French Montana And EST Gee Move Fearlessly Through City Streets In Their Video For ‘Keep It Real’

It took French Montana all of seven months to give the world a brand new project. That was the case with Montega, his fifth album which doubled as a joint project with producer Harry Fraud. Montega arrived with 14 songs and guest appearances from Babyface Ray, Benny the Butcher, Chinx, EST Gee, Fleurie, Jadakiss, Quavo, and Rick Ross. In French’s continued effort to promote his latest body of work, he returns with a visual for “Keep It Real” alongside EST Gee.

French and EST find themselves in city streets in their video for “Keep It Real.” Dark and bright skies sit behind the two rappers as they stand proudly with their crew on street corners and on top of buildings all in a successful attempt to show off their fearless demeanor.

The new video for “Keep It Real” joins others that French has released for songs from Montega. They include “Blue Chills,” “Bricks & Bags,” and “Rushmore Pack.” Recently, French Montana collaborated with DreamDoll for her “Ice Cream Dream” collaboration while also having a hand in Drake winning and losing over $25 million through a game of roulette that they played together.

You can watch the video for “Keep It Real” above.

Montega is out now via Coke Boys Records. You can stream it here.

French Montana And EST Gee Drop “Keep it Real” Visuals From ‘Montega’ Album

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3x Grammy-nominated, multi-platinum recording artist, humanitarian and entrepreneur French Montana releases the “Keep it Real” music video featuring rapper EST Gee. The hit track is off Montana’s latest and first independent album, Montegavia Coke Boys Records executive produced by legendary hip-hop producer Harry Fraud. 

The “Keep It Real” video, directed by Rook the Director, follows Montana and EST Gee through the streets of the Bronx. Showcasing his influence and impact in the community, the crowd gathers at a local bodega and basketball court to be with the fellow rappers. Driving in a foreign car and his crew following in Suburbans, Montana continues to rap, “slidin’ through your hood with my Haan,” making his presence known with his signature adlib. EST Gee then jumps on the hook and raps on staying true to his hometown roots and being unstoppable at the height of his career. 

Montana’s fifth studio album, Montega, produced by Harry Fraud released on June 24th bringing back his roots and original wave sound featuring hit tracks with Rick Ross, Quavo, Chinx, Benny the Butcher and more. Alongside the project, Montana released 1000 French Family NFT Membership (Ticker name :FM) with an exclusive launch party in New York City on June 19th. This NFT collection is the first-of-its-kind to launch with a music project giving fans worldwide access to own and share rights to a new project creating a Web3 milestone. This video follows the release of Montana and his brother/new recording artist Ayoub’s first collaborative single and video “Slidin” on Friday.

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Yo Gotti’s CMG The Label Releases New Single “Steppas” and Announces Compilation Album

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CMG The Label has confirmed plans to release their eagerly anticipated compilation album on July 15 and debuted their brand-new song, “Steppas.”

The hard-hitting lines on “Steppas” come from CMG CEO Yo Gotti and a number of the label’s All-Star roster, including Moneybagg Yo, Blac Youngsta, EST Gee, 42 Dugg, and Mozzy.

The new release and announcement follow Gotti, Bagg, Mozzy, and Lil Poppa’s collaboration on “Big League,” which was chosen as the theme song for the Golden State Warriors vs. Boston Celtics NBA Finals in 2022.

The full CMG roster is Yo Gotti, Moneybagg Yo, 42 Dugg, EST Gee, GloRilla, Mozzy, Blac Youngsta, Lil Poppa, Blocboy JB, Big Boogie, Lehla Samia, and 10Percent.

You can hear the new release below.

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Mozzy And EST Gee Are On A Late-Night Prowl Through The Menacing ‘Lurkin’

Earlier this year, Yo Gotti held a press conference to share some big news regarding his Collective Music Group (CMG) label. It was through that conference that fans first learned about 42 Dugg and EST Gee’s joint project, Last Ones Left, which was released in April. The conference is also where Yo Gotti announced that Mozzy was officially signed to the CMG roster which already boasts a group of impressive rap talents like 42 Dugg, EST Gee, Moneybagg Yo, Blac Youngsta, and Blocboy JB. Mozzy’s addition to CMG has brought forth a new track with another one of its members, that being EST Gee.

Mozzy and EST Gee join forces for “Lurkin.” The track is a menacing effort that captures the rappers on a late-night prowl as they aim to seek out their opposition and take care of business. “On the Gram bluffin’, know what’s up, soon as I see, up it,” EST Gee raps over the haunting beat. Mozzy checks in later, rapping, “Crop out anything that ain’t from the set unless he know somethin.’”

The new record is not the first collaboration between Mozzy and EST Gee. Last year, Mozzy recruited EST Gee and Babyface Ray for “Beat The Case” from his Untreated Trauma project.

You can listen to “Lurkin” in the video above.