collaborations

Adidas Basketball’s 2023 Collection: Remember the Why

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Adidas Basketball is broadening their reach into luxury sportswear apparel with the unveiling of its ‘The 2023 Collection: Chapter 01’. 

This collection marks the beginning of the brand’s series of premium offerings and features luxury sportswear designed to deliver “style versatility – on and beyond the court.” This includes premium sweats, track pants, sleeveless shirts, and shorts in a muted palette.

Adidas Basketball’s latest film ‘Remember The Why’ highlights how Adidas prides itself on upholding “the Three Stripes’ revolutionary spirit and strips away the excess with a refreshing new palette for the game.”

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Distractions are a part of everyday life. From scrolling on handheld devices to the stress of cynics trying to knock us off our game, daily intrusions are embedded all throughout routines. Adidas writes, “We look for a way to reset; to find a little silence and focus on what matters most. In reality, it’s a journey spent rediscovering the moment we first found our Why—the reason we were inspired to begin with. It’s this spirit that drives the next chapter of adidas Basketball. Crafted to serve the modern athlete while building on pillars of the past, the new collection establishes its versatility by focusing on the essentials: form, function and color.” Eric Wise, Adidas Basketball’s global general manager, advocates the importance of connecting back with the source of passion that inspired us to do what we love in the first place. 

This collection transcends the scope of basketball as it reaches into the heart of all that basketball touches. Fashion, music and culture are all watered by the devotion found out on the hardwood. Adidas’ press release says, “In many ways, basketball has been a cultural catalyst on a global scale for over half a century; the lines between on-court performance and off-court style are blurred now more than ever.” This collection rests at the intersection of possibility. Modern design selections from colorways to oversized fit, all embrace the communities we each individually influence. 

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The ‘2023 Collection: Chapter 01’ offers time tested silhouettes  launching in ‘halo green,’ ‘metal grey’ and ‘cloud white’. It is available for purchase on the Confirmed App and at adidas.com/us/chapters-basketball, with prices ranging from $35 to $90 US dollars.

Chapter 01: Remember The Why by Adidas

The post Adidas Basketball’s 2023 Collection: Remember the Why appeared first on The Source.

Playboy Launches First Solo Denim Venture

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Playboy has announced the official launch of their newest solo owned-and-operated denim endeavor. The line will feature 18 pieces in styles such as skinny, low-rise skater, high-rise, wide leg, flare jeans, straight jeans and others. Spanning both men’s and women’s wear, the styles come in washes including black waxed, camouflage print, pink stone wash and classic blue denim and are designed with Playboy’s well-known bunny logo. 

Though this is Playboy’s first solo denim launch, this collection follows the launch of their solo lingerie brand earlier this year. Previously, they have joined forces with retailers such as Amiri, Pleasures, Supreme, Pacsun and various others. The classic fabric staple known as a must-have in many closets coupled with the legacy of Playboy, presents a solid pairing. 

Ashley Kechter, group president of global consumer products at PLBY Group Inc., Playboy’s parent company said, “We’ve seen strong demand for Playboy-branded denim through our licensing collaborations and we’re excited to launch Playboy’s first owned-and-operated denim line in time for the holiday season. We look forward to continued expansion of our owned-and-operated business and will leverage these new product lines across the Playboy ecosystem, including through our robust creator network.” 

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Fashion’s evolution is all encompassing of the ecosystem that surrounds it. In order to stay suitable for new generations modern takes are necessary.  PLBY Group Inc. vice president of design Jason Mahler said, “We have utilized the recognizable brand codes of the Rabbit Head and Masthead logos — interpreting them, for a modern customer, through custom rivets and leather jacrons, embellished graphics, patches and prints.” 

As denim taps into the nostalgia of past style eras, it leaves room for innovation as the fashion gift that just keeps on giving. With an emphasis on adding value through quality and fit, the garment assortment is intended to merge heritage and coolness. 

Playboy’s denim offerings are available on the Playboy website and range in price from $80 to $110.

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The post Playboy Launches First Solo Denim Venture appeared first on The Source.

Todd Snyder Teams Up With the NBA For a New Collection

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Todd Snyder honors his title as the king of collaboration as he broadens his reach into the basketball realm through a new partnership with the NBA. With a number of collaborations with adorned teams such as the Atlanta Hawks, Boston Celtics, Brooklyn Nets, Los Angeles Lakers, New York Knicks and San Francisco Golden State Warriors, already under his belt, Snyder is doing things differently this time around.  

The limited-edition partnership, titled the Todd Snyder x NBA Curtsied Collection, puts a spin on the teams’ original logos. These contemporary interpretations are seen across French terry sweatshirts and turtlenecks, cashmere sweaters and leather varsity jackets. Within the mix of key items, the varsity jacket is reworked in Melton wool with leather, raglan sleeves, a quilted satin lining and a leather tab at the cuffs. In addition, there is a convenient two-tone cashmere sweater with satin lettering on the chest and raglan sleeves.  

In describing his intentions and inspirations around the collection, Snyder said, “I wanted to create some fan gear that was sophisticated — styles that you could wear to the game and around town. The Curtsied Collection is kind of a dream come true because growing up in Iowa, I played basketball every day. When I moved to New York during the ’80s, I fell in love with the Knicks and finally had a hometown pro team. One of my career highlights was winning a design contest when I worked at The Gap to design the jerseys for the Indiana Pacers. To see them play in something you designed…that was something else.” 

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WGSN reported that “Collegiate Classic” fashion is being restored as consumers balance daily fluidity and routine. This offering embodies range, providing a modern take on classic logos and silhouettes, delivering the adaptability consumers are seeking out.

The collection will drop on Thursday at 10 a.m. EST on the Todd Snyder retail stores and online. Retail prices include $248 for the hoodie, $258 for the sweatshirt, $268 for the turtleneck, $498 for the sweater, $528 for the cardigan and $1,500 for the varsity jacket.

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