STARRY Archives - New Hip Hop News

Lil Durk Teams Up With STARRY to Give HBCU Students $333K in Prizes & Scholarships

March 29, 2024 by newhiphopnews

Music and sports go hand in hand. Especially now, basketball fans are tuned in more than ever as professional and college teams compete for the playoff spots and championships.

This coming spring, rapper Lil Durk is teaming up with the soda STARRY to reward HBCU students for their passion for the sport, both on and off the court. First, the STARRY FIZZ FEST will allow students to show off their skills and even get a chance to win more than $333K in scholarships and prizes at four lucky HBCU campuses. The Chicago rapper will even be surprising one lucky campus with an in-person appearance!

The basketball competition kicks off at Norfolk State on Friday, March 29th, before hitting Hampton, Jackson State, and Morgan State. Students will be able to participate, and they can even secure an NIL deal to become one of the new faces of STARRY, the delicious, refreshing lemon lime-flavored soda—joining superstars such as Ice Spice and Giannis Antetokounmpo.

One student at each school will also receive a $20K scholarship for their education.

“Being competitive doesn’t just apply to sport, life itself is about hunger, drive and teamwork. This initiative is about rewarding students for their grind on and off the court, showing love and supporting our people while chasing their dreams,” said Lil Durk.

STARRY is the official soft drink of the NBA, WNBA, and NBA G League. Teaming up with Lil Durk to give back to the community will be an unforgettable moment and opportunity for college students.

The post Lil Durk Teams Up With STARRY to Give HBCU Students $333K in Prizes & Scholarships first appeared on The Source.

The post Lil Durk Teams Up With STARRY to Give HBCU Students $333K in Prizes & Scholarships appeared first on The Source.

SOURCE SPORTS: Giannis Antetokounmpo Leads New STARRY Campaign During NBA All-Star Weekend

February 17, 2024 by newhiphopnews

STARRY®, the official soft drink of the NBA, WNBA, and NBA G League, has added Milwaukee Bucks superstar Giannis Antetokounmpo to its roster of NBA and WNBA talent. Joining a star-studded lineup including A’ja Wilson, Jamal Murray, Zion Williamson, Jaren Jackson Jr., and Myles Turner, Antetokounmpo is set to shine bright for STARRY during NBA All-Star Weekend.

“In addition to being an unstoppable force on the court, Giannis embodies the refreshingly fun spirit of STARRY, bringing unexpected and showstopping moments with him wherever he goes, making him the perfect addition to our roster,” said Michael Smith, senior director of STARRY Brand Marketing.

“STARRY has such a playful attitude like me, so I was definitely game when they asked me to work together on shaking things up,” said Antetokounmpo.

Antetokounmpo stars in the newest STARRY campaign, “It’s Time To See Other Sodas,” alongside Ice Spice, urging fans to choose STARRY over traditional lemon-lime sodas. The campaign will debut during State Farm All-Star Saturday Night on February 17, coinciding with the STARRY 3-Point Contest.

Additionally, STARRY will present the STARRY Range at the 3-Point Contest for the second year, and host the “STARRY AR3NA: Presented by Lem & Lime” at NBA Crossover during NBA All-Star 2024. STARRY’s sponsorship of the NBA HBCU Classic presented by AT&T includes the STARRY FIZZ FEST, adding refreshing experiences for fans throughout the weekend.

The post SOURCE SPORTS: Giannis Antetokounmpo Leads New STARRY Campaign During NBA All-Star Weekend first appeared on The Source.

The post SOURCE SPORTS: Giannis Antetokounmpo Leads New STARRY Campaign During NBA All-Star Weekend appeared first on The Source.

Ice Spice Lets Her Ex Down Easy In Her Debut Super Bowl Commercial With The Help Of Starry

February 11, 2024 by newhiphopnews

Oh, how time flies. Valentine’s Day is next week. However, not everyone will be spending their night cuddled up. “Think U The Sh*t (Fart)” rapper Ice Spice had to remind a former flame of this sad fact. In her debut Super Bowl commercial, Ice Spice enjoys a beautiful night out with her newfound love, Starry.

As Ice Spice is showered with love by the beverage company’s digital avatars, her ex rudely interrupts the trio. In the teaser for the ad slot, viewers were left wondering who would make an onscreen cameo. But as the camera pans to the mystery man, the reveal is silly yet disappointing.

The crushed lover is actually one of Starry’s competitors. The actors’ blurred hoodie makes it hard to determine whether that’s Sprite or 7UP. Ice Spice isn’t a stranger to beef in her music, so Starry picked the right ambassador for their war for the No. 1 soda spot.

In a statement, the brand praised their star. “Ice Spice’s charm and charisma are unmatched, making her the perfect fit for the brand’s first Super Bowl commercial,” read the statement.

Ice Spice expressed the same feelings to Billboard. “I’m hyped to star in the first-ever Starry Super Bowl commercial,” she said. “Trust me. starry is a vibe.

Watch the full commercial above.

Ice Spice Debuts Starry Super Bowl Ad

February 8, 2024 by newhiphopnews

The full Starry’s Super Bowl ad featuring Ice Spice has finally dropped. In the ad, Spice is being rizzed up the soda brand’s two animated mascots when her “ex-boyfriend” shows up to try and win back the rapper. When she rejects him, the man’s head horrifyingly explodes in a fountain of soda. Titled “It’s Time To See Other Sodas”, the ad dropped on February 2. However, contrary to the belief of some gossip sites, the ad did not reveal any details of the rapper’s actual love life.

However, it’s not Spice’s first food and drink advertising collab. Before she was doing Super Bowl ads, she was appearing in Dunkin commercials. Last year, Spice teamed up with Ben Affleck to promote her limited-time signature drink at the coffee chain. The first ad for the Ice Spice Munchkins Drink dropped during the VMAs on September 12. In something of a meta advertisement, Spice and certified Boston Boy Ben Affleck tried to come up with names for her signature drink. It’s a fun little spot with Affleck turning his Southie accent up to 11 while an unimpressed Spice serves as his straight woman.

Ice Spice Fires Off At Latto

However, exploding the heads of inferior soda-loving exes is not the only thing that Spice has been up to lately. Spice renewed her beef with Latto with some scathing remarks during a recent Spaces AMA. While answering fan questions, Spice went off about Latto playing the music video for “Pretty Girl” in the background of a recent video. “Why am I in the back of your weak a– snippet? I thought it was fake, I thought it had to be AI but no. Like be bold, but if you’re going to talk about me, then talk about me. Why am I in the back of your weak a– snippet?” Spice off to the collection of shocked listeners.

This latest barrage from the Bronx rapper comes after she dropped “Think U The Shit (Fart)” in which she took direct shots at Latto. It’s still unclear what caused the beef to initially kick off. However, fans immediately drew battle lines. Latto is yet to directly respond to both Spice’s new single and the latest comments about the surprise cameo in her latest snippet. Whose side are you on? Let us know in the comments.

[via]

The post Ice Spice Debuts Starry Super Bowl Ad appeared first on HotNewHipHop.

Ice Spice Solidifies Her Stardom In Her First Super Bowl Commercial Teaser

January 25, 2024 by newhiphopnews

For the past few years, there has been no greater sign of a new entertainer’s ascendency than starring in a Super Bowl ad. It’s an honor normally reserved for household names, folks with the sort of brand recognition that ensures viewers at home do the real-life version of that Leonardo DiCaprio pointing at the TV meme from Once Upon A Time In Hollywood.

It looks like the latest rising star to receive that honor is Ice Spice, who will appear in her first-ever Super Bowl commercial for upstart soft drink brand Starry. Starry ( a rebranded Sierra Mist) has been using its competitor Sprite’s 1990s marketing approach, directing its efforts at a “cool/young” demographics via sponsoring the NBA’s All-Star events and employing contemporary rappers in its advertising.

According to AdAge, the brand’s efforts to tap Gen Z have focused on TikTok, where Ice Spice notoriously first made her entry into the public consciousness before becoming nearly ubiquitous in 2023 with features alongside Taylor Swift (“Karma” remix) and Nicki Minaj, the latter on both her own “Princess Diana” remix and the inescapable Barbie soundtrack hit, “Barbie World.”

In the teaser for the ad, which Starry shared today on YouTube, Ice Spice is on a date with a new guy (sipping a Starry, of course) when she notices her ex walk in. We don’t get to see what happens next, which will presumably be revealed during the Super Bowl itself. For now you can check out the teaser above.

Ice Spice’s Debut Super Bowl Commercial Will Show Off The Rapper’s Sweet Side With A Soda Partnership

January 9, 2024 by newhiphopnews

Taylor Swift’s domination of NFL coverage has sprouted a new subset of at-home viewers. While avid football fans are excited to watch the epic sports showdown at this year’s Super Bowl, others are tuning in for a different genre of entertainment: Some non-sports fans’ interest in the evening is Usher’s halftime show performance. The other remaining curiosity is lasered in on what witty commercials are set to air throughout the broadcast.

Today (January 9), Billboard exclusively revealed that “In Ha Mood” rapper Ice Spice has been tapped for a coveted advertisement slot. As Starry’s newest celebrity ambassador, Ice Spice will lend her likeness to the company for its upcoming Super Bowl commercial. You might recall Ice Spice’s signature drink deal with Dunkin last year, but this is quite different.

Instead of formulating a new beverage concoction, Ice Spice will simply sit pretty as she sips on PepsiCo’s newest lemon-lime soda, which was introduced in 2023. This national coverage is just the fizz she needs going into the promotion of her forthcoming debut studio album. A representative for the company referred to the partnership with Ice Spice as “a no-brainer.”

“Ice Spice’s charm and charisma are unmatched, making her the perfect fit for the brand’s first Super Bowl commercial,” read the statement.

Ice Spice echoed that in her note shared with Billboard. “I’m hyped to star in the first-ever STARRY Super Bowl commercial,” she said. “Trust me. STARRY is a vibe.

STARRY’s Lem & Lime Team Up with The Hundreds’ Adam Bomb for Epic Streetwear Collection

October 3, 2023 by newhiphopnews

Prepare for a fusion of iconic streetwear sensibilities as STARRY’s renowned duo, Lem & Lime, welcomes a new member to the crew. Joining forces with The Hundreds’ very own Adam Bomb, the trio is set to unveil a fresh and electrifying streetwear collection at the 2023 Family Style Festival on October 8.

Designed by the masterminds behind The Hundreds, this thrilling collaboration with STARRY promises to redefine streetwear culture. The collection will feature a range of co-branded essentials, including t-shirts, hoodies, bomber jackets, and even a custom STARRY x The Hundreds can. Fans can expect a blend of STARRY’s signature style with The Hundreds’ urban edge, creating a unique and innovative collection that will turn heads.

The much-anticipated launch at the Family Style Festival will undoubtedly mark a significant moment in streetwear history, celebrating the creative brilliance of these three fashion powerhouses. Streetwear aficionados, prepare to make a bold statement with the STARRY x The Hundreds collaboration.

The post STARRY’s Lem & Lime Team Up with The Hundreds’ Adam Bomb for Epic Streetwear Collection first appeared on The Source.

The post STARRY’s Lem & Lime Team Up with The Hundreds’ Adam Bomb for Epic Streetwear Collection appeared first on The Source.

SOURCE SPORTS: Angel Reese, Zion Williamson, Karl Anthony Towns, and Matt Barnes Team for STARRY’s ‘3>2’ Campaign Celebrating the 3-Point Shot

June 1, 2023 by newhiphopnews

In an exciting development for basketball and soda enthusiasts alike, PepsiCo’s newest lemon-lime flavored soda, STARRY®, has emerged as the official soft drink of the NBA. And now, as the NBA Finals 2023, presented by YouTube TV, kicks off, STARRY® is set to dominate the court with its highly anticipated “3>2” campaign, which promises to add an extra sparkle to the game’s most thrilling moments. The campaign will launch during Game 1 of the Finals, capturing the attention of fans worldwide.

Building on its ongoing partnership with the NBA, STARRY® is introducing a series of innovative and entertaining initiatives that showcase a fun and comedic take on the origins of the 3-point shot. Anchoring the campaign is a captivating short film and commercial titled “3>2: A STARRY® Story,” featuring popular basketball stars Zion Williamson, Karl-Anthony Towns, Angel Reese, and Matt Barnes.

In this unique production, the audience is taken on a nostalgic journey through the 40-year legacy of the 3-pointer, narrated by STARRY® characters Lem and Lime. The film blends historical footage of the iconic shot with a fresh perspective, adding a distinct flavor that basketball fans will surely savor.

“3>2: A STARRY® Story” unfolds with Zion, Karl-Anthony, Angel, and Matt hosting a basketball camp for aspiring young players. The unexpected appearance of Lem and Lime sparks laughter as they recount the humorous and improbable tale of how they persuaded the NBA to embrace the 3-point shot. The duo’s storytelling highlights the transformative impact of the shot and its eventual widespread acceptance throughout the league. Notably, the film pays homage to Lem and Lime’s influential role in helping young talent like Jamal Murray develop their STARRY Range, propelling the 3-ball into the spotlight.

“STARRY is really bringing the fun to the game and we all had a great time on set shooting it together,” said basketball superstar, Angel Reese. “The attitude and personality of the brand shines bright, and I know fans are going to love the unique and creative STARRY take on how the 3-pointer came to be thanks to my new friends, Lem and Lime.”

“The conversations around the 3-pointer and its impact on the NBA have been debated far and wide, and we’re excited to tell the STARRY version of the history behind the shot that changed the game forever,” said Michael Smith, senior director of STARRY brand marketing. “As a fresh new brand and the official soft drink of the NBA, we wanted to embrace hoops culture during a pivotal moment in the NBA season and give fans something fun to talk about in a way that only STARRY could.”

Complementing the short film, STARRY® is launching the “Dial A 3” hotline, inviting fans to engage with the campaign in a playful and interactive way. The hotline offers fans a chance to immerse themselves in the world of Lem and Lime while enjoying witty banter, behind-the-scenes anecdotes, and exclusive content. Fans tuning in can dial 1-833-3PT-SHOT for a chance to win 3 tickets to the 3-Point COntest during NBA All-Star Weekend 2024, a 3-Wheeler, 3 autographed jerseys from 3 professional basketball players, 3-piece suit, 3 reclines for the ultimate NBA viewing experience, 3 3-legged STARRY branded barstools and more.

Happy watching during the NBA Finals

The post SOURCE SPORTS: Angel Reese, Zion Williamson, Karl Anthony Towns, and Matt Barnes Team for STARRY’s ‘3>2’ Campaign Celebrating the 3-Point Shot appeared first on The Source.

SOURCE SPORTS: NBA Announces STARRY to Takeover NBA All-Star 3-Point Contest

February 2, 2023 by newhiphopnews

The NBA, WNBA, and NBA G League in North America will now serve STARRY, a recently released lemon-lime beverage from PepsiCo. Utilizing the NBA All-Star 3-Point Contest, which will be broadcast live on TNT at 8 p.m. ET on February 18, STARRY will capitalize on the leagues’ successful collaboration with MTN DEW by using the platform of the largest weekend in basketball to create a splash.

On the court and on the big screen, STARRY is present for the greatest plays in sports, including buzzer beaters and the best deep shots. Just in time for the NBA All-Star 2023, STARRY makes its debut in normal and zero sugar varieties. It offers the crisp, energizing flavor fans want in a lemon lime soda. STARRY will debut its brand-new ad at NBA All-Star 2023, which will feature a cast of prominent actors as well as a few exciting surprise cameos.

“STARRY Hits Different. It has an attitude that embraces the irreverent optimism of our consumers and basketball fans alike. We believe that a dose of the unexpected creates a little more fun, and that’s why partnerships with the NBA, WNBA and NBA G League, and specifically the 3-Point Contests, are the perfect fit for STARRY,” says Michael Smith, senior director of STARRY Brand Marketing. “STARRY will bring a fresh perspective to the NBA, WNBA and NBA G League and help elevate the game’s most exciting moments.”

“We are thrilled to welcome STARRY to the NBA, WNBA and NBA G League as the leagues’ new official soft drink,” said Tara Mulcahy, head of marketing partnerships at the NBA. “The NBA family and PepsiCo have a tremendous track record of finding new and meaningful ways to engage our fans, and bringing the success we’ve built with PepsiCo’s portfolio of brands to STARRY through NBA All-Star is a fitting way to introduce the product to the public.”

“The WNBA is proud to continue its relationship with PepsiCo as STARRY becomes the latest member in our lineup of world class partners,” said Colie Edison, Chief Growth Officer at the WNBA. “PepsiCo has been a strong supporter of the WNBA, helping grow the league through its activation around WNBA All-Star events like WNBA Live and the 3-Point Contest, and we look forward to being part of this special launch.”

STARRY arrives with the new STARRY Range, which is the most electric shot during State Farm NBA All-Star Saturday night. The STARRY 3-Point Contest is the ultimate test of range featuring the NBA’s best sharpshooters.

A player may shoot a maximum of two (2) Wilson STARRY basketballs from a distance of 29 feet and nine inches, which is six feet beyond the present 3-point line’s deepest point. The “STARRY Range” baskets are worth three points apiece, for a total of forty points per round. On Saturday, February 18, at 8 p.m. ET live on TNT, the State Farm NBA All-Star Saturday Night will feature the STARRY 3-Point Contest in Salt Lake City.

Some of the biggest stars in the game will start endorsing the STARRY brand. Players like 2x NBA All-Star Zion Williamson, 2x NBA All-Star Zach LaVine, 2x WNBA MVP A’ja Wilson, 5x NBA All-Star and 4-time NBA Champion Klay Thompson are among those who are making shots, making plays, and shaping culture.

The post SOURCE SPORTS: NBA Announces STARRY to Takeover NBA All-Star 3-Point Contest appeared first on The Source.