It was a sunny day in Harlem when Dave East took us on a personal tour of his cannabis-themed store. It had a nice smell of incense and new carpet. AHHHH! Fresh! Here you can purchase everything from herb grinders, cannabis strains, and more without the fear of being chased by police. There is autographed […]
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This week is a motherlode of new rap music from Lil Durk, Benny The Butcher, Dave East, and more. Dave East Is Here Dave East dropped HDIGH with the likes of Anthony Hamiton, Musiq Soulchild and Method Man. The album is produced by Mike & Keys most known for working on Nipsey Hussle’s Victory Lap […]
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Thursday night was all about Dave East as the artist hosted a release party for his new album HDIGH (How Did I Get Here), in his home city of NYC. With amazing food, drinks flowing and the star dressed to impress, the anticipation was high in the countdown to his midnight release. Dave East Inspired […]
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East Harlem rapper and actor Dave East of Mass Appeal / Def Jam has released the visuals to his new single “Bet It” produced by Danny Wolf of Chaos Club, his first film of the new year since mid-December’s “Dear Summer (East Mix)”. This new four-minute offering created in partnership with DraftKings was expertly directed by the excellent team at Reel Goats and featured both basketball legend The Professor and visionary Gary Vee in the visuals – watch below.
This release foreshadows the rapper’s eagerly anticipated upcoming “How Did I Get Here” second solo studio album out next month on Tuesday 22 March, which will be produced entirely by LA prolific production super-duo Mike & Keys (also known as “The Futuristiks” and whose credits include Nipsey Hussle, Snoop Dogg, Eminem, Ras Kass, Fat Joe, Curren$y, Freddie GIBBS, JAY ROCK Faith Evans, Dom Kennedy, Lupe Fiasco, T.I, Royce Da 5’9”, D12, Redman, Sheek Louch, 50 Cent). Stay tuned to TheSource.com for future developments on this release.
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It’s Black Friday, which for many means shopping for deals at big-box retailers trying to clear the year’s stock ahead of the new year. However, for some, like Snoop Dogg, it’s an opportunity to support Black businesses — which is exactly what he does in his new video for “Make Some Money,” which is presented as a showcase of colorful art and fashion by Black painters and designers with all their names attached so viewers can spend some money to support artists who might have otherwise been overlooked.
The new single comes from Snoop’s recently released compilation album The Algorithm, which he released last Friday as part of his new role at Def Jam. As such, the song also features two Def Jam artists: Dave East, who signed to the label in 2016 as part of a joint venture with Nas’ Mass Appeal Records, and Fabolous, who signed to the label in 2007, releasing four albums under the imprint beginning with From Nothin’ To Somethin’ (five, including the joint project Friday On Elm Street with Jadakiss).
Other singles from The Algorithm include “Go To War” with Blxst, and “Murder Music” with Benny The Butcher, Busta Rhymes, and Jadakiss.
Watch Snoop Dogg’s “Make Some Money” Video featuring Dave East and Fabolous above.
Harlem rapper Dave East has been around for a minute, but absent the big-name co-signs or signature hits that drove some of his peers’ careers, mainstream success has eluded him. With that said, his latest project, the Harry Fraud-produced Hoffa, is a masterclass in ignoring mass appeal in favor of crafting high-quality work and staying true to yourself — the album Dave East always needed in his catalog. However, it turns out one of East’s peers had some advice for him to improve his chances to gain traction on future projects.
Speaking with Apple Music 1’s Ebro, East recalled how J. Cole helped him make some adjustments to improve his rap voice — a key component in any rap artist’s success. “I got a chance to lock in with J. Cole, just me and him in the studio with the engineer, and he asked that same question, like, ‘Bro, I’m a fan of what you do, I really respect your pen, but you rap with one tone,’” he recounted. “And I really sat and listened to myself, and a lot of my sh*t is one tone.”
The rest of the session, he said, consisted of “me and him in the studio testing tones. He’s just really seeing how high I can take my voice, how low I can take it, and then he just was like, ‘Apply that to your music. Watch the difference. That’s just something I gotta keep working at, keep working at. I think it will be something dope to add to my music.” Listening to Hoffa, it’s clear the advice paid off, as Dave sounds more energized than ever, partly as a result of Harry Fraud’s complementary beat choices but also because his inflections bring a new-found dimension to his delivery, highlighting the emotional stakes of his rhymes.
Watch Dave East and Harry Fraud’s interview with Ebro below.
