music-video

Drake Directs TVGUCCI’s Latest Video For “BORA BORA”

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It seems as though TVGUCCI is planning to have an active year in 2023. On New Year’s Day, he released a new single and accompanying video, “BORA BORA.” The video’s director is none other than Drake.

Donning a few heavyweight OVO chains and pendants, the “DUMMY” rapper turns up alongside the rest of the OVO crew. “I visit Bora Bora ’cause I’m bored / Swish, I scored / First class, all aboard / Vision clear like the board / Gucci drip, I need more,” the Toronto rapper spits in the hook of the braggadocios track.

TVGUCCI (L) attends the OVO Takeover Daytime Party at La V Brickell on June 05, 2021 in Miami, Florida. (Photo by Johnny Nunez/Getty Images)

Although it’s still unclear as to whether or not TVGUCCI has been officially signed to the OVO Sound label, he has been closely affiliated with them for years.

On Friday (December 31), fans began noticing that some OVO signees’ albums were no longer on streaming services. PARTYNEXTDOOR and Majid Jordan‘s catalogues briefly disappeared, but are now back on the platforms.

However, on Monday (January 2), the label took to their Instagram account to make an announcement. “OVO SOUND ’22, NEW SOUND ALL ’23,” reads the caption. One of the photos recaps all of their 2022 releases, which includes dvsn’s Working On My Karma and Smiley’s deluxe version of Buy or Bye 2.

Furthermore, a new Popcaan single and video featuring Drake is releasing on Friday (January 6). “We Caa Done” is the title.

Evidently, the new Popcaan and Drake single, as well as TVGUCCI’s latest offering are the start of OVO’s new sound. Check out the Drizzy-directed video below and comment your thoughts on it afterwards. Finally, make sure to stay tuned to HNHH for all of the latest music news and releases.

Kendrick Lamar Almost Deep-Faked Eminem On “The Heart Part V”

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Kendrick Lamar reportedly almost ended up deep-faking Eminem into his music video for “The Heart Part V.” The detail was revealed during a new profile on Lamar by The New York Times.

South Park creators Matt Stone and Trey Parker made the note. Their deep fake technology company was used to make the video.

HOUSTON, TEXAS – APRIL 02: Recording artist Kendrick Lamar performs on stage during the Coca-Cola Music Mix at the NCAA March Madness Music Festival Day 2 at Discovery Green on April 2, 2016 in Houston, Texas. (Photo by Gustavo Caballero/Getty Images for Turner)

“You see Kendrick turned into Tupac, Kendrick turned into Kanye, and I think we had Eminem,” Stone told the outlet over Zoom. The outlet further added that when he told Kendrick and Dave they could be among the first to use the technology for one of their videos, the pair reportedly responded, “What if we did the Jussie Smollett!”

While Lamar didn’t go through with Eminem, he did deep fake himself as Kanye West, Nipsey Hussle, Will Smith, Kobe Bryant, OJ Simpson, and Jussie Smollett.

Lamar dropped “The Heart Part 5” video before the release of his latest album, Mr. Morale & The Big Steppers. The song didn’t land on the tracklist for the project.

Later in the interview, Lamar discussed his latest album, Mr. Morale & The Big Steppers. He says that the project is his most personal yet.

“I’ve never expressed myself the way I expressed myself on this album,” Kendrick said. “From the moment I started picking up a pen and started freestyling. This was the moment that I was trying to get to without even knowing at the time.”

Lamar also discussed his limited presence on social media, saying that he prefers to stay “completely off.”

Revisit Kendrick Lamar’s “The Heart Part 5” below.

[Via]

Kendrick Lamar Drops “Count Me Out” Video With Helen Mirren Starring As His Therapist

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Months after the release of his latest album Mr. Morale & The Big Steppers, Kendrick Lamar has debuted the official music video for “Count Me Out.” 

Starring Helen Mirren as his therapist, the Compton rapper shows off his acting chops in the video, co-directed by him and Dave Free.

The music video opens with a black-and-white filter, revealing Lamar sitting at a piano while in a room with the 77-year-old actress. Known for her roles in Red and The Queen, Mirren laughs with the “Poetic Justice” artist about taking someone else’s parking spot.

Shifting to a serious note, Mirren then says, “You texted me at 2 o’clock in the morning: ‘I feel like I’m fallen.’ Why’d you feel that way?” Following a brief pause, Lamar simply answered back, “Life.”

read more: Kendrick Lamar To Headline Primavera Sound 2023

Throughout the remainder of the three-minute video, Lamar flaunted a number of eye-catching visuals. Splicing different scenes along with the therapy session, the Grammy-winning star showed himself rapping in a studio, laying in a field, standing in a desert, and more.

AUSTIN, TX – OCTOBER 01: Recording artist Kendrick Lamar performs on the Samsung Stage during day two at Austin City Limits Music Festival 2016 at Zilker Park on October 1, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)

Released this past May, Mr. Morale & The Big Steppers features 18 tracks and marks the rapper’s first project since 2016’s DAMN.

Last month, the Grammys released their nominations for 2023, with Lamar’s latest album up for both Album Of The Year and Best Rap Album.

In a recent sit-down with W Magazine, he shared the vulnerable process behind the album, revealing that some of his family didn’t know about the subject matter until its debut.

“I could have cut corners and got flashy with it and worded my words a certain way—nah, I had to be in the rawest, truest form I could possibly be in order for it to be freeing for me, in order for me to have a different outlook and the perspective on people I’m talking to,” Lamar shared. “I had to reap whatever consequences came behind that, and also be compassionate and show empathy if they were hurt by it.”

Check out the music video for “Count Me Out” below. Sound off in the comments afterward with your thoughts on the new visual.

[Via]