PUMA and Cordae have announced the PUMA x CORDAE HI-LEVEL collection.
The eight-piece collection includes contemporary streetwear in grayscale with striking graphic prints and real cobranding, as well as time-honored shoe designs like the HI-LEVEL Suede and HI-LEVEL RS-X. The collection also include three t-shirts, a jacket, a hoodie, and sweatpants.
The collection will be offered starting on Thursday, February 23, with prices ranging from $40 to $120. The whole PUMA x CORDAE HI-LEVEL collection will only be sold at Foot Locker, but both shoe designs will be available on PUMA.com.
Mount Westmore, an American hip-hop ensemble, will collaborate with Forever 21 to launch a new apparel collection. Snoop Dogg, Ice Cube, E-40, and Too Short are California-based rappers who embody the Golden State’s rich cultural history and variety. Five gender-neutral pieces are included in the collection, including a jacket, sweatshirt, and a range of shirt designs. The collection includes the classic Mount Westmore emblem as well as special design elements that pay homage to the band’s California heritage.
Forever 21, which was founded in California as well, is thrilled to cooperate with Mount Westmore to deliver this one-of-a-kind collection to music and fashion fans all around the world. The line is available in sizes ranging from small to XXL, with prices ranging from $27.99 to $59.99. Beginning February 2, the limited-edition collection is available for purchase at select Forever 21 retail locations, on Forever21.com, and on the mobile app.
Dreamville is introducing a number of new apparel pieces today as part of the brand’s 2023 collection, with each new item on sale beginning tomorrow, Friday, January 27 at 3:00 p.m. ET via Dreamville.com.
The new garment slate features a number of new unisex silhouettes in the Premium classics collection including the team’s first-ever puffer jacket, which also highlights the debut of the team’s custom Dreamville-branded zipper. This custom-designed cloud-printed jacket features the iconic Dreamville logo spelled out in bright yellow letters set atop a black zippered backdrop, a new manufacturing process that took years in the making to develop.
The rest of the new clothing collection will include cloud-printed basketball shorts, matching grey hoodie and sweatpants sets, and the classic Dreamville logo-printed black pants, t-shirts, and shorts; as well as the debut of Dreamville’s first-ever tear-away logo-printed pants and quilted coaches jackets. Limited quantities of each item are available so fans are encouraged to act fast and purchase today.
Dreamville’s apparel division within the larger Dreamville Ventures umbrella company continues to be led by longtime partner and Apparel President Adam Roy. Roy is not only responsible for spearheading efforts to successfully revitalize the brand’s flagship music festival in North Carolina, but he has also expanded the team’s cut-and-sew line by collaborating with major retail brands and increasing exposure worldwide.
Design for the new apparel line was led by Raeana Anaïs, Director of Design for Dreamville, who has created memorable apparel items and performance outfits for many of Dreamville’s music artists for years including Grammy Award-winning Dreamville cofounder J. Cole, while continuing to design the seasonal collection for the core brand.
“Our team began developing this new Dreamville-branded zipper five years ago, and we have been eager to share the design ever since. Our new Premium Classic Puffer serves as the perfect opportunity to finally bring this exciting innovation to our fans, especially since outerwear has become such an important wardrobe staple and expression of personal style,” said Dreamville’s Director of Design Raeana Anaïs. “As Dreamville continues to elevate our apparel collection, we are excited to explore new silhouettes with unique and subtle branded details. As iconic as Dreamville has become in today’s society, our new goal is to explore messaging the brand beyond the classic logo.”
Expect more seasonal pieces from the Dreamville team to roll out in the coming months, although fans should visit Dreamville.com and follow along on social media at @Dreamville to stay in the know for future apparel releases.
Drake’s October’s Very Own has teamed up with the NFL to deliver the OVO® x NFL co-branded hoodies, tees, and jackets. The capsule collection is made for the superfans to rep their teams in style.
Lil Wayne models the new collection for the Green Bay Packers and Benny the Butcher for his hometown Buffalo Bills.
Jevon Holland, a safety for the Miami Dolphins, and Neville Gallimore, a defensive tackle for the Dallas Cowboys, both from Canada, will also highlight the collection on their social media accounts to highlight the partnership’s Canadian roots.
The limited-edition line will include t-shirts, sweatshirts, and jackets co-branded with the emblems and colors of a few NFL teams in addition to the recognizable OVO® owl emblem.
The collection will be available for purchase starting on February 3 at NFLShop.com, NFLShop.ca, and via OVO® in-person and online at octobersveryown.com.
Gap’s latest campaign pays tribute to Stephen “tWitch” Boss, passed away by suicide at 40 years old on December 13. Prior to his sudden passing, the adored “Ellen DeGeneres Show” DJ and dancer, posed in front of the camera for The Gap’s upcoming collaboration with Haitian-owned menswear label The Brooklyn Circus.
Boss began his career alongside Degeneres as a guest DJ for her talk show in 2014 and became a co-executive producer in 2020. The Gap × The Brooklyn Circus campaign features other stars such as “Pose” actress Indya Moore, “Euphoria” star Javon Walton and model and activist Bethann Hardison.
This collaboration “explores the concepts of individuality, movement and modern prep — blending academia, music and Black culture and street style from the 1960s through today,” said the press release.
Over the last 50 years, The Gap has expanded into seven different brands, especially loved by active consumers of different crafts. Signature styles from both brands are represented, like the cuffed chinos and varsity jacket modeled by Boss in the campaign.
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“The Brooklyn Circus and Gap share in the heartbreaking loss of beloved icon Stephen ‘tWitch’ Boss, who was a longtime supporter of the BKc community, [founder and creative director] Ouigi’s work and a core part of this campaign thanks to his personal friendship with Ouigi Theodore,” a press release for the campaign reads.
Allison Holker Boss, the late dancer and choreographer’s wife, shared a sentimental statement as well that read, “When Stephen and I first saw his images from the campaign, it brought tears to our eyes. He was so moved by how they captured his true essence, and he was excited for the world to see them. We pay tribute to Stephen’s life by sharing these images in homage to the joy and light he brought to everyone around him.”
He and Holker celebrated their ninth wedding anniversary just days before his death. They have three children together: Weslie, 14, Maddox, 6, and Zaia, 3.
Gap further announced that it will support the 988 Suicide and Crisis Lifeline by donating to Vibrant Emotional health in Boss’ honor. This organization provides free and confidential around-the-clock emotional support and care to those in need.
The line will be released on both brands’ websites Tuesday and will also be available to shop at select Gap stores as well as The Brooklyn Circus’ Boreum Hill flagship location.
Luxury designer Thom Browne won a suit in a trademark infringement lawsuit filed by Adidas. A New York jury rejected Adidas’s claim that Brown’s three-striped designs were too similar to the company’s.
Trademark infringement is the unauthorized use of a trademark or service mark. This use can be in connection with goods or services and may lead to confusion, deception, or a misunderstanding about the company a product or service came from. Trademark owners can take legal action if they believe their marks are being infringed. If an infringement of a trademark is proven, a court order can prevent a defendant from using the spot, and the owner may be awarded monetary relief.
In the lawsuit, Browne’s defended his design by arguing that the two companies are not direct competitors and do not serve the same consumer market. According to the Associated Press, the dispute goes back 15 years. After Browne agreed to shift to a four-stripe design, Adidas did not argue. However, as Browne became more prominent after the 2018 sale, he began expanding further into activewear, and the sportswear giant took notice.’
Adidas claimed that Browne tried to imitate their logo “in a manner that is likely to cause consumer confusion and deceive the public.” Browne had already agreed to add a fourth stripe to end any confusion potentially. However, the court ruled that the stripes were a common design.
The lawsuit went to trial last week, with Adidas seeking $867,225 in damages and another $7 million that it claimed was equivalent to Thom Browne’s profit. The two-week trial concluded when the eight-person jury returned its verdict in less than two hours. In his closing argument, Thom Browne’s attorney argued that consumers don’t confuse the two brands: Adidas is a sportswear company, while Thom Browne is a fashion house.
Adidas said it plans to appeal the ruling. “We are disappointed with the verdict and will continue to vigilantly enforce our intellectual property, including filing any appropriate appeals,” a spokesman said.
The global edgy and artistically fashion forward backpack and streetwear brand Sprayground, is pulling up to the races in an unforgettable collection with the iconic sports car company Porsche that’ll be sure to spark a sense of adventure.
This collection, which includes a backpack and a duffle bag, pays homage to the iconic Porsche 911 Carrera. The design captures the purist and timeless aesthetics of this classic sportscar, combined with Sprayground’s eclectic and unique style design, including its collectible art-piece shark mouth design.
Sprayground and Porsche have created the perfect travel flex with this collection, showcasing functionality and quality, while still bringing the essence of adventure to the forefront. The design also encompasses vibrant colors of turquoise, orange, yellow and red, with classic comic additions like the speech bubble, dollar signs and cartoon smoke. Sprayground created a striking and ground-breaking collection for fans of the German sportscar brand and streetwear fashion enthusiasts.
Sprayground is known for its artistic and bold collections from Star Wars and Avatar, to Formula 1 and the NBA. This new uniquely-designed collection in partnership with Porsche will be no different. This exclusive collection will be released across Porsche Dealerships globally this month. Visit www.sprayground.com or @sprayground, for more updates on any upcoming projects.
SVP Worldwide, the world’s largest consumer sewing machine company, is carrying out a collaboration between its Singer brand and the streetwear label Supreme. Millennials and younger generations have increased the profit margin of second-hand clothing businesses and placed emphasis on their success amidst periods of slow economic growth. This is a chance for SVP Worldwide to tap into a new cohort of home sewers and collectors.
The Singer SP68 is a computerized sewing machine with an LCD screen displaying stitch images settings and a thread cutter button that saves time by trimming the top and bottom threads. A speed control option aids in the precise control of speed so sewers can utilize the machine to their comfort. Additionally, the machine offers 548 stitch applications with 300 individual stitch options for basic, stretch, and decorative stitches, including 2 lettering fonts. With this partnership, the machine has received a bright red makeover reflecting the classic Supreme aesthetic.
Dean Brindle, chief marketing officer at SVP Worldwide, said in a statement: “Even as a 171-year-old company, we are continuing to carve our identity. We’ve embraced social media through sewing education, built a digital library of inspirational projects, and created fashion collaborations with Amazon Prime Original Making the Cut, Disney’s Cruella, and now Supreme. We remain committed to staying top of mind with our existing and new consumers.”
The rollout of this product comes right in time for the holidays- perfect for budding designers and fashion-enthusiasts. The Singer x Supreme collaboration is available on the Supreme website and is priced at 568 pounds / $598 US dollars / 668 euros.
The highly-coveted capsule collection is an amalgamation of Soulja Boy’s legacy in the realms of music, culture and fashion that have only elevated the rapper’s reverence over the past two decades. Transcending any form rules, the NYC born label adds its recognizable streetwear flare into this collaboration to continue its explosive growth as the world’s most innovative travel-fashion brand.
Determined to create a collection that celebrated the rapper’s legacy, Sprayground’s founder and Chief Creative DirectorDavid BenDavid (DBD) used Soulja Boy’s personal style and turned it into reimagined and sleek pieces that complement Sprayground’s iconic stud designs with a modern ode to Soulja Boy’s artistry in the form oftwo backpacks, a limited edition teddy-bear backpack that Sprayground has become known for over the past few years, and a jewelry case.
The collection stays true to the brand’s signature aesthetics, featuring a comic-book style backpack and a carefully graffiti-inflected backpack for added oomph, a teddy-bear backpack carries a Soulja Boy inspired look that hits the heel to round out the co-branding, and a one-of-a-kind jewelry box that doesn’t sacrifice accessibility or looks.
Paul Smith, UK-based fashion designer, is continuing his pursuit to inspire the upcoming generation of menswear designers. Earlier this year, Smith announced the &PaulSmith collaboration program, which is structured to uplift and mature emerging talent. The program which is funded by the Paul Smith Foundation, took on its first recipient- the London-based brand Ahluwalia, founded by Priya Ahluwalia. The brands capsule collection dropped in April.
Commission, a New York-based label with roots in womenswear, founded in 2018, expanded into the menswear market last year and is the latest awardee of Smith’s magnanimity. After a meeting with the brand that took place on Monday in New York, Smith stated Commision was chosen “for the obvious creative synergy between the two brands as well as their potential for positive impact with Paul’s personal guidance.”
Dylan Cao and Jin Kay, the founders of Commission, are first-generation immigrants from Vietnam and South Korea, respectively. They graduated from The New School’s Parsons School of Design where they built a network of friends propelling them into work at other fashion companies. Agreeing that the work there did not bring them joy, they soon decided to set their own brand into motion. This womenswear drew inspiration from their mothers work wardrobes. The clothing was characterized by the ’80s and ’90s and reinterpreted to reflect the modern woman. Following a request made by Canadian menswear store Ssense, Cao and Kay broadened their gender offerings in 2021.
Smith partnered with the Council of Fashion Designers of America to mentor and develop emerging menswear designers based in North America. The objective is to reach traditionally underserved communities and connect them with designers who can offer commercial opportunities and key business contacts.
Commission was chosen by CFDA’s community of designers after an internal committee from the organization introduced a shortlist of candidates to the designer. The &PaulSmith capsule collection with Commission is set to release in Fall of 2023. Pieces will be sold at the Paul Smith retail stores, on the designer’s website, and at Ssense.
