EST Gee
42 Dugg And EST Gee Flex Like Their Lives Depend On It In The Lustrous ‘Rose Gold’ Video
At this point, it feels like you know what you’re getting with a video from Yo Gotti’s CMG camp. There will be cars, jewelry, stacks of cash, and perhaps most importantly, squads of scantily clad women twerking for the street-bred rappers signed to the label. When there are multiple CMG rappers involved, as there are in 42 Dugg‘s “Rose Gold” video featuring EST Gee, these trappings will be doubled to account for the additional rap star’s benefit.
Dugg and Gee do what they do best on the song, flexing their hard-won block credentials and the fruits of their success — both in the rap game and their “extracurricular” activities. The two rising stars do have undeniable chemistry together, which fits as both were hand-picked by Yo Gotti as the future of trap-inspired street rap. The two Midwestern spitters do similar things but in vastly different ways, with Dugg’s slippery flow reflecting the loose relationship between beat and rap cadence characteristic of rap artists from his hometown, Detroit, and EST Gee’s choppier approach evoking his fellow Louisvillians’ more precise attack.
“Rose Gold” is one of the 23 original tracks on Dugg’s latest mixtape, Free Dem Boyz, which is out now on CMG and Lil Baby’s 4PF label, along with “4 Da Gang,” “Maybach,” and “Turnest N**** In The City.”
Watch 42 Dugg’s “Rose Gold” video featuring EST Gee above.
Est Gee’s ‘5500 Degree’ Video Is A Massive Flex Featuring Lil Baby, 42 Dugg And Rylo
Steadily dropping new singles all summer, rising Louisville rapper Est Gee has been on a run lately with track like “Riata Dada,” “Price Tag,” and “Capitol 1,” all of which appeared on his Bigger Than Life Or Death project from last month. That album also cracked the Billboard 200 chart, hitting No. 7, and dith momentum like that, all anyone would expect Est Gee to do is keep dropping new music. Today, that’s exactly what he’s done — although, if he’s going to be meeting up with Jay Z to put in work at the studio, he better come alone.
His latest single “5500 Degrees” is a study in the art of the posse cut, with Lil Baby, 42 Dugg, and Rylo all joining in. The video is a massive flex with stacks of cash everywhere, lots of fancy cars, diamond encrusted chains, and all the rappers partying together, celebrating their abundance. The track is a clever update of Juvenile’s 1998 classic “400 Degreez,” and is just another example of how ’90s nostalgia is finding its way into hip-hop and the pop mainstream of late. All the rappers deliver on their verses, but Lil Baby’s final, rapid-fire effort is definitely worth sticking around for. Watch the video above and look out for more new music from Est Gee coming soon.
G-Eazy And EST Gee Refuse To Heed The Commands Of Anyone On The Ornery ‘At Will’
Since rising to fame with his 2014 debut album These Things Happen, G-Eazy has yet to go a full calendar year without sharing a project of some sort with his fans. The Bay Area act tallied four albums and five EPs in the seven years that followed and he’s showing no signs of slowing down. With the sequel project to that 2014 effort, These Things Happen Too, on the way, G-Eazy calls on EST Gee on his ornery new single, “At Will.”
The muscular effort finds the two rappers stepping up to whatever tries to stand in their way. G-Eazy leads the way with an opening verse that aims to separate himself from the competition. “They get to reachin’, that sh*t is pathеtic,” he raps. “They couldn’t walk in my shoes if I let ’em.” He then lends the mic to EST Gee, who delivers a similar verse while reflecting on his past actions. “I beat the streets, I ain’t goin’ to jail,” he says before adding, “It was killed or be killed, am I goin’ to hell?” The single also comes with a flashy visual that puts the two rappers beside a white Lamborghini and a whole lot of money to throw into the sky.
You can listen to the new track in the video above.
EST Gee Continues His Breakout Run With The Opulent ‘Riata Dada’ Video
Louisville rapper EST Gee has been full steam ahead promoting his new project, Bigger Than Life Or Death, putting out a string of videos for the mixtape’s songs, including the self-titled lead single, “Capitol 1,” and “Price Tag.” His latest addition to the growing videography is “Riata Dada,” a bass-heavy, clamoring banger featuring his favorite things: Fast cars, chunky jewelry, stacks of cash, and scantily-clad women.
Built atop a cacophonous beat by Akachi, Southside, TM88, and TooDope (the number one producers perhaps explains the cascading, competing synth sounds), “Riata Dada” is a chorus-less, one-verse statement from EST Gee. Throughout the verse, he explains everything from why he signed with Yo Gotti over some other higher-profile labels (“If I wasn’t this, then I probably been done signed with DJ Drama/ But I’m thuggin’ and I’m shinin’, f*ck with coke, I roll with Gotti”) to whether or not he really even considers himself a rapper (“Did I really leave the streets alone to rap? I ain’t decided”).
EST Gee signing with Yo Gotti has given the CMG label a strong, stacked roster that has been racking up wins all year, including Moneybagg Yo’s No. 1, 42 Dugg’s XXL Freshman selection, and a label deal with Universal.
Watch EST Gee’s “Riata Dada” video above.
Bigger Than Life Or Death is out now via CMG/4PF. You can get it here.
Yung Bleu, Dave, EST Gee and More – New Projects This Week
Jay-Z Told EST Gee To Leave His Rumored Ghostwriter At Home During A Recent Studio Meeting
Over the course of a long and impressive career, one of Jay-Z’s most impressive feats has been remaining aware of and relevant to hip-hop’s youth movements. While others who started around the same time have fallen out of favor over the years, today’s rising stars still look up to Jay, even now, nearly 30 years later. A Jay co-sign is often the first sign that it’s a new artist’s time to shine, and most recently he bestowed that blessing on Louisville rapper EST Gee, who he not only invited to the studio but also gave some blunt but useful advice.
Normally, being told to not bring a ghostwriter to the studio might be considered an insult, but EST Gee seemingly took it in stride, seeing it as a sign that Jay is cooler than the average old head. He told Complex about the phone call Jay made just before bringing EST Gee to the Super Bowl and to the studio.
“Jay-Z kinda old,” he recalled. “He been in rap for a long time and he ain’t weird. He’s a regular n****. He gon’ shoot a joke at you and everything. He told me, ‘Let me bring you down to the Super Bowl with me so we can kick it, man.’ He’s like, ‘We get in the studio, make sure you don’t bring your ghostwriter with you.’ I’m like, ‘Damn.’ He’s like, ‘Yeah man, they told me you have somebody write that shit for you.’ He was dead serious about it. That’s how I know he’s a street n**** who made it down to the big level.”
EST Gee on Phone Calls with Jay-Z | @Complex pic.twitter.com/WYhFK7fOaE
— Pierce Simpson (@PierceSimpson) July 20, 2021
Jay is far from the only rap veteran to put his stamp of approval on the Kentuckian rapper. EST Gee is also signed to Yo Gotti’s label, CMG, along with Moneybagg Yo and 42 Dugg, where he just released his new mixtape, Bigger Than Life Or Death, this week.
Watch EST Gee recount his phone call with Jay-Z above.
EST Gee Waves Off The Cost To Floss In His Hedonistic ‘Price Tag’ Video
Louisville rapper EST Gee released his new mixtape Bigger Than Life Or Death today after teasing its release with the singles “Capitol 1” and “Bigger Than Life Or Death.” To celebrate the anticipated project coming out, EST Gee shared a new video for the mixtape’s standout track “Price Tag” which finds him enjoying the fruits of his labor and shrugging off the light cost of keeping his female companions happy.
With a hook that brags that “good box come with a price tag on it,” it’s probably no surprise to see the Kentucky native surrounded by women twerking in the skimpiest swimsuits they can find. CGI price tags adorn the women as they bend over and shake for Gee’s amusement (and the viewer’s, presumably), highlighting a devilish sense of sophomoric humor on the CMG rapper’s part.
In addition to the previously released singles, the new mixtape also boasts appearances from some big-name co-signers. Future and Young Thug both appear on “Lick Back Remix,” while Lil Durk assists on “In Town,” and Memphis upstart Pooh Shiesty claims a verse on “All I Know.” Fellow CMG-ers 42 Dugg and Yo Gotti make two appearances apiece, while Lil Baby, one of Gee’s first big benefactors shows up with his Quality Control Music compadre Rylo Rodriguez on “5500 Degrees.”
Watch EST Gee’s “Price Tag” video above.
Bigger Than Life Or Death is out now CMG/Interscope Records. Get it here.
EST Gee Announces The Release Date Of His ‘Bigger Than Life Or Death’ Mixtape
Memphis rap don Yo Gotti’s Collective Music Group (CMG) is set for a rap takeover this year. Not only has the label’s other Memphis artist Moneybagg Yo dominated the Billboard albums chart (A Gangsta’s Pain went No. 1 for two weeks upon release and is currently outpacing both mainstays like J. Cole and upstart fan favorites like Rod Wave and Pooh Shiesty) but its rising stars 42 Dugg and EST Gee are receiving increased attention for their work with hitmakers like Roddy Ricch and Jack Harlow.
While Dugg’s Free Dem Boyz tape earned him a top 10 debut and presaged his appearance in the 2021 XXL Freshman class, EST Gee — who signed in January this year, just announced his own highly anticipated mixtape Bigger Than Life Or Death, sharing its tracklist and release date (July 20) on social media, a little over a month after releasing the title track.
The tape is a clear bid for greater mainstream recognition, boasting feature appearances from big-name artists like Future, Lil Baby (who helped spotlight both Dugg and Gee on his last album), Lil Durk, Pooh Shiesty, and Young Thug. Naturally, fellow CMG-ers Dugg and Gotti also appear on multiple tracks, as well. Provided the tape receives the level of response it’s primed to, EST Gee could very well be the next member of the fast-rising rap crew to see his name near the top of the charts and one step closer to claiming a Freshman spot of his own.
Bigger Than Life Or Death is due 7/20 via CMG and Interscope. Pre-save it here.