MUSTARD

Kendrick Lamar’s ‘Not Like Us’ Video Reportedly Cost Compton Businesses Thousands In Lost Revenue, Which They Want The Rapper To Reimburse

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Kendrick Lamar has been a long victory lap since his win in the Drake beef. The “Meet The Grahams” rapper’s eye are set on New Orleans thanks to him securing the coveted Apple Music Super Bowl 2025 Halftime Show slot. However, business owners in Compton, California are urging him to handle a mess he supposedly made back home.

According to LA Times’ recent report, Kendrick Lamar’s “Not Like Us” video cost several local staples, thousands in lost revenue.

Corina Pleasant of Alma’s Place a popular local establishment, told the outlet that on June 22 she noticed that business slowed down despite having an overflowing parking lot. Pleasant claims that the spectators gathered at the strip mall and nearby courthouse to watch the video being film, which took away slot for potential patrons.

Due to the pandemonium, several business owners argue that they were “forced to shut down operations.” Despite temporarily closing their doors, they were still required to pay staff for their unprofitable shifts. Now, they are requesting that Kendrick Lamar, his production company Pglang, or the city of Compton reimburse them for the day, which they say could’ve been avoided if city officials provided them with advance notice about the music video shoot.

Dr. Dre Links Up With Mustard In Studio Amid Snoop Dogg Album Hype

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Hip-hop in general has had an importantly resurgent year thus far in 2024. You can certainly point to a lot of MCs for that. However, producers, like usual, are contributing their fair share as well. One of them has been Mustard (DJ Mustard). After remaining quite silent for a little while, these first nine months have been opposite. You’ve heard his producer tag all throughout the summer thanks to his production on Kendrick Lamar’s “Not Like Us”. Additionally, though, you can point to his latest solo album, Faith Of A Mustard Seed. He was able to grab tons of impressive guests, including Travis Scott, Young Thug, ScHoolboy Q, Quavo, Roddy Ricch, and more.

Hopefully, very soon, we can add Dr. Dre to this conversation. Over the last couple of months or so, we have been receiving some encouraging updates surrounding Missionary. It’s being billed as the sequel project to Doggystyle, which of course is Snoop Dogg’s iconic debut. Dr. Dre is handling all of its production and there’s some belief that November will be the month it arrives. It would make sense, as the 23rd of that month will mark the 31st anniversary of Doggystyle. But while that’s in the works, Dr. Dre is taking some time away to meet up with Mustard.

Read More: Megan Thee Stallion Still Stupefied As To Why Nicki Minaj Has Beef With Her

Could Mustard Be Helping Dr. Dre With Snoop’s Album?

 
 
 
 
 
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A post shared by Mustard (@mustard)

According to HipHopDX, the Perfect Ten creator shared the photo of them in the studio together with the caption, “Back in the lab with my pen and my pad.” This could mean a lot of things. One, Mustard could be receiving some knowledge from one of the West Coast pioneers. He could just be referencing some of Dre’s iconic lyrics. Or they could be cooking up some beats for Missionary. Hopefully, it’s the last one and will be running to the credits for Missionary when it drops to see if Mustard was granted a great opportunity.

What are your thoughts on Dr. Dre and Mustard flicking up in the studio together? Do you think this could mean anything for Snoop Dogg’s Missionary? Or do you see it being just them bouncing ideas off each other? We would like to hear what you have to say, so leave your thoughts in the comments. Additionally, always keep it locked in with HNHH for all of the latest news surrounding Mustard and Dr. Dre. Finally, stay with us for everything else going on in the music world.

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Do Compton Rappers Game And YG Have Beef?

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Thanks to Kendrick Lamar and his inescapable hit “Not Like Us,” the city of Compton is back on the map in a big way. His Kendrick & Friends concert put a ton of the city’s rap talent on display, giving both veteran performers and rising stars a new chance to shine on the national level.

That included Kendrick collaborator and fellow Hub City native YG and his main producer Mustard, but oddly, didn’t include their other fellow citizen, The Game, who didn’t quite join in on the Drake hate train. In fact, some fans think Game even has beef with YG and Mustard. So, what’s going on there?

On August 28, after making some cryptic posts on Instagram Stories, Game called out the other two. But the first batch of posts and the second were unconnected, according to Game, who cleared the air in a later post. “Rooting for somebody & finding out they secretly hate u is so crazy,” he wrote initially. “Secret haters are clutch.. yall make ballin in yo face worth it.” But in another slide, he wrote, “Aye Keenon & Dijon [YG and Mustard’s real names, respectively]… Jayceon [Game’s real name] looking for y’all. Ghetto name havin n****s.” It’s fair that fans connected the two statements, making Mustard and YG out to be the “secret haters,” but in the comments of a post reporting the alleged beef, Jayceon quickly cleared the air.

“@yg & @mustard My n**gas 5L,” he wrote. “Go twist a backwood before you twist that #Bompton.” It’s more likely that his call-out was an invitation to collaborate, which the two have done more than a few times over the years. Game and YG most recently collaborated on their Compton peace walk negotiating a truce between two rival gangs in their shared hometown. So, it seems improbable that Game would be starting beef with YG now.

The Game Shuts Down Rumors That He’s Beefing With YG And Mustard

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The Game loves him a good beef. Hell, he’ll take a bad beef. He spent a couple weeks trying to bait Rick Ross with a diss track, but both parties eventually admitted there was no smoke to the fire. Compton’s own has had bigger fish to fry, anyway. While the West Coast rallied around Kendrick Lamar during the Drake battle, The Game took a more diplomatic stance. Fans accused him of caping for Drake, and he was nowhere to be found when Lamar, YG and Mustard were dancing around at the Pop Out concert. That said, The Game has cleared the air regarding his relationship with his West Coast brothers.

To be fair to YG and Mustard, The Game inadvertently started the beef rumors. He got on Instagram on August 28 and started making cryptic statements about artists he didn’t like. “Rooting for somebody & finding out they secretly hate u is so crazy,” he wrote on his Stories. “Secret haters are clutch.. yall make ballin in yo face worth it.” In the post before, The Game called out YG and Mustard by their birth names, and claimed to be looking for them. “Aye Keenon & Dijon… Jayceon looking for y’all,” he added. “Ghetto name havin n**gas.” It wasn’t a stretch to assume Game was calling the rapper and producer his “secret haters.”

Read More: Gordo Labels DJ Mustard A “Strange Guy” With Backhanded Compliment

The Game Ranted About ‘Secret Haters’ On Instagram

It’s hard to imagine The Game misreading the situation, but he did clarify that everything was cool. He sent a follow up message after the comment section started buzzing about beef. He even used official artist names this time. “@yg & @mustard My n**gas 5L,” he wrote. “Go twist a backwood before you twist that #Bompton.” There’s evidence to suggest that everything between The Game and the other artists are cool. The Game did recently participate in YG’s peace walk earlier this month. The two also have tons of songs together, with the most recent being 2022’s “Outside.”

Game’s relationship with Mustard is less defined. They have definitely taken different approaches when it comes to Kendrick Lamar’s battle with Drake. Mustard has cut off all ties with the Toronto superstar. He said he would never work with him again. The Game, meanwhile, went on IG Live and dubbed Drake one of the best to ever pick up a microphone. Game drama shouldn’t be high on the importance list for either YG or Mustard, though. Both artists have struggled mightily with their recent albums. Some have even blamed Kendrick Lamar for their inability to move units. Learn more below.

Read More: YG’s First Week Sales Are Abysmal And Fans Blame Kendrick Lamar

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YG’s First Week Sales Are Abysmal And Fans Blame Kendrick Lamar

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YG is a proven hip-hop talent. He’s been making acclaimed albums for a decade, and he’s been featured on several hit singles. Unfortunately, the rapper’s pedigree did not translate to success for his new tape, Just Re’d Up 3. The (seemingly anticipated) third installment in his series only sold 8K in its first week. A massive downturn from his last album, I Got Issues, which moved 13,800 units in 2022. Fans were pretty surprised by the downturn. A narrative quickly developed though, and it had to do with YG’s West Coast brother, Kendrick Lamar.

The social media consensus was that Kendrick Lamar should have used his considerable success to help promote YG’s album. YG supposed Dot throughout the Drake battle. He was one of the artists who was at the Pop Out show. He also distanced himself from Drake, despite working with the Toronto rapper on two of his biggest singles. “Why didn’t Kendrick tweet or post YG’s album,” one Twitter user questioned. “Nobody find this weird??” Others took a more hostile approach, and claimed that Lamar used his West Coast peers when it was convenient, but failed to help them out in return.

Read More: YG Leads Peace Walk With Rival Gang Members

Fans Think K. Dot Should Have Promoted YG’s Album

“The Pop Out show did nothing for all these artists that danced on that stage,” wrote one irate user. “They all got used for personal gain by Kendrick and nothing more. Kendrick couldn’t even give them features or post their albums. ‘West Coast united’ but did nothing for any of them after. Clown show.” YG isn’t the first artist who has suffered low album sales after linking up with Dot. DJ Mustard scored his first ever number one single when he produced Kendrick Lamar’s “Not Like Us.” Mustard bashed Drake in the media and happily appeared alongside Lamar in the music video. When it came time for the producer to drop his new album, though, it underperformed. Faith of a Mustard Seed only sold 18K in its first week.

Once again, fans were puzzled by Kendrick Lamar’s lack of involvement. The rapper didn’t contribute a verse to the album, nor did he bother promoting it on social media. It obviously isn’t Lamar’s job to do any of these things, but critics are beginning to piece together a narrative in which the Compton rapper has the opposite of the Drake stimulus package. In other words, a Kendrick Lamar co-sign will not help album sales. Mustard crashed out on Twitter after his album numbers were released. He still managed to sell 10K more than poor YG, though.

Read More: YG Denies Implying Saweetie Cheated On Him After Heated Argument

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Drake Unveils Even More Archival ‘100 Gigs’ Content, Featuring Kanye West, The Weeknd, And Plenty More

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Drake came through with a surprise earlier this month when he unveiled 100gigs.org, a website that hosted a bunch of previously unreleased material from the rapper. It turns out that wasn’t a one-and-done thing, as Drake has just added a second wave of content to the site.

As Billboard notes, the site was updated on August 25. Among the new content is some Kanye West-related clips from OVO Fest in 2013. In one video, Drake says, “I’m the biggest Ye fan, period. Sometimes I feel like I can’t like it because I gotta go against it. But that sh*t tonight was almost therapeutic.”

Kanye also says in a clip, “Me and Hov wouldn’t have made Watch The Throne if this n**** wasn’t putting pressure on us like that. So I just want to pay my respect.”

There’s also a 2014 video of Drake talking with YG and Mustard, with Drake saying over the phone, “I’m ’bout to send you a verse I did on this beat that Mustard sent me for you. […] I’m just about to record the sh*t and I’ma send it to you. Just get Future to email it and I’ll send you the verse in 30 minutes. […] I’ma send you the sh*t and let’s turn up the summer, I’m ready.”

Times have certainly changed, as Mustard now has no interest in working with “strange guy” Drake.

Mustard Is Not Interested In Making Music With ‘Strange Guy’ Drake After Producing Kendrick Lamar’s ‘Not Like Us’

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Most people make it pretty obvious where they stand in the debate of Drake vs. Kendrick Lamar. Mustard, example, produced Lamar’s chart-topping Drake diss “Not Like Us.” He’s keeping that energy up, too, as he says he has no interest in working with Drake in the future.

In a recent Los Angeles Times interview, Mustard said, “I don’t think I want to make a song with that dude. He’s a strange guy.”

He also spoke about Drake’s fans, saying, “These guys don’t go to sleep — all they do is tweet, tweet, tweet, tweet. That’s where ‘the Nation of drizzlam’ came from. I said it in a joking manner, but I guess on Twitter it looked like I was mad [laughs]. Drake should use that phrase. I won’t charge him for it.”

Mustard has praise for Lamar, of course, saying, “He’s just a genius. He does the unthinkable every time. And on a human level — just as a normal person — I like his style. […] His whole mystique gives me the same vibes as Prince. Even now [after the success of ‘Not Like Us’], the guy has not posted anything. I told him, ‘I don’t know how you do that sh*t. Me, I’d be like, ‘Yeah, I’m No. 1!””

Check out the full feature here.

Mustard Completely Rules Out Working With Drake Following The Kendrick Lamar Beef

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If you were hoping for a Drake and Mustard collaboration, we are sorry to break your heart. According to an interview with the Los Angeles Times (via AllHipHop), the California producer is totally ruling that possibility out. It makes sense, as he did concoct the already iconic instrumental for Kendrick Lamar’s “Not Like Us”. Additionally, his X rant about his low album sales for Faith Of A Mustard Seed was another indicator. He claimed that Drizzy helped Gordo drop his LP (which contained Drake collabs) the same day as his.

“Drake is the Malcolm X of white people 😂”, Mustard began. “And Akademiks make sure you post Gordo’s first week since Drake thought he did a thing with making him drop on the same day as me 😂”. So, yeah, he’s made his feelings pretty clear, but this feature with the outlet shows just how much hate he has inside of him for Drizzy. “I don’t think I want to make a song with that dude. He’s a strange guy”.

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Mustard Is No Longer Messing With Drake

However, that quote is just the tip of the iceberg. When recalling the Pop Out show, he said it felt like everyone was getting rejuvenated. “I was right by the stage looking up at him as he was performing that night, and it was like everybody was getting healed”. Mustard said it had nothing to do with Drake, but all of the previous quotes we listed sort of contradict this one.

What are your thoughts on Mustard ruling out any possibility of working with Drake again? Do you think they will ultimately make up, why or why not? Is the hate for Drizzy going too far, or is it all valid? We would like to hear what you have to say, so leave your thoughts in the comments. Additionally, always keep it locked in with HNHH for all of the latest news surrounding Mustard and Drake Finally, stay with us for everything else going on in the music world.

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Mustard Trolled Mercilessly Online For Previously Wanting A Drake Feature

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Prior to this whole Drake and Kendrick Lamar debacle, Mustard (formerly DJ Mustard) and Drake were on good terms. While they did not have the most rapport in terms of making music together, they did assist YG with “Who Do You Love?” back in 2014. Perhaps this started the producer’s respect for The Boy because about five years later, Mustard was doing all he could to get him on his 2019 LP, Perfect Ten. Specifically, he wanted him for the track “100 Bands” which went onto to feature Quavo, YG, and Meek Mill. However, things obviously never came to fruition and that was even with a lot of phone calls.

Mustard was asked about this during an interview with New York’s Power 105.1 and revealed that he wasn’t even ignoring him. “Nah, he didn’t ignore me… he didn’t take the call. I called a lot of times. I seen him a couple of times and he was like ‘Send me something’”. So, why are mentioning this to you? Well, with Mustard seemingly at odds with Drake now, the latter’s fans are resurfacing this old interview and claiming that this is when the producer began to have hate for the MC.

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Drake Fans Are Having A Field Day With Mustard

“They all need that Drake stimulus package🤣🤣🤣🤣”, one user on X trolls. Another makes funny callback to a Kendrick lyric on “Not Like Us”, “He a fan, he a fan, he a fan, he a fan…….”. You could argue this started the side beef between these two. However, you also have to look at Mustard producing “Not Like Us” and Drake following the beat maker’s ex-wife Chanel Thierry on social media as possible root causes as well.

What are your thoughts on Mustard wanting to get Drake on a song in the past? Do you think this is the reason that the producer has some hatred for the Canadian MC? How do you think Drake would have sounded on “100 Bands”? We would like to hear what you have to say, so leave your thoughts in the comments. Additionally, always keep it locked in with HNHH for all of the latest news surrounding Drake and Mustard. Finally, stay with us for everything else going on in the music world.

Read More: LeBron James Seemingly Responds To Drake Beef Speculation

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Mustard Claimed Album Sales Were ‘A Form Of White Supremacy,’ But Fans Believe The Producer’s Declaration Has Other Ego-Driven Roots

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Mustard produced Kendrick Lamar’s chart-topping Drake diss track, “Not Like Us.” However, it seems that momentum hasn’t translated over into his personal projects.

On July 26, the acclaimed producer dropped his latest album, Faith Of A Mustard Seed. Now, the first week sells projections are supposedly in. According to Akademiks, the body of work sold 18k units.

As users online began to declare the album a “flop,” Mustard made a bold claim on his personal X (formerly Twitter) page. “Album sales are a form of white supremacy you n****s racist,” he wrote.

He then sent a jab Drake’s way before turning his attention to Akademiks, writing: “Drake is the Malcolm X of white people 😂 and Akademiks make sure you post Gordo’s first week since Drake thought he did a thing with making him drop on the same day as me 😂.”

However, fans didn’t let Mustard’s first declaration pass without pushing back. One pointed out that Ice Spice’s debut album Y2K out sold his, to which he was left speechless.

Many began to dogpile Mustard as they referenced his past reaction to his 2019 album, Perfect Ten, first week sells.

“Now it’s racism, should’ve got Carti up there again, maybe you would’ve moved some units,” penned one user.

“It’s only racist when your album flops. If your album sold well, you’d be flexing your sales 😂😂😭😭,” laughed another.

“No album sales represent if your audience / the marketplace actually like what you produce. Clearly they don’t like you. Stop playing the race card,” chimed another.

But several people jumped in to side with Mustard. “Too many people take numbers way too seriously. Let the music speak,” argued one user.

“Plenty of artists drop projects that have low sales In the beginning for it to go platinum later,” added another.

“I hate how people use album sales as a metric to grade how good and powerful the music is. If you changed one person’s life while they listened to any of the tracks, you already won, man,” wrote one user.

The public’s tracking of first week sells has been used to instigate multiple rap feuds.

Faith Of A Mustard Seed is out on now via 10 Summers Records and Interscope.