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The mid-December shopping interlude is expected to be disrupted tomorrow when more than 158 million U.S. consumers pour into malls and stores on Super Saturday. The National Retail Federation announced on Tuesday the turnout projection for December 17th, predicated on a consumer survey in conjunction with Prosper Insights & Analytics.

The NRF predicts that of the anticipated 158 million shoppers, it is forecasted that 44.1 million (28 percent) plan to shop only in stores, 42.2 million (27 percent) plan to shop only online and 72.2 million (46 percent) plan to shop both in stores and online. The survey of 7,857 consumers was conducted Dec. 1 to 7 and has a margin of error of plus or minus 1.1 percent.

The NRF president and chief executive officer Matthew Shay stated, “Consumers have been shopping in record numbers this year, purchasing holiday items for friends and loved ones. With Super Saturday falling eight days before Christmas, retailers are prepared to help shoppers fulfill their last-minute purchases that will make this holiday season memorable.”

Following the Thanksgiving holiday including Black Friday and Cyber Week, retailers often experience an annual lull in shopping until approximately 10 days before Christmas. This year, the 158 million figure is nearly 10 million more purchasers than last year’s contemplated figure and the highest number since NRF first started tracking this data in 2016.

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Shopping trends this year reflect the top gifts consumers are buying include clothing (50 percent), toys (34 percent), gift cards (28 percent), books and other media (26 percent) and food or candy (23 percent). The release of NRF’s report considered the weather in New York, Chicago, Houston and Los Angeles to be generally favorable for shopping on Saturday. Since then, temperatures have dropped significantly, which could have a strong effect on turnout.

Shopping won’t stop after Christmas as 70 percent of consumers plan to shop after Dec. 25, which is on par with pre-pandemic levels for post-Christmas shopping, said the NRF. Bloated inventories, large price promotions, returns or exchanges, and gift cards could all lead to more spending. Additionally, the preferred payment method amongst consumers continues to evolve. 52 percent of consumers are using alternative payments or digital wallets, up from 44 percent last year. The most common alternative payment is PayPal (32 percent), followed by Apple Pay (14 percent) and CashApp (12 percent).

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Singer and actor Rotimi has been known as a jack of all trades. Having been successful in every project he touches, whether on the mic or behind the camera, the creative is known to put his all into everything he does, hence the name of his debut album All Or Nothing. Rotimi has shifted gears towards his entrepreneurial pursuits to curate skin essentials to protect and restore natural glow with the launch of his unisex skin care line, FAVR.

To celebrate the launch, Rotimi traveled to the Dead Sea, one of the main inspirations in the development of the line, where the product is also enriched with minerals from the illustrious sea of salt itself. Rotimi also went live to announce the launch to the world. FAVR is available now for purchase online.

“I wanted to progress to a new level and share with the world something that means so much to me. As many know I take pride in my health and daily routines and traveling on the road as much as I’m blessed to do, my skin takes a huge hit with climate changes. I took a hands-on active role turning a sketch comedy joke with Mr. Buttascotch and his notorious face mask, to creating a product line solely focused on the nourishment of the skin and face. I’m excited to share that with everyone, especially the products roots to the Dead Sea, and help with rejuvenating a natural glow for people.”

Developed in partnership with Cre8or Global, an innovative industry leader in developing beauty, health and wellness brands for talent and their communities of supporters who have often been overlooked in this space, it was Rotimi’s goal for the line to cater to individuals with various skin tones who may struggle finding a product that was made for them. FAVR embodies everything the singer stands for and is made special for the individual who exudes an inner confidence that pours through to the outer body with pride in health and wellness and grooming habits. It is a line built to protect and restore skin with products including Charcoal Skin Cleanser, Moisturizing Balm, Exfoliating Rub, Dead Sea Mineral Mask, and an Anti-Fatigue Eye Cream. FAVR products start at $19.00, bundle deals range from $34.00 to $116.00

The post Rotimi Travels To The Dead Sea For Launch Of New Unisex Skin Care Line appeared first on The Source.