Kanye West is reportedly hard at work on his next album. Reports state that the music icon is in “a truly great headspace” and ten new songs were finished in the past week.
According to TMZ, Ye’s new work will be reminiscent of “old Kanye,” and there have been collaborations with Ty Dolla $ign. Recently, Ye’s “Jesus Is King 2” leaked online with Dr. Dre.
In another possible sign of a full Ye comeback, he receives words of support from Adidas CEO Bjørn Gulden. In an interview, Gulden stated he doesn’t believe Kanye West is a bad person.
“And then as creative people he did some statements which wasn’t that good,” Gulden said. “And that caused Adi to break the contract and withdraw the product. Very unfortunate because I don’t think he meant what he said and I don’t think he’s a bad person it just came across that way.
“That meant we lost that business. One of the most successful collabs in history — very said. But again, when you work with third parties that can happen. It’s part of the game.”
New Adidas CEO Bjørn Gulden about Ye :
“Kanye West is one of the most creative people in the world. I don’t think he’s a bad person, it just came across that way.” pic.twitter.com/8k1JvHkyJl
Addison Rae, a name synonymous with TikTok fame, found herself embroiled in a controversy that left the internet buzzing. With a massive following of over 88 million on TikTok, Rae’s every move is under the microscope. And in August 2022, a particular Instagram post of hers stirred the pot, leading to widespread debates and discussions.
On August 2, 2022, Addison Rae took to Instagram to share a promotional post for Adidas. The image showcased her in a Holy Trinity bikini from the Praying clothing brand. The bikini top had the words “Father” on one side and “Son” on the other. Although the bikini bottoms weren’t visible in the post, they bore the words “Holy Spirit.” This post, intended to confirm her partnership with Adidas, didn’t sit well with a section of her audience.
LOS ANGELES, CALIFORNIA – MAY 28: Addison Rae celebrates National Burger Day at the friends and family preview party for the new Irv’s Burgers on May 28, 2022 in Los Angeles, California. (Photo by Jeff Kravitz/FilmMagic)
The reactions to the post were swift and polarized. While many showered Rae with compliments, calling the photo a “home run,” others found it disrespectful. Comments like “Sad what ya’ll do for money” and “Is nobody gonna talk about this disrespecting religions?” flooded in. The negative sentiments grew so strong that Rae decided to delete the post a day later. However, by then, the damage was done.
Interestingly, Rae wasn’t the only celebrity to face backlash for wearing the Holy Trinity bikini. Christina Aguilera had posted a video of herself in the same bathing suit, albeit with the words in French, a few days prior. She too faced criticism for her choice.
BEVERLY HILLS, CALIFORNIA – OCTOBER 27: Addison Rae attends WIF Honors celebrating Women “Forging Ahead” in Entertainment, sponsored by Max Mara, at The Beverly Hilton on October 27, 2022 in Beverly Hills, California. (Photo by Jon Kopaloff/Getty Images for Max Mara)
The timing of this controversy couldn’t have been worse for Addison Rae. Just weeks before this incident, she was already in the news due to another scandal involving her family. A 25-year-old woman named Renee Ash had come forward, claiming she had an affair with Addison’s father, Monty Lopez, who was 46 at the time. Ash alleged that Lopez had misled her about his marital status and had promised a future together.
This back-to-back scandal scenario intensified the scrutiny on Rae. While the controversies surrounding her Adidas partnership and her family eventually died down, the repercussions were evident. Rae hasn’t collaborated with Adidas since the incident. Additionally, her relationship with her parents seems strained, though the exact dynamics with her brothers, Enzo and Lucas Lopez, remain uncertain.
In the age of social media, where every post can become a headline, celebrities and influencers like Addison Rae tread a fine line. The Addison Rae Adidas controversy serves as a reminder of the power of public opinion and the importance of being mindful of cultural and religious sensitivities. While Rae’s intent might not have been to offend, the incident underscores the need for brands and influencers to be more cautious in their promotional endeavors.
Kanye West and Adidas are no longer business partners. Although they made billions of dollars together, it became clear they needed to split. Following Kanye’s barrage of anti-semitic remarks, Adidas took action and put an end to their contract. However, they had to rejoin forces recently so they could sell off a whole bunch of Yeezy stock. It was a successful restock that allowed Ye and Adidas to get some money back after staggering losses.
Recently, the Kanye x Adidas partnership was relitigated by none other than Adidas CEO Bjorn Gulden. Gulden was on a podcast where he revealed how he believes Ye is not a bad person. Moreover, he praised him for his creativity. “I think Kanye West is one of the most creative people in the world, both in music and what I would call street culture. He’s extremely creative,” Gulden said. “I don’t think he meant what he said and I don’t think he’s a bad person, it just came across that way.”
Of course, a lot of people took issue with this as they felt it was a diminishing of Ye’s words. Well, Adidas decided to take action and issued a statement to the Associated Press. In this statement, they make it clear that they feel like the end of their Ye partnership was the right thing to do. “Our decision to end our partnership with Ye because of his unacceptable comments and behavior was absolutely the right one,” Adidas exclaimed. “Our stance has not changed: Hate of any kind has no place in sports or society, and we remain committed to fighting it.”
This was a small but significant controversy for Adidas given the fact that they had to respond. Hopefully, they have learned their lesson as it pertains to Ye. Let us know what you think of all this, in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the music world. We will always keep you informed.
Adidas’ CEO has recently shared his thoughts on Kanye West’s anti-semitic comments. Despite their previous fallout, he also acknowledged West’s success in fashion with the Yeezy line and praised his talents in the music industry. Adidas CEO Says ‘I Don’t Think He’s A Bad Person’ Adidas CEO Bjorn Gulden recently shared his thoughts on Kanye […]
Kanye West used to have a very lucrative deal with Adidas. Overall, the Yeezy brand was extremely strong and was responsible for just how successful Adidas was in the industry. However, once Ye started spewing anti-semitic remarks, it became clear that they needed to cut ties. Unfortunately for Adidas, this left a $1.3 billion hole in the company. Since that time, the brand has tried to let go of its Yeezy stock, and so far, it has proven to be extremely successful.
Given everything that has happened between these two, you would expect Adidas and its CEO, Bjorn Gulden, to be upset. However, that is very much not the case. Instead, Gulden is taking all of this in stride. In fact, while speaking on the In Good Company podcast, Gulden was very complimentary of the rapper. He even noted how sometimes, having to get rid of a collaborator is just the cost of doing business. “when you work with third parties that can happen. It’s part of the game. That can happen with an athlete, with an entertainer. It’s part of the business,” Gulden said.
From there, Gulden explained how Kanye is a creative genius and that what he did with Adidas was simply spectacular. “I think Kanye West is one of the most creative people in the world, both in music and what I would call street culture. He’s extremely creative,” Gulden noted. Subsequently, he claimed that he believes Ye does not actually agree with what he has said about Jewish people in the media. “I don’t think he meant what he said and I don’t think he’s a bad person, it just came across that way,” Gulden remarked.
Most people probably wouldn’t give Ye this kind of benefit of the doubt. Especially not if they were the CEO of Adidas, who now has to oversee massive revenue losses. Regardless, it seems like Gulden might be open to collaborating with Ye again in the future. Only time will tell whether or not that is actually in the cards.
Ye is receiving words of support from Adidas CEO Bjørn Gulden. In an interview, Gulden stated he doesn’t believe Kanye West is a bad person.
“And then as creative people he did some statements which wasn’t that good,” Gulden said. “And that caused Adi to break the contract and withdraw the product. Very unfortunate because I don’t think he meant what he said and I don’t think he’s a bad person it just came across that way.
“That meant we lost that business. One of the most successful collabs in history — very said. But again, when you work with third parties that can happen. It’s part of the game.”
New Adidas CEO Bjørn Gulden about Ye :
“Kanye West is one of the most creative people in the world. I don’t think he’s a bad person, it just came across that way.” pic.twitter.com/8k1JvHkyJl
Adidas reports a revenue of $437 million in the first release of leftover Yeezy sneakers from their nixed deal with Ye, formerly known as Kanye West. The first run of shoes hit online in June, selling out. The second run began to sell on Wednesday.
The sale of the sneakers was the efforts to empty their inventory responsibly. After the first launch, CEO Bjørn Gulden said, “We will continue to carefully sell off more of the existing Yeezy inventory,”
Adidas has also announced the donation of over 10 million euros to groups like the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change, and Robert Kraft’s Foundation to Combat Antisemitism.
According to Billboard, 20% to 25% of the stock was unloaded in the first sale.
Because of his affiliation with some of the biggest fashion innovators in rap music like Pharrell and Kanye West, Pusha T often finds himself involved in the world of fashion. He was there alongside Pharrell at this year’s Paris Fashion Week where the multi-talented musician made his debut as head of menswear at Louis Vuitton. First, a hilarious viral video dropped of Push being absolutely blown away by a razor thin watch P was wearing. Later, Push reunited with his brother No Maliceto perform a new Clipse song during Pharrell’s runway show.
Now, Pusha T is teaming up with Adekunle Gold as the faces of a new Adidas campaign. The campaign is also in collaboration with some UK soccer clubs Manchester United and Arsenal F.C. In the promotional images for the new line the pair are sporting some sleek button-ups and hoodies with the logos of the two clubs. Fans rushed to the comments to tweet various lyrics from Kanye and Push about Adidas and also to share their allegiances with various Premier League clubs. Check out the post below.
Recently, Push has been dealing with something very strange on social media. He’s being spammed by hundreds of bots tweeting identical phrases. One particularly strange one reads “Pusha T reveals he wishes he was a salamander.” There’s been plenty of fan speculation about where the bots are coming from. Some believe that Drake could be responsible, but there isn’t really much evidence backing that theory up.
Pusha T and his brother formerly made up the duo Clipse. They reunited for Pharrell’s Louis Vuitton show earlier this year and have now been speaking on new music. Last month when asked about whether or not the pair were working on a new album, Push said he “would really love to.” What do you think of Pusha T and Arsenal’s new Adidas campaign? Let us know in the comment section below.
When it comes to unique sneaker creations, the AdidasYeezy Foam Runner is certainly up there. Overall, this is a shoe that can be made immediately recognizable thanks to its silhouette. From the holes in the side to its unique shape, this is a shoe that was made to be provocative. However, it has been a huge success for Kanye and his brand. Below, we look at five great colorways for the Fall.
Firstly, we bring you this all-black “Onyx” model. Overall, black is a color that works all-year round. However, it is particularly good in the Fall and Winter when neutral tones are the most prevalent. This is a shoe that will work with any outfit simply because of the color. You cannot go wrong here, especially if you aren’t even sure which color may suit you best. (Image via Stadium Goods)
Secondly, the “Desert Sand” model does an amazing job of displaying the essence of the Fall. The vast majority of this sneaker is covered in a nice shade of sand. It is the type of color that works very well with the Fall. While desert temperatures are not consistent with the Fall, this is still a colorway that makes sense for the season. (Image via Stadium Goods)
Another great Foam Runner colorway here is the “MX Cream Clay” model above. This scheme has a unique marble aesthetic that goes over well. From the creamy beige to the dark grey, this is a colorway that stunned fans originally. For some, it might be too basic. Although, if getting a Fall-ready offering is your goal, then these are great. (Image via Stadium Goods)
What would a Fall list be without “Flax.” The wheat-colored offerings from sneaker brands have always worked well during this season. When the weather gets cool, there is something that just compels people to go out and wear this color. Ultimately, it is very easy to understand why as these are just amazing. (Image via Stadium Goods)
Lastly, if you are looking for something a little bit grey with a beige veneer, then these are going to be for you. Overall, it is not an exciting colorway in terms of the use of colors. However, these are perfect for muted outfits. If you slap on a pair of grey sweatpants, they will look amazing with these. (Image via Stadium Goods)
Let us know which of these Adidas Yeezy Foam Runner colorways is your favorite, in the comments section below.
Adidas sneakers are always consistent. There are so many great silhouettes out there, with many of them standing as icons. However, there are various other lesser-known silhouettes that are also fantastic in their own right. If you are a fan of Adidas sneakers, you will be happy to know that they are running a 30 percent off sale that starts on Thursday, August 10th and ends on Monday, August 14th. Overall, this is a huge sale that will encompass all of their sneakers. With this list, we look at the five silhouettes we will be copping.
This post contains affiliate links. Please read our disclosure policy.
Firstly, we have the Adidas UltraBoost 1.0. Overall, this is a truly iconic sneaker that will live forever. When you think of what a shoe should look like, the UltraBoost should probably come to mind. The Boost midsole is absolutely perfect for running and walking. If you want extreme comfort and a great look, then these are definitely for you. (Image via Adidas)
Adidas has always been known for its incredible slides. The Adidas Adissage Slides are definitely up there among the best. If you are looking to take advantage of the summer and any sort of poolside activity, then these are for you. You really cannot go wrong with something like this if comfort and relaxation is your priority. (Image via Adidas)
This women’s Adidas OZWEEGO is perfect if you want to engage with the chunky runner trend. Although the Fila Disruptor used to run the market in this regard, the OZWEEGO is absolutely a great option. From the chunky midsole to the well-constructed upper, these are great for those looking to up their fashion game. (Image via Adidas)
Do you like the Adidas UltraBoost but want to experiment with a different midsole material? Well, the Adidas Ultra 4D runner is perfect for you. The 4D design of the midsole is great for comfort and it offers some truly unique aesthetics. Adidas has done a great job of refining this concept, and these kicks are a great example of this. (Image via Adidas)
Lastly, we have the Adidas NMD_R1 V3. Yes, that name sounds like some sort of music file from FL Studio. However, it is actually a shoe that continues the amazing legacy of the NMD. If you want something that brings the NMD into the contemporary world, then these are for you. It also helps that some amazing colorways are available right now. (Image via Adidas)
Let us know which of these Adidas sneakers is your favorite, in the comments section down below.
Shop adidas shoes and get 30% off your order using code SHOES.
Adidas reports a revenue of $437 million in the first release of leftover Yeezy sneakers from their nixed deal with Ye, formerly known as Kanye West. The first run of shoes hit online in June, selling out. The second run began to sell on Wednesday.
The sale of the sneakers was the efforts to empty their inventory responsibly. After the first launch, CEO Bjørn Gulden said, “We will continue to carefully sell off more of the existing Yeezy inventory,”
Adidas has also announced the donation of over 10 million euros to groups like the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change, and Robert Kraft’s Foundation to Combat Antisemitism.
According to Billboard, 20% to 25% of the stock was unloaded in the first sale.
