Kendrick Lamar
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Kendrick Lamar’s Rumored New Single Might Be Dropping Before The Super Bowl Halftime Show
The Super Bowl Halftime Show has become one of the biggest events in music. Last year, The Weeknd cited his booking at the big game as something that possibly drove The Grammys to snub him for his most successful album to date, After Hours, that’s how important it’s become. This year, the NFL has assembled an all-star crew, tapping Dr. Dre to lead Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige. And even though all those veterans on one stage together — or rather, one football field together — is a huge deal, it’s inevitably still Kendrick that’s going to steal the spotlight.
Why? Because fans are starving for new music from the sometimes dubbed “greatest rapper alive,” who hasn’t released much of anything since his electric Damn back in 2017. That’s three years deep into a pandemic with no new bars from Kung Fu Kenny to help us get by. At this point, fans are grabbing onto any hints at all that the SUper Bowl will be a runway ramp for Kendrick’s new album release, and Billboard has got those straws, no matter how flimsy they might be.
Asking fans to vote in an R&B/hip-hop poll about anticipated music yesterday, they dropped these lines in about Kendrick: “sources tell Billboard a Lamar single may arrive on Feb 4. or Feb. 11 before he plays the Super Bowl halftime show.”
I’ll take it! Okay Kendrick, after months of teasing that the new album is done, it’s time to release it.
Kendrick Lamar, Mary J. Blige, Dr. Dre Get “The Call” In New Pepsi Superbowl Commercial
In September, the super bowl announced that Dr.Dre, Mary J Blige, Snoop Dogg, Eminem, and Kendrick Lamar will perform at halftime at the Super Bowl sponsored by Pepsi. The news was a surprise to hip-hop fans after a few years of major stars ditching the Super Bowl over social justice protests. The wait is nearly over […]
The 2022 Super Bowl Halftime Show Trailer Combines Hits By Eminem, Dr. Dre, Snoop Dogg, Kendrick Lamar, And Mary J. Blige
A few months ago, hip-hop fans’ dreams came true when it was announced that Eminem, Dr. Dre, Snoop Dogg, Kendrick Lamar, and Mary J. Blige would all be performing together at the 2022 Super Bowl Halftime Show on February 13. Now, as the big day is less than a month away, Pepsi has shared a cinematic new teaser video for the performance.
“The Call,” a near-4-minute video helmed by Straight Outta Compton director F. Gary Gray, features each artist getting an important call, prompting them all to head to SoFi Stadium in Inglewood, California for the big game. Through the cinematic clip, snippets of the legends’ iconic songs set the stage for the show, as the ad features “Rap God,” “The Next Episode,” “Family Affair,” “Humble,” “Still D.R.E.,” and “California Love.”
Gray says of the video in a statement (via The New York Post), “Each time I collaborate with Dre, it seems to mark an important moment in entertainment history, from projects like Friday, Set It Off, Straight Outta Compton, to now the Pepsi Super Bowl LVI Halftime Show. As a super fan, I consider it an honor and privilege to authentically build and create this moment with five of the most legendary artists in music history.”
Todd Kaplan, VP of Marketing at Pepsi, also said in a statement, “Now that we are just weeks away from the most anticipated Pepsi Super Bowl Halftime Show performance of all time, we’re bringing fans closer to the magic of what will certainly be a colossal moment in pop culture history.”
Watch “The Call” above.
Kendrick Lamar’s Upcoming Slave Intern Movie Was Absolutely Slammed By People On Twitter
Earlier this week, Kendrick Lamar was announced as one of the creators of an upcoming film. It’s listed as a comedy and it has Kendrick’s longtime partner Dave Free as well as the creators of South Park, Matt Stone and Trey Parker, as collaborators of the film. So far so good? Well, here’s where things get sticky. The currently untitled film was described as follows: “a young Black man who is interning as a slave reenactor at a living history museum” … finds out that his white girlfriend’s ancestors owned his own ancestors.
And its gonna be a… comedy? Oh this bad pic.twitter.com/FeGNZnTfyG
— Bri The Best (@So_like_no) January 14, 2022
What is this plot? pic.twitter.com/SgKtxXCNVl
— america it was YOU. (@ktotheudz) January 13, 2022
This is easily, without hyperbole, the worst idea for a story I’ve ever heard https://t.co/m3qmXX0ekl
— Evelyn Hooper Appreciator (@FeralWeirdo8615) January 14, 2022
mannn.. all we asked for was the J.Cole collab… pic.twitter.com/Mp8kWLyUDl
— Pacoveli Vega (@pacoveli) January 14, 2022
This plot seemed to rub many the wrong way and it resulted in the film being absolutely torn apart on social media. One person wrote, “And it’s gonna be a… comedy? Oh this bad,” while another shared an image of Dr. Umar Johnson and wrote, “What is this plot?” A third person said, “This is easily, without hyperbole, the worst idea for a story I’ve ever heard.” Others pointed to how their recent requests from the rapper were for new music, his fifth album preferably, and not this kind of movie. “Mannn.. all we asked for was the J.Cole collab,” a user wrote.
The script for the upcoming film was written by MTV2’s Wonder Showzen creator Vernon Chatman, who also voiced a handful of characters on South Park. A director for the movie has not been selected yet.
You can see some more reactions to the upcoming film below.
A comedy film about SLAVERY?!?! pic.twitter.com/XfE8Yy7JQK
— FabulousDoll (@LefabulousChick) January 13, 2022
we was supposed to get music but instead we got this pic.twitter.com/YRWNnWWerh
— 𝐡 (@blackoutconfess) January 13, 2022
what. https://t.co/WTP4FfXVhi
— amanda (@amandabb__) January 13, 2022
when you’re black and you can’t escape slave movies and trauma porn pic.twitter.com/hfpizFHv0W https://t.co/x2ziF0PjLM
— AZ ! (@azorvh) January 14, 2022
slavery comedy ??? in 2022 ??? this just set us back 50 years https://t.co/qj53qiSkRT
— Evangeline ♰ (@FinaIbimbo) January 14, 2022
pull the plug before it’s too late sweetie. https://t.co/EFxfHsYkcQ
— ehis ilozobhie (@EhisIlozobhie) January 14, 2022
a comedy about slavery… https://t.co/QVQR7JrJqN pic.twitter.com/NDPtIw3C8o
— shakeena (@iamshakeena) January 14, 2022
Kendrick baby just go back to making music this isn’t you the kids are worried https://t.co/GHkLvTuRLs
— Force BANANA SCANDAL WHORES (@mrandmsbitches) January 14, 2022
Everyone’s like “Just give us an album” and actually I’m so turned off by this that I don’t want anymore music from him lol https://t.co/tfYXguKseX
— (@pholanthropist) January 14, 2022
The possible comedy that could be found here is eluding me https://t.co/wXeEeaRLLr
— T (@scaryposhspice) January 14, 2022