PUMA Hoops and LaMelo Ball have just announced the latest colorway of the MB.04 line: 1Love. Inspired by LaMelo’s otherworldly style of play, the MB.04 1Love takes basketball shoes to new heights, blending performance with a unique, intergalactic aesthetic.
The bold, acidic color scheme of the MB.04 1Love reflects Melo’s personal style and his love for the game. Additional product details include:
A supportive double-layered mesh upper for added comfort and TPU support in the forefoot for stability
Compression-molded EVA foam for superior responsiveness and cushioning while maintaining a lightweight profile
An alien tentacle-inspired 5D printed upper, incorporating hidden Melo phrases like “1 OF ONE” and “RARE”
An outsole that showcases a hovering spaceship, “NOT FROM HERE” and “RARE” wording, and flames at the heel, further emphasizing the collection’s out-of-this-world theme
Accompanying the basketball shoe, the 1Love collection includes a range of apparel pieces that reflect LaMelo Ball’s unique personality and his commitment to pushing boundaries both on and off the court.
Retailing for $50-125, the MB.04 1Love will be available starting October 25th at Foot Locker, Kids Foot Locker, Champs Sports, PUMA.com, and the PUMA Flagship store.
After signing Tyrese Haliburton to the PUMA Hoops fam and announcing our All-PRO Nitro Elite, I’m excited to share details on an upcoming drop from PUMA Hoops and NBA favorite LaMelo Ball:the LaFrancé Assist.
LaMelo’s supernatural ability to find the perfect pass makes his competition green with envy. This dedication to dropping dimes inspired Melo’s latest signature drop, which lands in stores on Friday, October 18th. The perfect expression of Melo’s 1 of 1 style, this tone-on-tone green colorway of Melo’s lifestyle sneaker takes LaFrancé’s exaggerated, street-inspired silhouette to another level. Featuring attention-grabbing details that lean into Y2K’s extreme aesthetics, the LaFrancé Assist is designed to help you stand out.
The LaFrancé Assist drops on Friday, October 18th and will be available to purchase at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs in a full size run for $110.
Today, PUMA Hoops unveils its latest innovation: the All-Pro NITRO Elite. Engineered to be the ultimate gameday shoe, this new sneaker features all-new dual-density NITRO SQD foam for unparalleled cushioning and support during multi-directional movements, plus a breathable mesh upper and high-abrasion sole for quick cuts.
An evolution of the game-tested All-Pro NITRO franchise, the all-new All-Pro NITRO Elite boasts PUMA Basketball’s most innovative sneaker technology including:
NITRO SQD Foam: Full-length Nitrogen injected foam internal midsole for superior responsiveness and cushioning. A softer foam for cushion is surrounded by more rigid foam for stability.
ULTRAWEAVE: Lightweight, engineered woven upper with multi-zoned materials for targeted support, breathability and comfort.
PWRPLATE: Carbon Fiber shank built into the insole for torsional rigidity.
HEEL COUNTER FORMSTRIP: Electroplated external TPU heel counter around the outside heel lateral stability for explosive side-to-side movements.
The All-Pro NITRO Elite drops on October 22. They’ll be available to purchase at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs in a full size run for $250.
As hype grows around the upcoming basketball season, PUMA Hoops unveils a first look at the Scoot Zeros II, the next evolution ofScoot Henderson’s signature basketball shoe. Following the success of the original Scoot Zero chapter, the Scoot Zeros II delivers the same signature explosive on-court energy and a bold design inspired by Scoot himself.
Throughout the 2024-2025 season, each new drop will feature a variety of colorways, storylines, and collaborations that celebrate Henderson’s unique personality and playing style.
With the Scoot Zeros II, you’ll be locked and loaded, ready to change speed or direction on any trail you choose to blaze. The sleek and personalized design is complete with the iconic “S” branding. The silhouette showcases innovative design features, including a new heel badge, a fast-eyeleting system, and a lockdown webbing support system. Scoot Zeros II is also packed with cutting-edge technology; the PWRtape, TPU Proplate, and Nitro midsole provide optimal performance and comfort. The shoe’s high-performance rubber outsole features innovative Scoot branding and design cues inspired by Scoot’s DNA.
The premier colorway of the Scoot Zeros II will drop on December 20th and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs.
The newest drop from PUMA Hoops and WNBA star Breanna “Stewie” Stewart. Inspired by Tokyo’s iconic late-night neon signs, the Stewie 3 Tokyo Nights arrives in stores on September 27th.
he Stewie 3 Tokyo Nights is the latest colorway of Stewart’s signature Stewie 3 basketball shoe. The vibrant, high-performance sneaker made its in-game debut as Stewie led the Liberty to a win in Sunday night’s game against the Las Vegas Aces.
More than an attention-grabbing colorway, the Stewie 3 Tokyo Nights is engineered for performance – featuring a high-abrasion outsole for added grip and a dual-density Profoam+ midsole for targeted cushioning. That means enhanced energy return and stability when driving the lane, pulling up from deep, or crashing the backboard.
See below for a breakdown of the sneaker’s tech specs:
CUSHIONING: Dual-density Profoam+ midsole for lightweight energy return and improved movement control. Targeted cushioning provides increased forefoot lockdown and stability.
GRIP: High-abrasion outsole features composite materials and an innovative treat pattern for added traction when you need it most.
SUPPORT: Engineered mesh upper provides targeted lightweight support while seamless multi-zone construction allows for breathability and comfort.
STABILITY: Floral-themed TPU cage for improved lateral and heel stability.
The Stewie 3 Tokyo Nights drops on Friday, September 27. They’ll be available to purchase at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs in a full size run for $120.
Lin-Manuel Miranda and Eisa Davis have just revealed the second group of voices for their highly anticipated concept album, Warriors, set to release on October 18. This new project, inspired by the 1979 cult classic film The Warriors, continues to build excitement with a stellar lineup of talent, blending the worlds of music and theater.
Announced today are the voices behind The Hurricanes and The Orphans, two key groups in the Warriors narrative. Tony Award-winner Billy Porter will voice Granger, Michaela Jaé will bring Yaya to life, and Mykal Kilgore will play Élan as part of The Hurricanes. Joining them in The Orphans are Utkarsh Ambudkar as Sully and Casey Likes as Jesse. Adding even more star power, legendary Wu-Tang Clan members Ghostface Killah and RZA will represent Staten Island.
These newly announced cast members join an already impressive lineup, including Marc Anthony, Luis Figueroa, Flaco Navaja, and Chris Rivers, who voice The Turnbull AC’s.
Warriors promises to be an immersive listening experience, following a fictional New York City gang on a perilous journey from Coney Island to the Bronx and back after they are framed for the murder of a respected gang leader, Cyrus. The project is executive produced by Grammy Award-winning rapper Nas and produced by Grammy Award-winning musician Mike Elizondo.
Lin-Manuel Miranda, known for his groundbreaking work on Hamilton and In the Heights, continues to push the boundaries of storytelling with this new project. Eisa Davis, an acclaimed performer, writer, and composer, brings her expertise to the collaboration, ensuring Warriors will be a powerful and dynamic addition to the world of concept albums.
The album’s release is highly anticipated, promising to be a must-listen for fans of Miranda, Davis, and the incredible cast they’ve assembled. Stay tuned for more updates as additional voices are announced leading up to the album’s release on October 18.
50 Cent is calling for action after a New York state judge threatened to shoot Black teenagers at a high school graduation party. The incident, involving State Supreme Court Justice Erin Gall, came to light earlier this week with the release of police bodycam footage following an investigation.
The videos show Justice Gall addressing the Black teens, instructing them to leave the party following a scuffle over uninvited guests. She is heard saying, “You’re not going to find your keys. You got to call an Uber and get off the property,” and adding, “You’re going to get a cop escort home.” Gall also tried to get the police to arrest the teens for trespassing, asserting, “I’ve done this for a million years. I’m a lawyer. I’m a judge. I know this.” In a shocking statement, she added that if the teens returned for their keys, “you can shoot them on the property. I’ll shoot them on the property.”
50 Cent was outraged by the judge’s behavior. On Wednesday (July 24), he took to Instagram to share a report featuring the bodycam footage. “SMH she should be removed,” he captioned the post. “This is bad. Repost this video.” A judicial watchdog panel agreed, ruling that Gall should be removed from office. The panel stated that Gall “repeatedly invoked her judicial office,” while attempting to get the Black teens arrested.
The State Commission on Judicial Conduct issued its report on Monday (July 22), recommending Gall’s dismissal. The report found that Gall “created at least the appearance that she harbored racial bias,” during the incident on July 1, 2022. “Her wide array of misconduct severely undermined public confidence in the judiciary and in her ability to serve as a fair and impartial judge,” the commission concluded.
Gall’s attorney, Robert Julian, has vowed to challenge the decision in the Court of Appeals, according to CBS News. Meanwhile, Gall is suspended with pay, earning an annual salary of $232,600.
The incident has sparked significant public outcry, with many echoing 50 Cent’s call for Gall’s removal from office to ensure justice and maintain trust in the judiciary system.
PUMA Hoops and Portland Trail Blazers’ Scoot Henderson, are releasing two new colorways in the point guard’s signature shoe: The Scoot Zeros in O.D.D CITY and RETRO.
The Scoot Zeros O.D.D. City is a tribute to Portland’s vibrant basketball culture with a red, black, and white colorway that captures the essence of decades-long excellence, while the Scoot Zeros RETRO channel the spirit of the 70’s when “Rip City” was more than a nickname, bringing the legacy into the modern era in a bold red colorway.
The Scoot Zeros are notably inspired by Henderson’s personal mantra and lifestyle, “O.D.D: Overly Determined to Dominate”. The performance basketball shoes are packed with tech like high-rebound PROFOAM EVA to cushion your landing and propel explosive movements, and high abrasion tread pattern with non-slip rubber compounds for added traction.
O.D.D. City will launch on August 2nd while the RETRO’s will drop on September 6th. Both colorways will be available for $100 at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs.
Additional product details can be found below my sign off and hi-res product and campaign imagery can be found HERE. Let me know if you’d be interested in sharing with your readers or have any questions!
Best,
Jordan
++
SCOOT ZEROS O.D.D CITY
Inspired by “Rip City” itself, the Scoot Zeros O.D.D City is a perfect mix of Scoot Henderson’s “O.D.D: Overly Determined to Dominate” lifestyle and Portland, Oregon’s trademark “out there” ethos. This red, black, and white colorway of Scoot’s standout signature shoe, the Scoot Zeros, reflects Portland’s decades-long history of basketball excellence.
The Scoot Zeros O.D.D City is a high-performance sneaker packed with PUMA tech like PROFOAM EVA for explosive on-court play and a high abrasion tread pattern for end-to-end action. Take your game to the next level with the Scoot Zeros O.D.D City.
CUSHIONING: High-rebound PROFOAM EVA to cushion your landing and propel explosive movements.
FIT: Reinforced Formstrip lockdown for additional durability.
GRIP: High abrasion tread pattern with non-slip rubber compounds for added traction.
SCOOT ZEROS RETRO
Portland’s place in the hoops history books was written in the 70s, when “Rip City” wasn’t just a nickname, it was a way of life. That legacy is echoed in Scoot Henderson’s latest attention-grabbing drop, the Scoot Zeros Retro. Inspired by Scoot’s “O.D.D: Overly Determined to Dominate” mantra, this bold red colorway of Henderson’s standout signature sneaker is built for dynamic play.
The Scoot Zeros Retro is a high-performance sneaker equipped with PUMA tech like PROFOAM EVA for explosive on-court play and a high abrasion tread pattern for end-to-end action. Elevate your game with the Scoot Zeros Retro.
CUSHIONING: High-rebound PROFOAM EVA to cushion your landing and propel explosive movements.
FIT: Reinforced Formstrip lockdown for additional durability.
GRIP: High abrasion tread pattern with non-slip rubber compounds for added traction.
Images for Travis Scott’s first original kicks are here.
Let’s be real. They look kinda tough.
Known as the Nike Sharkidon, this sneaker will be the “Sicko Mode” rapper’s first unique design from Nike and is set to be released in a cream and white colorway called “Sail.”
Interestingly, sneaker insider Brandon1fan on Twitter has mentioned that the shoe might be named the Zoom Field Jaxx instead.
Let’s get into the design and Inspo …
Get this, the Sharkidon takes inspiration from the Spiridon running shoe and the Shark football cleat. Scott has been seen wearing the Sharkidon multiple times since last year, causing some confusion between his Nike and Jordan footwear. However, the official images now provide a clear look at the sneaker’s details.
If you ask us, the branding on the Sharkidon is more subtle compared to the CJ1 T-Rexx. The only external mark for Scott is his embroidered Cactus Jack logo on the heel, designed with a Swoosh as its mouth.
One aspect that stands out, unlike many of Scott’s previous collaborations with Jordan Brand and Nike, this shoe does not feature the signature backwards Swoosh.
Similar to the CJ1 T-Rexx, the Sharkidon includes a velcro strap above the midfoot.
The shoe’s upper is an all-cream design with suede overlays and leather accents, including the toe box and collar. The white midsole sits atop a faint brown outsole with ample tread.
As for the drop timing, don’t get too excited on when you can cop these kicks. The release details for Travis Scott’s Nike Sharkidon “Cream” have yet to be confirmed. Let’s all relax but the shoe is anticipated to drop before the end of the year. Maybe holidays? We’re just guessing.
Following up on the success of his first-ever co-designed lifestyle sneaker, PUMA Hoops and LaMelo Ball are back with two new colorways of the Y2K-inspired LaFrancé. Just in time for summer, the LaFrancé Moment arrives with a neutral, earth-toned colorway and the LaFrancé Untouchable brings an attention-grabbing black and fuschia colorway to the streetwear-inspired collection.
The LaFrancé Moment adds cream and brown notes to the LaFrancé’s exaggerated proportions. Featuring a chunky, street-inspired silhouette and iconic graphics that lean into Y2K’s extreme aesthetics, the LaFrancé Moment is a perfect expression of Melo’s 1 of 1 style.
The head-turning LaFrancé Untouchable boasts a contrasting fuschia-on-black colorway, bringing a unique and unexpected style combination to the LaFrance collection.
After the inaugural LaFrancé Amour colorway was met with huge demand at launch earlier this year, the new LaFrancé Moment and Untouchable will drop on July 5.