PgLang Archives - New Hip Hop News

Tanna Leone Impresses With Blistering Flows On “Stuntman”

November 20, 2024 by newhiphopnews

Back in 2022, Tanna Leone was signed to pgLang where he immediately made an impact. He came through with some new music as an introduction before being featured on the song “Mr. Morale” from Kendrick Lamar’s album Mr. Morale & The Big Steppers. Unfortunately, Leone’s relationship with pgLang has not proven to be a lengthy or fruitful one. Earlier this year, it was revealed that Leone was no longer signed to pgLang. There was no reasoning given for this, so fans have been left to speculate.

Regardless, Leone is still out here making new music which is certainly good news for all of the fans out there. Recently, Leone blessed fans with a new song called “Stuntman” which is supposed to come off of his upcoming album. As you will hear, this song is short but it is certainly effective as we hear numerous different flows from Leone. Furthermore, the production is bombastic and energetic, making this an undeniable banger.

When it comes to new artists, you want their art to be filled with personality. There needs to be something there for fans to latch onto so that they can keep coming back for future releases. This is definitely something Leone’s music has and it is why fans continue to look forward to whatever he has on the horizon. Hopefully, we get a new album, very soon.

Tanna Leone Delivers Stuntman

Quotable Lyrics:

When I got the goop it was stepped on (Yeah, yeah)
So I decided I’ma stick to the weed (Yeah, yeah)
Couple of my dawgs threw me plays
When I got back in the game
That’s the type of face card that you need (Yeah, yeah)
Stay down till you take off in a jet on they ass

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Cash App and pgLang Unveil New Video Featuring Doechii to Promote Financial Literacy

October 18, 2024 by newhiphopnews

Cash App has launched the latest phase of its financial literacy brand campaign “That’s Money” in collaboration with project3, pgLang’s in-house creative agency. The new video, titled “The Barbershop,” stars rapper and singer Doechii alongside comedian ExavierTV and is directed by acclaimed filmmaker Calmatic.

“The Barbershop” emphasizes the importance of strategic self-investment and the sharing of financial lessons learned along the way. “I’m at a place now where I’m starting to make a budget and set financial goals for my future,” said Doechii. “I think it’s so important to be honest with each other when we talk about money, which is why I’m excited to be part of this campaign and share what’s been working for me.”

Calmatic expressed his enthusiasm for the project, stating, “What I loved most about this project was the opportunity to essentially describe to the audience what ‘interest’ is in one of the most raw and straightforward ways I’ve ever seen in financial advertising. I wish I could’ve seen something like this when I was growing up. Thank you, project3 and Cash App, for trusting me.”

Launched in 2022, “That’s Money” aims to promote financial education and empowerment while highlighting how Cash App can streamline money management. A previous spot from the campaign, “The Balcony,” featured 17-time Grammy Award winner Kendrick Lamar and entrepreneur Ray Dalio, and won two Bronze Lions at the 2023 Cannes Lions International Festival of Creativity. ExavierTV, who appeared in “The Balcony,” continues the narrative in “The Barbershop,” sharing the financial wisdom he gained from opening his own barbershop.

“Project3, the agency developed by pgLang, collaborated with Cash App to continue the storytelling that began in 2022 with ‘The Balcony,’” stated pgLang. “Appreciation to Calmatic for reapproaching this story with young entrepreneurs growing their businesses in an authentic tone.”

Catherine Ferdon, Cash App’s Chief Marketing Officer, added, “We wanted to show how financial wisdom can spread within communities through real, everyday conversations. With ‘That’s Money,’ we’re continuing to combine culture with financial literacy in a way that’s unique to our brand and makes people think about money differently.”

“The Barbershop” will be available across various formats, including digital video, Out of Home, and cinema, as well as on Cash App’s social channels. Another installment of “That’s Money” is slated to launch later this year.

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Doechii Drops Some Knowledge In ‘The Barbershop,’ A New Short Film With PgLang And Cash App

October 17, 2024 by newhiphopnews

Financial literacy has become a hot topic in the past few years; thanks to pandemics and recessions, it’s become more important than ever for average folks to learn to manage their money. Hip-hop, which has traditionally been all about flexing, has begun to play a bigger part in helping to educate the public, with Jay-Z and Megan Thee Stallion hosting classes and several artists releasing music related to the subject.

Kendrick Lamar’s PgLang has joined in, teaming up with Cash App to release a short film giving financial advice direct from TDE artist Doechii. The short, “The Barbershop,” sees comedian ExavierTV seeking advice from his barber and getting it instead from Doechii, who’s also in the shop getting her hair braided. Cash App’s ongoing “That’s Money” project aims to help teach hip-hop fans about money management skills. The short is directed by Calmatic, and continues threads from a prior film from “That’s Money” and PgLang’s Project3 initiative, “The Balcony,” which saw Kendrick himself offering up similar snippets.

“I’m at a place now where I’m starting to make a budget and set financial goals for my future,” Doechii said in the press release. “I think it’s so important to be honest with each other when we talk about money, which is why I’m excited to be part of this campaign and share what’s been working for me.”

You can watch “The Barbershop” above.

Kendrick Lamar’s Recipe For pgLang Success Gets Broken Down By Dave Free

July 14, 2024 by newhiphopnews

It’s no secret that Kendrick Lamar and Dave Free have found serious success with their imprint pgLang, and now, Free has shared some of their valuable trade secrets. During a recent interview with Elephant, he detailed both their vision and recipe for success. He broke what he calls the company’s “No Yapping” policy in the process, though fans certainly can’t complain.

“We want to treat artists like they’re start-ups,” Free began. “We want them to take ownership of their brand, which is really taking ownership of themselves. You always hear people talking about all these elements of the business that they don’t like, but it’s not like there are a lot of active participants putting their money where their mouth is. We were like, ‘Let’s not talk about what we want to see from the industry — let’s just do it.’”

Dave Free Discusses He & Kendrick Lamar’s Vision

Kendrick Lamar’s Recipe For pgLang Success Gets Broken Down By Dave Free — Honoree Dave Free accepts the Creativity & Impact Award onstage during Variety’s Hitmakers Brunch at City Market Social House on December 03, 2022 in Los Angeles, California. (Photo by Frazer Harrison/Variety via Getty Images)

“Here’s the whole process,” he continued. “Kendrick or I will dream something up, although the idea could come from staff members too, and we’ll come into the office, and we’ll figure out how to create a system around the idea to make it self-sufficient. We make sure it’s going to be impactful, influential, financially stable, it’s going to shake people up, and it’s going to tell a story.”

“When it’s developed, we ask, ‘Does it move you?’ Eventually, after repeating that process enough times, we get to a place where we can’t poke any more holes,” Free also added. That’s what we call ‘break and repeat.’ Once there are no more holes to poke, I feel comfortable putting it into the universe. So that’s the process. We apply that to everything that we do.” What do you think of Dave Free opening up about his and Kendrick Lamar’s process and vision for their pgLang imprint? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

[Via]

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DJ Akademiks Thinks Kendrick Lamar’s Camp Is Too Obsessed With The Drake Beef

July 11, 2024 by newhiphopnews

DJ Akademiks has been arguably the fieriest commentator amid the Kendrick Lamar and Drake beef, and his OVO repping keeps getting more and more heated. Moreover, he recently responded to shady Ab-Soul tweets and the general reception to the “Not Like Us” video, as well as rumors that either K.Dot or Drizzy are looking for a round two. Well, Ak has a pretty different perspective, accusing Kendrick’s camp of milking this beef and trying to bait The Boy into another response. This rant seemingly occurred during the same livestream in which he trolled artists for not having or getting Kendrick features despite their participation in The Pop Out show or the aforementioned music video.

“So my last thoughts on this is a pathetic attempt, I believe, by pgLang and TDE to try to bait Drake out,” DJ Akademiks remarked. “Talking about ‘redemption is not off the table.’ N***a, listen, call me the spokesperson for Drake or OVO, but I can tell you, n***a. Drake is gonna drop amazing music, it’s gonna be good. If you think he gon’ keep going back and forth with that n***a calling him a pedophile and lying, he’s not. So move on, hurry along, and y’all go drop y’all music. See you n***as on the f***ing charts. That’s it, okay? That’s it. There’s no more conversation, that’s it.”

DJ Akademiks Wants Kendrick Lamar To Stop “Milking” The Drake Beef

The lang gang attempted to milk Drake for more clout and failed miserably pic.twitter.com/28ShKgXLZy

— Akademiks TV (@AkademiksTV) July 10, 2024

Of course, there are a lot of rumors around what Drake will drop next, with some like DJ Akademiks claiming that it won’t have anything to do with Kendrick Lamar and others anticipating more shots. We won’t really know until more new music comes out, but we doubt that the Toronto superstar wouldn’t have a subliminal bar or two over this situation in the future. As for his Compton rival, perhaps his supposed new album will focus more on the West Coast or on other topics that aren’t “Other Vaginal Option”-related. What are you betting on?

Meanwhile, even Siri is glitching out over this battle, and to see its crossovers into pop culture is a pretty comical and curious affair. DJ Akademiks doesn’t want this to keep progressing, but there are a whole lot of fans who say otherwise. We’ll see what sides of their duality these MCs choose to feed into. But what’s true is that on both sides, there are plenty of people who want to speak on behalf of these artists and dig the hole deeper down a combative path.

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The Best Moments From Kendrick Lamar’s “Not Like Us” Music Video

July 5, 2024 by newhiphopnews

Following two months of dominating streaming platforms, Kendrick Lamar finally unveiled the music video for “Not Like Us,” on the 4th of July, no less. Let’s just say it’s a victory lap across the board, especially considering that some of the symbolism and shots aimed to debunk some of Drake’s major talking points across the beef. Nonetheless, the visuals of “Not Like Us” will undoubtedly extend its lifespan throughout the summer.

Directed by Dave Free and Kendrick Lamar, the music video comes on the heels of the Juneteenth concert at the Kia Forum where practically every Los Angeles rapper joined forces on stage for a moment of unity. The music video is another moment that exemplifies this effort. Plus, some of the symbolism across the visual will have you doubling back to catch some of the cryptic messages that you didn’t pick up on the first time around.

New Snippet

We were blessed enough to receive four new songs from Kendrick Lamar in the span of a few days. However, it seems like we might be fortunate enough to get even more music in the near future. Kicking off the “Not Like Us” video is a snippet of new music that we hope will be released soon.

“Beat Your Ass & Hide The Bible If God Watchin’”

Just a slick interpretation of the bar.

Tommy The Clown & The General Choreography

L.A.'s Tommy The Clown and dance crew — Via YouTube

Tommy The Clown’s appearance embodied Los Angeles in a major way. A staple in West Coast culture as a whole, Tommy’s segment at the Pop Out was undoubtedly one of the biggest highlights. To have him basically help lead the music video felt like a nod to Los Angeles’ history, both in music and dance. Plus, the choreography and shots in that final verse added an lighthearted touch to such a vicious song.

Kendrick Playing Hop-Scotch

Considering the nature of the song and the allegations Kendrick made against Drake, the hop-scotch scene that aligns with the “A-Minor” line certainly isn’t a coincidence by any stretch.

Push Ups

Between the viral clip of Kendrick doing push-ups in Compton randomly with soul music playing in the background and Drake’s “Push Ups,” Kendrick has really been driving home the importance of calisthenic exercises. Plus, on “meet the grahams,” Kendrick also tells Adonis to “do some push-ups” instead of using Ozempic. Seems like the DAMN. rapper is trying to lead by example. However, considering the amount of Easter eggs we’re still uncovering from the beef two months later, this particular image could be referencing this TikTok that Drake did with a young fan last year. That’s just a guess.

The OVHoe Pinata

“WOP, WOP, WOP, WOP, WOP, WOP/ Dot f*ck ’em up!“

DJ Mustard & Kendrick At Tam’s Burgers

Kendrick Lamar and Mustard bust a move in front of Compton staple, the legendary Tam’s Burger.

Demar Derozan Makes A Cameo

The former Raptors star also makes a cameo in the music video after joining Kendrick Lamar on stage at the Pop-Out. Clearly, his Compton pride takes center stage on this one but I would imagine that Raps fans are feeling a bit betrayed today.

Family Appearance

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After dragging Kendrick’s wife and kids into the beef, the Lamars appear to get the last laugh in the “Not Like Us” video.

Dave Free Also Makes A Cameo

“Family Matters” really isn’t aging well.

The TDE Reunion

Black Hippy reunites along with the Top Dawg Entertainment executives. Jay Rock, Ab-Soul and ScHoolboy Q appeared on stage with Kendrick during the Pop Out concert in June.

“City’s Back Up, It’s A Must, We Outside!“

Kendrick Not Like Us music video — Via YouTube

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Kendrick Lamar, pgLang & Free Lunch Team Up To Donate $200K To LA Charities

June 28, 2024 by newhiphopnews

Kendrick Lamar’s “Pop Out” show continues to make waves in not only music but also in various communities across Los Angeles. For the performance, the Compton-born rapper was joined by several of his peers onstage, uniting artists from different backgrounds for a truly historic night. His impact didn’t stop there, however. It was recently revealed that he, pgLang, Tim Hinshaw’s Free Lunch, and other artists teamed up for a massive donation. Reportedly, they pooled together a whopping $200K, which will go toward multiple charities and community initiatives in the LA area.

“We haven’t seen this type of Unity on the West since we lost our brother Nipsey Hussle,” Hinshaw told Billboard. “As Dot said on stage, this moment was bigger than a back and forth; it was about supporting each other and showing the world that we could come together for a greater cause. All of these organizations play a pivotal role in the development of our community and the hope is that we all continue to support them moving forward.”

Kendrick Lamar Spreads The Wealth

Kendrick Lamar, pgLang & Free Lunch Team Up To Donate $200K To LA Charities — Kendrick Lamar smiles alongside Jay Rock, center, in between filming for the the music video for “Not Like Us” at Nickerson Gardens on Saturday, June 22, 2024 in Watts, CA. (Michael Blackshire / Los Angeles Times via Getty Images)

DJ Mustard also shared some heartfelt words with the outlet about the generous donation. “The Pop Out concert had a significant impact on the city, unifying West Coast hip-hop, providing a platform for emerging talent, celebrating Black culture, and revitalizing the local music scene,” he explained. “It garnered global attention but also allowed us artists to give back to different programs based around South L.A. and put L.A. back in the driver’s seat for music, something that’s been long overdue.”

What do you think of Kendrick Lamar, pgLang, Tim Hinshaw’s Free Lunch, and other artists donating $200K to various charities and community initiatives around LA? Do you hope to see more artists using their platforms for a good cause? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

[Via]

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Kendrick Lamar, pgLang & Free Lunch Team Up To Donate $200K To LA Charities

June 28, 2024 by newhiphopnews

Kendrick Lamar Spreads The Wealth

[Via]

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Kendrick Lamar’s 4-Year-Old Custom pgLang Eliantte Chain Gets A Closer Look Amid “Not Like Us” Hype

June 25, 2024 by newhiphopnews

Kendrick Lamar is someone who rarely wore jewelry during his early years in the game. However, during his Mr. Morale & The Big Steppers era, Kendrick changed things up. He famously wore a glamorous thorn crowd made of jewels. Furthermore, he hit up Eliantte for a special pgLang chain, in 2020. Overall, the formation of pgLang was a huge celebration for Kendrick. He got to bring his cousin Baby Keem with him, and his best friend Dave Free also served as one of the key leaders of the operation.

Last Wednesday, Kendrick Lamar performed at “The Pop Out.” This was a concert he put on in Inglewood at the KIA Forum. It was here where he brought out a plethora of West Coast artists. It was a celebration of the West, and fans were in awe. During the performance, Kendrick was wearing a $600K cross around his neck. However, he also had on his aforementioned pgLang chain. This has subsequently led to a deeper look at the piece.

Kendrick Lamar x Eliantte

Not new, he wore it in the ‘N95’ music video pic.twitter.com/O1TPvwSMEN

— NFR Podcast (@nfr_podcast) June 24, 2024

As you can see, the piece is extravagant and features various colors. The clarity of the diamonds is apparent, and overall, it is one of those pieces that make you wonder how the jeweler was able to put it together. Fans also noted that this very same chain was worn in the “N95” music video. “N95” was one of the biggest songs off of Kendrick’s last record, and the music video was a great place to show the stylish chain off.

Let us know what you think of this chain from Kendrick Lamar, in the comments section down below. How did you feel about the recent “Pop Out” show? Do you believe that this was one of the greatest concerts in the history of rap? Additionally, stay tuned to HNHH for the latest news and updates from around the music world. We will continue to keep you informed on all of your favorite artists and their upcoming projects.

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Kendrick Lamar Really Popped Out: The West Coast Is Back On Top

June 20, 2024 by newhiphopnews

It’s officially Juneteenth in Los Angeles, and there was only one place to be: Kendrick Lamar’s show at the Kia Forum. This was Kendrick Lamar’s The Pop Out – Ken & Friends concert, and the Compton native capitalized on the moment by allowing fans across the world to tune in. The show was live-streamed on Prime Video and Amazon Music‘s Twitch Channel, courtesy of pgLang (Kendrick and Dave Free’s media company) and Free Lunch.

Pulling up to the venue in Inglewood, California, it was immediately apparent what fans were waiting for: Kendrick Lamar to perform his viral smash “Not Like Us,” which instantly solidified the victor in the Drake vs. Kendrick beef. When the song dropped toward the end of the show, Kendrick had the entire West Coast lit, screaming in unison, “Ayy, Mustard on the beat ho!”

DJ Mustard’s Los Angeles All-Stars

With “Not Like Us” produced by Mustard himself, it was only right to have him open right before Kendrick. But we didn’t expect the all-star roster of artists he was about to bring out. First up with rookie 310Babii who has the summer smash “Soak City.” Then came LA favorites BLXST, Ty Dolla $ign, Dom Kennedy, Steve Lacy, Tyler The Creator, Roddy Ricch, and YG in that order.

With everyone on a high from YG’s “BPT,” it was finally time for Kendrick to take the stage. The beauty in attending this concert in person is witnessing Kendrick Lamar make history in real time while feeling the camaraderie in the entire stadium. People of all ages and ethnicities were gathered here, all purchasing a ticket to support one the greatest artists to ever do it.

Soon, the impatience kicked in as fans started cheering “O-V-Ho!” There are so many quotable lyrics in “Not Like Us,” and Kendrick made a point to give everyone their money’s worth. He ascended from underneath the stage, emerging from the floor in a squatting pose.

Sometimes You Gotta Pop Out

Kendrick Lamar’s entire “euphoria” performance at #ThePopOut show pic.twitter.com/8KLHwUZ88w

— HotNewHipHop (@HotNewHipHop) June 20, 2024

He kicked off with “Euphoria,” the fiery response to Drake’s “Push Ups” and “Taylor Made Freestyle.” And while the die-hard fans were screaming the lyrics verbatim, a noticeable lyric change may have gone over some people’s heads at first. “Give me Tupac’s ring back and I might give you a little respect,” he rapped, referencing a ring owned by the late great Tupac Shakur that Drake purchased at an auction. Drake confirmed he bought this ring in a social media post before seemingly alluding to the purchase in Travis Scott’s “Meltdown”: “I pull out a million to stare at this shit.”

“I Don’t Do It From The ‘Gram, I Do It For Compton!“

Kendrick Lamar performing “ELEMENT” at #ThePopOut concert pic.twitter.com/lX0bQm8wN9

— HotNewHipHop (@HotNewHipHop) June 20, 2024

When the lights came on, you could finally see Kendrick’s fit: a red hoodie, red cap, jeans, black glasses, and a huge chain around his neck. A few chains actually, with one being a huge cross pendant. Fans speculate this paid homage to Tupac’s iconic red fit at The Source Awards in 1994. It’s the details for us!

Regardless if you’re from L.A. or not, you were proud as f*ck to be in the building tonight. It became even more clear as the Compton star ran through hit records from To Pimp A Butterfly and DAMN. Kendrick proceeded to perform catalog staples like “DNA.”, “Alright,” and “ELEMENT” — in which fans screamed, “I don’t do it for the ‘Gram, I do it for Compton!”

The Long-Awaited Black Hippy Reunion

Kendrick Lamar performs “6:16 in LA” with Ab-Soul on stage at #ThePopOut concert pic.twitter.com/Rxzj5LrYgy

— HotNewHipHop (@HotNewHipHop) June 20, 2024

At this point, it was time for Kendrick to bring out his TDE family. Jay Rock was first up, as fans were reminded of their standout collaboration on “Money Trees.” But it was Jay Rock’s “WIN” that stole the show. Ab-Soul was next, joining Kendrick Lamar on stage to perform “6:16 In L.A.” and giving a shout-out to Carson. ScHoolboy Q followed for “Collard Greens” and “THat Part,” before Black Hippy stuck around on stage to dance along to “King Kunta.” From there, Kendrick led into an arsenal of bangers including “m.A.A.d. city,” “HUMBLE.”, and his explosive verse on Future and Metro Boomin’s “Like That.” There was definitely a moment of wondering: is Future or Metro going to pop out, too?! Especially since Metro was just in Los Angeles for his comic book pop-up less than a week ago.

California Love, For Real

Dr. Dre introducing “not like us” is crazy

— Andrew Barber (@fakeshoredrive) June 20, 2024

And just when you thought it couldn’t get any more lit, Kendrick brought out the one and only Dr. Dre. The moment the piano-laden intro for “Still D.R.E.” begins, the entire Kia Form erupted with cheer as Dr. Dre emerged from the stage’s floor. “You know I had to come back and do this kinda sh*t in my hometown. Especially, one of the greatest to ever did it! Can y’all make some noise for Kendrick f**king Lamar?” Dr. Dre told the crowd. Kendrick then asks the crowd to make noise for Compton, California, before performing “California Love” by Tupac. Iconic is an understatement!

But, my personal favorite part of the show happened right before Dr. Dre was about to leave the stage. The N.W.A legend began making his exit, and Kendrick convinced him to make one last statement to the crowd. Dr. Dre then kneeled down and whispered: “Psst, I see dead people,” before the infectious production of “Not Like Us” dropped. You can’t make this shit up.

“Why you trollin’ like a b**ch? Ain’t you tired?/ Tryna strike a chord and it’s probably A minorrrrr.” Kendrick held this note and did his little dance move in the air, only to run back “Not Like Us” from the top. He ended up playing it a total of seven times for the evening, and we were all here for it.

Popping Out 7 More Times

History was made tonight. Kendrick united all the gangs and hoods in the building, from Bloods to Crips to everything in between. And he made a point to stand on two important values: peace and love. “We done lost a lot of homies to this music shit, lotta homies to the street sh*t,” he said.

The grand finale brought Mustard back on stage to run back “Not Like Us” for the fourth time, before eventually bringing out all the artists in the building. From the new generation to the OGs, K. Dot highlighted the city in the most beautiful way possible. “We’ve been f*cked up since Nipsey died, hold up. We’ve been f*cked up since Kobe died, hold up!”

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