Night Live and play 2-on-2 basketball with 2 Chainz and Quavo for Bleacher Report’s B/R Open Run at NBA All-Star Weekend in Atlanta. It’s not the first time he partnered with a brand to play hoops; in November last year, he participated in TikTok’s basketball tournament as well.

Before that, he had a ton of guest spots including ones with French Montana, Saweetie, and TDE’s Reason, while racking up TV performances on The Tonight Show, the MTV VMAs, and BET Hip-Hop Awards.

Watch Jack Harlow’s “Route 66” video featuring EST Gee above.

Jack Harlow is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.