Even ‘Sesame Street’ Is Getting In On The Hip-Hop 50 Celebrations With B-Boy Grover, MC Elmo, And More

The 50th birthday of hip-hop is bringing out all kinds of celebrations, from the Yankee Stadium takeover in New York to a slew of “Hip-Hop 50”-related editorials from just about every publication that covers the genre (including Uproxx: Check us out here). Even the long-running children’s program Sesame Street paid homage with a tweet nodding to hip-hop’s global impact and artwork depicting the various characters engaging in activities like breakdancing, DJing, and rapping.

“Sesame Street celebrates 50 years of Hip-Hop,” it reads. “From music to dance and beyond, its culture and influence spans generations and crosses the globe. Join us in celebrating and honoring the originators, artists, and contributions of Hip-Hop. Hip-Hop Hooray!” In the foreground, a pair of fuzzy hands (likely belonging to Telly The Two-Headed Monster) scratches records, while B-boy Grover and MC Elmo entertain their friends Abby Cadabby, Bert, Cookie Monster, and new Muppet, Gabrielle.

The artwork is done by alt comics artist Ed Piskor, who is best-known for the Eisner Award-winning graphic novel series, Hip Hop Family Tree, which recounts the history of hip-hop through vibrant illustrations of pioneers like DJ Kool Herc, Fab Five Freddy, Beastie Boys, Slick Rick, Will Smith, and more. His expertise definitely lends authenticity to Sesame’s celebration of hip-hop, but the show has long had its “street” cred certified, with appearances from a slew of stars such as Anderson .Paak, Chance The Rapper, Common, Ice Cube, LL Cool J, MC Lyte, Queen Latifah, Warren G, and more.

Three years ago, Black Thought joined Jimmy Fallon to salute Sesame Street on its 50th anniversary (check out the video above), so it’s cool to see the show return the favor.

From Beats to Threads: Unraveling How Hip-Hop Wove Its Stylish Influence into Fashion’s Fabric

Run DMC adidas Superstar th Anniversary

The influence of hip-hop on fashion is an undeniable cultural phenomenon that has transcended time and boundaries. Emerging from the streets of the Bronx in the 1970s, hip-hop revolutionized music and redefined how people express themselves through clothing.

Characterized by its unique blend of music, dance, and visual artistry, hip-hop culture quickly began to shape a distinctive fashion sensibility. Initially, it was about expressing identity and defiance against societal norms. Baggy jeans, oversized T-shirts, and sneakers became staples of the hip-hop wardrobe, reflecting its followers’ streetwise attitude and individuality.

As hip-hop gained mainstream popularity in the 1980s and 1990s, its fashion influence grew exponentially. Icons like Run-D.M.C. popularized Adidas sneakers and tracksuits, while artists like LL Cool J introduced the world to the Kangol bucket hat trend. These artists influenced the clothing items and how they were worn – backward caps and untied shoelaces became deliberate fashion choices that communicated a rebellious spirit.

The late 1990s and early 2000s saw hip-hop’s influence expand further, with artists like Missy Elliott and Diddy setting trends with flashy, luxury-oriented styles. This era brought forth velour tracksuits, bling-bling jewelry, and designer brands prominently featured in music videos and red-carpet appearances.
Hip-hop’s fashion influence is not limited to clothing; it has also significantly promoted sneaker culture. The love for sneakers, particularly high-end brands like Nike and Jordan, became intertwined with hip-hop’s ethos of self-expression and authenticity. Sneakers evolved from athletic footwear to coveted fashion statements, often selling out within minutes of release.

In recent years, hip-hop’s impact on fashion has continued to evolve. Streetwear, a style rooted in urban culture and heavily influenced by hip-hop, has become a global fashion phenomenon. High-end designers collaborate with hip-hop artists, and streetwear brands have gained a place in luxury fashion.

In conclusion, hip-hop’s influence on fashion is a testament to its cultural and social impact. It started as a means of self-expression for marginalized communities and grew into a worldwide phenomenon that has transformed how we dress and perceive style. From baggy jeans and sneakers to high-end streetwear, hip-hop’s fashion journey embodies the spirit of breaking boundaries and celebrating individuality.

The post From Beats to Threads: Unraveling How Hip-Hop Wove Its Stylish Influence into Fashion’s Fabric first appeared on The Source.

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Roc Nation Drops ‘Humble Soles’ Mixtape to Celebrate Hip-Hop’s 50th Anniversary

Roc Nation Drops 'Humble Soles' Mixtape for Hip-Hop's 50th Anniversary

Roc Nation has unveiled its highly anticipated mixtape release, Humble Soles, in honor of Hip-Hop’s 50th Anniversary this year. This innovative project showcases fresh tracks from emerging rappers and promising producers, celebrating the fusion of hip-hop and streetwear culture.

Lead tracks like “Tale Of 2 Legends” by Tyre Hakim and RJAE, “The Takeover” by RJAE, Tyre Hakim, Johnny Cocoa, and “Love is a Mixtape” by Kalan.FrFr and Reuben Vincent have ignited anticipation with special summer previews. A surprise bonus track, “Love Answers All,” features Rapsody and KentheMan.

“I couldn’t be prouder of the artists that have come together for this project,” said Emory Jones, the project’s executive producer. “Our lineup is made up of leaders shaping the future’s sound. They’re the most innovative and unique of the game so far – all while remaining humble and hardworking at the same time. This tape is to honor the best-in-class of the genre and I can wholeheartedly say we’ve achieved just that.”

“This mixtape is much more than just a music release. It’s a piece of the larger Mixtape campaign we’ve built that mirrors how hip hop has shaped not just music but culture, public discourse, fashion, and so much more,” said Roc Nation Label co-president Shari Bryant. “This tape is special because it is an emblem of the powerful family of Roc Nation voices that have united to build something that commemorates a culture that has given so much back to us.”

The mixtape is integral to Roc Nation’s partnership with PUMA, complementing the global sports company’s Mixtape Series shoe and apparel collection. Weekly, unreleased mixtape tracks and exclusive content are embedded in the PUMA Mixtape RS-XL shoe’s scannable NFC-powered “LGT Tag.”

This groundbreaking 360-degree project combines digital content, sneaker drops, fashion technology, pop-up events, and cypher competitions, providing an immersive experience. Humble Soles also marks the return of DJ Clue, a mixtape industry veteran, who redefines the game with his iconic resurgence.

Today’s release delivers exceptional music and contributes to the storytelling of mixtape culture’s rich history, celebrating it in unprecedented ways. Roc Nation’s Mixtape campaign promises more drops and activations throughout the year, continuing to celebrate hip hop’s enduring legacy.

The post Roc Nation Drops ‘Humble Soles’ Mixtape to Celebrate Hip-Hop’s 50th Anniversary first appeared on The Source.

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Major League Baseball Teams with Chuck D to Celebrate Hip Hop’s 50th Anniversary

Major League Baseball Teams with Chuck D to Celebrate Hip Hop's 50th Anniversary

In honor of the milestone anniversary of Hip-Hop, MLB has joined forces with music legend Chuck D to bring special content and programming that celebrates the intersection and influence of music, culture, and baseball.

Chuck D, co-founder of the iconic group Public Enemy, will take center stage as MLB’s special correspondent during the much-anticipated Hip Hop 50 Live at Yankee Stadium concert. He will capture the electrifying atmosphere and share exclusive content across MLB’s platforms, including @MLB and @MLBLife social handles, MLB.com, MLB.TV, and MLB Network.

“As a longtime baseball fanatic, I am beyond honored to be the first Hip Hop artist to work with Major League Baseball in this exciting new way – connecting sound and culture to the stories of the game,” said Chuck D. “Thank you to MLB for adding me to the lineup…and the pitch is on the way.”

The acclaimed lyricist, producer, and author will also collaborate with MLB on various content, music, and stories throughout the 50th anniversary year. The partnership will feature social media, MLB Network, and in-stadium videos that delve into the evolving relationship between baseball and Hip Hop culture.

The yearlong collaboration kicks off on August 11 with Hip Hop 50 Live at Yankee Stadium, a star-studded event marking the birthplace of Hip-Hop, the Bronx. MLB and its Clubs will continue to create compelling content, merchandise, and giveaways under the Hip Hop 50 banner until the 2024 season.

Chuck D’s recent release, “We Wreck Stadiums,” pays tribute to baseball’s greats, while his role as developer and executive producer of “Fight the Power: How Hip-Hop Changed the World” underscores his commitment to exploring the genre’s historical significance. The four-episode series premiered on PBS in the US in 2023.

The post Major League Baseball Teams with Chuck D to Celebrate Hip Hop’s 50th Anniversary first appeared on The Source.

The post Major League Baseball Teams with Chuck D to Celebrate Hip Hop’s 50th Anniversary appeared first on The Source.

If You Only Watch One ‘Hip-Hop 50’ Documentary, Make It ‘Mixtape’

It’s no secret that there are a lot of hip-hop documentaries. As the first genre to really break in an era where it could be widely documented in real time by camcorders, tape recorders, and eventually, film crews paid by artists and their labels, it’s kind of inevitable that there’d be so many movies about its foundations and growth. Unfortunately, because it’s all so well-covered already, it can feel at times like there’s so much overlap between the events and figures being cited that nothing new or worthwhile is really being unearthed — especially for fans who’ve voraciously consumed all these histories in an effort to learn everything there is know about hip-hop.

With hip-hop’s 50th anniversary going on, it’s the perfect time to go back and check out some of those docs (we’ve got a handy list here), but if you already have, or if you’re like me and feel like many of them only offer the same-old-same, then Mixtape is definitely the one you need to see. A joint production of Def Jam and MTV Films currently streaming on Paramount+, Mixtape does one thing that makes it great: It sticks to its subject like glue. By focusing on the rise, spread, and influence of mixtapes and their creators on the hip-hop landscape, it offers a fresh perspective on well-examined eras throughout hip-hop’s history.

mixtape fat joe
Paramount+

For instance, while those early park jams and club performances often receive obligatory nods, those nods can also often seem cursory. But with Mixtape, so many names and personalities get their due, from Brucie B and Kid Capri (shout-out to The Notorious B.I.G.) to pioneers like Tony Touch. The film drills down, not just into who these individuals were or what their contributions changed about the art of making mixtapes, but also into their techniques and why they were so innovative in the first place. While the usual timeline landmarks are all still in place, they’re sublimated in service of telling this specific story — the story of the mixtape.

That includes a worldwide perspective, from the Dirty South and the West Coast to France, Japan, and Puerto Rico. The evolution of the art is tracked through pause tapes, the growth of freestyle tapes and exclusives, and the introduction of CDs and the big business of the late ’90s and early 2000s — the beginning of the internet era. And, as far as seeing something you didn’t know, let me just say — I grew up with these mixtape DJs, and I had absolutely no clue what most of them looked like until now. Also, the collection of interview subjects is so good at recounting their tales, I didn’t mind hearing them again.

mixtape lil wayne
Paramount+

It also touches on the corporate appropriation of the culture via moments like the Tommy Hilfiger mixtapes, Sprite sponsorships, and more. There’s even some light labor advocacy; a couple of the DJs who get interviewed readily admit that they got their early leaks by simply bribing unpaid interns (go figure that not paying your employees actually costs companies more). And thanks to the names involved, the list of interviewees is truly impressive. Yes, the usual suspects all appear, but so do A-listers like 50 Cent, Fat Joe, Jadakiss, Lil Wayne, Mike Tyson, and even Shaq (Uproxx co-founder Jarret Myer even makes a quick cameo!). Befitting of a film about mixtapes, there are all kinds of great transitions and gimmicks — there’s even an intermission of sorts.

And, of course, the film digs into the dark side of the scene — the violence, the theft and damage to reputations, and eventually, the legal repercussions for some of the biggest mixtape DJs — with cutting insight. While the whole thing moves a little too quickly (basically chucking the whole of the blog era) and still clocks in at two hours long, it provides a broad and satisfying overview of its subject, shedding light on a subset of hip-hop that has been overlooked for nearly the entirety of its 50-year history. That’s all anyone could ask for — and like a real mixtape, Mixtape leaves the listener/viewer wanting more.

mixtape dj drama
Paramount+

Mixtape is now streaming on Paramount+.

GloRilla Teased Her Upcoming Debut Album, And Said She Wants Another Song That’ll Have ‘All The Girls Screaming’

Over the past year, Memphis rapper, GloRilla has made an incredible breakthrough. With two back-to-back hits — “F.N.F. (Let’s Go)” and “Tomorrow 2” — Glo has already shown herself to be a heavy hitter.

These songs would later appear on her debut EP, Anyways, Life’s Great…, which was released last November, and she would be announced as a Grammy nominee for Best New Artist and Best Rap Performance the following month. Now, GloRilla is gearing up for her full-length debut album.

Glo talked about the upcoming album in an interview with Good Morning America, as part of a series commemorating the 50th anniversary of hip-hop. She didn’t give away too many details, but she promised we can expect more fun, women-empowering songs.

“I’m excited about it,” said Glo. “I plan on going number one. I gotta make another song that’s gonna have all the girls screaming — and another anthem.”

Additionally, Glo has other milestones to look forward to. Yesterday, MTV announced that Glo is nominated for Best New Artist, and Best Hip-Hop alongside Cardi B for their “Tomorrow 2” collaboration.

Elsewhere in the Good Morning America interview, Glo called Cardi’s verse on “Tomorrow 2” her “favorite feature of all time.”

Cardi B is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

Lil Wayne On Inspiring Artists To Get Face Tattoos: “It Feels Amazing”

Lil Wayne recently discussed the ways that he feels he’s influenced the next generation of hip-hop artists. In doing so, he explained that he believes he is a major reason for the rise in popularity of face tattoos. Wayne discussed the idea during an interview with Billboard for one of the outlet’s pieces celebrating hip-hop’s 50th anniversary.

“Sometimes people ask me how I feel about everybody looking like me, everybody getting tattoos, etc,” he began. “That’s like seeing your kid come out of the room and looking just like you; it feels amazing. So the visible influence is kind of obvious because I know for a fact I didn’t get this look from anyone. There was no one that inspired this look. I just ran into looking like this. (Laughs.) But other than that, I hope that my work ethic [is influential as well].”

Read More: Lil Wayne Finds A Spot For More Face Ink

Lil Wayne At The Grammys

LOS ANGELES, CALIFORNIA – FEBRUARY 02: Lil Wayne attends the Recording Academy Honors presented by The Black Music Collective during the 65th GRAMMY Awards on February 02, 2023 in Los Angeles, California. (Photo by Johnny Nunez/Getty Images for The Recording Academy)

Later in the interview with Billboard, Wayne discussed his placement on the outlet’s ranking of hip-hop’s 50 greatest rappers. Of landing in sixth place, Wayne remarked: “That’s awesome. You would be happy to be anywhere on that list.” As for his own personal top five, Wayne revealed: “There’s no specific order, but it’s simple. For me, it’s always been Missy Elliott, Jay-Z, UGK, Goodie Mob, and Biggie.”

Of his selections, Wayne explained: “It’s because I organically grew up on [them]. You know, when you’re asked, ‘How’d you start listening?,’ there’s a story for everybody … like, someone I know told me to start listening or whatever. But like I said, every decision I make is organic.”

Lil Wayne For Billboard

 

 
 
 
 
 
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A post shared by Lil Wayne (@liltunechi)

Wayne is set to perform at the hip-hop 50th-anniversary concert at Yankee Stadium on August 11. As for what fans can expect, he remarked: “Do not set expectations for me, because I will always exceed them. So just go there with a clear mind, expect the best — and I’ll be better than that.”

Read More: Lil Wayne’s Alleged Fiancée La’Tecia Thomas Gets Matching Tattoo With Him

[Via]

The post Lil Wayne On Inspiring Artists To Get Face Tattoos: “It Feels Amazing” appeared first on HotNewHipHop.

LL Cool J, Pop Smoke, Rakim, And Cam’Ron Will Appear On Special ‘Hip-Hop 50’ MTA Cards

The Metropolitan Transportation Authority of New York is honoring East Coast rappers in a very special way. In conjunction of hip-hop’s 50th anniversary, the MTA is issuing special edition cards featuring rappers who hail from New York City — the birthplace of hip-hop.

On different versions of the Metro Cards are rappers LL Cool J, Pop Smoke, Rakim, and Cam’Ron. The cards arrive as part of a partnership with Universal Music Group.

The LL Cool J and Pop Smoke cards are available beginning today, at stations in their respective neighborhoods. LL Cool J’s will be available to purchase at Forest Hills-71 Av and Pop’s Canarsie-Rockaway Pkwy (L) & New Lots Av (3)

Cam and Rakim’s will be available for purchase later this month, throughout the entire MTA system.

“From standing on top of the Empire State Building to grabbing a slice at the corner pizza shop, NYC creates iconic moments that are recognized around the world,” said Rakim in a statement. “But it doesn’t get closer to real city life than swiping a metro card and standing clear of the closing doors. It’s an honor to be celebrating the 50th Anniversary on the streets…and now below them…of the city where hip-hop was born.”

In similar New York-related news, the Brooklyn Public Library also recently announced that it would be offering a selection of Jay-Z inspired library cards, as part of its ongoing The Book Of Hov exhibition, honoring the rapper’s inspiring career.

You can see some of the Metro Cards above.

Hold The Beef, Hip-Hop Has A Crucial History Of Mentorship

The footnotes of hip-hop are filled with stories of rivalries and enemies. East Coast vs. West Coast beefs, debates over production styles, artists inking other artists to labels, only for the deal to fall flat… So much of hip-hop is animated by these sorts of stories, from its inception to 2023. Sales figures get pushed against one another (remember Kanye vs. 50?), underdogs take swipes at kings (a tale as old as time), MCs are accused of ghostwriting (or worse, employing ghostwriters), others are painted as frauds.

Hip-hop is a game of enemies, and even corporations have used this characterization – who can forget Arby’s employing Pusha T to take a shot at McDonald’s? Despite this, though, it’s unfair to highlight rap’s history of rivals without highlighting how crucial mentorships have been to the history of the game. For every beef, there are five successful relationships between master and apprentice, rising star, and graceful vet.

Because so much of rap music began as an oral tradition, one passed down through storytelling, mythmaking, and the act of observing others create, it makes sense that the genre’s foundations are built upon this idea of the transfer of knowledge. Flows are stolen and beats are mimicked, but rap is partially built on this idea of picking and choosing which ideas to take from where.

Sampling, after all, is the literal act of taking a snippet of sound and recontextualizing it. The mentor-mentee relationship is mutually beneficial. One, the mentee gets access to knowledge and an audience otherwise unobtainable, while the mentor makes an investment in the future, leaving a part of their DNA in another artist to carry the torch long after they’re gone. To celebrate 50 years of hip-hop, here are five of the most impactful mentor-mentee relationships in the history of the game:

Kanye West and No I.D.

Long before Kanye West was the most polarizing figure in rap – well, long before he was the most polarizing figure in rap this time and the time before and the time before that — he was an aspiring producer, as so many know. He was, famously, making five beats a day for three summers, looking for an in to the rap game. The scene is early ’90s Chicago. Producer No I.D. was working with Common, who was beginning to make some noise as the new voice in Chicago. Kanye and I.D.’s moms were friends, and the two beatmakers were introduced. No I.D. immediately spotted Kanye’s talent, even managing the wildly skilled artist for a bit. While that relationship didn’t last, their friendship did, which Kanye eventually memorialized in song, even outlining the importance of mentors. On “Big Brother” from 2007’s Graduation, he raps, “My big brother was B.I.G.’s brother / Used to be Dame and Biggs’ brother / Who was Hip Hop brother, who was No I.D. friend / No I.D. my mentor, now let the story begin.”

Eminem/Dr. Dre and 50 Cent

50 Cent was — at one time in the not-too-distant past — the biggest rap superstar on the planet. His debut album, Get Rich Or Die Tryin’, reshaped the way hip-hop captured the public imagination. He made hits for the streets and hits for the club, blending the two in such a way that his songs were both instantly familiar yet entirely unique to his story. Of course, 50 carried massive amounts of innate talent, but it also helped that he had two of rap’s biggest superstars on his side. He was mentored by Dr. Dre and Eminem, who helped sculpt him into the icon he became on Get Rich. It helped to have two of the biggest influencers in rap on your side. Who can forget the music video for “In Da Club,” which features an absolutely jacked 50 engineering himself in a lab, seemingly turning himself into an indestructible behemoth? The reveal, though, shows Eminem and Dre in white lab coats, facilitating the entire training camp. Even they were in on the joke that they had created a monster, though now it’s clear that 50 was likely destined for stardom regardless.

Birdman and Lil Wayne

Lil Wayne’s Young Money empire wouldn’t be what it is today if it wasn’t for Birdman and his game-changing Cash Money enterprise. Before Weezy, Drake, and Nicki took over the industry, Birdman was offering up game to the hustling, rising New Orleans nightmare. Birdman and Weezy first linked up when the latter was only eight years old, and Wayne signed his first deal with Birdman’s label four years later – before he was even a teenager. That deal was for a project with B.G., and two years later Wayne joined the Hot Boyz with B.G., Juvenile, and Young Turk. Of course, it was Wayne’s solo career that turned Cash Money from a regional favorite to an international sensation, but much of Weezy’s success is due to Birdman‘s belief in him as an artist and entrepreneur. In an interview with New Orleans’ Q93 Radio, Birdman broke down the depth of their relationship, saying, “Before I had a child, Wayne and all of them were my children, you heard me? Wayne to me is my son—my first-born son—and that’s what it do for me. That’s my life, that’s my love and that’s my thing. That’s my lil’ son. I love him to death.”

Eazy-E and Bone Thugs-N-Harmony

Eazy-E signed the melodically inclined Cleveland, Ohio rap group Bone Thugs-N-Harmony while on tour in the early 1990s, shortly after the group had chased him across the country hoping to encounter the former N.W.A. legend. Working with the group allowed Eazy an opportunity back onto rap’s mountaintop through Ruthless Records, his clearest path to influence after his West Coast group had fallen apart. Bone Thugs’ 1994 EP, Creepin’ On Ah Come Up features Eazy’s fingerprints throughout, and while Eazy died tragically in 1995, the group’s biggest hit, 1996’s “Tha Crossroads,” was dedicated to the late star. Ironically enough, Eazy was attracted to working with Bone Thugs because they were tighter than N.W.A. ever was. In a 2015 VIBE story, Krayzie Bone recalled something Eazy shared with him: “One thing he used to trip off of was how close Bone was because back then when one of us would get up to go to the bathroom the other four would follow. One day, E told us, ‘Man, if N.W.A. would have been as tight as y’all nobody would have never came between us.’”

Shock G and Tupac Shakur

2Pac didn’t get his start in the rap world on the mic. Instead, he began his career as a dancer and road crew associate with dirty-rap pioneers Digital Underground. The group, led by the inimitable Shock G, landed a massive hit with “The Humpty Dance,” and it was during this time that Tupac was reportedly carrying the group’s crates of vinyl to performances. Fast forward two years and 2Pac was featured on the group’s single “Same Song.” Fast forward four more months and Shakur’s Interscope Records debut landed on shelves. Shock G also lent his professional ear to 2Pac’s work, producing his breakthrough single “I Get Around” and serving as co-producer on Pac’s debut album 2Pacalypse Now. At the premiere of the 2017 movie All Eyez On Me, Shock G (who has since tragically passed as well), reflected on Tupac’s philosophy on life, saying, “He was ready, he knew he was done here. On to his next planet, on to his next adventure, maybe he was reincarnated on Earth, who knows? But Pac wasn’t worried about death. He was not scared of death and neither am I.”

It turns out that mentees can end up leading teachers too.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

Travis Scott’s Fascinating View Of ‘Utopia’ Might Just Be Too Ahead Of Its Time

The RX is Uproxx Music’s stamp of approval for the best albums, songs, and music stories throughout the year. Inclusion in this category is the highest distinction we can bestow and signals the most important music being released throughout the year. The RX is the music you need, right now.

For a little under a decade now, Texas rapper Travis Scott has had his fingers firmly on the pulse of the hip-hop zeitgeist. Starting with his second mixtape Days Before Rodeo in 2014, Travis has embodied the sort of chaotic, disaffected energy anyone born after Y2K finds intrinsic to their nature. It’s sort of a combination of the shoulder-shrugging nihilism of Generation X, multiplied by the molar-grinding anxiety of the millennial generation, cut with the hyperspeed stream of always-on, instantly gratifying internet culture. The dude always seemed great at aesthetics and giving the impression of perspective without really having much to say, and that seems to be catnip for the algorithmically programmed YouTube junkies we’re all turning into.

Travis’ ascension to hip-hop supremacy seemed certified with 2018’s Astroworld, which finally alchemized all the components and influences he’d always jammed together into more than the sum of its parts. Hip-hop, for the better part of the next couple of years, sounded like Astroworld. Travis became the influence instead of just the living mood board showcasing his inspirations. His dominance appeared inevitable. Then, a pandemic happened. Then, just when it seemed things might be getting back to normal, Travis’ 2021 Astroworld Festival ended in disaster, and he was semi-forced into a year of exile, just when he was prepared to present the next phase of his stylistic evolution and pay off his potential in full.

Now, five years after Astroworld, Travis finally presents his vision of Utopia — and it seems that his aim, once so very true, is off for the first time in his career. The thing is, I’m not sure in which direction. It’s obviously forward facing, positing a view of hip-hop very different from its current trajectory. On the other hand, it seems like Travis has once again presented a project that is the sum of its influences, without being sublime enough to portend the future of the culture and the genre. Maybe it’s a dud or maybe, as with so many works of true genius, it’s just too ahead of its time.

It’s said in the fashion world — another realm in which Travis has always appeared to be intensely interested — if something goes out of style, just wait. In a decade or so, it’ll be back in style with a vengeance. In the case of Utopia, the common consensus appears to be that Travis is once again being moved by the spirit of his greatest inspiration, Kanye West. Unfortunately, it’s at a time when Kanye is not the hero to the world at large that he once was. Even worse, the album Travis chose to channel was one of Ye’s most controversial: Yeezus, the mercurial Chicago producer’s 2013 attempt at being deconstructionist and avant garde.

Like Yeezus, Mike Dean’s fingerprints are all over Utopia; distorted drum breaks blast through “Hyaena,” ghostly, stripped-down synths under-gird “My Eyes,” even a broken Nina Simone sample appears on “I Know?” It’s like Travis and Dean took the maximalist-minimalist approach from Yeezus and wrought it on a more massive canvas. Rather than the zoned-out groove of Astroworld, we’ve got the twitchy, nervous energy of Kanye right before his first breakdown, when it seemed like he stopped trying to impress us and started trying to see just what we’d let him get away with.

The thing is, Yeezus, for better or worse, was never really in style. Some critics loved it, some listeners hated it, but the thing is, there has never really been anything else that sounded like it in hip-hop since — until now. The culture, whether you believe it’s a hivemind or an algorithm or just advertising dollars being spent, went in other directions. In fact, Travis Scott’s sound was the one that seemed most in-demand, spawning a horde of imitators and collaborators from Future and Nav to Quavo and Young Thug. Everyone incorporated a little of what Travis did from 2014 to 2020, while Kanye seemingly moved on from his own experimentation by his next album, 2016’s The Life Of Pablo.

That avant-garde style sounds just as out-of-step now as it did ten years ago. Where hip-hop has decided to reincorporate its ’80s club sister sounds like house and techno (perhaps in an escapist effort to shake off the world’s looming problems through cathartic dance), Utopia perhaps more closely reflects the anxious, apocalyptic times we’re currently living through. If music is supposed to be an escape, Utopia sounds less like its namesake than a sharp-angled, iron-walled maze, a gilded cage, or a chair made of swords. It’s jagged and concussive and claustrophobic, while Travis’ raps haven’t really improved enough to feel like he’s trying to make any kind of a coherent statement about all of this.

So, I don’t see this album having the impact of an Astroworld. It’ll likely go No. 1, because in the world where listeners are fans of the person (or the persona, rather — cults of personality abound on Elon Musk’s Twitter) more than the music, there will surely be those who “Emperor’s New Clothes” their way into convincing themselves they’re enjoying the listen. But I can’t help but wonder if, should we wait another decade, we’ll finally start to see the true influence of Utopia — even if the world itself seems further away from the concept than ever.

Utopia is out now via Cactus Jack Records / Epic Records.