SiR Celebrates A Special Woman In His New Song And Video, ‘Nothing Even Matters’

Inglewood singer and rapper SiR is gearing up for the release of his hotly anticipated third major-label album, Heavy. Ahead of the album, he has shared a new song, “Nothing Even Matters,” an ode to a special woman in his life.

The song samples “Nothing Even Matters” by Lauryn Hill and D’Angelo and interpolates “Mad Issues” by Angie Stone, while maintaining original, fresh production.

“I can’t get enough / Hard to believe I even found your love / Diamond in the rough / Light up the dark like the fire I’m sparkin’ up / Baby, when we touch / Nothin’ even matters, no one loves me better / I want this forever,” he sings on the song’s chorus.

The song’s accompanying video contains all the elements of iconic R&B music videos of the late ’90s and early 2000s, including elaborate choreography, dancing in empty warehouses, and performing in the desert.

SiR detailed his upcoming album in an interview with Okayplayer. He noted that he took an even more raw and personal approach to his songwriting this time around.

“I always come from a very transparent, vulnerable place,” he said. “I definitely was just trying to be as honest as possible. I was writing songs that I needed to write. It was my therapy, almost, because I had nothing else to do. All I had was music and my home life.”

Check out the video for “Nothing Even Matters” above.

The Best New Music This Week: Brent Faiyaz, Burna Boy, Ken Carson, and More

Complex Original

  • Brent Faiyaz, “Role Model” 


  • Burna Boy f/ Popcaan, “Toni-Ann Singh”


  • Ken Carson, “Go”


  • Doechii, “Bitch I’m Nice”


  • Westside Gunn, “Danhausen” 


  • Fivo Foreign & Kid LAROI, “Paris To Tokyo”


  • Murda Beatz f/ Quavo, Pharrell, J Balvin & Anitta, “No Mas”


  • Joey Badass, “Survivor’s Guilt”


  • SiR f/ Scribz Riley, “Life Is Good” 


  • Key Glock, “Diapers”

SiR Is Doing What He Wants On His New Single, ‘Life Is Good’

Inglewood native SiR is maintaining a chill, West Coast vibe on his newest single. “Life Is Good” imagines a carefree day as SiR coasts through town.

On the song, SiR delivers his signature, soft-sung vocals over silky guitar strings and rattling drums, creating a calming vibe.

“Life is good, aye, car fast as f*ck / Ain’t got pulled over once while I was actin’ up /120 while I’m headin’ to Sonoma / I ain’t turnin’ down no fades, no / I don’t need any soldiers,” SiR sings in the song’s intro.

SiR is later joined by UK singer Scribz Riley, who gives the song a transcendental element with his distinct accent and soft crooning.

Toward the end of the song, someone shares a spoken anecdote about a particularly riveting robbery near Hollywood. Although we don’t know much about SiR’s upcoming album, the anecdote feels like a piece from a larger story, which the album will likely encapsulate. In a recent interview with Rated R&B, SiR revealed that his upcoming third album will serve as a reintroduction of himself to the world and to his fans.

“It’s different for me,” SiR said of the album. “It’s not [my second album], Chasing Summer. We did a great job being in the moment with [Chasing Summer] and trying to give the fans something that was me at the time. In this next project, we’re doing the same thing, but in a different way. I’m in a different space mentally, physically and spiritually. It’s going to be enlightening and tell a side of my life that people haven’t heard yet. So many things have changed with me.”

Check out “Life Is Good” above.

Best New Music This Week: ASAP Rocky, Jack Harlow, Bad Bunny, and More

Complex Original

  • ASAP Rocky, “D.M.B.” 


  • Jack Harlow f/ Drake, “Churchill Downs”


  • Doja Cat, “Vegas”


  • Bad Bunny, “Moscow Mule” 


  • IDK f/ Mike Dimes, “The Code”


  • Duke Deuce, “Crunkstarz”


  • SiR, “Satisfaction” 

SiR Yearns For His Lost Love In The ‘Satisfaction’ Visual

It’s felt like a long wait for new SiR music, with a few errant singles and features occupying the space between present day and 2019’s Chasing Summer. As fans have wondered what is next and when it’s coming, the answers could be coming sooner than they think after the TDE artist returned today (May 5) with the single “Satisfaction” and an accompanying visual.

What begins as a heartwarming reflection on a happy relationship with one lover evolves into the 35-year-old cycling between different activities with different women. Through it all, his expression is never as bright as when he’s with the woman he truly loves. In “Satisfaction,” SiR sings about wanting to stay in his true love’s arms and wishing the future could never happen because he knows, inevitably, things will fall apart.

Prior to this, the Inglewood native appeared on “Common Sense” with his brother D Smoke, the “Same Space” remix with Tiana Major9, and his own solo outing “Teach Me” from the Judas & The Black Messiah soundtrack. Though rumors are swirling around TDE’s roster as a whole when it comes to projects, it still remains that Kendrick Lamar’s upcoming Mr. Morale And The Big Steppers is the only confirmed upcoming release. Still, with it almost being three years since SiR’s last LP, fans are definitely prepared to chase him into the summer until he drops again.