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SOUNDCLOUD
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NBA 2K x SoundCloud Announce Winning Artists For NBA2K22 Soundtrack
The global music search is over for SoundCloud and NBA 2K’s “2K Beats: The Search” to discover the next generation of emerging artists. Today, SoundCloud and NBA 2K revealed the first 10 winning artists including 4KPHIL, J Nolan, Jamari, KC Carter, Lulu Be., Neek, OttoMattic, Samad Savage, Shiwan, and Third Coast Chris whose tracks will be featured in the NBA 2K22 Season 7 soundtrack heard by players around the world. Fans can discover the new tracks in-game starting May 20th, and today in the playlist on SoundCloud here.
The winning artists were handpicked by SoundCloud and NBA 2K from more than 15,000 submissions and feature some of the hottest new original tracks from emerging artists who are gaining traction from fans on SoundCloud alongside top artists on the soundtrack such as Aitch, Freddie Gibbs, Megan Thee Stallion, Metro Boomin, Saweetie, Skepta, Smino, and many more. Get to know more about the first wave of winning artists from “2K Beats: The Search” below.
“I grew up playing NBA2K and the NBA as a whole,” says 4KPHIL. “Rap music goes hand in hand with the game of baseketball, and I’m ecstatic to have my song included in the 2022 soundtrack.”
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Soundcloud Introduces New Class of ‘First on Soundcloud’ Artists
Soundcloud is back with another class full of artists ready to take their creativity to the next level during the latest announcement revealing the 2022 class “First on Soundcloud” artists.
The year-long program presents nine upcoming artists with the invested opportunity to help them reach career milestones. This year’s class includes, KenTheMan, EKKSTACY, Isabella Lovestory, Kelow LaTesha, Nezi Momodu, Pote Baby, riela, ROSEMARIE, and TITUS, showcases a wide range of dynamic talent across all genres.
“This group of 9 artists, each with their own sounds and identities, represent the next wave of stars in music on the cusp of breakout success — from breakout rapper KenTheMan to alt-rock inspired TITUS,” says Erika Montes, VP of Artist and Label Partnerships at SoundCloud. “Like so many of today’s most influential artists first discovered on SoundCloud, these emerging artists are growing their communities and connections with day-one fans on the platform. The First on SoundCloud program is about that unique journey, and we and we can’t wait to create new opportunities with them to amplify their careers and share memorable experiences with their fans on SoundCloud and beyond.”
Soundcloud launched its artist discovery program back in 2018 and has helped launch careers for Kehlani, Lil Tecca, Baby Rose, and more.
Check out the entire class of “First on Soundcloud” artists here.
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Smokepurpp Addresses Viral Video of Near-Empty Concert
Soundcloud ‘Next Wav’ Experience Is Coming to SXSW
Soundcloud keeps the ball rolling at SXSW to start the new year.
Last month the platform announced its new joint venture with Quality Control Music Group and Solid Foundation management founders Kevin “Coach K” Lee and Pierre “P” Thomas.
The partnerships will “create custom A&R programs for selected artists inclusive of development, distribution and marketing and artist services.” It is a testament to SoundCloud’s commitment to being a conduit for creative freedom and equity.
Soundcloud will bring its ‘Next Wav” event series to SXSW, featuring workshops, discussion, and performances on the heels of the joint venture announcement. The event will occur at live music venue Mohawk in Austin, allowing creators and fans to celebrate the culture, community, and creativity.
The event will end with a live music showcase featuring Houston rapper Monaleo, El Paso-born Indigenous Mexican-American R&B artist Flores, breakout DMV-area hip-hop artist with an alternative-rap sound Kelow LaTesha, and Miami musician fusing Reggaeton beats, R&B, and pop riela.
‘Next Wav’ is free for SXSW ticket holders with confirmed RSVP. Check out the programming schedule and RSVP here.
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Quality Control Music Levels Up Their Business With Soundcloud Partnership
Music labels are moving up and making big business deals, and Atlanta’s favorite label is doing the same. The house of Migos has inked a new deal with Soundcloud. Quality Control Music x Soundcloud To Find New Talent Atlanta-based record label and management company Quality Control Music has teamed up with streaming giant Soundcloud to […]
QC Media Holdings and SoundCloud Enter Joint Partnership
SoundCloud has announced a partnership with Solid Foundation, the management and creative services division of QC Media Holdings, which is owned and run by music industry veterans Kevin “Coach K” Lee and Pierre “P” Thomas. SoundCloud, the world’s largest A&R resource, and Solid Foundation, a full-service artist management firm, have partnered to uncover fresh talent and reinvent artist partnerships by providing bespoke resources, tools, and access to creatives.
QC Media invested in SoundCloud as part of the joint venture, and as a result, Lee, Thomas, and their Atlanta-based Solid Foundation artist management team will collaborate with the company to identify, invest in, and promote the careers of SoundCloud musicians. This groundbreaking agreement will bring together significant industry knowledge, proprietary data & insights, and resources to create custom A&R programs for selected artists that include development, distribution, marketing, and artist services.
“Coach K and P are two of the most influential voices in music, having identified, developed and grown some of the most successful hip-hop acts of our time,” said Eliah Seton, President of SoundCloud. “With this deal, we’re bringing together SoundCloud, the largest A&R source on the planet, with the creative genius of Coach and P. We are excited to partner with them in this innovative way as together we amplify the voices of who’s next in music.”
Lee and Thomas have molded the careers of some of today’s most popular singers, including Young Jeezy and Gucci Mane, before founding Quality Control Music, where they nurtured chart-topping artists like Migos, Lil Yachty, Lil Baby, City Girls, and others.
“With our years of ear-to-the-street skills coupled with SoundCloud’s endless stream of talent and powerful data pointing to what is authentically bubbling up in the scene I can’t think of a better merging of passion, intel and skill sets to create countless new paths for emerging artists. We are beyond excited for this partnership.”
Pierre “P” Thomas
“There is nothing more important to our process than discovering new artists, so partnering with SoundCloud, one of the most important hotbeds of talent, is incredibly exciting to us. Their data merging with our time-tested way of cultivating and building artists will be a blend to be reckoned with!”
– Kevin “Coach K” Lee
SoundCloud’s dedication to curating artist partnerships that allow flexibility to both artists and industry partners, with tailored and collaborative agreements focused at empowering artists to own and manage their rights and creative process, is demonstrated by this agreement. This news follows agreements with multi-platinum rapper Lil Pump and award-winning singer Tekno, which were previously announced.
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Future Is The First Musician To Reach 10 Million SoundCloud Followers
In the debate sparked over a potential Verzuz with Jay-Z, Future agreed with many of his listeners in Atlanta that he could successfully take on Hov in a battle of their hit songs. While that may or may not be true, Future definitely has the fanbase numbers behind his claims — but that’s probably because he’s much more active on social media than Jay-Z. Not only does the rapper boast over 18 million followers on Instagram (while Jay-Z recently deleted his own account), he’s just become the first artist to reach 10 million followers on SoundCloud.
Future’s SoundCloud page just hit the major follower milestone, which is very impressive seeing as the rapper hasn’t dropped a project since his 2020 Lil Uzi Vert collaborative album Pluto x Baby Pluto. While Future may have just reached 10 million followers on the music streaming service, the rapper has actually been one of SoundCloud’s top-followed artists for a while. Big Sean follows closely behind Future’s numbers with 9.5 million followers.
Future saw the news of his SoundCloud milestone on Instagram and re-shared his achievement while adding a few emojis for good measure.
SoundCloud isn’t the only streaming service the rapper has dominated on. On Spotify, Future has racked up just over 10 million followers — 10.9 million to be exact — and boasts over 31.7 monthly listeners on the platform.