Lil Durk

Lil Durk’s new album 7220 is out and running up its streaming numbers. The ever-busy Chicago rapper supported the project prior to its release with videos for “Ahhh Ha” and “Golden Child,” and now he continues the rollout with his video for “Barbarian.” The video is a documentary-style glimpse at Durk’s tour life as he hops from city to city performing in sold-out arenas, raps to the camera while sitting on the tarmac in front of a private jet, and takes his kids on shopping sprees.

7220 is Durk’s first solo release since 2020’s The Voice, but in the meantime, his profile leaped considerably behind collaborations with Drake (“Laugh Now Cry Later“) and Lil Baby (Voice Of The Heroes) — so much so that he boasted that his label, Alamo Records (a Sony subsidiary), gave him a 40 million dollar deal. Although he didn’t reveal any details of the contract, DJBooth’s Brian Zisook noted that he could have licensed several albums over a set period of time, with the publishing rights to return in full after that period.

In the meantime, Durk is set to begin his 7220 tour in April, setting out from Phoenix on April 8 through May 2, when he returns to his hometown for closing night.

Watch the “Barbarian” video above.

7220 is out now via Alamo and Only The Family. Get it here.

The release of Chicago rapper Lil Durk’s seventh studio album 7220 was no casual affair. He released a slew of dates for his spring tour; he engaged in as many collaborations as possible, including 50 Cent’s “Power Powder Respect,” Cordae’s “Chronicles,” Gucci Mane’s “Rumors,” and 2 Chainz’s “Lost Kings”; he challenged Kanye by announcing that the record would drop the same day as his (both albums ended up being delayed).

7220, which was finally released a few days ago, was reported to have earned an estimated 120,000 to 130,000 total album-equivalent units in its opening week. To celebrate his success, he took to Twitter to flex: “My label gave me 40million let’s talk bout it.”

When he announced 7220 in November 2021, he promised it would contain “anthems and no skips.” It follows last year’s joint project Voice Of The Heroes with Lil Baby, as well as a string of well-received features with artists such as Latto, Moneybagg Yo, Nardo Wick, Polo G, Pooh Shiesty, Tee Grizzley, and more. After the rapper challenged Kanye in February, fans speculated that Durk had acquired a feature from Pete Davidson for his album to antagonize Kanye, and Durk had to take to Instagram to shut down the rumors, stating: “Plus Ye want to do a album together.”

7220 is out now via Alamo/OTF.