Streetwear

Beyoncé’s Ivy Park x Adidas Partnership From Start To End

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Looking into Beyoncé Ivy Park x Adidas Partnership from start to end conjures realizations about the fashion business. The extreme highs and lows behind the scenes never make it to tabloids. When Beyoncé merged a deal with Adidas years ago, it sprung hope for a successful run, like Yeezy with Kanye West before current events. However, even a superstar who sells out stadiums and arenas can’t fully crack the mass-produced fashion business.

In this feature, we’ll probe into the multimillion-dollar Beyoncé Ivy Park Adidas deal from its beginning to its unfortunate end. We’ll further note the milestones Beyoncé achieved every single year since 2019. Also, we’ll examine profit margins, losses, and how much she earned versus the yield for Adidas.

The Real Ivy Park x Adidas Beginning

Beyoncé officially launched Ivy Park in 2016. The brand floated as schematic activewear for her fans, the BeyHive. With the successful turnout, in April 2016, she partnered up with TopShop. Later, the deal faltered due to rumors surrounding the Topshop founder Sir Philip Green. The allegations threatened the brand’s success and Beyoncé’s star power image. She cut ties with them and acquired complete control of Ivy Park in November 2018.

Soon, tabloids broke the news of Beyoncé’s sole ownership of Ivy Park. Many fans and fashion lovers wondered where the journey would take the songstress. However, the real worry was who would be the brand’s newest partner. Then a year later, in 2019, Adidas on Instagram teased with the caption, “A new beginning.” On April 4, a press release described the deal between Ivy Park and Adidas. The release mentioned a new vision of delivering a collection highlighting a “performance to lifestyle.” Adidas accentuates Beyoncé as “a creative partner for the brand. ”

The partnership respects Beyoncé’s ownership of her company. Furthermore, the exciting deal introduced another aspect, signature footwear. Considering other artists who have also fostered lucrative streetwear deals, it was a good move. The likes of Tyler The Creator with Converse, Jay-Z with Reebok, and Missy Elliott with Adidas.

The First Collab Drop

Before the announcement in early 2016, Adidas’ official release was set for January 2020. Beyoncé teased a few products from the collection on her social media pages. The first drop had a monochromatic orange scheme on the sneakers, puffed-up jackets, and activewear sets. The orange and purple complimentary colors underlined the fashion era of the early 2020s.

Her rollout was a memorable pop culture moment. And as the queen of surprises, she set the bar high with the first drop. A week or so before the release, Beyoncé sent orange boxes to A-list celebrities, from models, actresses, actors, rappers, and other important players. The notable ones included Ellen DeGeneres, Angela Bassett, Kendall Jenner, Ciara, Missy Elliott, Reese Witherspoon, and Hailey Bieber.

On the day of the sale, after five minutes, the website crashed. It was announced that every product sold out on the website. Places such as Bloomingdale’s, Nordstrom, Foot Locker, and Finish Line locations also sold-out of items in the U.S. However, as usual, the next day, everything sold out worldwide.

The Second Collab Drop

Months after the first collaboration, the silence between Adidas and Beyoncé was tumultuous. However, another press release statement revealed information on the next drops. The full schedule for the year 2020 included four capsule drops. All in intervals throughout the Fall season of 2020. Also, the collaborators mentioned the drop would consist of a treasured collection and newer designs.

The “Drip 2” collection rollout started with a cryptic message from Beyoncé. She simply put out “This Is My Park” releasing October 2020. With optics on the website, the line drew inspiration from the ’80s, drawing from the aerobics tape aesthetic from that era. This time, however, the design team opted for a five-color scheme palette—a green tint, dark green, yellow “canary” tint, mesa, and natural coral. Personally, the second drop was her best drop ever.

Bey sent personal boxes of her line to promote the drop to her celebrity friends. The artists and influencers who were the best pick included Kehlani, Kerry Washington, and Mo’Nique. The collection sold out in Adidas stores and ASOS retailers. During this drop, fans publicly expressed frustration with the process of buying and acquiring the products. Some were upset with the delays and lack of availability.

The Third Collaboration Drop

Ivy Park reveals the trailer of their second drop “This Is My Park.”

The “Halls of Ivy” drop in 2021 was more collaborative than all collections. The vision for this particular drop celebrated all people of races, backgrounds, colors, or creeds. You could tell from the designs and color choices that it would cater to adults and kids. The fifth capsule collection included four distinct footwear chromatism, 89 apparel trends, and approximately 11 accessory styles.

Queen B went the extra mile to add alterations to the drop. Ivy Park had IVY PARK x Adidas Savage, IVY PARK x Adidas Super Sleek “Chunky,” IVY PARK x Adidas Super Sleek Boot, and IVY PARK x Adidas UltraBOOST. Ivy Park mastered their objective to produce a casual wear and agility collection. The masterstroke was Beyoncé enlisting some of the Adidas alumnae.

The rollout of this Ivy Park collection was more detailed and thought out. The boxes from Adidas were encrusted with a chest of ice. During February 2021, the ice theme carried on. Especially noting the ice sculptures that were displayed all around New York City. The promotion spread out in Bryant Park and Domino Park.

The Beyoncé x Adidas Controversy in 2023

Following the loss of Kanye West’s Yeezy deal, Adidas cut ties with another high-profile musician. The consensus was that the $200 million loss became hard to clean up. In 2022, sales reports stated that Ivy Park x Adidas sales declined more than 50%. The reported $40 million earnings in 2022 was below the expected projection of $250 million.

From a critic’s point of view, the strategy was way off base. The overconfidence in Beyoncé doesn’t usually translate into sales. However, the buying power from her fans is what matters. Now, Beyoncé has partnered with Balmain ahead of the Renaissance World Tour. The “Renaissance Couture” comprises of 16 off-the-ramp styles co-designed by Beyoncé.

Keke Palmer Flaunts Her “New Body” Post-Pregnancy, Thanks Her Son For Non-Surgical Enhancements

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Pregnancy and motherhood are two undeniably challenging experiences, but so far, Keke Palmer has made the best of both of them. Not only did she iconically announce that she was expecting her first child during her Saturday Night Live monologue, but the 29-year-old has also been letting her fans inside her new life as a parent, which she’s admitted hasn’t been easy at times. Regardless, the former child star remains grateful throughout it all – especially for the “enhanced” figure she’s now rocking after giving birth to baby Leodis earlier this year.

On Friday (April 7), Palmer brought her week to a close by flaunting her curvaceous body in a comedic Instagram video. “Hips? NEVER HAD ‘EM! Boobs? Never had ’em! Booty? BARELY,” she wrote in the caption, describing what her body looked like prior to her pregnancy. “Thanks, son😭,” she added, crediting her infant boy’s time spent in her womb for her non-surgical BBL. “Last time I spoke to y’all, I was letting y’all know that my son cleared my skin up,” the True Jackson VP starlet says with a smile in the clip. “Skin is still skinning.”

Keke Palmer is Feeling Great Post-Pregnancy

Palmer then added, “Now I’m back to let y’all know that he gave me something else,” before turning the camera around to show off her outfit in the mirror. “B-B-B-BODY DOWN!” she exclaimed, chiefly putting her ample cleavage on display while a makeup artist contours her cheekbones from off-camera. “Get into it,” the mother of one tells viewers, “‘Cuz period, period, period.” Clearly, Keke is feeling herself – and so are tons of her celebrity friends, who dropped by the comment section to shower her in love.

“Bawdy DOWNNNN,” Chloe Bailey wrote. “That body is BODY-ING! 🔥🔥🔥🔥,” Kandi added. “Ya son gave you a BBL,” someone else chimed in, seemingly hinting at a future for Leodis as a plastic surgeon if being a nepotism baby doesn’t work out. “Not a BabyBBL-Life Set combo😭😭😂,” another fan joked. See Keke Palmer’s transformed figure for yourself in the video above, and make sure to check back later for more pop culture news updates.

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Lori Harvey Shares Bootyful Baecation Photos With Damson Idris

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Kendall Jenner and Bad Bunny’s ongoing romance definitely has the public’s attention as of late. Of course, they’re not the only young couple taking the headlines by storm. Lori Harvey and her British beau Damson Idris have also been in and out of the news. At times, for heartfelt gestures, or sometimes even for fighting off breakup rumours. Most recently, it seems the two are taking some time away from their hectic lifestyles to enjoy some fun in the sun on a baecation.

On Thursday (April 6), Harvey’s Instagram Stories lit up with a series of posts showing off her bikini body. In the first image, the model’s toned, tanned legs are stretched out on a beach chair. Aside from that view, there’s also the beautiful blue ocean in front of her. No caption was included, but it wasn’t necessary as the peaceful vibes emanating from the image told us all we need to know – she’s living lavishly in paradise, both mentally and physically. Elsewhere on her profile, the Memphis-born beauty revealed that her boyfriend is soaking up the sun with her.

In Baecation Mode with Damson Idris

@loriharvey/Instagram Story

It seems the couple had some company with them, or at least a stranger kind enough to snap a sweet photo of Harvey planting her bodacious backside on her man. Idris lies sprawled out under the beautiful blue sky. His girlfriend holds what appears to be a fruity cocktail, shielding her head from the sun with a straw hat. We can’t see either of the socialite’s faces in the photo. Still, their body language clearly claps back at haters and internet trolls previously claiming that they weren’t a good fit for each other following their red carpet debut.

In yet another Story post, Lori Harvey gave an up-close look at her bikini body, filming a selfie video while relaxing on a beach chair. It remains unclear exactly where she and the Snowfall actor took their trip, but it’s certainly convinced several other couples to book baecations of their own for the upcoming months. Check out more photos below, and tap back in later for more pop culture news updates.

Lori Harvey Has Fun in the Sun

@loriharvey/Instagram Story
@loriharvey/Instagram Story

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Ryan Gosling Roasted Over “Barbie” Trailer: “He Looks Like Grandpa Ken”

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After months of anticipation, Greta Gerwig has finally unveiled the second teaser trailer for her upcoming Barbie movie. We’ve previously seen photos of stars Margot Robbie and Ryan Gosling rollerblading around California in their neon spandex, but now, movie lovers are getting a better idea of what to expect from the upcoming comedy. It appears the famous blonde doll and her handsome beau, Ken, will cross dimensions from their home to the “real world” on the big screen, though she remains unaware of his presence until they’ve already crossed over.

“I’m coming with ya,” the Canadian actor, in character as the blond stud declares. “Did you bring your rollerblades?” an exasperated Barbie asks, seemingly expecting to be disappointed. “I literally go nowhere without them!” Ken excitedly confirms. Elsewhere in the under-two-minute-long teaser, we also see Gosling face off against Simu Liu, who previously admitted to painfully waxing his entire body for the part. On top of that, fans will also witness the acting debut of pop sensation Dua Lipa, who plays a mermaid.

Greta Gerwig’s Barbie Teaser #2 Has Arrived

Since the preview arrived on Tuesday (April 4) morning, social media has been sharing plenty of thoughts, many of them about the La La Land actor specifically. “Me in the theatre watching ‘Barbie’ every time Ryan Gosling’s Ken says anything,” one troll wrote alongside a video of The Office cast snickering during a blooper on set. “He looks like Grandpa Ken,” another person chimed in. When the film’s casting was first announced there was some online discourse regarding the 42-year-old’s age, and if he was the best choice for the part.

“The Ken’s are just not Kenning for me, I’m sorry,” someone else tweeted. “But I’ll be seated regardless.” No matter what people think of the male lead, they’re certainly pleased with Robbie’s casting as the beloved blonde beauty. Check out Barbie‘s second teaser trailer on YouTube above, and keep scrolling to see Twitter’s reaction to the Ryan Gosling renaissance. Afterward, let us know if you’ll be tuning into the upcoming film later this spring in the comments.

Twitter Reacts to Ryan Gosling

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Young M.A.’s 31st Birthday Was Spent Living Lavish On A Yacht: “Just Blessed To Be Blessed”

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Last month, many of Young M.A.’s fans expressed concern after videos and photos of her looking unwell surfaced online. In wake of gossip about her circulating online, the rapper admitted last month that she’s been struggling with her health, and was hospitalized for some time. “As many of my supporters know I’ve been dealing with various personal health issues the last few years. I recently was hospitalized and was successfully treated for several conditions,” she told followers at the time.

“I’m doing better now. Will take some time but I’m on the road to recovery and look forward to the future!!!” the 31-year-old added. “Rest assured I’m in good spirits and everything will be explained in the MUSIC … plus a documentary. Love y’all MAB! Don’t worry I’m good!” On Monday (April 3), Young M.A. popped out on social media once again, this time flexing her luxurious birthday celebrations that recently took place. In the new photos and videos, an obvious glow has been restored to her face, and she appears to have had the time of her life on a yacht with her besties.

Young M.A. Celebrates 31 Years of Life

“Just blessed to be blessed 🙏🏼 31 years on this earth… Been grateful and still grateful! Happy bday to a Kween! ♈🐏,” she wrote in the caption of Monday’s (April 3) first photo dump. Throughout that post, and other videos shared on her feed, fans were able to vicariously enjoy M.A.’s celebrations alongside her. To commemorate another trip around the Sun, she slurped oysters, drank piña coladas, sang along to some of her favourite songs, and posed alongside plenty of baddies hanging out on her boat. “If she ain’t bad, she ain’t next to me,” the “Tip The Surgeon” hitmaker noted in one clip with an anonymous curly-haired woman.

The day after her party, Young M.A. continued to relive it by sharing yet another video on IG. “That’s what I’m grateful for, anything and everything,” she wrote alongside the video, which markedly showed off her lavish mansion, flashy jewelry, designer luggage, and Rolls Royce whip. See all of the Brooklyn-born lyricist’s 31st birthday festivities below, and check back later for more hip-hop news updates.

Birthday Behaviour

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Megan Thee Stallion Teases Her Slim Thick Figure In New Texas Instagram Photo Dump

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The end of 2022 was undeniably rocky for Megan Thee Stallion. She was called to the stand to recount the night Tory Lanez shot at and injured her foot following a party at Kylie Jenner’s home. She ultimately came out on top (though the Canadian is attempting to file for a new trial). However, the Houston-born entertainer was left mentally and physically exhausted after the ordeal. This prompted her to spend a few months out of the spotlight, working on herself. In March, she chiefly made her presence felt once again. She’s been on something of a roll since then, stepping out for one public appearance after another.

This past weekend was particularly busy for the 28-year-old. She kicked off things last Thursday (March 30), by throwing the first pitch at an Astros baseball game. The next evening, she gave her first performance of 2023 at the AT&T Block Party. At the time, she was hilariously out-twerked by a male fan who was invited on stage to dance. Elsewhere at that same event, another man was arrested after sneaking into the sold-out concert dressed as a K-9 officer in an attempt to meet the rap diva in real life.

Megan Thee Stallion Shares Her Weekend with IG

To close out her weekend, the “Freak Nasty” hitmaker attended the annual Country Music Awards. Cameras caught her and Canadian icon Shania Twain sharing plenty of smiles and laughs. In her usual fashion, Thee Stallion donned an ’80s-inspired look for the show, wearing her beautiful curly hair in an unmissable afro, also showing off her slim thick figure in a dress which boasted a large, flirtatious hip cutout. Thankfully for those who weren’t able to attend any of her appearances, she’s summarized her time outside into a concise, curve-filled photo dump documenting some of the best moments.

Kicking things off is a salacious photo of the rap diva practicing her pitching arm for the Astros game. Her outfit consists of a white tank top and tiny pair of black panties. We also see her sporting jersey number 222 on the field, along with a glimpse of her bodacious behind. Other images include a look at her AT&T Block Party performance outfit (which markedly had her booty on display thanks to two cheeky cutouts), what appears to be a few strip club shots, and finally, a photo of Megan Thee Stallion with the Queen of Country at the CMAs. See it all for yourself above, and check back later for more pop culture news updates.

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Coi Leray Thirst Traps In A Black G-String & Chain Bra: “These B*tches Mad”

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If there’s one thing we can obviously always count on Coi Leray to serve up, it’s a seriously fire thirst trap. On Monday (April 3), the Trendsetter artist continued her streak of tantalizing the masses with her sultry looks, this time posing in little more than a tiny black g-string and a metal bra made of tiny chains. Along with her unique lingerie set, the multi-talent also donned sky-high platform heels and a pair of short black leather gloves, complete with tiny metal studs all over the fabric.

In her caption, the 25-year-old previously wrote, “And these b*tches mad, they blame it on TikTok… Yeah these b*tches mad, I got all these BIG BOPS😘!” Leray’s first photo finds her sitting pretty, seemingly kneeling on a counter in a dressing room, perhaps preparing to shoot a music video for one of her many recently released “Players” remixes. For the following two snapshots, she switches up her angle, giving followers a closer look at her petite, perky behind in her barely-there underwear.

Coi Leray Shares More Salacious Snaps

As expected, those in the comments had plenty to say about Leray’s thirst traps. “She’s gainnnnnningggggg😍😍,” one person wrote of the “Anxiety” artist’s slim figure. “They finna be sick when they can’t talk about ya weight anymore.” Another criticized her decision to flaunt her body for the masses, writing, “Being original didn’t work so she fell right in line with the rest…” Aside from the fan commentary, friends like La La Anthony and Ka$hdami dropped by to show their support for the Boston-born lyricist.

Her nearly nude mirror selfies certainly caught our attention, but that’s not the only noteworthy content appearing on the genre-bending singer’s social media as of late. To end the month of March, she took a trip to “Skyiami,” where the sunshine did her – and her freckles – plenty of good. When she wasn’t soaking up rays by the pool, the performer also went for a swim, smiling for the camera while having a blast underwater in her teensy black bikini. Keep scrolling to see more of Coi Leray’s recent sultry IG uploads, and check back later for more pop culture news updates.

More Instagram Antics from the Trendsetter

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Zendaya & Tom Holland Step Out In Style In Mumbai: Photos

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Zendaya’s stylist, Law Roach, recently announced that he would be retiring from the celebrity fashion industry, but that doesn’t mean he’s quite ready to stop dressing the Euphoria starlet. The creative previously made it clear that he and his long-time client will continue to work together. However, the door is shut for many other past famous clientele as a result of industry politics. Over the weekend, Z&L did it again, putting together the perfect outfit for her appearance at Mumbai’s Nita Mukesh Ambani Cultural Centre launch.

“I had the most extraordinary night celebrating @nmacc.india,” she wrote in the caption of her commemorative Instagram photo dump. “Thank you Mumbai for the warmest and kindest welcome. And to @rahulmishra_7 for your beautiful creations. It was an honour for @luxurylaw and I to wear your work yet again.” As DailyMail notes, Zendaya attended the event with long-time boyfriend Tom Holland, though they opted to walk the red carpet separately.

Zendaya’s Red Carpet Look

While she didn’t pose for any photos with her Spider-Man co-star, Zendaya did snap a few with Roach. He’s been chiefly showered in love amid his sudden retirement. “If this business was just about the clothes I would do it for the rest of my life but unfortunately it’s not!” the 44-year-old declared last month. “The politics, the lies and false narratives finally got me! You win… I’m out.” It remains unclear if he ever plans to return to his former post, though we’re certainly grateful to see his continued work with the Shake It Up alum, as well as some recent looks from Megan Thee Stallion.

As for her love life, things have been relatively quiet between Holland and Zendaya so far in 2023. Back in February, he made sure to shower his girlfriend in praise over the incredible look she and Roach put together for the NAACP Image Awards. Read more about that here, and check out the Marvel actor’s dapper Mumbai outfit for yourself below.

Tom Holland’s Slick Style

Tom Holland attends the launch of Nita Mukesh Ambani Cultural Centre (NMACC) on April 01, 2023 in Mumbai, India (Photo by Prodip Guha/Getty Images)

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Kylie Jenner Is “A Beauty,” Travis Scott Says In Sweet IG Comment

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Though they’ve tried on and off to make things work between them romantically, Travis Scott and Kylie Jenner have gone their separate ways several times over the years. Most recently, the famous duo announced yet another split back in January, confirming that, while they plan to continue co-parenting their two young children, Stormi and Aire, they’ll no longer be moving forward in an exclusive relationship. While the news was undeniably sad for fans of the former couple – and the stars themselves, it appears there’s no bad blood between them at this time.

This past weekend, the socialite’s makeup brand, Kylie Cosmetics, shared a photo dump of her promoting their KYLASH mascara on Instagram. The images show Jenner hard at work behind the scenes, preparing for the new product to drop on April 6. While some snapshots see her patiently standing in a statuesque stance to get her slicked-back bun fixed, others see her applying the wand to her own lashes, giving her the volume of her dreams around her pretty brown eyes.

KYLASH Makes a Splash

In the post’s comment section, Scott dropped by on Sunday (April 2) to leave a kind message for his ex. “A beauty,” he wrote, earning upwards of 11K likes from supportive followers. Jenner doesn’t seem to have acknowledged the rapper’s sweet note as of yet, but hundreds of other users have applauded him for complimenting the mother of his two children publicly. “You guys belong together… Beautiful couple, beautiful babies, beautiful family,” one of them insisted.

While the Houston-born entertainer has been showing love to the makeup mogul, she’s been busy giving the world a closer look at their son. For the most part, Aire’s life has been kept under wraps so far, though Jenner did show him off on social media during his cousin True Thompson’s fifth birthday party this past weekend. Seeing as she blessed us with so much Stormi early in her life, we’re eager to see more of the young boy’s face as he continues to grow. See Kylie’s latest posts about her baby here, and check back later for more pop culture news updates.

Travis Scott Supports His Co-Parent

@travisscott/Instagram

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Ice Spice Bares Her Body In New Heaven By Marc Jacobs Campaign Photos

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She’s best known for making baddie bops with producer RIOT. However, Ice Spice has also made a name for herself as something of a fashionista within the music industry. The rising star is frequently spotted with a g-string hanging out of her jeans, and her purse unfailingly by her side. Her latest flex is being tapped to model for Heaven by Marc Jacobs’ new campaign. As Nylon reports, the photos were taken back in February in Los Angeles, promoting the brand’s Spring 2023 collection. Photographer Harley Weir is responsible for the stunning images, which feature an obvious Western theme.

Standout pieces in the Heaven drop include cheerleader-inspired mini dresses, star-printed shirts, and cover-ups made of pink netted fabric, which Spice boldly wore over her lingerie and a pair of boots. For this season’s accessories, Jacobs has designed star-shaped earrings, necklaces, and pins. In his usual fashion, he’s also crafted some platform shoes that are to die for. These give anyone brave enough to wear them an undeniably sexy boost of height and confidence.

Ice Spice Stuns in Heaven by Marc Jacobs

In another look from the campaign, Spice wore a tan mini-dress with adorable stars spread out across the fabric. On her shoulder, she carried Heaven’s re-launched cufflinks bag. It’s notably a remake of an iconic staple previously made popular by Paris Hilton. The new design was created in conjunction with the original designer, Linz, who includes real handcuffs (keys included) as a part of the garment’s strap.

While she may be the best dressed, Ice Spice wasn’t the only celebrity recruited by Marc Jacobs. In photos released on Monday (April 3), fashion lovers also saw images of Lil Uzi Vert, Ethel Cain, and Yves Tumor in their own Heaven garb. For their part, the “Just Wanna Rock” hitmaker poses with a gigantic black rose, also donning a handcuff necklace for another photo. The Spring 2023 collection is releasing in multiple drops, and the first is already available online. Come May, more of the designer garments will arrive both online and in stores. Will you be making a purchase? Let us know in the comments, and check back later for more pop culture news updates.

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