88 Keys

After teasing the video for his new song “Diet Coke” via Elliott Wilson’s Twitter, Pusha T has released the full video in all its glory. In the video, Pusha is joined by Kanye West, who vibes out in the background as Pusha performs the song with his usual wild-eyed enthusiasm. Aesthetically, it’s a clean look, shot in black and white in front of a white backdrop that keeps the focus resolutely on the two stars. The white background also works thematically, if you get my drift.

The video’s release completes an immaculate rollout for Pusha’s first solo single since his 2018, Kanye-produced album Daytona plugged him back into the forefront of rap fans’ collective consciousness as one of the rappers that most bear watching in the streaming era. Daytona was a critical hit, considered by many to be the best rap album of 2018, while its heat-seeking intro Infrared sparked the career redefining feud between Pusha T and Drake.

And while Pusha refocused his efforts since then on establishing himself as more of a force on the business side of hip-hop, fans haven’t stopped clamoring for more new music from the Virginia veteran. While he’s given periodic updates that point to multiple projects with the likes of Tyler The Creator and Madlib, he guarantees that his next project (from which “Diet Coke” presumably hails) will absolutely top his last.

Watch Pusha T’s “Diet Coke” video featuring Kanye West above.

The weather this winter might be wonky, but today a snowstorm finally blew in bringing with it a blistering blizzard of the powdery white stuff. Of course, we’re talking about Pusha T’s new song “Diet Coke” here, so maybe don’t get it near your face.

The veteran Virginian rapper returned today with the new single after a long hiatus to deliver his first solo song in nearly four years (not counting the Adidas commercial he did for Damian Lillard’s shoe in 2020). Yesterday, Elliott Wilson got the hype train started by tweeting out a snippet of the new song — which is produced by 88 Keys and Kanye West — along with a clip of the upcoming music video.

Shot in greyscale, the video sees Pusha and his G.O.O.D. Music benefactor Kanye dancing to the song against a white background. Just that clip was enough to set Push’s name trending on Twitter for the next several hours as fans stated their excitement for more of the former Clipse member’s signature drug talk. Ever self-aware, Pusha himself joked that he “raps abt more… well you know.”

Although “Diet Coke” is Pusha T’s first solo song in a while, he’s cropped up on a number of collaborations in the meantime, including Babyface Ray’s “Dancing With The Devil,” Pop Smoke’s “The Vision,” and Alicia Keys’ “Plentiful.” Meanwhile, he’s also working on his own new album, which he promises will top 2018’s Daytona.

Listen to Pusha T’s new song “Diet Coke” above.

Today, Pusha T fans woke to a mysterious snippet of what appeared to be a new music video from the rapper featuring Kanye West. The snippet appeared to have been originally uploaded by veteran journalist Elliott Wilson, who tweeted out the clip without fanfare or explanation, leading to two hours of speculation about its origin.

And while no one quite knew what to make of the clip, that didn’t stop it from spreading like wildfire, with Pusha T supporters demanding the song be released as soon as possible.

Well, it was either all part of the plan, or Pusha is just really in tune with fans on Twitter, because it didn’t take long for him to reveal the release date via his own social pages: The track, titled “Diet Coke,” is set for release at midnight tonight — meaning 12 am ET February 8.

Meanwhile, the song’s producer, 88 Keys had apparently gone Live on Instagram to explain that the beat was 18 years old and originally intended as an interlude on one of his own beat tapes.

“Diet Coke” will be Pusha’s first solo single since 2018’s Daytona, which contained the songs “Infrared,” “If You Know You Know,” and “Santeria.” He began teasing his new music in late January with a photo of Lana Del Rey after revealing the new album would be produced by Kanye West and Pharrell Williams.