Lil Baby
Rappers With the Most Success on YouTube Over the Last Year
Lil Baby And Lil Durk’s ‘Voice Of The Heroes’ Is A Palatable Display Of The Rappers’ Unified Vision
Lil Baby stole the show in 2020 and his sophomore album, My Turn is complete proof of that. The project grew to be the best-selling album of the year thanks to efforts like “We Paid” with 42 Dugg and “Sum 2 Prove,” and helped push the Atlanta rapper into a new tier among hip-hop acts. However, the pandemic-riddled year wasn’t a bright spot for Baby only. Nearly a thousand miles northwest, Chicago native Lil Durk also elevated his artistry. Throughout 2020, he dropped two projects, Just Cause Y’all Waited 2 and The Voice, with both debuting at No. 2 on the album charts, a career-high for him.
With the rappers’ respective success came a new height of popularity and more eyes on them. While some prefer to take advantage of the new attention for their benefit, Baby and Durk — who hatched some chemistry of their own through frequent collaborations — decided to make the most of their increased status for their newly-released album, Voice Of The Heroes. Just like the last however many collaborative hip-hop albums we’ve received over the past decade, the project looked to answer one question: Was it worth the hype?
Yes, but not by a significant margin. The thing with hip-hop joint albums over the past decade is most of them are either underwhelming or age poorly. Huncho Jack is an example of the former while Drake and Future’s What A Time To Be Alive — minus a few highlight tracks — fits the shoe of the latter. Voice Of The Heroes sits in the middle of these. It wasn’t a disappointment nor will it age poorly. The project did what it needed to in highlighting the rappers’ best talents while inviting each other to their respective worlds to experience it and try a hand at thriving in it.
Examples of this arrive fairly often throughout Voice Of The Heroes. “Who I Want” sees both rappers tell their side of a “hustle and love” story with production that allows Durk’s laxed and woozy bars to be palatable with Baby’s grittier approach to the subject. The same occurs on the project’s title track, which doubles as the intro to the album. “Voice Of The Heroes” creates a space for both Durk and Baby that allows them to deliver a melodic sermon about life’s past and current struggles, the things they’ve overcome along the way, and their legacy that takes shape through each release. While there are songs that certainly complement both rappers, there are others that see one of them at an advantage.
“Medical” carries a piano melody that would’ve made the song ideal for placement on Just Cause Y’all Waited 2 and Durk shines because of it. Elsewhere, “Man Of My Word” and “How It Feels” sound like they were cut from the cloth of Baby’s My Turn fabric and released with slight alterations. “That’s Facts” is by far the best song on Voice Of The Heroes and it’s a jacket that fits Baby extremely well, but let it be known that Durk slides with ease on the track as well. Lastly, Durk treats his supporters to a pair of “No Auto Durk” offerings — which finds him rapping without his trademark autotune filter — through his verses on “Still Runnin” and “Lying.”
Lil Baby and Lil Durk’s project could have been a slimmer release. Outside of their excellent collaboration with Rod Wave on “Rich Off Pain,” the last third of the album is a bit of a drag that makes the energetic and diverse offerings that arrive before it feels like a distant memory. While today’s streaming world welcomes lengthy projects for the sake of a boost in sales, this writer will rarely be fond of projects that push past the 40-45 minute duration mark. This isn’t to say that the music in that section is bad, but in almost all cases, even the best things in life get tiring after a while.
Voice Of The Heroes is not the career-altering release that Baby and Durk’s respective 2020 projects put forth, but that wasn’t the expectation set by the rappers or their fans before it was released. The project delivers a satisfactory showcase in collaboration between two of this generation’s best rappers. Just like Future and Young Thug did when they shared Super Slimey in 2017, Lil Baby and Lil Durk recognized the potential in joining forces at the relative heights of their careers. Unlike the Atlanta rappers’ effort, Voice Of The Heroes is much closer in proximity to Baby and Durk’s best work. While this project isn’t heroic in any sense, Voice Of The Heroes is certainly better suited to save the day than most of the joint hip-hop albums we’ve received in recent years.
Voice Of The Heroes is out now via Quality Control/Alamo/Motown. Get it here.
J. Cole, Travis Scott, And 50 Cent Sign On As Headliners For Rolling Loud’s New York Festival
After being shut for more than a year, some of the biggest musical festivals are preparing for a strong return this year. But few will be able to match the energy Rolling Loud, as the platform just announced its third festival for the year. The Miami-born showcase will come to New York in the fall for a bout headlined by J. Cole, Travis Scott, and 50 Cent.
Out of the three acts, Cole is the only one who’s recently dropped a project, having released The Off-Season last month. Scott could have new music on the way, with his upcoming album, rumored to be titled Utopia, in the works. 50 Cent getting the headliner spot gives the New York rap legend an opportunity to put on a great show for his hometown.
Rolling Loud’s New York festival, which takes place during the weekend of October 28-30, will also feature a special guest performance from the state’s own Bobby Shmurda, who was released from prison earlier this year after spending almost seven years behind bars. Lil Uzi Vert, Gunna, Lil Baby, Roddy Ricch, Lil Durk, Jack Harlow, Rick Ross, Gucci Mane, Polo G, Moneybagg Yo, Joey Badass, Playboi Carti, Wale, Young Dolph, Griselda Records, and many more will also hit its New York stage.
Prior to the show, J. Cole is set to headline Rolling Loud’s Los Angeles festival while Travis Scott signed on as a headliner for its Miami festival.
You can check out the full lineup in the post above.
Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.
‘Voice of the Heroes’ First-Week Sales Projections Revealed
Rap duo Lil Baby and Lil Durk‘s new Voice of the Heroes album is going to have zip-zero toppling the competition. The hip-hop heavyweights’ new studio effort is slated to easily come in at the No. 1 spot on the Billboard Top 200 chart. ‘Voice of the Heroes’ First-Week Sales Projections Barring any crazy last-minute […]
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Lil Baby And Lil Durk’s Elegant ‘How It Feels’ Video Is A High-Class Caper
Lil Baby and Lil Durk’s newly released joint album is titled Voice Of The Heroes, but in their elegant “How It Feels” video, the two rap stars play crooks in a high-class caper — although, it turns out to be for a good cause, so perhaps they’re best described as anti-heroes.
Taking inspiration from such big-money caper flicks as Ocean’s Eleven, the “How It Feels” video sees the duo pull up to an auction house just before the sale goes down. Despite making an honest bid for a diamond necklace, they are forced to resort to the thievery, splitting up to take out the cameras, knock out the guards, and break into the case containing the necklace. They make off with the goods, fencing the diamonds in exchange for cash, but they don’t keep it for themselves. Instead, they bring it to the streets, handing out the duffle bags with the money from the back of a truck, a la Frank Lucas in American Gangster.
Watch the video for “How It Feels” above.
Voice Of The Heroes is out now via Quality Control Music. Get it here and check out the self-titled lead single, along with the two rappers’ previous collaboration on DJ Khaled’s “Every Chance I Get.”
NBA Star James Harden Attached To Lil Baby/Durk’s Album
NBA superstar James Harden is doing way more than pushing for a championship. The Brooklyn Nets guard is actually connected to rap duo Lil Baby and Lil Durk‘s Voice of the Heroes studio album. NBA Star James Harden Attached To Voice of the Heroes According to a press release, Big Game James played a massive […]
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Jayda Cheaves: Who Exactly Is Lil Baby’s Ex-Girlfriend?
Jayda Cheaves, ex girlfriend to Grammy-nominated rapper Lil Baby, is all about Boss moves. The young entrepreneur is no slouch when it comes to the hustle, beginning her first clothing line at the age of 16. Since then, the Savannah, Georgia native has amassed over 5 million followers on her Instagram account, landed some very […]
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Lil Baby, Lil Durk, And Travis Scott Salute Anyone Keeping It Real On ‘Hats Off’
For the past few months, hip-hop fans have been patiently waiting for the arrival of Lil Baby and Lil Durk’s joint project, Voice Of The Heroes. It’s an effort that the duo began teasing back in February and now, nearly four months later, the album is finally in the hands of listeners. Its 18 songs are currently being enjoyed by supporters all over the world, and from the looks of it, the duo’s collaboration with Travis Scott is getting the most votes for an early favorite from the album.
The motivational track sees Durk and Baby tipping their hats to those who kept it real and stayed loyal around them. Travis takes the anchor position and closes out the track with vague anecdotes about those in his past who never did him wrong. Lil Baby also offers a brief explanation for the album’s title on the track, rapping, “Durk the voice ’cause he know just what to say / I’m the hero, I come through, save the day.”
Along with Travis, listeners can expect appearances from Meek Mill, Young Thug, and Rod Wave on the Voice Of The Heroes. The project was initially set to arrive on May 28, but Durk and Baby opted to push it back a week out of respect for DMX as his posthumous album, Exodus arrived on that day.
You can listen to “Hats Off” here.
Voice Of The Heroes is out now via Quality Control Music/Wolfpack Global Music/Motown Records/Alamo Records. Get it here.
Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.