Today, hip-hop artist FERG teams up with rapper Future and producer Mike WiLL Made-It for his latest single, “Allure,” released via RCA Records. Set to a dark, trap-heavy beat, the track showcases FERG and Future’s signature flows as they trade bars. Adding to the multi-hyphenate artist’s creativity, FERG also painted the single’s striking artwork, highlighting his talents beyond music.
“Allure” follows FERG’s recent collaborations with Denzel Curry and TiaCorine on “HOT ONE” and with Jaylen Brown on “Just Do It.” FERG and Jaylen recently appeared on Complex’s GOAT Talk, where they discussed their greatest rap beefs, NBA players, and conspiracy theories.
This track is the first release from FERG’s highly anticipated album DAROLD, his first project since 2020’s Floor Seats II. Fans can expect more music from FERG soon.
Future puts on one hell of a performance on Ferg’s new single “Allure,” but some fans think that his verse has a particular target in mind with one line in particular: Gunna, who some rap fans still see as a supposed snitch after the Alford plea that helped him avoid the seemingly interminable trial against his YSL Records boss, Young Thug.
“I’m just a street n****, just rappin’, my day ones went fed / You done took a plea on my slime, won’t be surprise if you ended up dead,” Future raps. Some fans have interpreted this as a shot at Gunna, who has faced criticism from several former collaborators like Future, including Lil Baby and Lil Durk.
Fans who think Gunna and Future have beef — you know, the ones who learn about hip-hop culture on the internet instead of from real life — are overlooking a great many details, though, including that many, many, many rappers make the same generic threat in their music, and most of them don’t even know Gunna (and, if we’re being completely honest, aren’t even from the lifestyle they portray on their songs).
Gunna himself isn’t really sweating the speculation; after supposedly being removed from Future’s new album, Mixtape Pluto, Gunna denied any personal friction between the two. “It’s not personal,” he wrote on social media. “It’s just business.” Does that mean we’ll never see a sequel to “Pushin’ P” featuring the two? Listen, if Gucci Mane and Jeezy can put their differences aside — even if only temporarily — then their spiritual successors ought to be able to, as well.
Future and Gunna are two of Atlanta’s biggest rappers. They have an impressive resume when it comes to collabs, as evidenced by hits like “Pushin’ P” and “Too Easy.” Gunna’s involvement in the Young Thug trial, however, has soured his relationships with several other names in the industry. Future is among the most notable. There’s seemingly tension between the two, based on the lack of collabs they’ve put out and subliminal statements they’ve made via social media. Now, fans believe that Future has taken subs and put them in a song.
Future dropped a slick guest verse on the new Ferg single “Allure.” It’s an absolute banger of a song, for one. The Atlanta rapper appears to still be in Mixtape Pluto mode, which is very much an amazing thing for fans. The closer fans listened to his “Allure” verse, though, the more theories began to swirl that the rapper was actually taking aim at Gunna. The lyrics don’t mention Gunna by name, but it’s hard to listen to the wording and not imagine that he’s the target. And we don’t use the word “target” lightly, either.
“You done took a plea on my slime,” Future raps. “Won’t be surprised if you ended up dead.” It’s very clear that Pluto is taking about his friend Young Thug when he says slime. It’s also pretty easy to infer that Gunna is going to be the one who could end up, well “dead.” This is the most pointed that a Pluto diss has ever gotten. He rapped the first verse and the chorus of “Like That,” the diss song that broke the rap game open in 2024, and was still more vague. It speaks to the rapper’s seeming frustration with Gunna, if in fact these bars are aimed at him.
We know that Future doesn’t play when it comes to Young Thug. During a 2020 interview with Apple Music, the Atlanta rapper spoke in depth about how much he valued their friendship. “That’s my twin,” he asserted. “There’s me and then there’s him. … When you mention Thug you mention me. It’s like one.” The two even collaborated on the 2017 album Super Slimey. Interestingly enough, Future isn’t the only person in Young Thug’s life to lobby an alleged threat at Gunna. Young Thug’s kids uploaded a diss to Gunna back in July. The YSL rapper was not pleased.
“Allure” feels like it came out of a time machine. It takes three artists, each of whom were vital artists in the mid-2010s, and returns them to the sound that made them so vital to begin with. Ferg has stumbled here and there with solo material over the last decade. Some of his experiments have failed, others have been underrated. “Allure,” though is the rapper at his absolute best. He sounds hungry, he sounds eager to bring out the best in his collaborators. Most importantly, though, he sounds fun. Ferg has always had charisma to spare, and his verse on “Allure” proves that it’s still present.
The time machine aspect of the song, though, is equally credited to Future and Mike WiLL Made-It. The latter has been keeping a low profile after his legendary 2010s run, and this beat proves that he hasn’t lost a step. It’s menacing and catchy, especially with the way he layers Ferg’s ad-libs. The “om” chant that underpins Future’s verse is another immeasurable detail that gives “Allure” character. Future has really been in his mixtape Pluto bag as of late, as evidenced by the album Mixtape Pluto. He continues rapping like he did during his iconic 2010s run, and surprise surprise, it sounds amazing. “Allure” is a winner.
Let us know what you think of this brand-new track, in the comments section down below. Additionally, stay tuned to HNHH for the latest news and updates from around the music world. We will continue to keep you informed on all of your favorite artists and their upcoming projects.
Ferg And Future Slide Over Mike WiLL’s Ominous Beat
Quotable Lyrics:
Diamonds that drip in the club, I came a long way from the buildin’ with fiends Psycho was hangin’ with thugs and stashin’ the snub in 515 Well, I got somethin’ to tell ya, Darold is livin’ his dream Pull up in a ‘Gatti in front of the projects, I’m makin’ a scene
Back in 2016, Harlem rapper Ferg (then known as ASAP Ferg) and Atlanta rapper Future hooked up to create an absolute monster — no pun intended. Their collaboration “New Level” absolutely flattened the hip-hop club scene, and still goes up at the function to this day.
Today, they reunited for another spirited collaboration, “Allure,” which attempts to recapture the chemistry that had every car in every hood blasting “New Level” at all hours of the day or night. They come pretty close, with a Mike Will Made-It-produced beat custom-built to knock the subs out of your speakers.
The song’s accompanied by a visualizer of the recording process, which took place in an unconventional studio setting. Ferg and Future dance under the mood lighting and mug the camera as their engineer makes the necessary tweaks to ensure maximum impact of those Mike Will 808s.
“Allure” is set to appear on Ferg’s upcoming album, Darold — yes, Ferg’s real name is Darold Ferguson Jr. In preparation of the rollout, Ferg has made his presence known a bit more lately, collaborating with both frequent rap partners like Denzel Curry and hip-hop neophytes like the NBA’s Jaylen Brown. Stay tuned for more from Ferg, including a release date for his upcoming album.
Check out the visualizer for Ferg’s “Allure” featuring Future above.
Seeing the words “Just Do It” in such close proximity to the name Jaylen Brown might make you think Nike is somehow getting involved with the Celtics guard — aside from allegedly keeping him off Team USA, that is. But no, it’s actually the title of Brown’s first-ever rap single, which features former ASAP Mob member FERG, a smooth, laid-back beat, and some astute wordplay from the Adidas athlete.
The video for the new song opens with Brown sitting alone in a hotel, watching the 24-hour news cycle speculate about his supposed feud with the almighty Swoosh. The song starts, but is quickly interrupted by the arrival of FERG, who offers some criticism and something in a briefcase that’s “guaranteed to shift your energy.” It turns out to be some sort of tech wearable which Brown dons after some initial protests (“why is it glowing?”), changing the video from black-and-white to vivid color. The two entertainers then hit the town, getting Jaylen to shake off his funk.
As far as NBA rappers go, Brown turns out to be solid, although far less electrifying than he is on-court — or even in, say, a championship parade (what’s up with hooper-rappers all using that same ultra monotone flow… let’s hear some emotion, fellas! Look at how Flau’jae does it!).
You can check out Jaylen’s on the mic talent for yourself above.
Boston Celtics shooting guard Jaylen Brown continues to put his talents to use and elevate his game off the court with the release of a collaborative new single, “Just Do It,” featuring Ferg through Create Music Group. The track, which follows the Olympics basketball game, marks a significant moment in Brown’s evolving musical career. Known for his athletic prowess, Brown has expressed that rap music has been a crucial part of his life journey, integrating the genre seamlessly into his daily routine. Influenced by hip-hop icons 50 Cent, Lil Wayne, Tupac and Kendrick Lamar, Brown’s musical roots are deeply entwined with his Atlanta upbringing, where he developed a strong artistic reverence for artists like André 3000, Gucci Mane and T.I.
Brown’s appreciation for Shakur’s impactful lyrics has significantly shaped his confident and rhythmic delivery. He cites the revolutionary figure as an artist whose music resonated profoundly with him growing up, reflecting his own values and leadership qualities. Brown believes that Atlanta’s rich cultural landscape has played a pivotal role in his development as a rap artist, positioning the city as a beacon of Black creativity and innovation for multiple decades. This influence is evident in “Just Do It,” a charismatic track that blends personal and collective experiences, highlighting both the highs and lows of relationships while addressing challenges and detractors.
“Just Do It” is a slower tempo track, which allows Brown and Ferg to equally shine, displaying their witty wordplay over an instrumentally sparse, 808-beat that advises listeners to not hate the player, but to hate the game. The cut’s narrative delves into the complexities of relationships alongside the perseverance required to overcome obstacles such as ignoring haters, emphasizing themes of resilience and greatness. Ferg, who initially gained recognition as A$AP Mob’s main clothing designer, has been a recognizable and respected power broker in the music game since his 2007 debut, demonstrating his versatility with impressive storytelling and prolific rhymes. His collaboration with Brown represents a fusion of artistic and athletic excellence, merging two worlds that have influenced both their personal and professional lives.
The release of “Just Do It” promises to be a testament to Brown’s dedication to his craft and his ability to bridge the gap between shooting in the gym and recording in the studio. Fans can anticipate a melodic and introspective song that reflects both artists’ unique point of view on love and life.
After such a long hiatus from two of the A$AP Mob’s biggest stars, it is great to see them back in action this year. In terms of A$AP Rocky, he is presumably dropping his long-awaited album DON’T BE DUMB on August 30. His fourth studio tape will end a six-year drought and will be the follow-up to 2018’s TESTING. As for A$AP Ferg, aka FERG, he has been active on the singles and features front in 2024. He made his return a little over a month ago with the YouTube exclusive release, “MDMX”. Since then, the “Shabba” lyricist has gone on to put out two more solo cuts and features for Trae Tha Truth and Denzel Curry. However, FERG is showing that he does not intend on slowing down anytime soon as he drops off “FERG STRONG”.
This single came out of nowhere, as the New York native announced it on his Instagram alongside a intense workout video. FERG along with some close friends are getting a full body pump at a local park it appears. “FERG STRONG” perfectly embodies that visual, as the record is extremely intense and aggressive from beginning to end. The beat, provided by tweektune, is loud but not over the top. The drum pattern, rumbling 808s, and swirling synths create a fire environment for FERG to roam in. In typical fashion, he brings various cadences and loads of energy. Hopefully, “FERG STRONG” gets a wider release. However, he seems content with keeping it limited. Right now, you can find the banger on Soundcloud and YouTube. The latter is provided below so go run it up.
Denzel Curry has announced his new album, King Of The Mischievous South Vol. 2, scheduled to arrive next month. The album is a sequel to his critically-acclaimed breakthrough mixtape, King Of The Mischievous South, Vol. 1
The album will comprise of various collaborations, primarily from southern rap artists, including That Mexican OT, Juicy J, Project Pat, Maxo Kream, Ski Mask The Slump Dog, and more. Ahead of the album’s release, Curry shared the lead single, “Hot One,” a blazing collaboration with TiaCorine and Ferg.
Later this summer, Curry will embark on a North American tour in support of the album
You can listen to “Hot One” above and see the King Of The Mischievous South Vol. 2 artwork, tracklist and tour dates below.
Loma Vista
1. “KOTMS II Intro” feat. Kingpin Skinny Pimp
2. “Ultra Shxt” feat. Key Nyata
3. “Set It” feat. Maxo Kream
4. “Hot One” feat. TiaCorine & A$AP Ferg
5. “Black Flag Freestyle” feat. That Mexican OT
6. “Headcrack Interlude” feat. Kingpin Skinny Pimp
7. “G’z Up” feat. 2 Chainz & Mike Dimes
8. “Lunatic Interlude”
9. “Sked” feat. Kenny Mason & Project Pat
10. “Choose Wisely Interlude” feat. Kingpin Skinny Pimp
11. “Cole Pimp” feat. Ty Dolla $ign & Juicy J
12. “Wishlist” feat. Armani White
13. “Hit the Floor” feat. Ski Mask the Slump God
14. “Hoodlumz” feat. A$AP Rocky & PlayThatBoiZay
15. “KOTMS II Outro” feat. Kingpin Skinny Pimp
08/07 — Nashville, TN @ Bridgestone Arena
08/09 — Birmingham, AL @ BJCC Arena
08/10 — Atlanta, GA @ State Farm Arena
08/13 — Houston, TX @ Toyota Center
08/14 — Dallas, TX @ American Airlines Center
08/16 — San Antonio, TX @ Frost Bank Center
08/17 — Austin, TX @ Moody Center
08/19 — Denver, CO @ Fiddler’s Green Amphitheatre
08/20 — Denver, CO @ Fiddler’s Green Amphitheatre
08/27 — Sacramento, CA @ Golden 1 Center
08/28 — San Francisco, CA @ Chase Center
08/30 — San Diego, CA @ Pechanga Arena San Diego
09/03 — Los Angeles, CA @ Crypto.com Arena
09/04 — Anaheim, CA @ Honda Center
09/06 — Las Vegas, NV @ MGM Grand Garden Arena
09/07 — Phoenix, AZ @ Footprint Center
09/08 — Phoenix, AZ @ Footprint Center
09/10 — Albuquerque, NM @ Isleta Amphitheater
09/11 — Oklahoma City, OK @ Paycom Center
09/15 — Raleigh, NC @ PNC Arena
09/17 — Baltimore, MD @ CFG Bank Arena
09/19 — Philadelphia, PA @ Wells Fargo Center
09/20 — Elmont, NY @ UBS Arena
09/21 — Newark, NJ @ Prudential Center
09/23 — Toronto, ON @ Scotiabank Arena
09/24 — Montréal, QC @ Place Bell
09/25 — Boston, MA @ TD Garden
09/27 — Cleveland, OH @ Rocket Mortgage FieldHouse
09/28 — Buffalo, NY @ KeyBank Center
09/29 — Pittsburgh, PA @ PPG Paints Arena
10/01 — Cincinnati, OH @ Heritage Bank Center
10/02 — Detroit, MI @ Little Caesars Arena
10/04 — Indianapolis, IN @ Gainbridge Fieldhouse
10/05 — Kansas City, MO @ T-Mobile Center
10/06 — St. Louis, MO @ Enterprise Center
10/08 — Chicago, IL @ United Center
10/09 — Milwaukee, WI @ Fiserv Forum
10/10 — Minneapolis, MN @ Target Center
10/11 — Lincoln, NE @ Pinnacle Bank Arena
King Of The Mischievous South Vol. 2 is out 7/19 via Loma Vista. Find more information here.
Denzel Curry revealed to us just a couple of days ago that a new project was on the way. His Instagram post revealing the cover art and features got a lot of attention and for good reason. The Carol City, Florida rapper revealed that names like Juicy J, 2 Chainz, TiaCorine, FERG (A$AP Ferg), and more will be on it. A couple of names for the LP that are floating around are ULTRAGROUND and ZXLTRXN BIG ULTRA. Additionally, no release date/month is known, but we can tell you this. In an interview from four years ago, the veteran songwriter alluded to the fact that this will be one of his last projects. While we wait on that though, Denzel Curry recently made an appearance for On The Radar.
However, he was far from alone on this, as four other artists joined him. Those include Key Nyata, PlayThatBoiZay, FERG, and TiaCorine. This “Mischievous Cypher” is almost nine minutes of pure energy. Zel raps alonsgide Zay, then Nyata, followed by Tia and FERG. You can tell that everyone was having blast with it, as the vibes were extremely high. Everyone had some witty bars and one liners, so there was no shortage of firepower.
Listen To “The Mischievous Cypher” With Denzel Curry, FERG, TiaCorine, & More
While this cypher is fire, we could not help but notice a sly thing that Denzel pulled here. As we mentioned earlier, FERG and Tia are confirmed features for his next tape. There is great chance that Zay makes it as he was on a recent single with Denzel, “WOO”. Finally Key Nyata was also tagged in that IG post. We think that is a bit of promo for the album and that he wanted to give listeners a sneak peek of what sort of chemistry he has with each of them.
What are your thoughts on this latest On The Radar freestyle with Denzel Curry, FERG, TiaCorine, Key Nyata, and PlayThatBoiZay? Who had the best verse/performance on it and why? Do you think Denzel used this as a marketing tactic for his upcoming album? We would like to hear what you have to say, so be sure to leave your takes in the comments section. Additionally, always keep it locked in with HNHH for all of the latest news surrounding Denzel Curry, FERG, TiaCorine, Key Nyata, and PlayThatBoiZay Finally, stay with us for everything else going on in the music world.
