Top Dawg Entertainment

REASON Floats On New Song “You Betta (Jesus Take The Wheel)”

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TDE rapper REASON is back with a vengeance on his bouncy and charismatic new single, “You Betta (Jesus Take The Wheel).” Of course, this is far from the first notable release from the California MC this year, with Jay Rock hopping on the remix of his track “At It Again.” This time around, his newest musical offering takes things back to a more light-hearted and joyful tone with an optimistic hook and exciting background group vocals. Sure, it still talks about all the expected themes in a contemporary rap song, especially one that’s meant to hype listeners up for the summer season. Still, it’s the rapper’s lyrical cleverness, infectious delivery, and laidback flows that give the track its power.

Lyrically, the hook mentions a few things that REASON leaves up to faith, and therefore isn’t worried about: catching charges, having a Glock on his lap, and romantic pursuits. Even though the subject matter may seem darker, his melodic inflections and breezy cadence firmly root “You Betta” as a summertime banger. In addition, the verses themselves are decidedly more sensual, centered mostly around his lust for other women. However, there are still some throwaway lines about gossip, switching narratives, and his come-up in Los Angeles. As such, you don’t really know where the track goes next, but you fully lock into the sunny instrumental.

Read More: REASON Taps ICECOLDBISHOP For Hazy New Banger “Sign Language”

REASON’s “You Betta (Jesus Take The Wheel)” Music Video

Through a bass-heavy beat, and a fast tempo, the beat makes sure that you don’t lose the song’s playful energy. Overall, it’s an entertaining and occasionally anthemic cut that hopefully hints at this artist dropping something long-term soon. If you haven’t heard it, you can find it on your preferred streaming service and catch some standout bars below. As always, check back in with HNHH for the latest on REASON, and for more great hip-hop releases each week.

Quotable Lyrics
I just need a little energy, we try to take this s**t across the water
Eat your p***y on the balcony, my appetite go harder
I’m a dog, h*e, I beat the brakes off it
Know you stressed, all that pressure, let me take the weight off you

Read More: TDE’s Reason Wants To Work With Saweetie

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Jay Rock: The TDE Emcee’s Best Songs

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Jay Rock is back with his latest single, “Eastside,” featuring Kal Banx. The release of the new song marks Rock’s first new single in five years. Back in 2018, Jay Rock released his third studio album and major label debut, Redemption. The album featured the biggest hit songs of his career, including “King’s Dead” and “Win.” The former earned Jay Rock his first Grammy Award for Best Rap Performance in 2019.

In the wake of his new single, Jay Rock has been teasing his upcoming fourth studio album. Speaking about his forthcoming release, Jay Rock promised “good quality music” with “no skips.” When it comes to Jay Rock’s consistency over the years, the expectations for his next release are high. We have compiled a list of his best songs to commemorate Jay Rock’s return. This list draws from Jay Rock’s discography, including his three studio albums. Take a look at the list below, ranked from least to greatest.

5. “Hood Gone Love It” feat. Kendrick Lamar (2011)

“Hood Gone Love It” is a quintessentially west coast hip hop song from Jay Rock’s 2011 debut album, Follow Me Home. J.U.S.T.I.C.E. League produced the anthemic track. Jay Rock represents his hood in his hometown of Watts, California, rapping with a tough yet relaxed delivery. Kendrick Lamar shines on the song with a choppy and rhyme scheme-heavy verse.

He raps as if he does not need to take a single breath. Jay Rock and Kendrick depict scenes of poverty and crime in their verses, but the song is still celebratory as they embrace where they come from. “Hood Gone Love It” is one of many songs the Black Hippy collaborators have made together.

4. “Easy Bake” feat. Kendrick Lamar & SZA (2015)

“Easy Bake” is yet another phenomenal display of Jay Rock’s and Kendrick Lamar’s chemistry. The song is a hectic exchange of bars between the two over a slowly bouncing trap beat. Outside of Black Hippy, “Easy Bake” is easily one the best songs Jay Rock and Kendrick have made together because they naturally flow off one another. I

f the first part of the song was not exciting enough, the track shifts into a funky, choppy instrumental made for summertime cruising. SZA contributes one of her best vocal performances, and Jay Rock spits another verse. On the remix to “Easy Bake,” titled “Traffic Jam,” Kendrick Lamar also contributes another verse.

3. “Wanna Ride” feat. Isaiah Rashad (2015)

Much like “Easy Bake,” “Wanna Ride” is a song with unexpected beat switches that create an exciting listening experience. Jay Rock flows smoothly over the twinkling instrumentation for a minute before the song transforms into a bouncing instrumental, which he floats over. The lyrics stick to Jay Rock’s signature gangsta rap style, but his delivery is much more playful on this song. While Isaiah Rashad does not spit a verse, his hook is powerful enough to take the spotlight. 

2. “Gumbo” (2015)

Jay Rock is known for his ultra-tough delivery and gangsta rap bars, but some of his greatest songs see him at his most reflective. Over an instrumental that blends modern with vintage, Jay Rock raps some of his most potent lyrics, looking back into his childhood and at his place in hip hop. Even when he does not rap aggressively, his voice is just as commanding. The chorus’s hypnotic soul brings the song together, reinforcing Jay Rock’s idea that he brings his own flavor to the music.

1. “Money Trees Deuce” feat. Lance Skiiiwalker (2015)

Jay Rock’s verse on Kendrick Lamar’s “Money Trees” is still regarded as a show-stealing appearance on one of hip hop’s best masterpieces. On “Money Trees Deuce,” Jay Rock expands on his legendary verse, painting a picture of the lifestyle of doing whatever it takes to get money. He raps about the causes and effects of street life and the paranoia that comes with it. “Money Trees Deuce” is equally as descriptive as its predecessor but takes on its own unique perspective as Jay Rock’s story is a much more cautionary tale. For its instrumental, “Money Trees Deuce” flips a song from a Marvin Gaye soundtrack into its own cinematic experience.

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ScHoolboy Q Net Worth 2023: What Is The TDE Rapper Worth?

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ScHoolboy Q, born as Quincy Matthew Hanley, has an estimated net worth of about $6 million as of 2023, according to Celebrity Net Worth. This sum underscores the significant strides he has made in his journey from a troubled childhood to the apex of the rap scene.

From Streets To Studio: ScHoolboy Q’s Musical Journey

schoolboy q net worth
NEW YORK, NEW YORK – APRIL 23: Schoolboy Q Visits Music Choice on April 23, 2019 in New York City. (Photo by Roy Rochlin/Getty Images)
Read More: ScHoolboy Q Confirms His New Album Will Arrive “Very Soon”

ScHoolboy Q’s path to prosperity was paved through his passion for music. Bursting onto the scene in the mid-2000s, Q quickly established himself as a formidable presence in the hip-hop world. His albums, including the platinum-certified Oxymoron, have been commercial successes, considerably enhancing his net worth. The rapper remains one of Top Dawg Entertainment‘s most applauded standouts. His work with the California label and fellow label signees has earned them a respected reputation in hip-hop.

Diversification: Beyond Music For ScHoolboy Q

schoolboy q net worth
CHICAGO, ILLINOIS – JULY 21: Schoolboy Q performs on Day Two of ComplexCon Chicago at McCormick Place on July 21, 2019 in Chicago, Illinois. (Photo by Timothy Hiatt/Getty Images)

ScHoolboy Q’s income sources extend beyond his music career. He has delved into acting, appearing in TV shows and movies. These ventures have provided additional income streams, contributing to his $6 million net worth. In addition to his music and acting careers, ScHoolboy Q has shown astute business sense. He has invested in merchandise, selling branded clothing and accessories to his fans. These entrepreneurial pursuits have helped to swell his net worth.

Philanthropy: ScHoolboy Q’s Commitment To Giving Back

schoolboy q net worth
PEBBLE BEACH, CALIFORNIA – FEBRUARY 03: Musician ScHool Boy Q plays his shot from the fifth tee during the first round of the AT&T Pebble Beach Pro-Am at Monterey Peninsula Country Club on February 03, 2022 in Pebble Beach, California. (Photo by Orlando Ramirez/Getty Images)

While ScHoolboy Q’s net worth is certainly noteworthy, his philanthropic efforts are equally admirable. He has used his wealth to give back to the community, supporting causes close to his heart. His charitable endeavors have made a positive impact, demonstrating that his wealth is not just about personal accumulation but also about contributing to societal good.

Recap/TLDR

To conclude, ScHoolboy Q’s net worth of $6 million as of 2023 reflects his diversified career. From his successful music career to his ventures in acting and entrepreneurship, each aspect of his professional life has contributed to his financial success. Moreover, his commitment to philanthropy shows that he understands the value of wealth beyond personal gain. ScHoolboy Q’s journey is a testament to the power of perseverance, talent, and the ability to diversify one’s income. His story inspires many, illustrating that success can be multifaceted and wealth can be used as a force for positive change.

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Who Is Ab-Soul? Hip-Hop’s Respected Emcee

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Top Dawg Entertainment’s run to the top of hip-hop will forever be enshrined in the genre’s history. Rising out of Carson, California, the label went from Los Angeles’s impoverished streets to selling out world tours. The label’s rise mirrored what Death Row could do decades earlier—with less chaos. However, Ab-Soul’s name was rarely mentioned in the context of Top Dawg Entertainment’s mainstream success. The Carson MC is more so an under-spoken and patient verse creator compared to his contemporaries. However, he’s meticulously compiled an impressive resume over the past decade.

Ab-Soul wrote his first rap verse at 12, scheming over Twista’s “Emotions.” A self-described nerd and outcast in school, he contracted Stevens-Johnson Syndrome, which is the reason for his light-sensitive eyes and trademark black shades. Severely teased at school for his condition, he began utilizing rapping as an outlet. By the early 2000s, he started recording songs before he met the president of TDE. After signing with Top Dawg Entertainment in 2007, he joined the West Coast hip-hop group Black Hippy. The collective consisted of Kendrick Lamar, Jay Rock, and Schoolboy Q.

Ab-Soul Broke Out With 2012’s Control System

Black Hippy quickly gained notoriety throughout Los Angeles, making Ab-Soul’s solo career under TDE a logical next step. While Longterm served as his debut mixtape, 2012’s Control System would become a beloved and gatekept project for alternative rap fans. The album mirrored many of the sonic ideations of Kendrick Lamar’s Section 80, picking from various jazzy beats. Ab-Soul would continue to lean into a darker persona over the next four years, releasing 2014’s These Days and 2016’s Do What Thou Wilt. The latter would become his most critically acclaimed project of the lot, featuring the hit track “The Law” featuring Mac Miller and Rapsody. While Ab-Soul has never reached the mainstream popularity of many of his contemporaries, his ability to stay true to his eclectic nature has garnered a loyal fanbase.

Ab-Soul’s New Album Focuses On Vulnerability

ab-soul los angeles
LOS ANGELES, CA – AUGUST 30: Rapper Ab-Soul performs during Day 1 of the Budweiser Made in America festival at Los Angeles Grand Park on August 30, 2014 in Los Angeles, California. (Photo by Chelsea Lauren/WireImage)

In 2022, Ab returned after a six-year hiatus for the personal and reinvigorating Herbert. The project saw him motivated for the first time in a long time. The wait wasn’t intended to be that long, as the album was initially slated to release in 2020 before the COVID-19 pandemic. He told GQ, “The pandemic is probably where it was the roughest, where it was the darkest for me. We all kinda had to sit with ourselves, in solitude.” However, Herbert isn’t as focused on the negativity that Ab-Soul was feeling during the pandemic. Instead, the record focuses on his personal improvements in mental health. The rapper admitted to attempting suicide and detailed his incredible recovery.

The seasoned veteran went on to discuss the album with XXL, stating, “The album Herbert is about getting back to self. I just kinda feel like I was becoming Ab-Soul more than Herbert. So, this album, to say the least, is dedicated to the people that refuse to call me Ab-Soul. That still call me Herbert or Herbie or Herb. It’s about getting back to the roots. Getting back to the foundation, to the source. Getting back to self.” Ab-Soul expressed growth in his musical chops on the project, experimenting more with auto-tune choruses while proving he’s still one of the most intricate writers in Los Angeles’s hip-hop arena.

He’s L.A.’s Underground MC

In essence, Ab-Soul has morphed himself into TDE’s staple underground artist over the years. For fans who resonate less with the booming 808s and larger-than-life production of Kendrick Lamar or Schoolboy Q, Ab-Soul’s sound acts as a refreshing detour for Los Angeles loyalist rap fans. He’s heavily contributed to hip-hop’s continued focus on lyricism and emotional vulnerability. As he puts it plainly on Herbert, “I don’t know what to think.” However, Ab-Soul embraces that sense of obscurity through his music, gaining his respect within the industry.

The past calendar year has been a period of change for Ab-Soul. Following up on the success of Herbert, he collaborated with fellow TDE member Zacari on “Motions.” Beyond his music creation, he welcomed a pair of twins to the world in April. However, he’s remained purposefully coy regarding who the mother is. In addition, he is partnering with the Mickey Factz Pendulum Ink Academy, where he’s teaching a class surrounding hip-hop songwriting. He isn’t the first MC to spread his pen game to the rest of the world, with rappers such as Lupe Fiasco and Q-Tip also teaching hip-hop courses. The placement speaks volumes to Ab-Soul’s notoriety and respect within the genre, making him the untold hero of Top Dawg Entertainment.

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Jay Rock Confirms New Album On Reason’s”At It Again (Remix)”

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Top Dawg Entertainment’s putting in work this year. The label closed out 2022 on a high note with releases from Ab-Soul and SZA. However, Top Dawg confirmed that they had more in store for the year. Reason’s on pace to light on the year with a new project. Although it’s been nearly three years since New Beginnings, he’s released a string of singles, from records like “Barely Miss” to The Game-assisted, “Impalas & Hydraulics.” On top of the number of freestyles he dropped, Reason is evidently in go-mode.

To kick off the campaign for his next body of work, the rapper released “At It Again” earlier this year. With production from Coleman, Motif Alumni, and Tariq, who deliver a triumphant soundscape, Reason comes out the gates swinging with anthemic flows and instantly quotable bars. However, he leveled up the record today with the release of the official remix with a little help from Jay Rock.

Jay Rock Joins Reason On Remix 

It’s been a minute since we’ve heard from Jay Rock. However, he didn’t disappoint fans with the release of his new verse on “At It Again.” Joining forces with Reason, Rock comes through with a firm reminder of why he’s one of the coldest MCs on TDE. Rock glides through the horn-heavy production for his first offering of the year and matches Reason’s high energy. It’s a verse that highlights Jay Rock’s successes from getting it out of the mud to establishing himself in hip-hop. Thankfully, he also gave fans a little update on what he has in store for this year. “Top Dawg hit me like ‘we at it again,’ Rock comin’ soon, new bag for the win,” he raps. 

Earlier this year, Top Dawg confirmed that there were a handful of projects from the label on the way. He confirmed Jay Rock would drop this year while also hinting at a potential Black Hippy EP. Although no update surrounding the reunion of the rap supergroup has surfaced since, it’s been five years since Redemption so we’re long overdue for a new album from Jay Rock. Check out the “At It Again” remix above.

Quotable Lyrics
Can’t be talkin’ just to be talkin’
When I do tour, it’s never often
Trying to run Central like Nip did on Slauson
Julio in a teacup on a saucer

How TDE’s Artists Became Leaders in Hip-Hop

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Top Dawg Entertainment remains a force in the music world. Kendrick Lamar’s Mr. Morale and the Big Steppers was the Compton rapper’s last album for TDE, signifying an end to a special era in their journey together in the industry. However, TDE still sports artists such as Isaiah Rashad, SZA, Schoolboy Q, and more. The aforementioned artists continue to label’s legacy with SZA’s SOS taking over the R&B world. In addition, we’re still expecting a new project from Schoolboy Q sooner rather than later. Even without the star power of Kendrick Lamar, there’s still a bright future ahead for TDE.

Top Dawg Entertainment’s rise to the top of hip-hop helped further impose the genre’s dominance on a global scale. Sculpted around the edges of Los Angeles, the label was founded by Anthony “Top Dawg” Tiffith. His vision emphasized the importance of artistic integrity in the hip-hop industry. Before TDE, artistic integrity and commercial success were often managed as mutually exclusive aspects of the music industry. However, hip-hop’s most important independent label changed that with Tiffith’s leadership.

TDE’s Artists Went from Compton to the Worldwide Stage

top dawg and kendrick lamar
LOS ANGELES, CA – APRIL 05: Anthony Tiffith (L) and Kendrick Lamar attend a basketball game between the Los Angeles Clippers and the Los Angeles Lakers at Staples Center on April 5, 2015 in Los Angeles, California. (Photo by Noel Vasquez/GC Images)

Of course, the centerpiece of this initiative was a hungry Compton kid Kendrick Lamar. In reference to TDE, Lamar stated, “It was all ours – an independent deal from the jump. I came in at 16 years old, so it’s all I know. It’s a family type of environment. It’s not just all about making money every day.” The sentiment is a stark contrast to other record labels, who give up on an artist after an underwhelming release. Starting all the way back in 2004, TDE was created with the intention to invest in artists rather than buy them out, a move that would pay its dividends a decade later.

Kendrick Lamar’s success arrived with his debut studio album, Section 80. Riding off of the hype of “A.D.H.D” and “Rigamortus,” Section 80 would launch Lamar into a music-defining decade for hip-hop. From good kid, m.A.A.d city to DAMN., Top Dawg Entertainment expanded beyond the eccentric collection of California rappers to the most in-demand hip-hop label out. In the midst of their meteoric rise, artists such as SZA and Isaiah Rashad landed on TDE’s radar. TDE had gone from audacious aspirations to a worldwide phenomenon.

Kendrick Lamar As TDE’s Main Act

black hippy
AUSTIN, TX – MARCH 13: Kendrick Lamar, Schoolboy-Q, Jay Rock and Ab-Soul of Black Hippy attend Fader Fort presented by Converse during SXSW on March 13, 2013 in Austin, Texas. (Photo by Roger Kisby/Getty Images)

Of course, it wasn’t just the uber-success of Kendrick Lamar. Jay Rock, Ab-Soul, and Schoolboy Q were all doing their thing. From Q’s flamboyant bars on Habits & Contradictions and Oxymoron to Jay Rock’s Follow Me Home and 90059, the label was becoming a consistent factory for the West Coast rap scene. Together, they formed the rap supergroup Black Hippy. With the unlimited amount of time that Tiffith provided the group in the studio, the family-like atmosphere between the members was cultivated.

There was also the underlying drive of desperation that oozed throughout the group’s beginnings. With many of its members still surrounded by the bleak reality of the Los Angeles streets, hip-hop was the only out for Tiffith and his artists. In the same Billboard interview, Lamar expanded on this, stating, “I was too hungry, man. The summer I came over here, everyone was getting murdered and shit. There was a real war with my section and, like, two neighborhoods down the block. Compton is small, so n***as be warring on corners. By the grace of God, we found the studio.”

A New Era Is On The Way for TDE

sza
WASHINGTON, DC – February 27th, 2023 – SZA performs at Capital One Arena in Washington, D.C. during her SOS Tour. (Photo by Kyle Gustafson / For The Washington Post via Getty Images)

As Top Dawg Entertainment has meandered its way onto the mainstage, the industry politics have seeped into the sense of family that was established in their early days. Ab-Soul and SZA have previously taken to social media to voice their displeasure over their respective projects facing delays. SZA, specifically, threatened retirement after TDE pushed back the release of S.O.S. However, those arguments have always been more like family disagreements than full-on threats to leave the label.

Kendrick Lamar’s public announcement that Mr. Morale and the Big Steppers would be his last album with the label signifies a new era for Top Dawg Entertainment. However, Lamar leaving can be a great thing for both parties. As for Lamar, he entered a new chapter with the launch of pgLang alongside Dave Free. So far, he’s inked artists like Baby Keem and Tanna Leone, who served as the opening acts on The Big Steppers tour. TDE has already positioned itself for post-Kendrick Lamar life, signing newcomers such as Doechii, Reason, and Ray Vaughn. Top Dawg Entertainment’s rise to hip-hop stardom is a stark reminder for other record labels to invest in their artists. Graduating from the Compton era, it’s very possible that the best has yet to come.

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Who Is Doechii? The “Persuasive” Hitmaker

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Doechii is emerging as a superstar in the music scene, especially following the release of her “Persuasive” remix with SZA. She has garnered praise for her unique blend of alternative hip-hop, rock, pop, and rap. The genre-bending rapper self-funded and released her EP, Oh the Places You’ll Go, showing the young artist’s level of faith in her music. Now receiving more recognition for her unique style, she is rising to prominence in the ever-competitive rap game. Here’s what you need to know about the Doechii!

Early Life & Career

INGLEWOOD, CALIFORNIA – MARCH 01: Doechii attends 2023 Billboard Women In Music at YouTube Theater on March 01, 2023 in Inglewood, California. (Photo by Amy Sussman/WireImage,)

Born Jaylah Ji’mya Hickmon in Tampa, Florida, Doechii’s love and interest in music came early in life. Raised in a creative and supportive household, Doechii’s mother encouraged her to pursue many creative outlets. This included ballet, tap dancing, acting, and cheerleading. The future star also participated in gymnastics as well. The artist was also on track to attend college for classical choral singing during high school.

During her 11th-grade year, however, Doechii discovered SoundCloud and the D.I.Y. music scene from one of her friends. At this point, Doechii began skipping classes to pursue her new interests in a rap career. During that time, she posted her debut song, “Girls,” under the name IAMDoechii. Years later, she dropped her 2019 project, Coven Music Session, Vol. 1. Afterwards, Doechii faced a stretch of writer’s block, which she would cure by reading Julia Cameron’s The Artist’s Way.

Breakout Success

Doechii would start receiving more recognition from fans, critics, and record labels after the release of her self-funded and released EP, Oh the Places You’ll Go. “Yucky Blucky Fruitcake” would be the biggest hit of the EP, going viral on TikTok in 2021. In March 2022, the artist signed deals with Top Dawg Entertainment (TDE) and Capitol Records. This gave Doechii the bragging rights of being the very first female rapper to sign with TDE. Labelmates of Doechii include Schoolboy Q, Jay Rock, and SZA. 

 In the same month, after releasing the hit song “Persuasive,” Doechii would also appear as a featured artist on David Guetta’s “Trampoline,” featuring Afrojack, Missy Elliot, and BIA. Her song, “What It Is (Block Boy),” which features Kodak Black, would also go viral on TikTok. The track samples “Some Cut” and TLC’s “No Scrubs.” The solo version of the track appeared in over 40,000 videos. The song would help Doechii make her Billboard Hot 100 debut, entering at No. 98. The song peaked at No. 11, showing Doechii’s ability to make moves on the chart. 

Style & Influence 

Doechii has cited Nicki Minaj and Lauryn Hill as major influences on her musical style. Her style is often described as “genre-bending,” incorporating traits from multiple genres, including Alternative Hip Hop, Rock, and Pop. Critics and fans have described the artist as being clever and creative. Known for her hybrid rhymes, the clever lines of the artist catch the listener’s attention off the jump. She can often be heard switching from rapping to singing on her tracks, showing versatility in her talent. Not afraid of the subject matter of her music, her songs explore themes of love, spirituality, and the singer’s raw emotions. 

Awards & Nominations

The bold and animated female artist has also received attention from award shows during her budding career. In 2022, Doechii won Best Choreography in a Video at the UK Music Video Awards for her single “Crazy.” The same show also nominated the video for Best Cinematography in a Video and Best Hip Hop/Grime/Rap Video- International. The same year, Doechii was nominated for Best Dance Performance and Best New Artist at the Soul Train Music Awards. She was also nominated for Push Performance of the Year at the 2022 MTV Music Video Awards. The star won the Rising Star Award this year during the 2023 Billboard Women in Music event. 

What’s Next For Doechii? 

After the success of her singles and EPs, fans anxiously await the versatile artist’s official debut. Earlier this year, TDE revealed that an album from Doechii was on the way. The label plans to release the album shortly after releases by artists Reason and  Rayvaughn. With singles like the hit “Persuasive,” Doechii is ready to prove herself. With fans anticipating her album and critics giving Doechii her flowers, the Tampa-raised artist is prepared to make her impact on the industry!

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Kendrick Lamar Net Worth 2023: How Much Is The Rapper Worth?

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Kendrick Lamar, one of the most respected and influential rappers of his generation, has a huge estimated net worth. In this article, we will explore the various factors that have contributed to Kendrick Lamar’s impressive net worth, including his music career, endorsements, and business ventures.

Kendrick Lamar Net Worth

Lamar has an estimated net worth of $75 million as of 2023, according to Celebrity Net Worth.

The Music Career Of Kendrick Lamar

Kendrick Lamar on stage in 2012
AUSTIN, TX – MARCH 16: Kendrick Lamar performs at THE FADER FORT Presented by Converse on March 16, 2012 in Austin, Texas. (Photo by Daniel Boczarski/Getty Images)

Kendrick Lamar’s music career began in the early 2000s when he released his first mixtape under the stage name K. Dot. However, it was his 2011 album, Section.80, released under his real name, that gained him widespread recognition. The critically acclaimed album set the stage for his major-label debut, good kid, m.A.A.d city, in 2012. The album was a commercial success and solidified Kendrick’s position in the music industry.

Kendrick’s subsequent albums, To Pimp a Butterfly (2015) and DAMN. (2017), further solidified his status as a top-tier rapper. Both albums were critically acclaimed, with DAMN. winning the Pulitzer Prize for Music in 2018, making Kendrick the first non-classical or jazz artist to receive the prestigious award. These successful albums, along with numerous singles, guest appearances, and sold-out tours, have contributed significantly to Kendrick Lamar’s net worth.

Endorsements And Collaborations

Kendrick at Glastonbury
GLASTONBURY, ENGLAND – JUNE 26: US rapper and musician Kendrick Lamar headlines on the Pyramid Stage during day five of Glastonbury Festival at Worthy Farm, Pilton on June 26, 2022 in Glastonbury, England. (Photo by Leon Neal/Getty Images)

Endorsements and collaborations have also played a crucial role in Kendrick Lamar’s financial success. He has partnered with major brands like Nike, Reebok, and American Express, lending his image and creative talents to their advertising campaigns. These endorsements have not only boosted his public image but also added millions of dollars to his net worth.

Additionally, Kendrick has collaborated with various artists across different genres, such as Taylor Swift, SZA, and Imagine Dragons, showcasing his versatility as an artist and expanding his reach to broader audiences. These collaborations have undoubtedly helped increase his earnings and overall net worth.

Business Ventures And Investments

Kendrick Lamar on stage
HOUSTON, TEXAS – APRIL 02: Recording artist Kendrick Lamar performs on stage during the Coca-Cola Music Mix at the NCAA March Madness Music Festival Day 2 at Discovery Green on April 2, 2016 in Houston, Texas. (Photo by Gustavo Caballero/Getty Images for Turner)

Like many successful artists, Kendrick Lamar has diversified his income through various business ventures and investments. Most recently, he co-founded the creative agency PGLang, which signed several successful artists like Baby Keem and collaborated with brands like Calvin Klein. The label’s success has not only helped Kendrick’s career but also contributed to his net worth.

Kendrick has also invested in several companies, although the specifics of these investments are not publicly known. However, it is clear that these ventures have played a role in increasing his wealth over the years.

Philanthropy And Community Involvement

Grammy-award winning Kendrick Lamar
LOS ANGELES, CALIFORNIA – FEBRUARY 05: Kendrick Lamar accepts the Best Rap Album award for “Mr. Morale & The Big Steppers” onstage during the 65th GRAMMY Awards at Crypto.com Arena on February 05, 2023 in Los Angeles, California. (Photo by Kevin Winter/Getty Images for The Recording Academy )

Kendrick Lamar’s net worth is not only a testament to his success in the entertainment industry but also a reflection of his commitment to giving back to his community. He has been actively involved in various philanthropic efforts, particularly in his hometown of Compton, California. Kendrick has donated hundreds of thousands of dollars to local schools and charities, helping provide resources and opportunities for those in need.

Conclusion/TLDR

Kendrick Lamar’s estimated net worth of $75 million in 2023 is a testament to his success as a rapper, songwriter, and businessman. His impressive music career, endorsements, collaborations, business ventures, and philanthropic efforts have all contributed to his wealth. As Kendrick continues to produce groundbreaking music and engage in various ventures, his net worth is likely to keep growing in the coming years.

Isaiah Rashad Albums, Ranked

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Isaiah Rashad has possibly had one of the most underrated three album runs of any artist of the last decade. The Chattanooga native is signed to Top Dawg Entertainment along with artists such as Kendrick Lamar, Schoolboy Q, and SZA. Rashad’s debut solo album, Cilvia Demo, was released in 2014, followed by his sophomore album, The Sun’s Tirade, in 2016. He went on a five-year hiatus from music before dropping his third album, The House is Burning, in 2021. Let’s examine how these three albums compare within Rashad’s discography.

3. The House is Burning (2021)

Rashad’s most recent album, The House is Burning falls at No. 3 on this list. It’s not because of its pitfalls but because of the strength of Rashad’s previous two albums. The House is Burning’s sound, like all of Rashad’s albums, is true to his Southern upbringing. The album is soulful, melodic, and trap-heavy. Rashad has become a savant when mixing these two elements, and The House is Burning features some of Rashad’s hardest songs to date.

Tracks such as “From the Garden” feat. Lil Uzi Vert and “Lay Wit Ya” feat. Duke Deuce diverges from the more mellow atmosphere of many of Rashad’s previous songs. It shows the Tennessee rapper’s range in different genres of Hip-Hop. Rashad also pays homage to veteran Southern MCs such as Goodie Mob and Three 6 Mafia. He even samples Project Pat’s “Cheese and Dope” on “RIP Young.”

The House is Burning’s pace does slow down within the middle of the project. Songs such as “Claymore” and “All Herb” feat. Amindi are more melodic and contain a sound reminiscent of R&B. However, Rashad ends the project with two of the strongest songs on the album, “THIB” and “HB2U”. The album also features fellow Top Dawg conglomerates SZA and Jay Rock, who have each been featured on Isaiah Rashad albums.

2. Cilvia Demo (2014)

Rashad’s debut album, Cilvia Demo, contains rawness and hunger. He established his signature sound and swagger throughout the record. Prior to Cilvia Demo’s release, many TDE fans were unsure of his placement on the label. He was seen as the odd man out due to his geographic location. In 2014, TDE’s growth in popularity was mainly due to the success of the members of Black Hippy: Kendrick Lamar, Schoolboy Q, Jay Rock, and Ab-Soul. All four artists hailed from Los Angeles, California. However, Rashad proved he belonged amongst the upper echelon of MCs and solidified his place.

Perhaps Rashad’s greatest consecutive six-track run follows the opening song, “Hereditary.” The first half of the album immediately put fans on notice. Rashad demonstrated his expertise in combining smooth flows, atmospheric beats, and Southern aesthetics. This Is heard on “Webbie Flow (U Like),” “Cilvia Demo,” and “R.I.P. Kevin Miller.” TDE newcomer at the time, SZA, appeared on “Ronnie Drake” and “West Savannah.” “West Savannah” is one of the most soulful and atmospheric tracks of Rashad’s entire discography. He references Outkast’s first album, Southernplayalisticadillacmuzik, in the duetted chorus with SZA.

Cilvia Demo is at times rough around the edges, as expected from a debut. Yet, it established Rashad as one of the most compelling voices in Hip-Hop and confirmed his place among the elite.

1. The Sun’s Tirade (2016)

Arguably, Rashad’s best album to date is his 2016 sophomore project, The Sun’s Tirade. During the time of its release, Rashad was struggling with drug addiction and was almost dropped from TDE. Though the album reflects his vices, it does so in an amazingly beautiful and poetic way. The Sun’s Tirade is definitely Rashad’s most lyrically profound album as he examines topics such as race, depression, and addiction.

The ninth track, “Tity and Dolla,” also shows Rashad at his hardest. The song features Hugh Augustine and Jay Rock and feels like a celebration of Southern rap from a previous generation. “Stuck in the Mud” featuring SZA is a seven-minute song that goes into detail about Rashad’s struggles. “Stuck in the Mud” is one of the most poetic songs on the album.

As with Rashad’s other albums, The Sun’s Tirade ends on a high note with “by george (outro)” and “Find a Topic (homies begged)”. Overall, The Sun’s Tirade is Rashad at his best and will arguably go down as a sleeper album turned classic. It is already extremely well-remembered only seven years after its release.