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Future Brings Tally To Five With Music Video For “Brazzier”

November 6, 2024 by newhiphopnews

It’s hard to deny just how impactful and important Future is to the modern-day hip-hop scene. He’s without a doubt one of the most influential of his time, as one of the most prolific. The grind never stops for the Atlanta native who continues to churn out record after record. He’s dropped multiple projects for most of his career, and a lot of them still manage to top the charts. 2024 is no exception, as Pluto worked alongside his partner in crime Metro Boomin for WE DON’T TRUST YOU and WE STILL DON’T TRUST YOU. Both debuted at number one on the Hot 200 despite just being a few weeks apart. However, he managed to pull off a hat trick with MIXTAPE PLUTO. The September solo release sold 129,000 units and because of that, he became the first rapper to have three number ones in a six-month span.

Despite there being some reservations about it, Future’s hardcore fans loved it, and they certainly showed out for him. To repay them, he’s been dropping off some bonus content over the last couple of months. One of which was the highly desired “SOUTH OF FRANCE” remix with Travis Scott. The collab was thought to be a lock for the tracklist, but Future decided to go against features for the initial release. He’s also been dropping off some visuals for the tape, with the number now up to five. That fifth video from Future is for “BRAZZIER,” one of the “deeper” cuts. It’s nothing too special visually speaking as he’s seen flexing with his homeboys during the nighttime. Check it out below.

“Brazzier” Music Video – Future

[Via]

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Drake Takes Over An Empty Mall In His Unexpected New ‘No Face’ Video

October 31, 2024 by newhiphopnews

drake Chicago Bulls v Toronto Raptors — Getty Image

In recent days, Drake has been putting the finishing touches on his forthcoming joint album with PartyNextDoor that’s due out soon. Amid that, he has also found some time to shoot a new music video, for his August track “No Face.”

The visual, which is currently only available on Instagram, sees Drake and some associates taking over an empty mall and doing what most people would in that scenario: drive around in ATVs and SUVs.

Playboi Carti featured on the initial version of the song, but his contributions have since been removed from the track.

When the song initially dropped, it was believed to be a Kendrick Lamar diss, as Drake raps (via Genius), “I don’t get sleepy off no melatonin / My therapist put in a 30-day notice / ‘Cause I keep on talkin’ ’bout beefin’ and business and money and women, there’s no diagnosis / They emptied the clip (Pfft) quick / Swapped that sh*t out and I came back reloaded / I’m just so happy that n****s who envied and held that sh*t in got to finally show it / I’m over the moon, yeah, we’ll see you boys soon / I’m spreadin’ my wings, I hop out, cocoon.”

Check out the video here.

Drake Promotes OVO Clothing Line With Moody “No Face” Music Video

October 30, 2024 by newhiphopnews

Drake seemed like he was gearing up for something big with 100 Gigs. He dropped a handful of new songs, but then the rollout seemed to stop. The rapper did a few features, and announced an album with PARTYNEXTDOOR, but he’s been quiet on the solo front. Until now, Drake has returned with a new music video for the 100 Gigs standout “No Face.” The video serves a dual purpose, though. It does not cover all of Drake’s verses in the song, but it gives fans a taste while promoting the rapper’s OVO clothing line.

“No Face” is not a long song. It comes it at 2:17, but the music video is even shorter. The video comes in at 1:12, before fading out mid-song. It’s a tactic Drake employed on the teaser/promo video for his smash 21 Savage collab “Jimmy Cooks” in 2022. The new video sees Drake rolling around a shopping mall with his OVO squad. He’s rocking all black with skeleton gloves, similar to the OVO clothing brand photoshoot he did a few weeks back. The continuity between the photoshoot and the video would lead us to believe they were knocked out at the same time, actually.

Drake Gets In Tough Guy Mode For New Video

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The music video is a reminder that “No Face” is one of the best Drake songs of 2024. He throws subs at everybody who tried to test him during the Kendrick Lamar battle. “I’m expressionless. N**gas be talkin’ ’bout don’t shoot the messenger,” he raps. “Fah-fah-fah, you get shot for way less in here. None of you pussies is blockin’ my blessings here, what?” The black-and-white aesthetic has always worked for the Toronto rapper, whether it be the moody “Take Care” video or the menacing “Nonstop” video. It proves to be just as effective this time around.

To nobody’s surprise, there is no Playboi Carti present in the “No Face” video. The rapper was on the original version of the song, but was subsequently removed. An explanation was never given, but Carti has a history of refusing to clear his vocals for other artists. To be fair to Drake and the music video, it doesn’t even stick around long to get to Carti’s verse if the latter did approve its use. “No Face” still slaps, and proves that the 6 God knows how to make a catchy song in 2024. Let’s hope this leads to something more substantial.

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Don Toliver Balances Grungy With Wavy In Visual For “New Drop”

October 30, 2024 by newhiphopnews

Since coming into the game back in 2017, Don Toliver has steadily improved as an artist. Everyone knows how the story goes at this point with the Texas native. He got his big break by landing on Travis Scott’s ASTROWORLD cut “CAN’T SAY,” and since then he’s become a major face of the psychedelic trap subgenre. But after dropping Heaven Or Hell in 2020, Don began to experiment more and separate from being simply a carbon copy of La Flame. He played around with more R&B and soul on his 2023 outing Love Sick, to which some found was a bit of a mixed bag. Still, him branching out was much needed and it seems that it was more realized on HARDSTONE PSYCHO.

The more aggressive and in-your-face style boded pretty well for him across the board. He adopted the biker/metal aesthetic and did a good job incorporating it into the body of work. Overall, it helped this record become his most ambitious yet. Fans rewarded the growth and made it his most commercially successful to date, too. Songs like “TORE UP” and “BANDIT,” which are in that rock vein, are doing numbers to this day. But there are cuts doing the same that call back to his melodic upbringing. “NEW DROP” has become the fan-favorite and it’s one of ours too. The quirky, watery, and atmospheric melodies provided by Don and producers Wheezy, Dez Wright, Psymun, and Bryan Yepes are plain hypnotic. That adjective can be used to describe the visual for “NEW DROP,” which is racking up views right now. The moody aesthetic that’s on the track works its way into the video thanks to the consistent biker theme and dim lighting. Check it out below.

“New Drop” Music Video – Don Toliver

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Megan Thee Stallion Shows Her Adoration For Houston Rap Culture With “Bigger In Texas” Visual

October 25, 2024 by newhiphopnews

Megan Thee Stallion, while providing a lot of bangers on MEGAN, it’s subsequent ACT II takes all gas and no brakes to a new level. If the cover wasn’t telling enough for you, it does hint at the sonic direction for these 13 new tracks. The gaudy diamond-encrusted font and her extravagant grill scream that this is going to be strictly Southern hip-hop slappers. Right on cue, you are going to put in the time machine as the Houston rapper is doing just that with the wavy synths to the familiar drum patterns. This is easily the most she has leaned into her H-Town roots in her music and most of the love letters do the era justice.

One of those prime examples is “Bigger In Texas,” the lead-off cut for this extended version of her self-titled record. The brand-new visual especially shows off her love for the Lone Star State with the over-the-top lowriders, Johnny Dang’s famous jewelry store, and plenty of cameos from artists that paved the way. Slim Thug, Paul Wall, and Sauce Walka are just a few that show love to the H-Town Hottie. As for the track itself, Meg brings her patented flow, adlibs, bars, and the whole bit and it’s a pretty impressive display regardless of how much you’ve heard this formula. There are some hilarious flashes of her humor as well with gut-busting bars like, “Pockets gettin’ thickеr and thicker, I’m tastin’ the money, it look likе I ate a few hundreds / I just hopped on a G6, I’m gettin’ head while I’m playin’ my Switch, hm.”

“Bigger In Texas” Music Video – Megan Thee Stallion

[Via] [Via]

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Big Sean & Gunna Encapsulate Humble Beginnings To Perfection In “It Is What It Is” Visual

October 15, 2024 by newhiphopnews

The goal for Big Sean’s latest album Better Me Than You in our eyes was to promote maturity and personal growth. Overall, the project mostly succeeded in that regard outside of a few detours in the tracklist. In terms of the quality, Sean Don definitely had some flashes of pure genius, but too many times did he revert back to some things that hold him back. Some of those drawbacks included sleepier performances and some awkward singing. All in all, though, we are happy to see the Detroit native back in action and there are still a few tracks that we go back to. One of those is Big Sean’s first-ever collaboration with Gunna, “It Is What It Is.” This seems to be a favorite for most that checked out this tape and it’s easy to see why.

Sean and Gunna absolutely glide over Turbo’s Latin-esque trap blend. The topic at hand is substantial enough to keep your interest as the successful MCs remember their journeys to fame and flex on the doubters. Both drop some gems, with one being, “No time to wait, I’ma hit in this Scat, hope they payin’ attention / They try turn their back on the realest / Ain’t work, what the word on me now when you fearless?” It’s pretty evident that this track has tremendous replay value and Sean recognizes that as the visual for “It Is What It Is” is here now. Given that him and Gunna are rapping with that blue-collar mentality, them choosing a decrepit-looking freight train station was a smart move. It’s a lowkey video, but it really needs nothing more. Check it out with the link below.

“It Is What It Is” Music Video – Big Sean & Gunna

[Via]

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GloRilla And Sexyy Red Drop Killer “WHATCHU KNO ABOUT ME” Video

October 12, 2024 by newhiphopnews

GloRilla and Sexyy Red definitely cater to the same crowd. They know how to make instantly catchy trap songs that cater to women and men alike. GloRilla, in particular, is really having a moment. The rapper is fresh off the release of her debut album, Glorious, and it has been warmly received by fans. Many feel it showcases previously unforeseen depth to her pen game and overall persona. That said, the standouts have been the ratchet anthems, and “WHATCHU KNO ABOUT ME” is definitely one of those.

GloRilla and Sexyy Red sound perfectly at home on the bouncy beat to this new single. They knew they were hitting on a potential smash here, so it makes sense that this would be the song to get a video as soon as Glorious dropped. “WHATCHU KNO ABOUT ME” is not an instance of a music video trying to be artsy, or too clever for its own good. It gives the fans exactly what they want, which is GloRIlla and Sexyy Red shaking and rapping along in outrageous outfits. The two rappers are clearly having a ball during the video. The settings alternate between a barbershop and a bright pink background in which Glo and Red brandish increasingly bold looks.

GloRilla And Sexyy Red Bring Out The Best In Each Other

Fans have been waiting for GloRilla and Sexyy Red to link up on a song, and “WHATCHU KNO ABOUT ME” delivers on both the sonic and visual front. The video is fun, and easily rewatchable. The song is even better. GloRilla kicks things off with an energetic and stylish verse. Sexyy Red, of course, comes in with her trademark flow on the back end of the song. There’s a lot to like about the track, especially its bouncy, seemingly unstoppable instrumental.

“WHATCHU KNO ABOUT ME” is also one of the brightest Sexyy Red features in a minute. GloRilla seemingly brings the best out of her, and she delivers an enthusiastic guest verse. “You play with me, I put a pole in your teeth,” she spits. “I-I-I’m with my peoples, and we comin’ fifty deep. Ye ain’t know I was a hitta ’cause I’m always lookin’ fleek. C-C-Cash out new ball, AMG.” The enthusiasm comes across in the video. If this single is any indication of the rollout Glorious is going to have, then we’re in for a good time.

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Latto Leaves Her “Brokey” Behind In New Music Video

October 11, 2024 by newhiphopnews

Latto continues to roll out Sugar Honey Iced Tea, and what would that process look like without a visual for one of the album’s biggest hits? The “Brokey” music video is finally here, and with colorful visual effects, guests like Rubi Rose, and a couple of interesting set pieces, it certainly succeeds at crafting an engaging, fun, and fitting treatment. Not only that, but the Clayton County femcee also included a short visual for a snippet of the track “There She Go,” so fans got a little bit extra. Overall, it’s definitely a music video highlight for the year, and one that shows her charisma and sense of humor quite well.

However, folks who remember the conversation around this song when it dropped know that it was a pretty controversial discussion. Many felt that “Brokey” looked down on less successful citizens who couldn’t afford luxurious gifts for their partners, a narrative that Latto quickly sought to combat. “I hate that y’all think I was calling hard workers brokeys [broken heart emoji],” she tweeted. “So I got $10k for whoever make the best video at they job to brokey & I’ll fly u out to be in the music video…no mo waiting til ur bday to go outta town. Tag me & hashtag #Brokey so I can see them all.”

Latto’s “Brokey”: Stream & Watch The Music Video

Then, a woman went viral for getting fired from her job at Waffle House for doing the “Brokey” challenge, but she ended up winning. Latto flew her out and she appeared in the music video. Seeing this full-circle moment was a treat to see, even if the visual doesn’t do much to go against the initial criticism of the song. Regardless, this context does make the viewing experience pretty interesting for those in the know.

Meanwhile, other Latto fans are more concerned with rampant relationship rumors around her, which she recently discussed with Angel Reese and Mariah The Scientist for the former’s podcast. Alas, they are no closer to finding her man for certain. Still, thanks to tracks and music videos like “Brokey,” we can assume that whoever Latto’s partner is has the will and money to treat her lavishly.

[via]

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Eminem Reveals He’s Going To Be A Grandpa In His Touching New ‘Temporary’ Video

October 3, 2024 by newhiphopnews

One of the best songs on Eminem‘s The Death Of Slim Shady (Coup De Grâce) is “Temporary,” a sweet ode to the rapper’s daughter, Hailie Jade. The music video for the track is equally touching, with home video footage of the two of them. It culminates with Hailie Jade giving her dad a Detroit Lions jersey with “Grandpa” on the back. That’s right, Eminem — who once rhymed “I smacked him in his face with an eraser, chased him with a stapler” with “and stapled his nuts to a stack of paper” — is about to be a grandfather. To quote Em himself: damn.

You can watch the music video for “Temporary” (which features vocals from Skylar Grey) above.

Hailie Jade discussed her reaction to “Temporary” and “Somebody Save Me,” which depicts an alternate reality where Eminem died when she was young, on a recent episode of her Just A Little Shady podcast.

“Speaking of things I watched this past week, which I guess I’ll say watched, but I refused to watch again — the ‘Somebody Save Me’ music video is out and I did watch the thing. I don’t think I can do it again. I definitely cry every time I hear it at all,” she said. “Between that and ‘Temporary,’ OK, well, that I listened to and it broke me. I audibly sobbed I think for both songs, but especially ‘Temporary.’”

Eminem Touchingly Announces His Daughter’s Pregnancy In “Temporary” Music Video

October 3, 2024 by newhiphopnews

Eminem continues to hearten fans and draw a couple of tears from them, as he just dropped the music video for his The Death Of Slim Shady (Coup De Grâce) cut “Temporary” featuring Skylar Grey. The song and visual is a touching tribute to his daughter Hailie Jade, with the lyrics hypothesizing on the Detroit rapper’s final message to her before his eventual passing. The visuals show old home video footage of Hailie, tearful moments at her wedding, and even the reveal that she’s expecting a child. We can’t believe that Marshall Mathers will become a grandfather soon, and from the looks of it, he can barely believe it either.

“I watched it in entirety and I don’t think I can do it again,” Hailie Jade recalled her reaction to Eminem’s “Somebody Save Me” music video featuring Jelly Roll, another family tribute. “I definitely cry every time I hear it at all. Between that and ‘Temporary’… I mean, I can’t. I audibly sobbed, I think, for both songs, but especially ‘Temporary.’ Watching the [‘Somebody Save Me’] video back and listening to the songs, I feel like my parents did such a good job growing up where I didn’t realize how bad things were.

Eminem’s “Temporary” Music Video: Watch

“I think that’s why I get emotional so much just thinking that that could have happened,” Hailie Jade shared concerning Eminem’s addiction struggles and near-death experiences. “And obviously that’s the point of the song. But I will say, if you’ve ever lost an addict or loved one, I feel for you.” “The older I get, the less I can listen to any of the songs,” she said of “Mockingbird.” “I’ve done enough crying and I told myself I refuse.”

However, Eminem and Hailie Jade aren’t the only ones who got emotional from these milestones. “I wish I had a daughter, I do, I wish I had a daughter,” 50 Cent recently told Haute Living of Hailie’s wedding. “I wish I had that [father-daughter] relationship. For female children, their dad is the first man they fall in love with. Male children go to their mom; I’m a mama’s boy myself. It was unbelievable, the wildest thing for me, period. I was like, ‘Yo, bro, this is cr*zy. We’re getting old. Your baby is grown. What the f**k is going on?’ I was having a moment myself over there. I told Em, ‘You said it was OK to cry? Because I’m crying.’ I couldn’t believe it went that fast.”

[via]

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