Lil Yachty is a man of many talents and this time he’s taking his skills to the frozen pizza aisle. The Grammy-nominated rapper, songwriter, and entrepreneur launched his own pizza line called Yachty’s Pizzeria. Lil Yachty launched his first pizza brand, Yachty’s Pizzeria, which is the first premium frozen pizza offered by Deep Cuts. The […]
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Following a year of fast food partnerships with rappers, including Saweetie at McDonald’s, Jack Harlow at KFC, and Megan Thee Stallion at Popeye’s, it appears grocery partnerships are the new wave: Lil Yachty has officially launched Yachty’s Pizzeria, a line-up of frozen pizzas now available in Walmart stores.
Yachty’s Pizzeria comes in four different flavors, including buffalo-style chicken, hot honey cheese, pepperoni and bacon, and veggie supreme.
In an interview with Complex, Yachty shared how his pizza brand, which comes in partnership with Deep Cuts, came to be.
“The fact is bro, I really love pizza,” Yachty said. “It’s really my favorite food, especially frozen pizza. So, it’s been something I’ve been saying for years. It became more serious within the last year-and-a-half.”
While many artists have executed some of their ideas outside of music during the ongoing COVID-19 pandemic, Yachty said this is something he has wanted to do since the beginning of his career. “I just added a new manager to my team who made it happen,” he said.
Yachty once said he had eaten pizza every day since the second grade, although now, he says his pizza-eating habits are “not as hardcore” these days.
Elsewhere in the interview, Yachty reiterated the importance of partnering with brands that reflect an artist’s values and how they can expand their cash flow beyond music.
“I mean, [brand partnership is] extremely important if that’s what you care about,” Yachty said. “For some people, that may not be what they’re here for. If you care to become this public figure and be on a cereal box, or a f*cking lotion bottle, or you want a cologne company, whatever it is, then yes, expanding your brand is so important.”
The film adaptation of Angie Thomas’ hip-hop-themed coming-of-age novel, On The Come Up, premieres next month. Paramount+ has revealed the film’s official trailer.
On The Come Up tells the story of Bri (Jamila C. Gray), who has dreams of becoming a rapper and is finding her way in the battle rap scene of Garden Heights. In the clip, she is seen visiting a mural of her late father, who was a legend in the rap scene. On a mission to maintain her father’s legacy, Bri, with the help of her manager (Da’Vine Joy Randolph), engages and rap battles, works with a producer (Method Man) to put out a hit, all while dealing with her mother (Sanaa Lathan) who is three years clean from substance abuse.
“When her first hit song goes viral for all the wrong reasons, she finds herself torn between the authenticity that got her this far and the false gangsta role that the industry wants to impose upon her,” reads a description of the film in a statement.
In addition to Method Man, rappers Lil Yachty and GaTa appear briefly in the trailer. The film also marks Lathan’s directorial debut.
Check out the trailer for On The Come Up above.
On The Come Up streams 9/23 on Paramount+.
Atlanta rapper Lil Yachty celebrated his 25th birthday this week and was spotted on Drake’s private jet. Lil Yachty’s 25th year around the sun was celebrated with Toronto’s very own, Drake. The two went on a private ride on the “God’s Plan” artist jet named “Air Drake.” Furthermore, the “66” rapper also revealed a brand […]
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For his 25th birthday, Lil Yachty hopped aboard Air Drake. The rapper shared images of himself and Drake chomping on chicken, celebrating his birthday. Cementing their bond further, Yachty showed a new OVO tattoo on his arm.
“Big bro said I don’t gotta fly Delta nmore,” Yachty wrote.
Lil Yachty shows off his OVO tattoo on Drake’s private jet
pic.twitter.com/gu58QzuZkp
— Wave Check
(@thewavecheckk) August 24, 2022
Drake would scribe a message to Yachty on Instagram: “More life to my brother @lilyachty so happy we are locked in or this lifetime.”
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Actress Sanaa Lathan revealed the first trailer for her directorial debut Paramount’s adaptation “On The Come Up,” an adaptation of Angie Thomas’s New York Times bestselling novel of the same name, on Sunday (June 26) during the 2022 BET Awards. Coming soon to Paramount Plus, the network describes the coming-of-age film as “a love letter to hip hop.” The 30-second teaser follows the journey of film protagonist Bri — played by Jamila C Gray — as she pursues her aspirations in battle rap. Watch the teaser trailer below.
MORE: ICYMI: Sanaa Lathan To Co-Star & Direct “On the Come Up” With Method Man and Mike Epps
The film will see the 16-year-old phenom explore the world of battle rap and eclipse her in controversy as she chases her destiny of living up to her famous father. The film’s full synopsis from Paramount+ reads:
“Bri (Jamila C. Gray), a young Black girl, attempts to take the battle rap scene by storm in order to do right by the legacy of her father—a rapper whose career was cut short by gang violence—and to help her family climb out of poverty. But when her first hit song goes viral for all the wrong reasons, she finds herself torn between the authenticity that got her this far and the false gangsta role that the industry wants to impose upon her. Based on the New York Times #1 best-selling YA novel by Angie Thomas (who also penned ‘The Hate U Give’), ‘On The Come Up’ is punctuated by the comedic talents of Mike Epps, hip hop heroes like Method Man and Lil Yachty, and the lyrical prowess of Rapsody.”
Let’s get this started!
#OnTheComeUp – based on @angiecthomas‘ novel – is coming soon. #ParamountPlus pic.twitter.com/s8x9lEZQ3W
— Paramount+ (@paramountplus) June 27, 2022
MORE: ‘The Best Man’ Original Cast Returns for Limited TV Series Ordered By Peacock
Joining Lathan’s directorial debut is a stacked cast of buzzing actors and rap stars, including Da’Vine Joy Randolph, Lil Yachty, Method Man, Mike Epps, GaTa (a.k.a. Davionte Ganter), Miles Gutierrez-Riley, Titus Makin Jr., and Michael Anthony Cooper Jr. Set to stream exclusively on Paramount+, the film’s release date is yet-to-be-announced.
In other news, Sanaa Lathan is set to star alongside returning cast members Taye Diggs, Morris Chestnutt, Terrence Howard and Regina Hall in the Peacock-ordered limited-series The Best Man: The Final Chapters, written and directed by Malcolm D. Lee.
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