SUPER BOWL ADS

Post Malone Parties With A Genie And A T-Rex In An Over-The-Top Super Bowl Ad For Bud Light

by

There is perhaps no artist better suited for a Bud Light endorsement than Post Malone, who has been sponsored on a tour by the beer brand, appeared on special edition cans, and hosted a New Year’s Eve livestream produced by it (with Jack Harlow in tow, naturally).

So, a Post Malone-starring Bud Light Super Bowl commercial is not only a no-brainer, it might just be the highest form of art available to modern audiences (aside from this, of course).

The plot — such as it is — revolves around a “Bud Light Genie” who pops out of an ice cold bottle and immediately begins granting all sorts of over-the-top wishes, from invisibility and “Peyton Manning as a best friend” to a house party with Posty himself. And a T-rex. That was Posty’s wish.

Interestingly enough, Post Malone will also be included in the sporting festivities on Super Bowl Sunday. He’s billed to sing “America The Beautiful” — which I sort of can’t wait to hear. Let Post do the National Anthem next year, cowards. He was also recently tapped by the one and only Taylor Swift to appear on her surprise album, The Tortured Poets Department, along with Florence + The Machine (am I going to actually listen to a Taylor Swift album this year??? YIKES).

Watch Post Malone’s Bud Light Super Bowl commercial up top.

Ice Spice Solidifies Her Stardom In Her First Super Bowl Commercial Teaser

by

For the past few years, there has been no greater sign of a new entertainer’s ascendency than starring in a Super Bowl ad. It’s an honor normally reserved for household names, folks with the sort of brand recognition that ensures viewers at home do the real-life version of that Leonardo DiCaprio pointing at the TV meme from Once Upon A Time In Hollywood.

It looks like the latest rising star to receive that honor is Ice Spice, who will appear in her first-ever Super Bowl commercial for upstart soft drink brand Starry. Starry ( a rebranded Sierra Mist) has been using its competitor Sprite’s 1990s marketing approach, directing its efforts at a “cool/young” demographics via sponsoring the NBA’s All-Star events and employing contemporary rappers in its advertising.

According to AdAge, the brand’s efforts to tap Gen Z have focused on TikTok, where Ice Spice notoriously first made her entry into the public consciousness before becoming nearly ubiquitous in 2023 with features alongside Taylor Swift (“Karma” remix) and Nicki Minaj, the latter on both her own “Princess Diana” remix and the inescapable Barbie soundtrack hit, “Barbie World.”

In the teaser for the ad, which Starry shared today on YouTube, Ice Spice is on a date with a new guy (sipping a Starry, of course) when she notices her ex walk in. We don’t get to see what happens next, which will presumably be revealed during the Super Bowl itself. For now you can check out the teaser above.

Jack Harlow Might Be In A Love Triangle In A Preview For His Upcoming Super Bowl Ad

by

It’s the most wonderful time of the year. No, not that time — the time we get a slew of new, over-the-top commercials featuring our favorite actors, artists, and athletes pitching already ubiquitous products, all timed to air during the biggest football game of the year (which almost nobody watches for the actual football). We’ve already heard some buzz about Cardi B and Offset’s lovey-dovey spot for McDonald’s, but now, the trailers are finally hitting the net.

And as depressing a prospect as it is for television advertisements to have preview trailers, we’ve gotta look for some fun in the bleak times we’re living through. And you know who’s been having a lot of fun recently? Jack Harlow. The Louisville rapper blew up in a big way just before the pandemic and he hasn’t shown any signs of slowing up yet. Naturally, his stardom makes him an excellent pitchman — he also has an appealing, laid-back charisma and goofy sense of humor that lends well to that sort of thing — so he’s been recruited to sell everything from basketball kicks to fried chicken.

In his upcoming Super Bowl ad, he’ll be graduating to corn chips, as he munches on Doritos in the back of a limo while paparazzi ask him about a potential love triangle. We’ll have to wait for the big game to see how it shakes out, but Jack acquits himself well here and ensures we’ll at least be seeing a lot of him on TV this year, even as he heads to Vegas for a month-long residency.

Jack Harlow is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

Cardi B And Offset Shot A Valentine’s Day-Themed McDonald’s Commercial For Super Bowl Sunday

by
cardi b and offset
Getty Image

Cardi B is making her second appearance in a Super Bowl commercial and this time, she’s bringing her husband Offset along with her. The pair has always been very publicly romantic, sharing a wealth of videos and photos about their daily life and giving each other extravagant gifts, so it’s only right that the commercial in question is Valentine’s Day-themed, according to TMZ. They shot the ad over the holidays with a small crew, but according to TMZ’s infamous and eerily accurate sources, the scale will go much bigger by the time the spot airs on Super Bowl Sunday.

They also didn’t bring their kids along, so the ad is expected to be more romantic in nature than family-oriented (although it is for McDonald’s and will air during the biggest sporting event of the yea, so it probably won’t be as risque as some of their couples content). The timing of the ad’s air date is also quite opportune, given that the Super Bowl will take place just two days before Valentine’s Day on February 12.

As noted by TMZ, it was at the Super Bowl in 2017 that Cardi and Offset first went public as a couple, making this something of a full-circle moment for them. Cardi also starred in her first Super Bowl ad in 2019, after her song “I Like It” was used to promote Pepsi alongside Lil Jon, Steve Carrell, and more.