NBA and Mitchell & Ness Team with Latin Music Star Ozuna for Lakers-Themed Hardwood Classics Apparel Collection

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In association with Latin music icon Ozuna, the NBA and Mitchell & Ness unveiled a new limited-edition sportswear line starring the Los Angeles Lakers. The customized apparel, which includes a Lakers hoodie, Hardwood Classics jersey, t-shirt, shorts, and hat embroidered with his official logo and displays his NBA devotion, was designed by the two-time Latin Grammy Award winner.

“As a lifelong fan of the NBA, I couldn’t be more excited to launch my own Mitchell & Ness Lakers collection,” said Ozuna. “These items are particularly special because they speak to my personal style and showcase my passion for the team, which I know millions of basketball fans around the world share. To drop these pieces during Noches Éne•Bé•A while the league celebrates the Latin community makes this all the more significant.” 

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The partnership also occurs as the NBA commemorates NBA supporters and players from Latin American and American Hispanic communities with its 17th annual Noches Éne•Bé•A (eh-nay-bay-ah) Latin Nights program throughout the month of March. NBA teams from all throughout the league will hold team evenings and community events that feature musical performances from Latin American musicians that are culturally appropriate, in-language digital content, events, and exclusive gifts. The Noches Éne•Bé•A promotion will be present for a few nationally televised games, including the Lakers’ game against the Phoenix Suns on March 22 at 10 p.m. ET, which will be broadcast nationwide on ESPN.

Ozuna is also featured on the song “A Correr Los Lakers” which has more than 75 million views on YouTube.

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Don C Named Creative Director of Premium Goods for Mitchell & Ness

Don C Named Creative Director of Premium Goods for Mitchell & Ness

Don Crawley, professionally known as Don C, has been named the new Creative Director of Premium Goods by Mitchell & Ness, a well-known international supplier of vintage sportswear and high-end streetwear. Don C is a prominent person in streetwear culture and is frequently acknowledged as one of the most important creatives. He founded the “Just Don” brand and is the proprietor of RSVP Gallery, a Chicago, Illinois institution for fashion shopping.

The partnership between Mitchell & Ness and Don C, which began in 2011 with the introduction of the upscale Just Don hats, is strengthened by this appointment. Since then, the two have worked together on premium apparel and hat collections like “NBA Jam,” “No Name,” and others.

After Mitchell & Ness had rapid development and expansion, Don C was appointed. A strategic ownership group made up of some of the most well-known figures in sports, entertainment, and business purchased the business last year. The buyer was the global digital sports platform Fanatics.

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“Don is truly an icon and visionary, and after having worked with him for many years we’re ecstatic to have him formally join the Mitchell & Ness family,” said Kevin Wulff, CEO of Mitchell & Ness. “Fans of the brand can look forward to exciting new products across all leagues that will fuse the brand’s heritage with Don C’s cutting-edge creative vision.”

One of the first joint projects is the release of the MLB “Cooperstown Collection” in April around MLB’s season start, in addition to offering a fresh set of ideas and culturally important moments for the brand. Just Don premium shorts honoring the MLB’s most recent expansion teams, the Colorado Rockies, Florida Marlins, Arizona Diamondbacks, and Tampa Bay Rays, will be part of the launch.

“Working with Mitchell & Ness is a dream come true,” said Don C of the project. “I grew up on throwbacks and sportswear, so it’s an honor to be able to impact something that affected me so much through my creative journey and love of sports. I’m looking forward to storytelling and creating more timeless products alongside the Mitchell & Ness team.”

Fans can shop the Mitchell & Ness x Just Don collection featuring NBA, MLB, and NFL apparel at www.mitchellandness.com.

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Video Music Box & UHHM Celebrate 50 Years Of Hip Hop Fashion With ‘The Drip’

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Friday night, the Universal Hip Hop Museum and Video Music Box brought together prominent Hip Hop heads to celebrate 50 years of Hip Hop fashion.

Everyone from rapper Fat Joe, Vinnie of Naughty By Nature to Stylist Misa Hylton sat front row watching fashions from the designers that dressed our favorite rap stars.

The Universal Hip Hop Museum–which opens in 2024–partnered up with the Video Music Box and the Mayor’s Office of the City of New York to kick-off the 50th Anniversary celebration of Hip Hop culture with “The Drip: 50 Years of Hip Hop Fashion,” a live runway show held at The Venue at the Hard Rock Hotel Times Square.

Nostagic videos played on the gian screen as fashion design legends Karl Kani, April Walker, FUBU and Dapper Dan revealed clothing from their newest collections.

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The show also included emerging designers Malik Dupri, Haus of Swag, Riche Threads and Pepper Jacques. Mayor Eric Adams was in the building and paid homage to the groundbreaking designers, The Shirt Kings, who started in the early 80s. The fashion show also introduced I.C.Y. Inspire Creative Youth and their mission to create elevation platforms for inner city youth around the world.

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DJ Ralph McDaniels, creator of Hip Hop’s longest running broadcast variety show, Video Music Box and the Video Music Box Collection has been documenting Hip Hop culture for the past 40 years. “The Drip” included footage from a decade of original “Phat Fashion” runway shows for the audience of the next generation of Hip Hop’s designer’s, influencers, and fashionistas.  

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Hip Hop musical guest Special Ed surprised the crowd with the Lo-Life’s and a special performance of his classics.

“For the past 50 years, Hip Hop fashion designers have carved their own lane in the fashion industry as creative entrepreneurs. Today, you can recognize Hip Hop style no matter where you see it globally,” said Universal Hip Hop Museum Executive Director Rocky Bucano.

“The Drip” is inspired by the groundbreaking Phat Fashion Show produced by Ralph McDaniels and Video Music Box. “Hip Hop’s influence on fashion is undeniable. And young Black and Brown designers and models made their own lane when the traditional fashion industry excluded them. So today, we celebrate those original trendsetters and the future leaders of Hip Hop fashion,” said Executive Producer Ralph McDaniels.
Watch the recap below.

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Young Dolph’s Daughter Blends Fashion and Art Therapy in New ‘The Aria Collection’

Young Dolph's Daughter Blends Fashion and Art Therapy in New 'The Aria Collection'

Young Dolph’s daughter debuted her signature, The Aria Collection, on her birthday. The line is part of the Black Men Deserve to Grow Old brand, which is known for fashion with a purpose. His daughter created the design herself, utilizing sketches she made during art therapy sessions. The collection encourages healing for young children who have lost their fathers by emphasizing creative expression.

The product is described as:

Young Dolph’s daughter, Aria, is learning how to cope and accept the passing of her father despite how challenging it is to accept such a harsh, permanent reality. With guidance from therapy, her faith community, her mother, and the support of her family – she is constantly learning how to communicate her undying love for her father through art expression. Additionally, to accompany the collection, Aria penned a poem entitled “Daughters’ Deserve Their Father.” The collection will feature selected parts of the poem and was slightly augmented to speak on behalf of all children who are grieving the loss of their father. Aria beautifully designed a heartfelt drawing that illustrates the love shared between God, father, & daughter. The design is high level screen print and comes in sweatshirts and an adult tshirt. The adult white tee retails at $55 in sizes S-2XL. A portion of the proceeds goes towards the BMDTGO Cares Fund, which helps to amplify the voices of grassroot organizations and help families who have been tragically impacted by gun violence.

You can shop the collection here.

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Cordae Teams with PUMA for New ‘HI-LEVEL’ Collection

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PUMA and Cordae have announced the PUMA x CORDAE HI-LEVEL collection.

The eight-piece collection includes contemporary streetwear in grayscale with striking graphic prints and real cobranding, as well as time-honored shoe designs like the HI-LEVEL Suede and HI-LEVEL RS-X. The collection also include three t-shirts, a jacket, a hoodie, and sweatpants.

The collection will be offered starting on Thursday, February 23, with prices ranging from $40 to $120. The whole PUMA x CORDAE HI-LEVEL collection will only be sold at Foot Locker, but both shoe designs will be available on PUMA.com.

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Rap Supergroup Mount Westmore Drops New Apparel Collection

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Mount Westmore, an American hip-hop ensemble, will collaborate with Forever 21 to launch a new apparel collection. Snoop Dogg, Ice Cube, E-40, and Too Short are California-based rappers who embody the Golden State’s rich cultural history and variety. Five gender-neutral pieces are included in the collection, including a jacket, sweatshirt, and a range of shirt designs. The collection includes the classic Mount Westmore emblem as well as special design elements that pay homage to the band’s California heritage.

Forever 21, which was founded in California as well, is thrilled to cooperate with Mount Westmore to deliver this one-of-a-kind collection to music and fashion fans all around the world. The line is available in sizes ranging from small to XXL, with prices ranging from $27.99 to $59.99. Beginning February 2, the limited-edition collection is available for purchase at select Forever 21 retail locations, on Forever21.com, and on the mobile app.

You can see the collection below.

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J.Cole & Dreamville Release 2023 Limited-Edition Outwear Collection

J.Cole & Dreamville Release 2023 Limited-Edition Outwear Collection

Dreamville is introducing a number of new apparel pieces today as part of the brand’s 2023 collection, with each new item on sale beginning tomorrow, Friday, January 27 at 3:00 p.m. ET via Dreamville.com.

MORE: Dreamville Set To Executive Produce ‘Creed III’ Album, Michael B. Jordan Reveals

The new garment slate features a number of new unisex silhouettes in the Premium classics collection including the team’s first-ever puffer jacket, which also highlights the debut of the team’s custom Dreamville-branded zipper. This custom-designed cloud-printed jacket features the iconic Dreamville logo spelled out in bright yellow letters set atop a black zippered backdrop, a new manufacturing process that took years in the making to develop.

The rest of the new clothing collection will include cloud-printed basketball shorts, matching grey hoodie and sweatpants sets, and the classic Dreamville logo-printed black pants, t-shirts, and shorts; as well as the debut of Dreamville’s first-ever tear-away logo-printed pants and quilted coaches jackets. Limited quantities of each item are available so fans are encouraged to act fast and purchase today.

Dreamville’s apparel division within the larger Dreamville Ventures umbrella company continues to be led by longtime partner and Apparel President Adam Roy. Roy is not only responsible for spearheading efforts to successfully revitalize the brand’s flagship music festival in North Carolina, but he has also expanded the team’s cut-and-sew line by collaborating with major retail brands and increasing exposure worldwide. 

Design for the new apparel line was led by Raeana Anaïs, Director of Design for Dreamville, who has created memorable apparel items and performance outfits for many of Dreamville’s music artists for years including Grammy Award-winning Dreamville cofounder J. Cole, while continuing to design the seasonal collection for the core brand. 

MORE: [WATCH] Dreamville’s Bas Returns with New Single and Video “Diamonds”

“Our team began developing this new Dreamville-branded zipper five years ago, and we have been eager to share the design ever since. Our new Premium Classic Puffer serves as the perfect opportunity to finally bring this exciting innovation to our fans, especially since outerwear has become such an important wardrobe staple and expression of personal style,” said Dreamville’s Director of Design Raeana Anaïs. “As Dreamville continues to elevate our apparel collection, we are excited to explore new silhouettes with unique and subtle branded details. As iconic as Dreamville has become in today’s society, our new goal is to explore messaging the brand beyond the classic logo.”

Expect more seasonal pieces from the Dreamville team to roll out in the coming months, although fans should visit Dreamville.com and follow along on social media at @Dreamville to stay in the know for future apparel releases.

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Drake’s October’s Very Own Teams with NFL for New Apparel Collection

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Drake’s October’s Very Own has teamed up with the NFL to deliver the OVO® x NFL co-branded hoodies, tees, and jackets. The capsule collection is made for the superfans to rep their teams in style.

Lil Wayne models the new collection for the Green Bay Packers and Benny the Butcher for his hometown Buffalo Bills.

Jevon Holland, a safety for the Miami Dolphins, and Neville Gallimore, a defensive tackle for the Dallas Cowboys, both from Canada, will also highlight the collection on their social media accounts to highlight the partnership’s Canadian roots.

The limited-edition line will include t-shirts, sweatshirts, and jackets co-branded with the emblems and colors of a few NFL teams in addition to the recognizable OVO® owl emblem.

The collection will be available for purchase starting on February 3 at NFLShop.com, NFLShop.ca, and via OVO® in-person and online at octobersveryown.com.

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The New Gap x The Brooklyn Circus Campaign Honors the Late tWitch

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Gap’s latest campaign pays tribute to Stephen “tWitch” Boss, passed away by suicide at 40 years old on December 13. Prior to his sudden passing, the adored “Ellen DeGeneres Show” DJ and dancer, posed in front of the camera for The Gap’s upcoming collaboration with Haitian-owned menswear label The Brooklyn Circus.

Boss began his career alongside Degeneres as a guest DJ for her talk show in 2014 and  became a co-executive producer in 2020. The  Gap × The Brooklyn Circus campaign features other stars such as “Pose” actress Indya Moore, “Euphoria” star Javon Walton and model and activist Bethann Hardison.

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This collaboration “explores the concepts of individuality, movement and modern prep — blending academia, music and Black culture and street style from the 1960s through today,” said the press release. 

Over the last 50 years, The Gap has expanded into seven different brands, especially loved by active consumers of different crafts. Signature styles from both brands are represented, like the cuffed chinos and varsity jacket modeled by Boss in the campaign.

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“The Brooklyn Circus and Gap share in the heartbreaking loss of beloved icon Stephen ‘tWitch’ Boss, who was a longtime supporter of the BKc community, [founder and creative director] Ouigi’s work and a core part of this campaign thanks to his personal friendship with Ouigi Theodore,” a press release for the campaign reads.

Allison Holker Boss, the late dancer and choreographer’s wife, shared a sentimental statement as well that read, “When Stephen and I first saw his images from the campaign, it brought tears to our eyes. He was so moved by how they captured his true essence, and he was excited for the world to see them. We pay tribute to Stephen’s life by sharing these images in homage to the joy and light he brought to everyone around him.”

He and Holker celebrated their ninth wedding anniversary just days before his death. They have three children together: Weslie, 14, Maddox, 6, and Zaia, 3.

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Gap further announced that it will support the 988 Suicide and Crisis Lifeline by donating to Vibrant Emotional health in Boss’ honor. This organization provides free and confidential around-the-clock emotional support and care to those in need.

The line will be released on both brands’ websites Tuesday and will also be available to shop at select Gap stores as well as The Brooklyn Circus’ Boreum Hill flagship location. 

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Adidas Loses Lawsuit Against Luxury Brand for Using Stripes in Designs

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Luxury designer Thom Browne won a suit in a trademark infringement lawsuit filed by Adidas. A New York jury rejected Adidas’s claim that Brown’s three-striped designs were too similar to the company’s. 

Trademark infringement is the unauthorized use of a trademark or service mark. This use can be in connection with goods or services and may lead to confusion, deception, or a misunderstanding about the company a product or service came from. Trademark owners can take legal action if they believe their marks are being infringed. If an infringement of a trademark is proven, a court order can prevent a defendant from using the spot, and the owner may be awarded monetary relief. 

In the lawsuit, Browne’s defended his design by arguing that the two companies are not direct competitors and do not serve the same consumer market. According to the Associated Press, the dispute goes back 15 years. After Browne agreed to shift to a four-stripe design, Adidas did not argue. However, as Browne became more prominent after the 2018 sale, he began expanding further into activewear, and the sportswear giant took notice.’  

Adidas claimed that Browne tried to imitate their logo “in a manner that is likely to cause consumer confusion and deceive the public.” Browne had already agreed to add a fourth stripe to end any confusion potentially. However, the court ruled that the stripes were a common design.

The lawsuit went to trial last week, with Adidas seeking $867,225 in damages and another $7 million that it claimed was equivalent to Thom Browne’s profit. The two-week trial concluded when the eight-person jury returned its verdict in less than two hours. In his closing argument, Thom Browne’s attorney argued that consumers don’t confuse the two brands: Adidas is a sportswear company, while Thom Browne is a fashion house.

Adidas said it plans to appeal the ruling. “We are disappointed with the verdict and will continue to vigilantly enforce our intellectual property, including filing any appropriate appeals,” a spokesman said.

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