Soulja Boy Argues He’s to Thank for TikTok: ‘It Wouldn’t Be No TikTok If It Wasn’t for Soulja Boy’
TikTok
Muni Long Enters Partnership With Def Jam Via Her Supergiant Label
Pete Davidson Defends Kim Kardashian, Says He’s ‘Done Being Quiet’ in Alleged Text Exchange With Kanye West
LL Cool J Responds to Fans Calling His Old Music Videos ‘Chaotic’ and ‘Ridiculous’
TikTok Launches A New Tool To Help Artists On The Platform Distribute Their Music To DSPs
In recent years, TikTok has become one of the go-to social media platforms for the discovery and promotion of new music, but while it’s been helpful in generating hits for the likes of Doja Cat, Lil Nas X, Megan Thee Stallion, and more, for newer artists using the app to drive interest in their songs, the experience can be … let’s say a little “chaotic” — to say nothing of the labels who are trying to use the app to market artists and being hopelessly stonewalled by the cryptic algorithm and ever-evolving tastes on the app.
However, that may soon change as TikTok launches SoundOn, a new tool designed to help independent artists find their way on the platform, with a music-specific dashboard offering analytics, marketing advice, and even a team of employees to help A&R collaborations among artists. Most importantly, SoundOn will also help artists get paid — both directly through the app and via DSPs. Artists who upload music directly through SoundOn would get paid similarly to how a record deal works but with a “flexible exit clause” to allow them to withdraw rights should they decide to actually sign to a label.
The beta test of the new service has already generated its first major success in Muni Long’s “Hrs & Hrs,” which hit more than 1 million video creations and 1.6 billion views of the song, driving it to No. 16 peak on the Billboard Hot 100. Meanwhile, plans for the future include a creator marketplace that will help match TikTok-ers with promotional partners, again helping them generate revenue outside of the traditional label system. It’s certainly another interesting innovation that may spark the next, artist-friendly phase for the music industry.
Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.
Doja Cat Is Roasting Her Own ‘Contractual’ Taco Bell Jingle On TikTok Before It Even Drops
On Planet Her, everything exists on Doja Cat’s terms — even her own branded content obligations. The pop star/rapper went on TikTok to let fans know that a “contractual” agreement she has with Taco Bell is dropping soon, and in her mind, this jingle is not going to be something she’s proud of doing. In a candid, no makeup clip, that seems to have been shot just after waking up, Doja spoke out about her agreement to help peddle Mexican pizza for the beloved fast food brand, and also noted that the word “jingle” has since been banned within her team.
@dojacat somebody gettin cussed out
“Somebody gettin cussed out,” she wrote in the video’s caption, before continuing on her rant. “I got to do this f*cking — you got to be quiet though, you can’t tell anybody that I told you this — I gotta do this f*cking TikTok where I do… everybody keeps calling it a jingle,” she began. “It’s for Taco Bell, and I gotta do this f*cking jingle. By the way, I banned that word within my team, jingle. We’re not allowed to say that. But I have to do a jingle, they want me to rap about Mexican pizza, so I want to give you a heads up before you see that shit — it’s contractual. I know it’s bad.”
Well, now we all want to hear it more than ever. So keep an ear out for Doja Cat rapping about Taco Bell. Or, based on her roasting of this obligatory segment, maybe just hold out for the tour.
TikTok to Allow Users to Upload Up to 10 Minutes of Video
Get ready for longer videos to come to TikTok. The tech giant announced users will soon be able to upload videos that are 10 minutes long.
The reveal by TikTok follows their decision to create long-form videos, combatting the efforts of Facebook and Instagram has created short-form features, according to Variety.
“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” a TikTok rep said. “Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok. Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”
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