JAY-Z joined Beyonce in Paris to celebrate the launch of her new SirDavis American Whisky with a lavish dinner event. The Cowboy Carter singer shared a video recapping the event on her Instagram page on Saturday. She used the song, “Laisse-moi respirer,” by The Vrooming Crew & Dolores to score the clip. There were several notable faces among the attendees including Kelly Rowland, Lori Harvey, and more.
Beyonce named the whisky after her paternal great-grandfather Davis Hogue. In a statement from last month, she explained of the venture: “I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling. When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”
Beyonce Attends SirDavis American Whisky Launch Party
PARIS, FRANCE – SEPTEMBER 23: (Exclusive Coverage) (Editorial Use Only) Alton Mason, Beyoncé, Lori Harvey and Jay-Z attend the SirDavis American Whisky Launch Party at Hôtel Plaza Athénée on September 23, 2024, in Paris, France. (Photo by Kevin Mazur/WireImage for Parkwood)
“In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis,” she continued. Check out her latest post about the brand below.
Beyonce & JAY-Z Celebrate In Paris
JAY-Z has been making headlines in recent weeks for his choice of Kendrick Lamar as the headliner for the Super Bowl LIX Halftime Show. The decision has been proving to be controversial, considering the game will take place in New Orleans, the hometown of Lil Wayne. Be on the lookout for further updates on Beyonce and JAY-Z on HotNewHipHop.
Azealia Banks is not the biggest Beyonce fan in the world, something that you’ve seen countless times thanks to countless rants. Moreover, the last time that the former dragged the latter online was through accusations of a “smear campaign” on Bey and Jay-Z’s behalf for Banks’ criticism of her new country era. Now, the New York femcee is instead going after something a little bit more light but still very, very personal to the Texas superstar. This new subject of hate is her new whiskey brand SirDavis. It’s named after Bey’s great-grandfather Davis Hogue, who was a Southern farmer and moonshiner during the Prohibition era.
“I’m sorry Beyonce I love you down,” Azealia Banks began her Twitter rant on Thursday night (September 5). “But ‘SIRDAVIS‘ is a horrible name for a luxury spirits brand. Its so ghetto. Its giving 1980’s hood francophile ‘Latoya, Shaniqua’ teas. Change the name to ‘Renaissance.’ That’s actually a marketing slay. Renaissance whisky gives me classy successful handsome older black man with the good cologne & the good teeth/ spent $500,000 buying out some superbowl box seats / expensive legacy d**k. ‘Sir Davis’ is giving southern comfort/ e&J with some matted dreads and dry knuckles.”
All in all, not the worst or meanest rant in this saga, but certainly not the most earned or understandable, either. To be fair, maybe we’re just in the wrong for not looking into liquor branding with the same level of attention to detail. Elsewhere, Azealia Banks threw her hat into the Ice Spice/Cleotrapa drama ring by expressing solidarity with the latter. “I don’t like how everyone is trying to make cleotrapa look,” she tweeted.
“Any f***ing who @iamcleotrapa will be performing with me on Halloween Oct 31. at @Terminal5NYC,” Azealia Banks continued. “She will – be paid, have her own space to glam, whatever she wants on her rider.. because i have f***ing respect & class… Period. End Of Discussion. She can have 50 different styles of chicken salads. It’s whatever she desires.” For those unaware, Cleotrapa accused Ice Spice of treating her horribly during their ongoing tour. We’ll see what the next rant is about.
Beyonce is the rare artist who seemingly moves from one success to another. She dominated the 2000s, then switched up her style in the 2010s. More acclaim. Not enough? How many genre experiments in the 2020s that have been met with even more acclaim? Beyonce knows what she’s doing, and her winning streak will seemingly continue with her new whiskey brand. The brand is called SirDavis, and will mark Beyonce’s first venture into the world of liquor. Incredibly, SirDavis is already an award-winning brand.
It’s reasonable to ask how. The common line of thinking is that a whiskey has to be available before it can be entered into competitions, much less win. Beyonce’s team apparently pulled a fast one. In an effort to avoid bias for or against the pop star, her team submitted SirDavis under a pseudonym. SirDavis went to 2023 whiskey contest under the pseudonym “Davis Hogue Distilling Company” and managed to take home multiple awards. It won the Gold Medal at the NY Intl Spirits Competition, Best of Class at the SIP Awards and a prestigious “Highly Recommended” rating at at the Ultimate Spirits Challenge.
SirDavis may have been sprung on the public, but it’s something Beyonce has been working on for years. At least, that’s what she said in a press release. “I’ve always been drawn to the power and confidence I feel when drinking quality whiskey,” she wrote. “And [I] wanted to invite more people to experience that feeling.” Beyonce partnered with Moët Hennessy to bring SirDavis to life, which is named after her great grandfather, Davis Hogue. “We have crafted a delicious American whiskey that respects tradition,” the pop star added. “But also empowers people to experience something new and unique in the category.”
Beyonce is famous for her strict regimen, which includes drinking a gallon of water a day. She did claim that she was not very much fun to be around when she drank alcohol, though. “Well, I don’t drink often,” she told Chinamail in 2009. “But when I am drunk, I am very quiet and I observe and I go to sleep. I don’t think I am much fun.” Despite her own habits, it’s ultimately fitting that the singer behind “Drink In Love” has a liquor brand of her.
Shaboozey’s new album has been heating up the summer. With his lead single, “A Bar Song (Tipsy)” reaching the number 3 position on the Billboard Hot 100 last week and his album Where I’ve Been Isn’t Where I’m Going debuting in the top 5 of Billboard’s album charts as well as topping the Independent Album charts this week, now is the best time to get into the Virginia hit maker’s unique blend of country, hip-hop, and heartbreak. While those are the three primary ingredients in Shaboozey’s chart-topping album, it’s impossible to ignore how ever-present booze is on the project’s 12-song journey.
Shaboozey’s star has been on the rise since releasing “Start a Riot” with Duckwrth on the Spiderman: Into The Spiderverse soundtrack back in 2018, and it reached a fever pitch when he collaborated with Beyoncé on her smash-hit Cowboy Carter album earlier this year. With all of that hype following Shaboozey and the niche he’s carving in the alt-Country music movement, it’s clear that he’s garnered a lot of attention outside of traditional Country music circles…including in the whiskey world.
So, to help you get into the genre-redefining album, we thought it would be a great idea to give you the perfect whiskey list to pair with every song on Where I’ve Been Isn’t Where I’m Going to help enhance your listening experience. After all, with Shaboozey reaching for a drink throughout the album, why shouldn’t you join along? It’s a boozy, alcohol-infused ride over the album’s dozen songs, and if you want to fully appreciate it all, then this is the perfect list for you.
Grab a glass, sit back, and prepare to get tipsy with the surprise hit album of the summer!
1. “Horses & Hellcats” with George Dickel Tennessee Bottled in Bond Whisky
The album’s intro opens with guitar strumming and horses braying, setting the stage perfectly for Shaboozey’s unique soundscape. Embracing his love for the open country and the horsepower of Hellcats, he notes that if you’re looking for him, he’ll be “out in Tennessee,” which is exactly where we’ll go for our first whiskey recommendation.
The Whiskey:
George Dickel is one of the best-selling American whiskey brands on the planet, so it makes perfect sense to reach for one of their best (and one of their most widely available) bottles to pair with “Horses & Hellcats.” George Dickel Bottled in Bond is released annually, and this year’s version, made with a mashbill that’s 84% corn, 8% rye, and 8% malted barley, is matured for 13 years.
Tasting Notes:
Nose: Look for warm brown sugar, sticky maple syrup, and fruity notes like stewed red apple and ripe bananas when you catch a whiff of this intoxicating whiskey. Adding to the cowboy vibes, a smoky undertone goes well with the mellow oak aromas here. Lastly, there’s a touch of milk chocolate sweetness, which gives this whiskey the impression of being artfully aged.
Palate: On the palate, expect to taste toasted pecans with some subdued brown sugar as the maple syrup aroma notes become more distinct in the mouth. The flavor of bruised bananas and a faint bit of wet tobacco, nutmeg, and cornbread also stand out. The mouthfeel is surprisingly rich and robust despite being only 100 proof, which will make you feel like you’re “pushing (those) horses to the limit” while Shaboozey croons about hitting high speeds in his Hellcat.
Finish: On the finish, there’s a rising impression of leather, and more fruit comes into play as a bit of waxy fig comes to the fore, along with a few shakes of allspice.
Bottom Line:
If you’re out in Tennessee, this is one of the quintessential whiskeys that you simply have to try. This is George Dickel Tennessee Whisky at its best, with a perfect proof point for enjoying a high-octane ride (from the passenger seat) as well as turning up at home while you get into this infectious intro.
2. “A Bar Song (Tipsy)” with Jack Daniel’s Tennessee Whiskey
Shaboozey’s breakout single is the perfect encapsulation of his style. Equal parts boozy and Country, with an interpolation of J’Kwon’s “Tipsy” thrown in for good measure, signaling his hip-hop appreciation, this is simply a song that everyone can, and is, enjoying right now.
The Whiskey:
Look, if Jack Daniel’s Old No. 7 needs an introduction, then you probably shouldn’t even be here. I mean, it’s only the most recognizable bottle of whiskey in the world! Sure, ubiquity in itself isn’t a signifier of quality, but with Shaboozey mentioning it by name and an ABV (and price point) that makes it suitable for taking shots at the bar, there’s no better whiskey to pair with the album’s lead single.
Tasting Notes:
Nose: Maple candy, buttered popcorn, and banana pudding come tumbling out of the glass to greet the nose, along with a touch of red pepper. That maple candy note is due to the Lincoln County Process, a maple charcoal filtration process that all Tennessee whisky undergoes by law.
Palate: Banana pudding is again present on the nose, with some faint vinegar-based BBQ sauce notes and some gentle oak tones. A bit of maple candy provides the last oomph of flavor on this easy-sipping pour.
Finish: The finish is where you’ll find a slight flourish of black pepper baking spice, but overall, it’s full of those maple syrup notes that reverberate throughout the nosing notes and the palate profile.
Bottom Line:
For a lot of people, Jack Daniel’s Old No. 7 was probably their introduction to whiskey, just like “A Bar Song (Tipsy)” is probably a lot of folks’ introduction to Shaboozey. Because of that, it’s hard to imagine a better pairing throughout the entire album — this one just makes perfect sense.
3. “Last of My Kind” feat. Paul Cauthen with Still Austin Ruby Red Port Barrel Finished Straight Rye Whiskey
“Last of My Kind” is a swaggering, self-confident song featuring Paul Cauthen, where Shaboozey thumbs his nose at the law and fully embraces the cowboy ethos of self-reliance. For his part, Paul Cauthen notes that sometimes in this world, you’ve “got (to) get it if you want it, keep the fire burnin’ inside,” and if he isn’t talking about allocated whiskey, then I don’t know what that line could better describe.
The Whiskey:
The limited edition whiskey we’re going with for this song comes from Texas, just like Paul Cauthen, and it sold out quickly online because, true to the song’s title, it’s the last of its kind. A 100% rye whiskey, aged for 4 years, then finished for 8 months in Ruby Red Port barrels, this allocated whiskey is a one-and-done expression from the highly acclaimed Still Austin Distillery.
Tasting Notes:
Nose: Mulled wine, dried dates, sweet pastry, and spiced cranberry jam make up the nosing notes on this whiskey. Clearly, the Ruby Red Port has a strong influence here.
Palate: The full-bodied palate on this rye whiskey is accented by flavor notes like chocolate-covered raisins, fresh clove, pumpernickel toast, and fresh figs.
Finish: The finish on this whiskey is marked by cinnamon, cocoa powder, & stewed wild berries.
Bottom Line:
In a whiskey world where so many brands harp on their allocated expressions being “limited,” the truth is that few of them actually deliver on that premise. For this Ruby Red Port expression, Still Austin has truly released a whiskey that is the last of its kind, with no future plans to re-release the distillery-exclusive bottling. That’s exactly what makes it the perfect pairing here.
In this song of heartbreak, Shaboozey recounts a dark cloud of a lover who took the affection that he gave her and poured it into another man. If that doesn’t make you want to pour a glass of whiskey, I don’t know what it’ll take. Despite the fact that those circumstances left Shaboozey salty, penning some spicy lyrics to hide his heartbreak, we think you’ll need something complex and ultimately sweet to counterbalance all those emotions.
The Whiskey:
Four Roses Small Batch Select is a special blend that utilizes 6 of Four Roses’ ten recipes. Officially launched back in 2019, this ongoing expression is part of Four Roses’ core lineup and is perhaps the best widely available example of the brand’s blending prowess.
Tasting Notes:
Nose: The nose is full of baking spices, ranging from nutmeg and black pepper to clove and thyme, but those baking spice vibes are quickly followed by a slightly floral aspect (yes, think roses) as well as some rich red berry tones like dried strawberries and ripe cranberries.
Palate: The palate is an intriguing ride as it again follows the same path of transitioning from ample baking spices to sweet, fruit-forward flavors. The baking spices are most prominently led by black pepper and thyme here, while the red berries come in at full force as this pour transitions to the finish, riding a robust mouthfeel to the back of the palate.
Finish: The finish finds a fresh punch of black pepper coupled with a touch of honey and mulled wine, offering a nice climax of balance that is both lengthy and mellow.
Bottom Line:
The complex interplay of flavors on this whiskey makes it the perfect pairing for “Anabelle,” which features Shaboozey contending with conflicting feelings about his jilted lover. As he hopes she’s happy with the one she chose, you’ll be happy that you chose Four Roses Small Batch Select instead of looking for revenge.
5. “East of the Massanutten” with Westward Barrel Strength Single Malt Whiskey
“I know that out there’s a land full of dreams, with milk, gold and honey, just waitin’ for me. So I’ll pack mе a little duffle, skip the goodbyеs and leave, ’cause East of the Massanutten, there’s nothin’ for me.” The chorus on “East of the Massanutten” expresses the yearning for a place that may or may not actually exist, but the yearning is part of the point. As is the realization that remaining stagnant and staying in place won’t get you what it is you’re pining for. Thus, Shaboozey turns westward, which is why our next whiskey is the perfect match for this song.
The Whiskey:
Westward’s Cask Strength offering is the pinnacle of their core lineup in that it offers their flagship whiskey as unfettered as you can hope for, short of theiving it from a barrel yourself. Made with 100% malted barley using only Pacific Northwest grains, this whiskey is perhaps the truest representation of the region you’ll find.
Tasting Notes:
Nose: Plums and cherries dance on the nose along with an undercurrent of malted chocolate, honey, and thyme. It’s a bold, fruit-forward bouquet that’s further buoyed by slightly burnt wheat toast and black pepper.
Palate: The silky mouthfeel of this whiskey leads to the introduction of black cherry, redcurrant, plum flesh, and black pepper on the palate. At midpalate is where honey sweetness simply bursts and fans out over the tongue with malted chocolate and oak, highlighting the transition to the finish.
Finish: The finish is full of fresh hazelnuts, more malted chocolate, and well-aged oak. Black pepper spice kicks in at the end as this lengthy finish slowly undulates away, making it a pour you’ll enjoy long after the last sip.
Bottom Line:
Sure, east of the Massanutten might not have anything left to offer Shaboozey, but heading Westward has plenty to offer you. Westward’s Cask Strength expression is bursting at the seams with flavor, and with the American Single Malt category sitting on the precipice of being a legally recognized category, it’s also full of promise for the future.
6. “Highway” with Angel’s Envy Cask Strength Rye Finished in Sauternes & Toasted Oak
Another story about love lost, but rather than reacting with spite, this one is full of regret, with Shaboozey acknowledging that he should’ve been a better man. It’s a song about acceptance, searching for a long time for something that you may never find, and having to make peace with that. The second verse goes, “Since you stopped ridin’ shotgun, I ain’t been myself, goin’ out, lookin’ for a good time, but I’m goin’ through hell, got Jesus on the hotline sayin’, “You need help” put the liquor on the shelf, tell the devil, “Farewell.” That sets the stage perfectly for our next pairing…
The Whiskey:
Angel’s Envy Cask Strength Rye takes all of the best parts of their flagship rye offering but ratchets the flavor up several notches. While the brand’s standard rye is finished in rum casks, for this new Cask Strength offering, this Indiana-sourced rye is finished in Sauternes and Toasted Oak casks.
Tasting Notes:
Nose: The influence of the Sauternes casks leaps off the nose of this whiskey, with golden raisins, honey, and sweet mint leading the way before rye spice flares up on subsequent whiffs.
Palate: The syrupy mouthfeel is the first thing you’ll notice about this pour as golden raisins, white chocolate, rye spice, and black pepper begin to prickle your tongue as the viscosity fades away. There’s also a bit of marshmallow and gentle oak tones brought forth by the toasted casks.
Finish: The finish is slightly drying, but the flavor of golden raisins, black pepper, and toasted oak makes it through the end as it leaves a sweet impression, and it grips your palate for minutes after your last sip.
Bottom Line:
Change is life’s only constant, and accepting those changes can be one of life’s biggest challenges. However, it’s quite easy to make your peace with Angel’s Envy’s new Cask Strength Rye, which changes the formula of their flagship in a way that benefits the bump in proof and provides even richer nuance to appreciate. As you accept the mistakes you’ve made in life, you’ll need something with a sweet finish to remind you that it all gets greater later.
7. “Let It Burn” with George T. Stagg Kentucky Straight Bourbon Whiskey
“Let It Burn” contends again with doubt, lost love, and acceptance as Shaboozey urges the listener to “throw the memories in the flames” and “see the gold in the red, new horizons.” It’s a hopeful song but one that also acknowledges the pain that can come with having to turn over a new leaf.
The Whiskey:
George T. Stagg is the perfect pairing for this song because it’s perhaps the most quintessential “fiery” pour of bourbon on the market. For 2023’s George T. Stagg, its 135 proof will surely burn a bit, but boy, does that high heat feel so good…
Tasting Notes:
Nose: Black cherry, rich oak, and Aleppo red pepper flakes make an immediate impression on the nose of this whiskey out of the glass. Throw in notes of molasses, brown sugar, and faintly mesquite aromas which all add challenging layers to the complexity of this high-octane pour.
Palate: Each sip opens with the syrupy sweetness of cocktail cherries but is then bolstered by the addition of leather, cinnamon, and charred red peppers. The mouthfeel of 2023’s George T. Stagg is exceptionally viscous and packs a proofy punch which, once it settles down, serves to introduce a broad range of robust flavors.
Finish: The finish contains a faint bit of smokiness and barrel char to go with a bold flourish of black pepper and toffee. Each taste lingers long after the last sip. That said, this is a bourbon that truly rewards extended savoring.
Bottom Line:
“Let It Burn” is a song that hopefully deals with the need to embrace change, using fire as a metaphor for fresh starts and espousing a belief in a “golden lining” following the flames. If there’s a single bourbon that will cause you to feel the burn in the best way possible, it’s George T. Stagg.
8. “My Fault” feat. Noah Cyrus with Starlight Double Oaked Bourbon
In “My Fault” with Noah Cyrus, Shaboozey can be found commiserating with a friend on the verge of giving up. He takes turns blaming himself and the universe for the pain while Noah Cyrus chimes in that it might be easier to begin forgetting the memories. It’s a song where, again, bourbon is mentioned, but the sobering subject matter is heartfelt and takes center stage here.
The Whiskey:
This double-oaked variation on Starlight’s flagship bourbon is bottled at a higher proof (103) and undergoes a secondary cask maturation, which adds depth to their standard distillate.
Tasting Notes:
Nose: Toffee and toasted oak emerge out of the glass at first as the impression of the secondary cask works its magic. There are also hints of stone fruit, like peaches and apples, along with a touch of custard on the nose.
Palate: The palate features bold splashes of the stone fruits from the nosing notes, which are accented by toasted oak, butterscotch, and French vanilla. The mouthfeel is medium-bodied, which is ideal as it doesn’t distract from the light, sweet, tasting notes present in the liquid.
Finish: The finish is medium-length and leaves you with the gentle sweetness of toasted oak. A bit of marshmallow and earthy woodsiness persist through the end of every sip.
Bottom Line:
The secondary maturation and the bump in proof in this whiskey help it to stand up to your palate in the same way Shaboozey and Noah Cyrus hope to see their friend/partner stand up to the pains that haunt them. While blaming things on the stars skirts the accountability of those looking to numb their pain in a bottle, following the stars can also be a metaphor for holding your head high and looking upward. Starlight whiskey is a perfect match for such a metaphor.
9. “Vegas” with Smoke Wagon Uncut/Unfiltered Bourbon Whiskey
We’ve got a two-for-one in this pairing, as Shaboozey mentions both “whiskey” and “smoke” while laying out his regrets about his Devil-may-care attitude toward his life of late. Following a “pretty lady” out of town and finding himself among the “low vibrations” and reminiscing on some of his hardships, he expresses the need for an escape from his escape. It’s an eminently relatable song about picking up the pieces when the risks you take don’t pan out quite as you planned them.
The Whiskey:
Smoke Wagon’s Uncut/Unfiltered expression is the bottle that put them on the map. Released in small batch blends, this particular bottle is batch 184A and features bourbon sourced from Indiana and aged between their distillery of origin and Las Vegas.
Tasting Notes:
Nose: Plum skin, cinnamon bark, and young oak hit the nose for a blend that really works well here. There’s also a certain dusty aspect to this whiskey that is as surprising as it is welcome. Further notes of green grape and sunscreen continue the surprises — both in that they’re atypical nosing notes and that they actually work well to elevate the sum of the parts.
Palate: Caramel, barrel char, and green grapes inform the palate, along with a healthy dose of black pepper. The flavor of charred red pepper comes across, as well as the robust mouthfeel finds every corner of the palate and seeps into your tongue.
Finish: The finish has chocolate pretzels and sage in spades, and it closes with barrel char for a medium-length finish that puts a lovely bow on the unusual assortment of flavors.
Bottom Line:
If you’re going to “live your life like it was one big Vegas,” then you’re going to need Sin City’s best bourbon by your side to drown out any doubts that arise. Luckily, Smoke Wagon’s Uncut/Unfiltered expression hits the spot whether you’re acting the part or simply nodding your head along to this song and living vicariously through Shaboozey.
10. “Drink Don’t Need No Mix” feat. BigXthaPlug with Mary Dowling Bourbon Whiskey Finished In Tequila Barrels
The song with the most hip-hop vibes on the entire album features emerging rapper BigXthePlug. It sees the two exchanging verses about getting faded on an alcohol-infused adventure through downtown Nashville. BigX calls out their respective preferences, saying he “stays lit off tequila, Shaboozey wants whiskey, we tipsy and want every girl if she’s pretty.”
The Whiskey:
Aged for over 3 years and then finished in Reposado tequila barrels, this unique whiskey comes from Mary Dowling and is distilled by Rabbit Hole in Kentucky. The brand itself was created to honor one of the most interesting figures in the whiskey world, Mary Dowling, who is famous for moving her distilling operation south of the border during Prohibition. To honor that legacy, the brand decided to finish bourbon whiskey in barrels from Mexico’s most famous alcohol export.
Tasting Notes:
Nose: Lavender, roasted marshmallows, and toasted corn with butter and salt can be found on this particularly expressive nose. It also has a slightly youthful aspect, though that’s not a knock against it, as that plays well with the tequila barrel finish and allows some of the agave syrup to come through. Given some time in the glass, a bit of golden raisin and candied ginger also creeps into the nosing notes.
Palate: Star anise, toasted corn, and black tea come barreling across the palate with this whiskey. Black pepper soon blossoms and takes root at the roof of the mouth. It is notably drying at midpalate, causing you to salivate courtesy of the vegetal undertones and healthy helping of baking spice at midpalate. It also has an austere mouthfeel, coming across as clean and lean.
Finish: The finish is full of golden delicious apple skin and black pepper, and it’s pretty brief, which thins out the mouthfeel.
Bottom Line:
BigX is on tequila, Boozey is on whiskey, and neither of them needs a mix, so why not combine the best of both worlds in a single sip? Not only is this unique whiskey worth exploring on its own but there isn’t a single bottle of alcohol on shelves that pairs more perfectly with “Drink Don’t Need No Mix.”
11. “Steal Her From Me” with Larceny Barrel Proof Bourbon Batch B524
Acknowledging the ephemeral nature of modern romance, Shaboozey weaves a tale in this song about another man’s lover falling for him and the inevitability of her soon falling for someone else. Crooning that “karma she’ll hunt you down, this town here is full of thieves…” it’s a song that espouses the age-old wisdom that “what comes around, goes around.”
The Whiskey:
Aged for 6-8 years, Heaven Hill’s Larceny Barrel Proof Bourbon is their premier wheated bourbon offering. With a backstory that honors John E. Fitzgerald, a treasury agent with a reputation for stealing some of his favorite barrels of whiskey out of bonded warehouses, this whiskey is the perfect match for this song. The B524 batch is new for spring 2024, with “B” representing the second batch of the year, “5” representing that it came out in the month of May, and “24” standing for the year it was released.
Tasting Notes:
Nose: Immediately nutty, with the aroma of fudge, brown sugar, and walnuts wafting out of the glass, this is a nose that reminds you of Snickers ice cream bars. That’s as opposed to the candy bar because there’s also a bit of oak and vanilla ice cream hanging in the air along with a streak of oak.
Palate: The palate sees the oak influence ratcheted up as dark chocolate and nougat notes rest on a bed of peanuts. The ABV can certainly be felt as a heavy punch of alcohol hits at midpalate and persists through the finish of this flavorful and well-refined whiskey.
Finish: The finish of this chewy whiskey is marked by black pepper and candied peanuts, along with a surprising bit of lavender and lemon zest, which helps to brighten each sip and add a bit of nuance.
Bottom Line:
Larceny Barrel Proof Batch B524 fits the bill for “Steal Her From Me” thanks to the fact they both share an overarching theme of thievery, but it really helps that the high ABV will dull the blow of having your partner stolen. Thankfully, an elevated proof point won’t be the only thing keeping you company, as the sweet Snickers tasting notes in this bourbon will also sweeten the deal and help you forget about the (stolen) love that you lost.
On the closing track of Where I’ve Been Isn’t Where I’m Going Shaboozey wrestles with the pressures of his newfound fame, fearful of returning to obscurity and “staring down the whiskey” wondering whether he’ll have to sell his soul to maintain the popularity he fought so hard to achieve. Ultimately, he’s made peace not only with the journey that led him here but also with whatever fate may await him, ending the album with the line, “I’m glad it’s finally over.” For Shaboozey, this is certainly the end of the beginning.
The Whiskey:
Wild Turkey 101 is the brand’s flagship expression, and it is ubiquitous on back bars across the country. The bottle’s new packaging was released in early 2021, but Master Distiller Jimmy Russell prides himself on this expression above all others because its flavor profile has remained consistent for decades.
Tasting Notes:
Nose: Caramel, almond extract, and orange rind are featured heavily on the nose of this whiskey. Given some time to rest, you’ll also pick up notes of buttercream with an orange zest, nutmeg, and a bit of dried cranberries.
Palate: On the palate, that interplay of citrus zest, baking spice, and dried cranberries comes fully into view. A bit of cinnamon and caramel add elements of sweetness to each sip, and though the mouthfeel is fairly lean, it features a nice punchiness at 101 proof that keeps you cognizant of the fact that this is fine bourbon whiskey.
Finish: The finish is where the sizzle of alcohol ratchets up a notch, giving an indication of how Wild Turkey 101 got its reputation as a raucous pour for rowdy imbibers. That said, the finish isn’t remarkable, but as it ends off with caramel and baking spice, it encourages you to line up another pour and go in for a second glass.
Bottom Line:
Wild Turkey 101 is perhaps the quintessential American whiskey. Pouring bourbon in your glass comes with a set of expectations that Wild Turkey 101 is perfectly suited to live up to — caramel, oak, baking spice — sure, but also a proofy bite and a solid finish that warms your chest and fills you up with liquid courage. As you listen to Shaboozey, reckon with his journey toward stardom and contemplate the choices that led you to your current position in life — acceptance is key, and courage is probably necessary. That’s why Wild Turkey 101 is the perfect whiskey to pour while you take stock of the fact that where you’ve been isn’t where you’re going.
Rap beef is serious business. The long-simmering animosity between two of rap’s biggest stars, Drake and Kendrick Lamar, has finally come to a head — resulting in scathing diss tracks, countless memes, and even some violent real-world consequences. Because the verbal conflict has taken a bit of a dark turn, it’s probably advisable that all parties involved have a drink or two.
Yes, Kendrick is known to mostly abstain from alcohol and Drake has famously dubbed himself “Champagne Papi,” but the occasion really seems to call for bourbon. And one with some edge.
Bourbon’s boldness pairs perfectly with the brashness of the barbs each emcee sent to his opponent. And spirits are really best appreciated when they match the mood you’re trying to set. While the conflict is at a temporary standstill, you’re probably looking to catch up on every twist and turn, and there’s truly no better way to absorb all the animus and keep score than with the perfect pour.
Follow along for the best bourbons to pair with every Drake and Kendrick Lamar diss track.
Prior to Kendrick Lamar’s now-infamous “Control” verse, he and Drake seemingly shared a pretty warm relationship. That all soured when this song was released back in August of 2013. Mentioning Drake by name — among several other of his contemporaries — Kendrick challenged the entire rap game by saying, “What is competition? I’m tryna raise the bar high. Who tryna jump and get it? You’re better off tryna skydive.”
The Whiskey: Booker’s Springfield Batch, 2024-01
Booker’s is infamous for being the very first barrel-proof bourbon to hit the market in 1988. At the time it was an incredibly bold move, but it set the stage for the trend toward ever-higher ABV’s in American whiskey that persist today. Booker’s Springfield Batch 2024-01 is the first release from the brand in 2024 and will be followed by three more batches this year.
Tasting Notes:
Nose: Marked by a floral aspect at first before exhibiting the trademark hazelnut quality that Booker’s is known for, this is a high-heat pour that doesn’t nose like it.
Palate: Once tasted, the interplay of floral flavors and nutty notes are elevated by the emergence of oak tones, allspice, and brown sugar.
Finish: The finish finds even more allspice and a touch of sage as the floral notes begin to crest and take control of the tasting experience.
Bottom Line:
This is the perfect pairing because only Booker’s can match Kendrick’s boldness in releasing “Control” back in 2013 when that particular class of rap stars was much more friend than foe.
Kendrick Lamar “Like That” with Blanton’s Single Barrel Bourbon
Yes, there were several thinly veiled shots exchanged between the rappers in the interim between “Control” and “Like That”, but while he didn’t actually say Drake’s name on this record — it was his most direct diss in over a decade making this the natural follow up to that first shot. In the song, Kendrick spurned the olive branch that Drake’s new bestie, J. Cole, extended on their collaboration “First Person Shooter.” In that song, J. Cole claimed that then rap game’s “Big 3” included himself, Drake, and Kendrick Lamar.
Rejecting the praise, on “Like That” Kendrick said “motherf*** the Big 3…it’s just big me.” which set the ball in motion for this recent back and forth.
The Whiskey: Blanton’s Single Barrel Bourbon
Blanton’s is known as “the Original Single Barrel Bourbon” and as such it’s become one of the most wildly popular bourbons on the market today. Each bottle is the product of a single barrel, meaning each bottle will taste slightly different.
Tasting Notes:
Nose: The aroma of candied maple, caramel, and vanilla ice cream jumps out of the glass right away. The mellow sweetness plays well against a backdrop of well-aged oak and fresh clove.
Palate: On the palate Blanton’s has a mellow baking spice presence, with clove and cinnamon leading the way, and rich caramel rounding things out. Nuance is provided by supporting sweet flavors like vanilla ice cream, brown sugar, and flaky pastry notes.
Finish: On the finish is where the gentle oak tones become most evident and they gently recede with the help of gooey butterscotch.
Bottom Line:
“Like That” is an upbeat song that became Future, Kendrick, and Metro Boomin’s first number-one single, and likewise Blanton’s is a runaway success too. The song is a bit light on lyrical sparring and Blanton’s is a bit light in the ABV department, making it easy to enjoy how fun both of them are.
A low-quality version of Drake’s diss “Push Ups” initially leaked online on April 13th but in April 19th it was released in fully polished CDQ form. On the song, Drake took Kendrick Lamar to task but also directed some of that heat at The Weeknd, Metro Boomin, and Rick Ross for their respective slights.
The Whiskey: Elmer T. Lee
Elmer T. Lee is the man most often credited with “inventing” single-barrel bourbon. While Blanton’s was released first, due to its runaway success the Buffalo Trace Distillery decided to release Elmer T. Lee soon thereafter.
Tasting Notes:
Nose: Honey, graham crackers, and wood chips are the notes most evident on the nose. It’s generally restrained, but very focused on those three well-refined notes.
Palate: On the palate there’s plenty of honey-drizzled baklava to go with a touch of toffee, white peach, and youthful oak.
Finish: The finish is short, but reiterates the sweetness found first on the nose and again on the front end of the palate.
Bottom Line:
While it wasn’t the strongest call to arms in the war-of-the-words, “Push Ups” signaled that the battle was on. Following up the commercial success of “Like That” was no easy task, and made more difficult by the still-unexplained leak of “Push Ups” but you can argue that Drake was simply emulating the lightness of Kendrick’s jabs with this one.
That’s similar to how Elmer T. Lee is a light follow-up to Blanton’s.
Drake “Taylor Made Freestyle” with Hancock’s President’s Reserve Single Barrel Bourbon Whiskey
The Diss: “Taylor Made Freestyle” April 19th, 2024
Suddenly anxious to engage in the battle that Kendrick Lamar started over a decade prior, Drake took the “Back to Back” route by releasing “Taylor Made Freestyle” shortly after the official release of “Push Ups” hit the web. He raised a few ethical concerns by utilizing AI to use Tupac and Snoop Dogg’s voices in verses for the song.
The Whiskey:
Hancock’s President’s Reserve Single Barrel Bourbon Whiskey is, to many people, a retread of Elmer T. Lee which itself is a retread of Blanton’s. All three bourbons feature the same mash bill at varying proof points and in the same single-barrel format.
Tasting Notes:
Nose: Hancock’s has a touch of nuttiness and a bit more earthiness than its two contemporaries but still showcases notes of maple, honey, and vanilla extract on the nose.
Palate: On the palate this bourbon tacks a bit austere, with a lean mouthfeel. Some toasted coconut flakes can be found beneath the layer of caramel and youthful oak top notes.
Finish: On the finish there’s a bit of nuttiness that reemerges along with more youthful oak. Otherwise, it’s a rather straightforward sipper.
Bottom Line:
You could make the argument that producing Hancock’s is more trouble than it’s worth. Bourbon fans have warmly embraced both Blanton’s and Elmer T. Lee, but Hancock’s is the little brother that you pick for your team just because you’re friends with its more popular older brothers. Similarly, “Taylor Made Freestyle” was a tepid response that Drake eventually removed from the internet under the threat of legal action from Tupac Shakur’s estate.
Kendrick Lamar “euphoria.” with George T. Stagg Bourbon
The Diss: Kendrick Lamar “euphoria.” April 30th, 2024
The Whiskey: George T. Stagg Bourbon 2023
Tasting Notes:
Nose: Black cherry, rich oak, and Aleppo red pepper flakes come bursting out of the glass. Some molasses, brown sugar, and faintly mesquite notes add intriguing layers to the complexity of the aroma.
Palate: On the palate it begins with the syrupy sweetness of cocktail cherries but is then transformed by a touch of leather, cinnamon, and charred red peppers. The texture is viscous and full of high-octane which, once it settles down, serves to introduce a multitude of robust flavors.
Finish: The finish holds a faint bit of smokiness and barrel char to go with black pepper and a ton of toffee. It lingers long after the last sip which makes savoring it even more enjoyable.
Bottom Line:
George T. Stagg is often considered one of the best, if not the best, bourbons of all time. It is generally one of the boldest bourbons on the market each year and that reputation for exceptional quality and prototypical bourbon brashness has made it a classic in every way. In the same vein, Kendrick Lamar’s “euphoria.” is a scathing takedown that deserves a place among the best diss tracks in rap history — right up there with “Ether” and the West Coast classic, “Hit ‘Em Up.”
Kendrick Lamar “6:16 in LA” with Wild Turkey Rare Breed Bourbon
The Diss: Kendrick Lamar “6:16 in LA” May 3rd, 2024
Taking a page right out of Drake’s playbook, Kendrick released two records back-to-back with “6:16 in LA” hitting his Instagram page in the early hours of May 3rd. Seen at the time as a “bait” record, intended to goad Drake into rushing a response and preempt a more pointed attack, “6:16 in LA” is a strong diss track and a quietly impressive song in its own right.
The Whiskey: Wild Turkey Rare Breed Bourbon
Rare Breed is a batched evergreen product for Wild Turkey. Clocking in at a hefty 116.8 proof, Rare Breed was Wild Turkey’s triumphant answer to the rising popularity of barrel-proof bourbon.
Tasting Notes:
Nose: Honeysuckle, bright red cherries, and cinnamon rolls serve to delight the senses after a single whiff of Rare Breed. Given some time to sit, you’ll find well-aged oak, clove, nutmeg, and toasted almonds all elevate the aroma profile of this bourbon.
Palate: The flavors in this whiskey are very clear and well-developed with each of the nosing notes coming through on the palate. Those flavors are bolstered by a bit of cooked apple and pie shell for a robust yet clearly defined cavalcade of flavors.
Finish: Lengthy and lingering, the finish on Rare Breed is deceptively delicious in that it deftly balances sweetness and spice — leaving you wondering which one will last the longest. The answer is typically the spice.
Bottom Line:
For the song “6:16 in LA” Kendrick Lamar achieved several feats at once — laying a trap, producing a high-quality record, and applying real pressure on his opponent in a single swoop. For its part, Rare Breed Bourbon also proves to check a lot of boxes. Rare Breed is a display in exceptional quality — capable of beating bourbons three times the price in blind tastings — but it’s also a case study for affordability and availability with its sub-$100 price point and ubiquity on liquor store shelves making it such an underrated success.
Drake “Family Matters” with Elijah Craig Barrel Proof Bourbon
Facing a growing deficit, Drake swiftly responded to Kendrick’s early-morning assault with “Family Matters.” The beginning of the song was teased on the tail end of “Push Ups” indicating that Drake was indeed prepared for what would come but the impressive diss track also incorporated plenty of new information and some direct responses to “euphoria.” and “6:16 in LA.”
The Whiskey: Elijah Craig Barrel Proof Bourbon Batch A124
Elijah Craig Barrel Proof Bourbon is often seen as the standard bearer for high-quality, well-aged, cask-strength bourbon. The A124 Batch of Elijah Craig Barrel Proof was aged for 10 years and 9 months — an all-time low for the expression — but at 119 proof it still packs plenty of heat.
Tasting Notes:
Nose: A medley of walnuts, brown sugar, and clove make up the key aroma notes in this bourbon. Given a few waves of the hand, the ethanol dissipates and further aromas of cinnamon and vanilla fill the air.
Palate: On the palate is where the brown sugar and walnuts really make their presence felt. Balancing that earthiness with some warm sugary notes works well and leaves enough room for some slight herbaceousness and baking spice — think cumin and bay leaves — to punch through.
Finish: On the finish is where those baking spice notes like black pepper, cumin, and bay leaves become more evident, along with the punch of ethanol that warms your chest after each sip. There’s also a gentle kiss of cinnamon and baked apple on the finish that makes it enjoyable to revisit time and time again.
Bottom Line:
Despite the fact that it isn’t as harmonious as previous releases of Elijah Craig — with the stellar C923 batch coming to mind — Batch A124 still lives up to its reputation as an exceptional cask-strength bourbon. Likewise, Drake’s “Family Matters” is a bit unfocused — as he continued to take the “20 v. 1” sentiment that he mentioned on “Push Ups” to heart. He ceded precious ground in the beef by taking on so many opponents at once — reserving almost equal venom for his former collaborator, The Weeknd, as he does for Kendrick Lamar.
That said, “Family Matters” does an admirable job of protecting his reputation while taking fresh digs at Kendrick Lamar’s credibility.
Kendrick Lamar “Meet The Grahams” with Frey Ranch Farm Strength Uncut Bourbon
The Diss: Kendrick Lamar “Meet The Grahams” May 3rd, 2024
The third(!) diss track of the day, “Meet The Grahams” was released less than an hour after Drake’s “Family Matters.” On the hard-hitting, low-tempo track, Kendrick takes aim at Drake’s family, hurls his ugliest accusations yet, and goes so far as to wish death on his Canadian counterpart. He also proved that his previous diss track “6:16 in LA” was indeed a well-laid trap, though aspects of the song’s veracity have since been called into question.
The Whiskey: Frey Ranch Farm Strength Uncut Bourbon
Tasting Notes:
Nose: Leather and cinnamon bark really lead the way on the nose of this bourbon and they’re supported by the scent of buttered croissants and date syrup.
Palate: The flavors in Frey Ranch Farm Strength Bourbon really scream “boldness.” There’s corn pudding, tropical fruit chunks, and tobacco leaf but there’s also a heavy dose of ethanol which takes some getting used to. In addition to that intriguing array of flavors, there’s a truly robust and viscous texture to the bourbon that forces you to sit up and dissect it.
Finish: On the finish there’s even more heat as charred red pepper skin fuses with honey and more grain-forward corn notes.
Bottom Line:
Frey Ranch Farm Strength Uncut Bourbon is deceptively challenging, with corn-forward sweetness on the front end masking the heavy dose of ethanol and surprising depth of flavor found at midpalate and on the finish. Frey Ranch’s Farm Strength offering makes for such a perfect pairing with Kendrick Lamar’s “Meet The Grahams” because it is undeniably complex and deeply tied to the concept of family.
The family behind Frey Ranch Distillery has been farming since 1854 and distilling for 20 years, and all of that experience is on display in every bottle of their unique grain-forward bourbons.
Kendrick Lamar “Not Like Us” with Redwood Empire Cask Strength Pipe Dream Bourbon
As the latest diss in the ongoing battle, “Not Like Us” called Drake’s alliance with Atlanta rap artists into question over a booming beat that showcases the signature California rap sound. Reminiscent of an N.W.A. record from the 90’s, Kendrick’s embrace of the regional sound on the catchy track resulted in commercial success with the song breaking Spotify’s streaming record by becoming the most streamed American hip-hop song in a single day with 6.59 million streams.
The Whiskey: Redwood Empire Cask Strength Pipe Dream Bourbon
Redwood Empire’s Cask Strength Pipe Dream Bourbon is aged for a minimum of 4 years and takes the brand’s already excellent bourbon and raises the stakes courtesy of an increase in ABV.
Tasting Notes:
Nose: Aromas like toffee, barrel char, and the leather from a baseball glove are immediately evident on the nose. There’s a touch of smokiness hiding in the background as well as some caramel that emerges after a few swirls in the glass.
Palate: On the palate there’s a lovely green apple note to go with honeyed pecans, aged oak notes, and accents of nutmeg.
Finish: The finish on this whiskey doubles down with more baking spice and oak before relenting with some of the toffee from the nose and a sweet albeit slightly tart green apple note to close.
Bottom Line:
As the final nail in the coffin (for the time being) “Not Like Us” proved to be a surprise hit with the thumping West Coast production from DJ Mustard resonating with many fans. The best bourbon produced in California, Redwood Empire’s Cask Strength Pipe Dream, is not only fiery and full-bodied, but through the brand’s Trees For The Future initiative, they also give back and elevate their local community.
With Kendrick Lamar’s “Not Like Us” firmly planting the flag for the classic California sound, it can be said that he’s also elevating the region that has strongly supported him throughout his career. Though there were also scattershot disses from the likes of J. Cole, Rick Ross, and Metro Boomin — whose #BBLDrizzy challenge inspired a host of inventive covers — the spirited clash is at a standstill…for now.
Chris Stapleton has become a country music icon over the last decade. He’s also carved out a deep following in the whiskey community as well. Over the last couple of years, Stapleton has partnered with Buffalo Trace Distillery to release single-barrel picks of E.H. Taylor, Jr. Bourbon that have raised tons of cash for charities. They’ve also been excellent whiskeys. This week, Buffalo Trace and Stapleton took their partnership to the next level and (finally) released a new whiskey brand — Traveller Whiskey.
There’s a lot to get into here. First, almost anything new from Buffalo Trace — which also makes iconic labels like Pappy Van Winkle, Weller, Eagle Rare, Blanton’s, and so many more — creates rabid excitement amongst whiskey fans. Second, Stapleton has the perfect level of cool that appeals to everyday music lovers and whiskey drinkers. So this collaboration leaned into exactly that with an American Blended Whiskey at a great price point.
Long story short, Buffalo Trace Master Distiller Harlen Wheatley and Stapleton tasted through 50 different blends before landing on the perfect one for Traveller Whiskey. The best part, this bottle only costs $39. And so far, that price is holding at retail. That’s kind of exciting from a distillery that historically drops whiskey that can cost hundreds of times more than their suggested retail.
So what’s in the bottle exactly? Let’s dive in and answer that!
Also Read: The Top 5 UPROXX Bourbon Posts Of The Last Six Months
This new whiskey from Buffalo Trace is the summation of years of collaboration between Country icon Chris Stapleton and Master Distiller Harlen Wheatley. After testing 50 different blends, this is the one that landed. The whiskey in the bottle is a special blend of Buffalo Trace rye and bourbons that hit just the right note for Stapleton’s whiskey palate.
Tasting Notes:
Nose: The nose leans into rich Buffalo Trace bourbon with a deep vanilla buttercream over soft spiced brandied cherries just kissed with dark chocolate and old oak staves with a whisper of salted caramel.
Palate: That caramel has a hint of sweet corn to it on the palate before the vanilla rushes back in with a creamy lusciousness and layers of winter spices, orchard barks, and musty barrel houses — classic Buffalo Trace.
Finish: The end warms nicely for a moment with plenty of woody winter spice and a touch of grassy rye notes before the lush vanilla, cherry, and oak finish lingers for just the right amount of time.
Bottom Line:
This is a solid new utility whiskey. It works well as a sipper over some rocks or in a cocktail. Think of it as a solid table whiskey to have around for everyday pours after a hard day of work.
Ranking:
88/100: Solid B+!
Where To Buy:
As of now, this whiskey is readily available online at most retailers for its actual MSRP. That was the hope for Stapleton and the brand. This is meant to be an everyday sipper for his fans — and his fans need to be able to buy it for that to happen.
From the whiskey we drink to the music we consume to the photos we engage with on social media, creativity drives culture. So it’s no huge surprise to see the title of “creative director” splashed across the IG bios of everyone to ever hold a camera. But what does it actually mean to be a creative director? And who excels in this field that so many people seem so intrigued by?
It’s as if you almost need a judging body to celebrate leaders in this nebulous creative direction landscape, right? Well… awaywe go!
To celebrate and champion the field of creative direction, Uproxx has joined forces with the Original Creative Agency (OCA) to launch the Sound + Vision Awards. The awards show, coming this winter, will highlight the best in the field — where photography, art, and design intersect with music. Awards will span categories like “Best Album Design,” “Best Festival Show,” and “Best Tour Merch,” among others. It’s a chance to celebrate the minds behind your favorite stage shows, Coachella acts, album covers, gear, and photo campaigns, which are often every bit as evocative as the music they support.
To begin the Sound + Vision rollout, Uproxx and OCA teamed up with Michter’s American Whiskeys to host a kickoff dinner and whiskey tasting. Musical acts Vince Staples, Bonobo, Totally Enormous Extinct Dinosaurs, Jesse Boykins III, Melo-X, and Ric Wilson joined creatives Adrian Martinez, Jesse Lee Stout, Patrick Krause, Julian Gross, Candice Lawler, Tino Schaedler, and more to form a steering committee that will begin the award-nomination process.
As guests arrived, Uproxx’s head sprits writer, Zach Johnston, poured Michter’s elite whiskeys in an atmospheric library while cocktail legend Iain Griffith created a series of unforgettable drinks with various Michter’s expressions, Farmer’s Organic Gin, and Mezcal Los Siete Misterios as building blocks.
Glen Han / @glenjamn
Uproxx’s Zach Johnston hosted guests throughout the night in the Michter’s Tasting Library.
The welcome drink, a French 75 riff with a jello shot posing as an ice cube, was tough to top but the highlight of the night was a beeswax-aged old fashioned made with Michter’s US*1 Small Batch Kentucky Straight Bourbon Whiskey. The drink was delivered to guests inside of a wax egg which they then “cracked” over a large ice cube waiting in a rocks glass. It was an impactful moment that Griffith had been plotting for decades and was finally able to pull off for this special evening — a fitting capper to a night based around creativity.
Chef Sophie Dalah, of Sophie’s Table, deftly paired flavors and aesthetics in a series of high concept dishes, creating a bespoke five-course menu that conjured Michter’s whiskey with sly winks. “Corn butter” made with corn husk broth and served with focaccia and scallops swimming in heritage grains both resonated deeply with guests and aligned perfectly with Griffith’s cocktails. The short rib was another standout — it was rich and umami-forward but balanced by delicate five spice and star anise notes. Those who didn’t drink chose from NON non-alcoholic wine and Visitor Beer.
After an explanation of the awards themselves by Uproxx founder Jarret Myer and OCA co-founder Jesse Rogg and a breakdown of the nomination process by Uproxx Editorial Director of Music, Phil Cosores, Johnston shared more Michter’s whiskey pours with the unofficial after-party revelers. Bomberger’s Declaration (the night’s favorite among attendees), Shenk’s Homestead, the iconic 10-year-old rye and bourbon bottles, and the brand-new Toasted Barrel Finish Rye Whiskey were all sampled widely. Seeing that it was an Uproxx bash, naturally the night concluded with some bold attendees stepping up to the mezcal ice luge.
Last weekend, the Bourbon & Beyond Festival came to Louisville, Kentucky, and the city is still nursing a collective hangover. The fest married hard, classic, and country rock bands with everything bourbon in the heart of Bourbon Country. There were hosted whiskey panels with live tastings with the likes of Julian van Winkle (Pappy), Freddie Noe (Beam), and Trey Zoeller (Jefferson’s), just to name a few. And yes, they were pouring Pappy for the crowd at the Van Winkle panel.
Even though bourbon was the focus, there was still a great lineup of podcasts, food, and music (of course). I was lucky enough to attend two of the four days of the festival this year. There was some serious food on display with local chefs like Ed Lee (of Top Chef fame) mixing it up on stage and in the audience. There were about a gazillion different whiskey tents with all the brown juice you could ever want. There were great hang-out spots like the Zelle tent where multi-course dinners were served and small and intimate shows took place. It was a rollicking event with plenty of places to eat, drink, be merry, and even chill while listening to great live tunes.
Below, I’ve compiled some photos to give you the vibe of this year’s fest. I’m covering food, whiskey, the scene, and the music. Hopefully, these pics will inspire you to book a trip to Louisville next year to enjoy it all yourself!
Also Read: The Top 5 UPROXX Bourbon Posts Of The Last Six Months
Celebrity whisk(e)y is nothing new. There are tons of brands out there that borrow varying levels of influence from their heavy-hitting celebrity partners. Some bottles feel like a celeb simply slapped their names on a bottle (called white labeling) and cashed a check, while other famous folks really dive into the distilling and aging processes.
Unfortunately, A$AP Rocky’s new whisky brand falls squarely in the “cash grab” end of the spectrum. That’s not to say he’s totally hands off — it’s tough to discern exactly how involved he is — but it is to say that his new spirit… isn’t great.
Rocky’s new whisky — which dropped this week and is shipping out in April — is all about “disruptive packaging” and “contemporary consumer” vibes. You know, boilerplate PR messaging. While it’s never a good sign when those buzzwords are all over a press release for a whisky, there was some hope for this one. A$AP Rocky has a great eye for design, has been pushing hip-hop culture in new directions, and made a splash when he got behind Courvoisier Cognac a few years ago. He knows booze and the design of the bottle is eye-catching, which shows he’s thinking outside the box in a very standardized industry.
There are also two plastic cups attached to the bottle for easy drinking — which is also “disruptive.” Though, to be honest, probably not needed or as cool as someone at the brand seems to think they are. We digress! For now, let’s dive into what is actually in the bottle and see if it’s worth tracking down.
Also Read: The Top 5 UPROXX Bourbon Posts Of The Last Six Months
The juice in the bottle is a four-year-old Canadian whisky with an unpublished mash bill. The whisky, made in Ontario, rests in ex-bourbon barrels for those four years before it’s vatted and refilled into Mizunara casks from Japan for a final (short) maturation. That whisky is then proofed all the way down to 80 proof and bottled.
Tasting Notes:
There’s a hint of warm apple pie on the nose with a touch of brown spices and tart apple filling that gives way to a dark Caro Syrup. That ultra-sweet syrup drives the palate with the spice and apple disappearing from the taste, leaving you feeling like you just put a spoonful of brown sugar that was dipped in “whisky” in your mouth. There’s an echo of brown spice near the end and maybe a hint of green apple peels (I’m being super generous), but it’s the brown sugar/corn syrup that drives the short and watery finish towards a mostly blank conclusion.
The Bottle:
I’m not sure what to make of these plastic cups on the top and bottom of the bottle. It’s neat for about five seconds then you realize you’re drinking cheap and overly sweet whisky out of a plastic cup that’s not helping the flavor at all. Plus, you need to clean out the cups before you put them back on the bottle. Otherwise, there’ll be a sticky mess.
This really feels like it was a good idea when it came out of someone’s mouth and then not really thought all the way through. There’s no way these plastic cups aren’t going straight in the trash or, worse, just thrown on the street in the liquor store parking lot.
Bottom Line:
Between the overly sweet vibe of this whisky and the portable whisky cups, this really feels like it’s marketed towards high school kids. It’s so sweet that it’s hard to find any redeeming quality here. It’s the first bottle in years that I’ll likely just pour down the drain and then put in two different recycling garbage cans (thanks for the extra work, Rocky!). Then, to be honest, I’ll probably never think about this bottle again.
