Singer and Supreme Partner on Computerized Sewing Machine

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SVP Worldwide, the world’s largest consumer sewing machine company, is carrying out a collaboration between its Singer brand and the streetwear label Supreme. Millennials and younger generations have increased the profit margin of second-hand clothing businesses and placed emphasis on their success amidst periods of slow economic growth. This is a chance for SVP Worldwide to tap into a new cohort of home sewers and collectors. 

The Singer SP68 is a computerized sewing machine with an LCD screen displaying stitch images settings and a thread cutter button that saves time by trimming the top and bottom threads. A speed control option aids in the precise control of speed so sewers can utilize the machine to their comfort. Additionally, the machine offers 548 stitch applications with 300 individual stitch options for basic, stretch, and decorative stitches, including 2 lettering fonts. With this partnership, the machine has received a bright red makeover reflecting the classic Supreme aesthetic. 

Dean Brindle, chief marketing officer at SVP Worldwide, said in a statement: “Even as a 171-year-old company, we are continuing to carve our identity. We’ve embraced social media through sewing education, built a digital library of inspirational projects, and created fashion collaborations with Amazon Prime Original Making the Cut, Disney’s Cruella, and now Supreme. We remain committed to staying top of mind with our existing and new consumers.”

The rollout of this product comes right in time for the holidays- perfect for budding designers and fashion-enthusiasts. The Singer x Supreme collaboration is available on the Supreme website and is priced at 568 pounds / $598 US dollars / 668 euros. 

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Soulja Boy Releases Fashion Collection With Sprayground

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The highly-coveted capsule collection is an amalgamation of Soulja Boy’s legacy in the realms of music, culture and fashion that have only elevated the rapper’s reverence over the past two decades. Transcending any form rules, the NYC born label adds its recognizable streetwear flare into this collaboration to continue its explosive growth as the world’s most innovative travel-fashion brand. 

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Determined to create a collection that celebrated the rapper’s legacy, Sprayground’s founder and Chief Creative Director David BenDavid (DBD) used Soulja Boy’s personal style and turned it into reimagined and sleek pieces that complement Sprayground’s iconic stud designs with a modern ode to Soulja Boy’s artistry in the form of two backpacks, a limited edition teddy-bear backpack that Sprayground has become known for over the past few years, and a jewelry case. 

The collection stays true to the brand’s signature aesthetics, featuring a comic-book style backpack and a carefully graffiti-inflected backpack for added oomph, a teddy-bear backpack carries a Soulja Boy inspired look that hits the heel to round out the co-branding, and a one-of-a-kind jewelry box that doesn’t sacrifice accessibility or looks.

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Paul Smith Selects Cult New York Brand, Commission, for Next Collaborative Project

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Paul Smith, UK-based fashion designer, is continuing his pursuit to inspire the upcoming generation of menswear designers. Earlier this year, Smith announced the &PaulSmith collaboration program, which is structured to uplift and mature emerging talent. The program which is funded by the Paul Smith Foundation, took on its first recipient- the London-based brand Ahluwalia, founded by Priya Ahluwalia. The brands capsule collection dropped in April.

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Commission, a New York-based label with roots in womenswear, founded in 2018, expanded into the menswear market last year and is the latest awardee of Smith’s magnanimity. After a meeting with the brand that took place on Monday in New York, Smith stated Commision was chosen “for the obvious creative synergy between the two brands as well as their potential for positive impact with Paul’s personal guidance.” 

Dylan Cao and Jin Kay, the founders of Commission, are first-generation immigrants from Vietnam and South Korea, respectively. They graduated from The New School’s Parsons School of Design where they built a network of friends propelling them into work at other fashion companies. Agreeing that the work there did not bring them joy, they soon decided to set their own brand into motion. This womenswear drew inspiration from their mothers work wardrobes. The clothing was characterized by the ’80s and ’90s and reinterpreted to reflect the modern woman. Following a request made by Canadian menswear store Ssense, Cao and Kay broadened their gender offerings in 2021. 

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Smith partnered with the Council of Fashion Designers of America to mentor and develop emerging menswear designers based in North America. The objective is to reach traditionally underserved communities and connect them with designers who can offer commercial opportunities and key business contacts.

Commission was chosen by CFDA’s community of designers after an internal committee from the organization introduced a shortlist of candidates to the designer. The &PaulSmith capsule collection with Commission is set to release in Fall of 2023. Pieces will be sold at the Paul Smith retail stores, on the designer’s website, and at Ssense.

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Record Number of Consumers Expected to Shop Super Saturday

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The mid-December shopping interlude is expected to be disrupted tomorrow when more than 158 million U.S. consumers pour into malls and stores on Super Saturday. The National Retail Federation announced on Tuesday the turnout projection for December 17th, predicated on a consumer survey in conjunction with Prosper Insights & Analytics. 

The NRF predicts that of the anticipated 158 million shoppers, it is forecasted that 44.1 million (28 percent) plan to shop only in stores, 42.2 million (27 percent) plan to shop only online and 72.2 million (46 percent) plan to shop both in stores and online. The survey of  7,857 consumers was conducted Dec. 1 to 7 and has a margin of error of plus or minus 1.1 percent.

The NRF president and chief executive officer Matthew Shay stated, “Consumers have been shopping in record numbers this year, purchasing holiday items for friends and loved ones. With Super Saturday falling eight days before Christmas, retailers are prepared to help shoppers fulfill their last-minute purchases that will make this holiday season memorable.” 

Following the Thanksgiving holiday including Black Friday and Cyber Week, retailers often experience an annual lull in shopping until approximately 10 days before Christmas. This year, the 158 million figure is nearly 10 million more purchasers than last year’s contemplated figure and  the highest number since NRF first started tracking this data in 2016. 

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Shopping trends this year reflect the top gifts consumers are buying include clothing (50 percent), toys (34 percent), gift cards (28 percent), books and other media (26 percent) and food or candy (23 percent). The release of NRF’s report considered the weather in New York, Chicago, Houston and Los Angeles to be generally favorable for shopping on Saturday. Since then, temperatures have dropped significantly, which could have a strong effect on turnout. 

Shopping won’t stop after Christmas as 70 percent of consumers plan to shop after Dec. 25, which is on par with pre-pandemic levels for post-Christmas shopping, said the NRF. Bloated inventories, large price promotions, returns or exchanges, and gift cards could all lead to more spending. Additionally, the preferred payment method amongst consumers continues to evolve. 52 percent of consumers are using alternative payments or digital wallets, up from 44 percent last year. The most common alternative payment is PayPal (32 percent), followed by Apple Pay (14 percent) and CashApp (12 percent).  

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Gucci to Open Milan Men’s Fashion Week in January

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Gucci is set to present the first stand-alone men’s collection in three years and the first lineup since the departure of creative director, Alessandro Michele. The show is set to take place just after the holidays at Pitti Uomo in Florence and then in Milan. Men’s fashion week runs from January 13th to January 17th.

The five-day event includes 72 events comprised of 21 runway shows and 31 presentations. Gucci is perhaps the most highly anticipated live show, which will open the season at 2 p.m. CET. The show will represent Gucci’s first exclusively men’s collection following  three years of coed runways. Though the brand has not yet named a new creative director, the bar remains high. 

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Italian fashion week is forecasted to reach a turnover of 96.6 billion euros this year, up 16 percent compared to 2021. This is a 4 percent increase against  previous estimates of a 12 percent increase year-on-year. Inflation has certainly played a role in fueling revenue growth as prices of end products have increased only 3 percent, entailing that the 16 percent gain in 2022 sales is to be attributed to growing volumes of fashion goods. However, 2023 predictions may read impractical due to volatility in the market and outside variables. 

U.S. exports have skyrocketed 54.1 percent in the first nine months of the year, comparable to China’s lower-than-expected growth in, which grew 18.8 percent. This deep dive into menswear, largely set in motion by Gucci’s stand-alone line is a new endeavor that holds great potential for fashion markets. Evolving, modifying, and experimenting with the fashion consumer is how many of fashion’s traditions are solidified. 

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Vans and Timberland Reveal First Collaboration

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Vans and Timberland are launching their first capsule collection together in celebration of the 30th anniversary of the former label’s iconic “Half Cab.” ‘Half Cab,’ first released in 1992 and Timberland’s sturdy ‘Euro Hiker’ boots were created in 1988. The original silhouette is most known for its firm construction that guarantees performance in cold-weather (great for metropolitan terrain trotters) and its clean earthy appeal. The duo is teaming up on an entirely new hybrid silhouette that’s half skate shoe and half hiking boot, dubbed the Vans Skateboarding x Timberland Half Cab Hiker.

The pair have described the collaboration to be “entirely unique” while still upholding familiarity. The ⅝ cut upper placed on top of a Euro Hiker boot outsole alongside two-tone round boot laces reflects that statement. The ‘Half Cab Hiker’ is made up of canvas, Timberland’s premium leather, and a ReBOTL™ lining made from at least 50 percent recycled plastic. The shoes also contain padded leather collars, rubber lug outsoles and dual iconography. The colorways available include Wheat and Chocolate/Olive. 

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In addition, the ‘Half Cab Hikers’ is a reimagined take on Timberland’s premium 6-inch Waterproof Boots born out of 1973. The Vans team modernized the shoe by taking inspiration from streetwear, workwear and skate aesthetics. The new model stays connected to the Vans aesthetic with an appearance of the signature checkerboard print. More developments can be seen in the all-black updates that mark the release of the Vans Skateboarding x Timberland 6-Inch Boot.

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Infusing the DNA and legacy of these footwear brands unveils a classic yet contemporary take on two treasured silhouettes. The Vans Skateboarding x Timberland collaboration launches on December 20 via select Vans & Timberland retail stores. The collaboration is also available on Van’s website and Timberland’s website. The Half Cab Hikers are priced at $160 USD while the 6-Inch Boot retails for $230 USD.

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Adidas Basketball’s 2023 Collection: Remember the Why

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Adidas Basketball is broadening their reach into luxury sportswear apparel with the unveiling of its ‘The 2023 Collection: Chapter 01’. 

This collection marks the beginning of the brand’s series of premium offerings and features luxury sportswear designed to deliver “style versatility – on and beyond the court.” This includes premium sweats, track pants, sleeveless shirts, and shorts in a muted palette.

Adidas Basketball’s latest film ‘Remember The Why’ highlights how Adidas prides itself on upholding “the Three Stripes’ revolutionary spirit and strips away the excess with a refreshing new palette for the game.”

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Distractions are a part of everyday life. From scrolling on handheld devices to the stress of cynics trying to knock us off our game, daily intrusions are embedded all throughout routines. Adidas writes, “We look for a way to reset; to find a little silence and focus on what matters most. In reality, it’s a journey spent rediscovering the moment we first found our Why—the reason we were inspired to begin with. It’s this spirit that drives the next chapter of adidas Basketball. Crafted to serve the modern athlete while building on pillars of the past, the new collection establishes its versatility by focusing on the essentials: form, function and color.” Eric Wise, Adidas Basketball’s global general manager, advocates the importance of connecting back with the source of passion that inspired us to do what we love in the first place. 

This collection transcends the scope of basketball as it reaches into the heart of all that basketball touches. Fashion, music and culture are all watered by the devotion found out on the hardwood. Adidas’ press release says, “In many ways, basketball has been a cultural catalyst on a global scale for over half a century; the lines between on-court performance and off-court style are blurred now more than ever.” This collection rests at the intersection of possibility. Modern design selections from colorways to oversized fit, all embrace the communities we each individually influence. 

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The ‘2023 Collection: Chapter 01’ offers time tested silhouettes  launching in ‘halo green,’ ‘metal grey’ and ‘cloud white’. It is available for purchase on the Confirmed App and at adidas.com/us/chapters-basketball, with prices ranging from $35 to $90 US dollars.

Chapter 01: Remember The Why by Adidas

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Boy Meets Girl x Blueberry Explores the Metaverse

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Boy Meets Girl and House of Blueberry are releasing a four-piece digital fashion collection. The digital wearables are a representation of bestsellers for Boy Meets Girl in the physical world. Items such as leggings, sweatpants, and two signature T-shirts make up the virtual boutique that Roblox users can browse. Additionally, users can try on designs and create customized digital identities for their avatars. 

House of Blueberry is on a mission to build the largest digital fashion house in the universe. They have had over 20 million assets sold, 10,000 stock-keeping units and more than 400,000 unique customers. The Roblox community has 43.2 million active daily users where nearly 67% are under the age 16. In an effort to set the standard high for their digital space, Boy Meets Girl will carry its anti-bullying mission forward  into the metaverse through positive messaging in the Blueberry virtual boutique. 

Stacy Igel, founder and chief creative officer of Boy Meets Girl said, “As someone who was an early adopter of virtual markets, this was a natural partnership for me. I’m thrilled to bring Boy Meets Girl into the metaverse in collaboration with House of Blueberry. During COVID-19, my son Dylan got to learn a lot about virtual worlds and has been teaching me about Roblox. So you can imagine how excited I am to share this collaboration and how excited he is too.” Roblox is dominated by the youth and many collaborations carried out via the platform shape the perspective of young boys and girls.  

Mishi McDuff, chief executive officer and founder of Blueberry, added, “We love the mission of the Boy Meets Girl brand and can’t wait to bring that positive energy into the metaverse. We think the iconic Boy Meets Girl branding will really come to life on Roblox and make for a fun, welcoming virtual experience for our community.” 

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This project expands The House of Blueberry’s collaborations from past projects with Jonathan Simkhai and the Broadway musical “Dear Evan Hansen.” In the physical world, Boy Meets Girl has partnered with Saks Fifth Avenue, to carry its core kids unisex organic collection on Saks.com. The collection features an eight-piece sustainable kids collection, including its signature logo hoodies, sweatpants and Ts in mint, light pink, blue, black and heather grey. 

The items will be sold exclusively in Blueberry’s metaverse fashion boutique and catalog on January 10th. The T-shirt, leggings, and hoodie sell for 85 Robux and the beanie for 65 Robux.

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Thom Browne Launches Women’s Pre-Fall 2023 Collection

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Beginning in January 2023, Thom Browne will be the next chairman of the Council of Fashion Designers of America. The New York designer succeeds Tom Ford who held the position for three years. Brown was elected unanimously by the CFDA’s board of directors (which includes Ford) for a two-year term.

Before joining the CFDA in 2005, Brown launched his label in 2003. As of today, Brown has won the CFDA’s Menswear Designer of the Year award three times, in 2006, 2013 and 2015. He also serves on the CFDA/Vogue Fashion Fund’s selection committee. By 2018,  Ermenegildo Zegna bought 85 per cent of the company, valuing the brand at $500 million.

Brown is known for his mastery of tailoring and made-to-measure suits. Since its founding, the brand has grown to include full ready-to-wear men’s and women’s collections, accessories, footwear and fragrance, and runway shows in Paris and New York. 

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Browne, determined to inspire the next generation of designers said, “My most important message is that everyone should have all the opportunities to thrive as designers, but the core of this success has to start from pure creativity. It is the mission of the CFDA to support and encourage new voices and new designers to parlay their creativity into a unique and singular level of success. As designers, it is our responsibility to provoke…to educate… to entertain…to make laugh and to make cry…and, most importantly, to make beautiful clothes and to succeed in nurturing the next generation of American design.”

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As he gears up to step into this new role next month, Browne is showing pre-fall. This commercially centered collection aims to balance creative inspiration from the classic book “Moby Dick.” The literary work of art is conveyed through fantastical silhouettes, seafaring embroideries, and marine mammal shaped handbags. The collection spans classic tweeds, tailoring and proportions, showing elongated single and double-breasted jackets with pleated skirts, and cropped sweaters or twinsets with low-waist pencil skirts for the Gen Z set. Playing on a new trend, the line features micro minidresses made from suiting fabric paired with cable knit tights and duck shoes. Colors paint the collection in pastel pink, pale gray, and darker colors like navy and clean all  black looks.  

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Supreme x Timberland Reunite With Shoe Partnership

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The highly sought after streetwear brand, Supreme, and New York’s adored footwear brand, Timberland, have reunited for three takes on Timberland’s iconic 3-Eye Lug Shoe. This collaboration follows the brand’s previous take on the latter’s epochal Field Boot in partnership with Major League Baseball, in particular the New York Yankees. 

From the pair’s heavily patterned FW21 collaboration, to a nineties inspired attire collaboration in the same year, Supreme x Timberland know how to spark buzz in many forms. This newest release is made exclusively for Supreme and serves to further the relationship with the outdoor footwear label. Today’s launch is not the brand’s first boat shoe. Initially, animal print interactions were created back in 2019. 

The capsule shoe collection is available in three bold colorways including black, pink, and green.

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The shoes are comprised of intricately woven uppers outfitted with a 360-degree lacing system. Additional detailing comes in the form of a leather lining and insole, debossed Timberland logo on the medial side, metal logo plate, and printing on the insoles. Elevating the shoe are thick black rubber lug outsoles that offer added height and a rugged ride. Naturally, Supreme’s signature red hue peeks through from the inner lining and sole of the shoe. 

The merging of Supreme and Timberland sheds light on a streetwear brand and a shoe brand that transcended beyond the confines of clothing and boots. Both of the brands offer integrated products and have mastered the art of storytelling, making them lifestyle labels. 

The model of shoe is highly versatile and functions well in a great deal of environments. Arguably the most adaptable item from the two brands collaborations, this shoe charms the masses in terms of popularity. The Supreme x Timberland collaboration will see a global release today, via the Supreme website on December 8, 11 a.m. EDT in the United States. The shoes are retailing at $198. 

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