Tyler The Creator’s ‘Heart Is Filled’ After A HBCU Marching Band Performed An Arrangement Of ‘Sticky’ From ‘Chromakopia’

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Several of music’s biggest names are by-products of an HBCU (historically Black college or university). Although Tyler The Creator isn’t on the coveted list, that has stopped HBCU marching bands from showing his music immense love.

Yesterday (November 16), one HBCU marching band tackled Tyler The Creator’s standout track off of his chart-topping album, Chromakopia. As the Jackson State Tigers took on the Alabama State Hornets on the football field, their bands had a match of their own.

To demonstrate their range, Jackson State’s Sonic Boom of the South band performed a masterful and viral arrangement of Tyler The Creator’s song “Sticky” (viewable here). After the performance was shared on X (formerly Twitter), it made its way to Tyler The Creator’s desk.

Tyler The Creator’s reaction is sure to bring a smile to the instrumentalists’ face. “THIS IS WHY I MADE STICKY,” he wrote. “THIS IS WHY I ARRANGED IT THAT WAY. THIS BEAUTIFUL MY HEART IS FILLED.”

This isn’t the first time, Tyler The Creator response to a viral post about “Sticky,” which features GloRilla, Sexyy Red, Lil Wayne, and Young Buck.

Back on November 10, a user online confessed that the song was initially a track they gravitated to on Chromakopia. Tyler The Creator laughed off the post, writing: “No lie lmfao I realized folks that don’t like that song wear sunscreen by default hahahahaha (I’m generalizing).”

Chromakopia is out now via Columbia. Find more information here.

Shawn Carter Foundation and Toyota Launch Financial Education Program for HBCU Students

JAY-Z Becomes First Black Male Artist to Have 10 Albums Go Double-Platinum

JAY-Z Becomes First Black Male Artist to Have 10 Albums Go Double-Platinum

The Shawn Carter Foundation, with support from Toyota Motor North America, has introduced Champions for Financial Legacy (CFFL), a financial education initiative aimed at empowering students at Historically Black Colleges and Universities (HBCUs) and their surrounding communities.

CFFL, developed in collaboration with the Coalition for Equity and Opportunity at the Wharton School of the University of Pennsylvania, builds on a curriculum originally designed by Wharton professor Keith Weigelt and his Bridges to Wealth program. This program has been part of the Shawn Carter Foundation’s educational efforts for its scholars and their families since 2017.

“We are excited to see our partnership with the Shawn Carter Foundation evolve to include this innovative initiative,” said Monica Womack, general manager, D+I and community engagement, Toyota. “One that not only provides resources to HBCU students but also reaches the heart of the community, through advocacy for financial literacy.”

CFFL represents the latest joint project between the Shawn Carter Foundation and Toyota, which has previously supported the foundation’s HBCU Bus Tour, an annual event that connects students with opportunities at historically Black institutions. Toyota’s backing enables the expansion of this financial literacy initiative to HBCU students and their communities, with the ultimate goal of reducing the wealth gap by equipping participants with essential financial knowledge.

“Every day at the Shawn Carter Foundation, we dedicate ourselves to uplifting students and communities that are underserved,” said Dr. Gloria Carter, Shawn Carter Foundation CEO and Co-Founder. “To launch a financial education program that will reach more students and communities, along with dedicated partners like Toyota and the Wharton School of Business, is a vision we are finally seeing come to fruition.  We are so excited to see the incredible impact of CFFL unfold and look forward to its growth.”

“One way to strengthen the resiliency of middle-class households is to increase their ability to generate wealth,” said Dr. Keith Weigelt, Marks-Darivoff Family Professor of Strategy at The Wharton School, University of Pennsylvania and Founder of Bridges to Wealth. “I thank both the Shawn Carter Foundation and Toyota for their foresight in addressing a long-neglected social disparity.”

The CFFL curriculum covers crucial topics such as budgeting, market risk, credit scores, mutual funds, and stock market basics. Designed to foster financial independence, the program also incorporates real-world applications and service-learning components, allowing students to directly apply their learning within their communities and contribute to local economic development.

“The Wharton Coalition for Equity and Opportunity (CEO) is pleased to partner with the Shawn Carter Foundation and Toyota in launching the financial legacy program with several HBCUs. This partnership will help us remain committed to closing the wealth gap through an evidence-based approach,” said Dr. Fareeda Griffith, CEO managing director.

The initiative will launch in Spring 2025 at Lincoln University, Norfolk State University, and Virginia State University, with plans to expand to additional HBCUs. Faculty members at participating institutions will receive free professional development training, and selected student ambassadors will help promote the program and its benefits on campus.

For more information, visit the Champions for Financial Legacy initiative.

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How The HBCU Marching Band Tradition Sets Students Up For Future Success

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If you’ve graduated from a HBCU or visited a campus during its annual homecoming celebrations, it’s apparent that music is a significant part of HBCU culture, specifically the football game’s halftime marching band performance. A seemingly endless catalog of genres — including hip-hop, gospel, R&B, pop, and soul — is transformed into a melodic mashup that captivates the crowd almost more than the game itself.

The camaraderie among other dedicated fans in the audience is the best part of the game, from listening to the commentator’s playful remarks, to watching the majorettes perform their thoroughly practiced choreography, to enjoying the band’s funky routine that complements their euphoric sound. It’s an unmatched tradition that you can’t experience anywhere but at an HBCU football stadium.

For the marching band members, these pivotal moments inspire them to mingle music into their lives after graduation.

Raised in a family of musicians, Morgan State University graduate Malik Freeman already had the influence and willful determination to pursue the marching band at Morgan State. While Freeman and I discussed Drumline, the 2002 coming-of-age dramedy starring Nick Cannon, he mentioned that this film was a pivotal inspiration for joining a collegiate marching band.

According to Freeman, the culture of an all-Black school and competitive nature between the rival bands were accurately portrayed in the movie and led him to “wanting to be a part of that,” and it happened throughout his journey as a tenor drummer.

“It wasn’t really that dramatized, but it was like the closest thing you can get when it comes to HBCUs –- the [fraternity] organizations, the band, and the music organizations that they represented in that movie,” he said.

After graduating in 2019 with a bachelor’s degree in music education, Freeman’s connection with an old friend led to an opportunity to advance his talent in a different setting.

“[Marching band] is embedded into my DNA and my life at this point, because this year, I’m running my elementary school’s bucket drumming club,” he said. “I got this plan to put on performances and really work with these kids. I’m gonna create some cool stuff.”

In addition to teaching, Freeman is also DJing, consuming more music history, and playing in a heavy alternative band.

The former-marching-band-member-to-teacher pipeline is more common than you’d think. For example, Spelman College graduate Dianna Sanders cherishes her time as a trombone player with the members of Morehouse College’s House Of Funk, and it influences her today as a teaching assistant at Florida Atlantic University.

Sanders frequently “refers back to [her] roots from marching band at Morehouse College,” so she acknowledges that there are some clear differences between the musical style at HBCUs in comparison to her current work environment.

“[Florida Atlantic University] plays similar music because we’re a South Florida school, they’re very cultured down there,” she said. “We do play HBCU-style music in the stands, but there’s just some things I simply cannot teach them. I’m always making comparisons in my head, like there’s just something each band does better than each other, but that’s the beauty of music overall.”

During my junior year at Florida A&M University –- one of the state’s two historically Black colleges -– I enrolled in a jazz history course taught by Professor Lindsey Sarjeant. The syllabus for the semester-long class detailed the development of jazz music throughout the 19th century, and it indirectly revealed the thorough preservation of Black music that occurs at HBCUs.

Beyond this course, Sarjeant’s notability in Tallahassee arises from his work as the chief band arranger for the incomparable Marching 100, FAMU’s collegiate marching band that has accrued global praise for performances like the 2007 Super Bowl Halftime Show and the Louis Vuitton Men’s Fashion Show in Paris.

The incomparable high-energy sound that separates HBCUs and predominantly white institutions is a result of the late Dr. William P. Foster. In 1946, he was hired as the director of bands at Florida A&M University and founded the Marching 100, and his innovative contributions revolutionized all marching bands. Any viral performance that includes a modern hip-hop or R&B song is more than likely a result of Foster’s advocacy.

Interacting with a professor like Sarjeant or Foster is a testament to investing in blossoming students and historically Black music programs. Whether it’s their intention or not, a syllabus with a history of jazz, ranging from the Harlem Renaissance to the evolution of modern music, is a key factor in preserving Black history.

Like Sanders and Freeman, Alabama State University alum Ayana Cummings pursued a career in music education after marching band. Even though her mother and high school band director piqued her interest in attending Alabama State University, her musical influences derived from a drum set that her six-year-old self received for Christmas, as well as middle school and high school band.

In college, her degree focused on percussion and music composition, and her hard work in the band led to an achievement as her alma mater’s first female percussion section leader.

“All the knowledge that I have about music came through my degree in performance, as well as actually performing, and I’m able to use that to navigate through the education world,” she said. “I was percussion section leader [in college] — you’re doing a lot of teaching and a lot of explaining, and you’re responsible for a lot of people and your peers, so all of that really helped me to be comfortable in the education world.”

But what happens after graduation, when a background in marching band isn’t paired with an interest in teaching? As Freeman mentioned, it’s a disservice to not fully immerse yourself in music history, at least one post-graduate visit to homecoming, and a casual jam session with fellow musicians. My own involvement in college radio led to my interest in DJing, and the graduates I spoke to shared their future plans for film scoring, music supervision, and production.

For Edwin Mompremier, a fellow graduate from Florida A&M University, his participation in the university’s jazz band and symphonic band opened up different opportunities to perform live music in Tallahassee.

“While I was marching, I was still doing other gigs,” he said. “It ranged from being at church to playing at shows, but my first real break came when I started playing with Tallahassee Nights Live [a local jazz ensemble], and that’s when I got more exposure, met some more people, and got involved in the music scene a little bit more.”

These are just a few of the stories that demonstrate how the longstanding marching band tradition at HBCUs doesn’t just set Black college bands apart: It also keeps history alive and prepares students for greater opportunities when they graduate.

adidas Basketball Unveils HBCU Crazy 8 Low Collection in Celebration of Homecoming 2024

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adidas Basketball has officially launched the HBCU Crazy 8 Low collection, a vibrant and meaningful tribute to the rich legacy of Historically Black Colleges and Universities (HBCUs). This collection, featuring five distinct colorways, arrives just in time for the 2024 Homecoming season, paying homage to each partner school’s culture, heritage, and community.

Homecoming, a hallmark of HBCU life, is more than just a reunion. It’s a celebration of sport, fashion, and culture where students, alumni, and supporters gather to embrace the unique spirit of their universities. The HBCU Crazy 8 Low collection captures this energy, weaving school colors, logos, and historical motifs into the design of each shoe.

The collection includes the following schools, each with its own dedicated sneaker:

  • Alabama State University (Homecoming: October 5th vs. FAMU)
  • Alcorn State University (Homecoming: October 5th vs. Arkansas Pine Bluff)
  • Grambling State University (Homecoming: October 19th vs. Arkansas Pine Bluff)
  • Prairie View A&M University (Homecoming: October 26th vs. TAM-Commerce)
  • University of Arkansas at Pine Bluff (Homecoming: October 26th vs. Mississippi Valley State)

The design of the Crazy 8 Low sneakers features a smooth leather and mesh upper, accented with shiny patent leather Three Stripes. Each sneaker’s bold color blocking reflects pivotal moments from HBCU history, infusing school pride and tradition into every step.

The HBCU Crazy 8 Low collection is priced at $120 and will be available for purchase on adidas.com starting October 1, 2024, just ahead of this year’s Homecoming celebrations.

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10 Musicians Who Attended An HBCU Institution

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HBCU institutions have a rich music culture. Over the last few decades, its various schools across the country have helped boost the careers of numerous artists by providing a space for their music to thrive. The shortlist of artists who have seen this effect include Jeezy, Lil Boosie, Rich Homie Quan, Migos, Young Thug, Young Dolph, and more. Additionally, the importance of music can be seen through HBCU bands that are extremely important to the fabric of school life. It comes to life through big displays like the annual Battle Of The Bands competitions and smaller instances like the infamous Grambling vs. Southern rivalry football games.

With all this being said, it’s no surprise that HBCUs have also produced some of the music’s most famous artists. From legends like Lionel Richie and Common and present day stars like Megan Thee Stallion, SZA, and Metro Boomin, the spirit of HBCUs runs through a number of artists — even if their tenure at the institution was short.

Ahead of homecoming season, we decided to spotlight ten artists who have connections to an HBCU. Scroll down for the list of artists and the institutions they attended.

Megan The Stallion (Texas Southern University)

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In 2021, the same year that she went No. 1 on the Billboard Hot 100 charts for her “Savage” remix with Beyoncé, Megan Thee Stallion graduated from Texas Southern University with a Bachelor’s degree in Health Administration. During an interview with Rolling Stone in 2021, Megan spoke about being in school “for so long” and how she balanced her rap career after deciding to ramp up her semester load to finish sooner. “Every time I had an assignment or something due, one of my managers would just pull me to the side and be like, ‘Hey Megan, you know you got to do this presentation today.’ Or ‘Hey Megan, you know you got to turn this assignment in today,’” she said. “I would have not been successful this semester without my team.”

SZA (Delaware State University)

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SZA attended Delaware Statue University after graduating from high school in 2008. The singer majored in marine biology and earned straight As for her first two semesters before losing interest. In a 2023 interview with Elle, SZA opened up about her experience in college. “I’m like, ‘I told you I was smart and I proved my point. I have to leave now,’” SZA said, recalling a conversation with her mother. A few years later, the singer met TDE president Terrence “Punch” Henderson Jr., signed to the label, and the rest is history.

Metro Boomin (Morehouse College)

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Multi-platinum producer Metro Boomin spent just one semester at Atlanta’s Morehouse College before dropping out to pursue music. He spoke about the decisions that led to him leaving the school during a 2017 interview with GQ. “As grateful as I was to be there, I didn’t want to be there,” he said. “It was bittersweet, because I knew for a fact that I need to put all of my time into music. School is the same as producing: If you want to make it far, there are a million, trillion people trying to do the same thing. If you’re not in over-grind mode, it’s probably not going to work the way that you want it to.”

Rick Ross (Albany State University)

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Grammy-nominated rapper Rick Ross attended Albany State University on a football scholarship, but dropped out of school soon after. Ross’ pursuit of a music career kicked into gear at the turn of the century, and in the decades after, Ross’ ties to Albany State University have remained strong. In 2022, he spoke to students at the school for the homecoming convocation ceremony, where he told students that “the greatest job you will ever have is being CEO of your life.”

2 Chainz (Alabama State University)

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Just like Rick Ross, 2 Chainz also attended an HBCU off an athletic scholarship. His, however, was a basketball scholarship to Alabama State University. In a 2017 interview with The Daily Beast, 2 Chainz said that he left ASU after his freshman year after he “got into some trouble.” He later returned to the school to complete his degree. In another conversation, this time with Rolling Stone, 2 Chainz addressed rumors that he graduated with a 4.0 GPA. “Don’t believe anything on Wack-ipedia,” he said. “There’s a lot of false stuff on there, to the point that every time I try to fix one thing, something else comes out.”

Wale (Virginia State University & Bowie State University)

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Our collection of HBCU scholarship athletes continues with Wale. The DMV rapper initially attended Robert Morris University on a football scholarship before transferring to Virginia State University. His football career would come to an end when he transferred to another HBCU, Bowie State University, but Wale would later drop out to pursue a music career. It was at VSU that Wale discovered his musical talents. In a 2021 conversation with The Ringer, Wale recalled spitting freestyles art the school’s Foster Hall. “The guy that was across the hall from me in my dorm was like, ‘Keep going, keep going. You tight,’” he said. “People really started f*cking with me at Virginia State.”

Killer Mike (Morehouse College)

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Earlier this year, Killer Mike won his first Grammys as a lead artist for Best Rap Album with Michael and Best Rap Performance and Best Rap Song with “Scientists.” Those awards came more than 20 years after Mike won his first Grammy thanks to a feature on Outkast’s “The Whole World.” That song was the result of Mike and Big Boi’s friendship which came about through Mike’s attendance of Morehouse College in the 1990s. “The deciding factor for me getting into Morehouse was probably my homeroom teacher,” Killer Mike told the Seattle Times. “He was a Morehouse man. His name was Mister Lee-Roy Arnold.”

He added, “I think [Mr. Arnold] saw something in me, because he pushed me and messed with me for five years, to the point where he bet me all my book money for the first year that I would not get into Morehouse.”

Common (Florida A&M University)

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Before Common achieved his dreams of being a successful rapper, the Chicago native was enrolled at Florida A&M University under an academic scholarship as a business administration major. Common would only stay at the school for two years before dropping out to pursue rap. In 2019, nearly 30 years after he attended, Common would be honored with a doctorate degree in fine arts and invited him to speak at that year’s commencement ceremony. In his speech, Common said that his activism, which went on to be ever-present in his music, began right at FAMU where he says his experience was unlike anything he went through in hometown of Chicago.

Erykah Badu (Grambling State University)

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Erykah Badu nearly graduated from Grambling State University with a major in theater, but she left the school in 1993 to focus on her music career. Four years later, she delivered her debut album Baduizm, a masterclass in neo-soul that’s still heralded as a classic today. In an interview with the school’s newspaper The Gramblinite, Badu recalled her time at the university. “I auditioned for several plays while at GSU at the Floyd L. Sandle Theatre,” she said. “I danced with the Orchesis and was involved in a rap group called ‘CP Posse,’ which stands for Cultural Production.”

Lionel Richie (Tuskegee Institute)

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While all the artists on this list did not experience the HBCU life until their adult years, Lionel Richie’s time at an HBCU dates back to his childhood. The legendary singer grew up on Tuskegee Institute’s campus before attending the school and earning a Bachelor’s degree in economics with a minor in accounting. “In my world growing up on campus, we were surrounded by gospel music because of the choir,” Richie said of his experience to The Austin Chronicle. “R&B music was the music they played on the college campus.”

Megan Thee Stallion Is An HBCU Icon

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In July 2019, the phrase “hot girl summer” went viral on social media, spawning tons of memes, tweets, and posts, all thanks to the song by the same name, written by Houston rapper Megan Thee Stallion (born Megan Pete). Writing a hit track is hard enough — but writing a track that acts as a permanent pop culture reference point while also shouting out your respect for higher learning (i.e. And who gon’ tell him that my bitch is getting her degree?)? Well, that’s basically impossible. But not for Meg.

In 2021, two years after releasing her Billboard-topping hit, Meg crossed the stage at Texas Southern University, one of the nation’s largest historically Black colleges and universities, scooping up a bachelor of science degree in health administration. She’d also foreshadowed this moment in her hit track “Thot Shit,” confidently rattling off “2021, finna graduate college,” and even took fans along for the ride with her as they celebrated her with a new viral hashtag, #MeganTheeGraduate. It was the same year she won Best New Artist at the Grammys, making it even more remarkable that despite already achieving career success, she prioritized getting her degree. And it wasn’t easy.

Meg started her studies at another HBCU near Houston, Prairie View A&M University. However, her initial plan to nab a nursing degree while on campus was put on pause when she decided to pursue a rap career, uploading freestyle videos online. Still, even after she left Prarie View she continued to study at community colleges before deciding to return to Texas Southern University. Somehow, while performing and topping charts, she found a way to take five classes in one semester, according to Rolling Stone. “Every time I had an assignment or something due, one of my managers would just pull me to the side and be like, ‘Hey Megan, you know you got to do this presentation today.’ Or ‘Hey Megan, you know you got to turn this assignment in today,’” she told the magazine. Around that same time, she tweeted to her fans (aka Hotties) reminding them of the endless possibilities education could offer them: “My college experience has been a roller coaster! I started at PV went to some community colleges in between and I’m ending at TSU. Don’t get discouraged! You can chase your dreams and your education at the same time.” Reading the thread of responses, you can see Meg’s impact. One follower responded, “You’ve been one of my biggest influences in continuing with my education while also trying to pursue my music career. I hope to get there one day, thank you so much Meg!” Another shared, “Congratulations to #MeganTheeGraduate working and being in school is NOT easy by any means. To have someone at the height of their career showing people that education is STILL valuable is something that needs to be celebrated.”

And Meg’s push for access to higher education didn’t stop with herself. In 2019, she hosted a beauty pageant with a $2,500 scholarship prize because, “I know that tuition ain’t no joke,” she told the New York Times. “So if I could do something to help somebody else, then I thought that would be nice.” She also worked with the Roc Nation School of Music, Sports & Entertainment to give out two $10,000 scholarships to women of color. Her alma mater TSU even started Thee Megan Fund, a scholarship pool to assist more hot girls in graduating. She’s also shared that her ultimate goals is to use her degree to open assisted living facilities, hiring new graduates so they can get the job experience fresh grads rarely receive. In February 2022, she launched the Pete and Thomas Foundation, named in honor of her parents. The foundation provides scholarships, school supplies, and resources to help students in under-served communities.

In 2023, she collabed with Frito Lay to fund at $150,000 scholarship for HBCU students at Texas Southern University. That same year she surprised students at her alma matter with a home coming performance while recognizing the award recipients.

For Meg, keeping her late mother – who passed away in 2019 from brain cancer – and her late grandmother in the back of her head allowed her not to give up while working towards her degree. “Before they passed away, they saw me going to college and they were really hard on me about finishing college, so I was like, you know what? I’m not just doing it for myself, I’m doing it for them too. I want them to be so proud,” she told Rolling Stone. Chatting with Billboard, the Texas emcee explained why her family ties were also the reason she wanted to get her degree from an HBCU. “I feel like I’m making all of the women in my family proud,” she said. “All the women in my family went to HBCUs. I’m just going down the legacy of doing the same thing of fully college-educated women. I definitely just had to keep making them proud, and I had to make myself proud. I had to prove to myself that I can finish it, and I did even in the middle of my chaotic life. I just also wanted to show the Hotties that you can do whatever you put your mind to. So I’m super proud to have graduated from an HBCU.”

Meg’s been putting those smarts to great use. Earlier this year, she linked a historic deal with Warner Music Group, that will allow her full rights as an independent musician while also having access to the music company’s global services, ranging from radio promotion to marketing worldwide. Now, all Meg’s music is released through Hot Girl Productions – her independent music and entertainment entity. The deal also gave her full creative freedom over her music releases.

Going from Grammy winner to graduate may have not been an easy task for the Head Hottie, but she’s continuing to use her HBCU education to inspire her fans, beyond her music. As she told her millions of followers after her commencement ceremony: “I want y’all to remember that you can do whatever you wanna do and be whoever you wanna be, cause look at me!”

Kendrick Lamar’s “Not Like Us” Inspires Several HBCU Marching Band Performances

Kendrick Lamar’s hit single, “Not Like Us,” has inspired a number of performances from various historically black colleges and universities across the country. Over the weekend, the marching bands for Florida A&M University, Alcorn State University, and Southern University, among other schools all performed the viral Drake diss. A Kendrick Lamar fan account on X (formerly Twitter) has been compiling clips of the numerous performances.

“Cracks me up how this song has a life of its own at this point,” one user on the platform wrote in response. Another added: “The power of Kendrick’s life is amazing. He was born with a mission.” Other users on social media noted that Joe Budden previously theorized this would happen.

Read More: Joe Budden Responds To Scottie Beam Calling Him Out Over Diddy Silence: “I Fired You”

Kendrick Lamar Brings Out Dr. Dre During The Pop Out

INGLEWOOD, CALIFORNIA – JUNE 19: Kendrick Lamar and Dr. Dre perform onstage during The Pop Out – Ken & Friends Presented by pgLang and Free Lunch at The Kia Forum on June 19, 2024 in Inglewood, California. (Photo by Timothy Norris/Getty Images for pgLang, Amazon Music, & Free Lunch)

“Like I said before, Joe was right. lol You will probably be hearing this until Grammy night. I wouldn’t be surprised if it continues on in some way after that,” one fan wrote. As for Budden’s take, he shared it shortly after Lamar dropped, “Not Like Us.” “You better thank your heavens up above that it isn’t HBCU season! You better thank God,” Budden said at the time.

Schools Perform Kendrick Lamar’s “Not Like Us”

The marching band performances come as the single continues to see tremendous success on streaming platforms. Hip Hop All Day recently reported that the track passed the 700 million streams mark on Spotify, and in doing so, became the fastest song to reach the figure on the platform. In other news, fans have been circulating rumors that Lamar is already at work on a new album on Sunday. Be on the lookout for further updates on Kendrick Lamar and Drake on HotNewHipHop.

Read More: Childish Gambino Wants To Focus On Fun After Drake & Kendrick Lamar’s Viral Feud

[Via]

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BLK Dating App Launches Summer “MBA” Program For Recent HBCU Graduates

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BLK, the number one dating and lifestyle app for the Black community, proudly unveils their new endeavor: The BLK MBA (Master of Black Affection) Program. Created to empower and support recent graduates from Historically Black Colleges and Universities (HBCUs) facing post-graduation employment challenges, this innovative initiative seeks to redefine both professional and dating dynamics, while providing financial support to young job-seekers.

At its core, the BLK MBA Program creates an opportunity for recent HBCU graduates to navigate the journey from academia to the workforce. Despite improving graduation rates, systemic and cultural obstacles often obstruct the path to employment for Black graduates. African-Americans with college degrees are twice as likely to be unemployed as other graduates, with 12.4 percent of Black college graduates being unemployed, a rate significantly higher than the 5.6 percent average for all college graduates. BLK recognizes the need for solutions to fix this gap.

Enter the BLK MBA Program – a purpose-driven initiative designed to empower and support recent HBCU graduates struggling to find employment after college. But this isn’t your traditional MBA program – there will be no coursework or thesis statements. Instead, BLK will select three outstanding graduates from HBCUs, inviting them to embark on a summer of growth and discovery. These participants will immerse themselves in the vibrant BLK community, exploring networking and connections on the app. Along the way, they’ll share feedback to make the user experience even better, working alongside the brand to gain a deeper understanding of how Black Gen-Z approaches dating, networking and creating connections. Each participant will be awarded a stipend to support them during their journey.

“Our commitment to the Black community transcends the realms of just dating,” says Jonathan Kirkland, Head of Marketing at BLK. “The BLK MBA Program showcases our dedication to creating opportunities for professional growth and personal development for recent HBCU graduates. Through this initiative, we hope not only to address the employment challenges faced by Black graduates but also to enrich our platform with diverse perspectives and experiences.”

The application process for the BLK MBA Program commences in May, inviting recent HBCU graduates to apply. Applicants will be required to submit their resumes and a personal statement that showcases both their desire and need to be a part of the program. A panel of judges, comprising BLK brand team members and Black leaders from the BLK Advocacy Council, will evaluate applications to select three participants based on academic achievements, personal statements, and potential contributions.

Selected participants will embark on a transformative journey throughout the summer, immersing themselves in the vibrant BLK community to hone their networking skills and forge meaningful connections with other Black singles, recent graduates, young professionals and Black business leaders. Participants will proactively network, arrange meetings, and go on dates with the goal of fostering relationships that could lead to meaningful relationships and valuable job opportunities. As they navigate the digital dating landscape, participants will not only shape the future of dating experiences for Black Gen-Z individuals but also gain invaluable insights into effective networking strategies. 

For further information about the BLK MBA Program and details on how to apply, please visit https://www.theplugbyblk.com/blkmba2024. Stay tuned for updates and announcements via our press releases, social media channels, and in-app notifications.

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Lil Durk Teams Up With STARRY to Give HBCU Students $333K in Prizes & Scholarships

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Music and sports go hand in hand. Especially now, basketball fans are tuned in more than ever as professional and college teams compete for the playoff spots and championships.

This coming spring, rapper Lil Durk is teaming up with the soda STARRY to reward HBCU students for their passion for the sport, both on and off the court. First, the STARRY FIZZ FEST will allow students to show off their skills and even get a chance to win more than $333K in scholarships and prizes at four lucky HBCU campuses. The Chicago rapper will even be surprising one lucky campus with an in-person appearance!

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The basketball competition kicks off at Norfolk State on Friday, March 29th, before hitting Hampton, Jackson State, and Morgan State. Students will be able to participate, and they can even secure an NIL deal to become one of the new faces of STARRY, the delicious, refreshing lemon lime-flavored soda—joining superstars such as Ice Spice and Giannis Antetokounmpo.

One student at each school will also receive a $20K scholarship for their education.

“Being competitive doesn’t just apply to sport, life itself is about hunger, drive and teamwork. This initiative is about rewarding students for their grind on and off the court, showing love and supporting our people while chasing their dreams,” said Lil Durk.

STARRY is the official soft drink of the NBA, WNBA, and NBA G League. Teaming up with Lil Durk to give back to the community will be an unforgettable moment and opportunity for college students.

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SOURCE SPORTS: AT&T Continues as Presenting Partner for NBA HBCU Classic

AT&T Continues as Presenting Partner for NBA HBCU Classic

The NBA has announced that AT&T will once again be the presenting partner for the NBA HBCU Classic, marking their third consecutive year of collaboration. In this ongoing commitment to Historically Black Colleges and Universities (HBCUs), participating schools Virginia Union University (VUU) and Winston-Salem State University (WSSU) from the CIAA will each receive $100,000 from the NBA and AT&T.

Associate partners for the HBCU Classic include Foot Locker, Google Pixel, STARRY, and Under Armour. The event, scheduled for Saturday, Feb. 17, will be broadcast on TNT, NBA TV, and ESPN2, featuring an on-air team led by Grant Hill, Chris Haynes, and Brian Custer. Notable ESPN hosts and HBCU alumni Stephen A. Smith and Shannon Sharpe will join the telecast to share their HBCU experiences.

As part of the festivities during NBA All-Star 2024, HBCU students will have opportunities for professional development, including an AT&T HBCU Career Development Session featuring NBA and AT&T executives, corporate partners, and NBA staff. Under Armour will also outfit both universities in custom HBCU jerseys and sneakers from its Black History Month collection.

You can learn about the HBCU Classic’s events here.

The post SOURCE SPORTS: AT&T Continues as Presenting Partner for NBA HBCU Classic first appeared on The Source.

The post SOURCE SPORTS: AT&T Continues as Presenting Partner for NBA HBCU Classic appeared first on The Source.