STARRY®, the official soft drink of the NBA, WNBA, and NBA G League, has added Milwaukee Bucks superstar Giannis Antetokounmpo to its roster of NBA and WNBA talent. Joining a star-studded lineup including A’ja Wilson, Jamal Murray, Zion Williamson, Jaren Jackson Jr., and Myles Turner, Antetokounmpo is set to shine bright for STARRY during NBA All-Star Weekend.
“In addition to being an unstoppable force on the court, Giannis embodies the refreshingly fun spirit of STARRY, bringing unexpected and showstopping moments with him wherever he goes, making him the perfect addition to our roster,” said Michael Smith, senior director of STARRY Brand Marketing.
“STARRY has such a playful attitude like me, so I was definitely game when they asked me to work together on shaking things up,” said Antetokounmpo.
Antetokounmpo stars in the newest STARRY campaign, “It’s Time To See Other Sodas,” alongside Ice Spice, urging fans to choose STARRY over traditional lemon-lime sodas. The campaign will debut during State Farm All-Star Saturday Night on February 17, coinciding with the STARRY 3-Point Contest.
Additionally, STARRY will present the STARRY Range at the 3-Point Contest for the second year, and host the “STARRY AR3NA: Presented by Lem & Lime” at NBA Crossover during NBA All-Star 2024. STARRY’s sponsorship of the NBA HBCU Classic presented by AT&T includes the STARRY FIZZ FEST
, adding refreshing experiences for fans throughout the weekend.
The post SOURCE SPORTS: Giannis Antetokounmpo Leads New STARRY Campaign During NBA All-Star Weekend first appeared on The Source.
The post SOURCE SPORTS: Giannis Antetokounmpo Leads New STARRY Campaign During NBA All-Star Weekend appeared first on The Source.