Usher and Rémy Martin Celebrate Launch of ‘Life is a Melody’ Campaign with Stars in Las Vegas

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Rémy Martin, the esteemed Cognac Fine Champagne producer, has joined forces with Grammy award-winning global superstar Usher to launch an exciting new global campaign titled “Life is a Melody.”

Rémy Martin organized a weekend of exclusive events in Las Vegas, Nevada to mark the campaign’s debut, bringing together influential guests from fashion, music, and culture. The star-studded affair featured notable figures such as actor and musician Evan Ross, DJ Venus X, Team USA skateboarder Zion Wright, fashion designer and singer Mowalolaoluwa Ogunlesi, artist and activist Frida Cash Flow, international DJ Zinhle Jiyane, multi-award-winning hip-hop musician Nomuzi Mabena.

The festivities commenced with Usher’s highly anticipated Las Vegas residency and an exclusive poolside beach party at Encore Beach Club. The weekend reached its climax with the unveiling of the Rémy Martin x Usher “4 on the Floor” Roller Skating Pop-up—an immersive experience embodying the fusion of exquisite cognac, the enchantment of music, and the art of roller skating.

At the “4 on the Floor” event, attendees were enthralled by the vibrant atmosphere, enjoying the Rémy Après Skate Moment and indulging in specialty cocktails featuring Rémy Martin 1738 Accord Royal and XO. Usher delivered a captivating skate performance, while the sounds curated by Ladies Love R&B set the perfect backdrop. Limited-edition Rémy, Martin x Usher x Jon Stan merchandise was also unveiled, adding to the allure of the roller skating pop-up.

Notable VIP guests mingled with the brand’s ambassadors, including fashion designer Jon Stan, Stranger Things actor Caleb McLaughlin, music executive Donny “Dizzy Clean Face” Flores, Shaniece Hairston, WNBA All-Star Aliyah Boston, Grammy-Award winning DJ Bryan-Michael Cox, and more.

The collaboration between Usher and Rémy Martin is a testament to their shared dedication to excellence, boundless creativity, and deep passion for their crafts. Usher’s profound appreciation for the exceptional taste of Rémy Martin, coupled with the brand’s unwavering commitment to craftsmanship, has fostered a longstanding partnership. Rémy Martin, with almost three centuries of experience, continues to exemplify excellence through its exceptional cognac expressions, embodying the artistry and savoir-faire that define the brand.

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Usher announces ‘Life Is a Melody’ Campaign with Rémy Martin to Celebrate Music and Tease New Album

Usher announces 'Life Is a Melody' Campaign with Rémy Martin to Celebrate Music and Tease New Album

Rémy Martin, the esteemed Cognac Fine Champagne producer, has joined forces with Grammy award-winning global superstar Usher to launch their captivating new global campaign titled “Life is a Melody.” This innovative collaboration combines the rich notes of Rémy Martin’s Cognac and the melodic artistry of Usher’s music in a harmonious celebration of life.

Under the theme “Life is a Melody,” the campaign highlights the power of harmonious connections, drawing inspiration from the idea that a beautiful melody is crafted through the fusion of ideas, encounters, influences, and experiences. The visuals and movements featured in the campaign resemble musical notes, encapsulating everyday elements infused with the essence of music.

In a tantalizing teaser, Usher offers a sneak peek of a new song, “Comin’ Home,” from his highly-anticipated album. The creative visuals showcase Usher at a piano that embraces Rémy Martin’s prestigious 1738 Accord Royal and XO bottles.

“As an artist, I’ve always drawn creative inspiration from different facets of life that are expressed through my music,” says Usher. “I’m incredibly excited to continue my partnership with Rémy Martin, representing their exceptional cognac expressions of 1738 Accord Royal and now, for the first time Rémy Martin XO, sharing an exclusive preview of my new music in a campaign that captures the breadth and endless possibilities of beautiful composition and marvelous melody.”

“Through this partnership, we continue to draw inspiration from music as a timeless source,” said Jean-Philippe Hecquet, Chief Executive Officer of the House of Rémy Martin. “The ‘Life is a Melody’ campaign, in collaboration with Usher, embodies the artistic synergy between Cognac, music, and life itself. This harmony is reflected in the diverse range of tasting notes that blend together to create refined expressions.”

“The ‘Life is a Melody’ campaign embodies the fusion of Rémy Martin’s exquisite cognac, the enchantment of music, and the art of roller skating,” says Tina Reejsinghani, Vice President of Luxury Brands at Rémy Cointreau Americas. “This campaign, and the introduction of the Rémy Après Skate and cocktail experience underscores our timeless dedication to the culture of music and to our consumers who value exceptional experiences and the unparalleled craftsmanship of Rémy Martin.”

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Rémy Martin and Usher will embark on a nationwide tour across the United States as part of their campaign, celebrating Usher’s deep connection to skate culture. The “4 on the Floor” pop-up skate experiences will be held in cities like New York City, Los Angeles, Las Vegas, Chicago, and Atlanta, combining Usher’s passion for music with the vibrant skate communities. Each skate event will feature a Rémy Après Skate speakeasy, providing guests with an immersive cocktail experience. The specialty cocktails will showcase Rémy Martin 1738 Accord Royal and XO, including the UR Way and a trio of Rémy XO Old Fashioned variations.

Furthermore, Rémy Martin will unveil captivating out-of-home (OOH) experiences in New York and Chicago. Using projection mural mapping, these innovative displays will immerse viewers in a sensory journey where music and cognac beautifully merge. The OOH concept will showcase music notes, emphasizing the harmony between music and cognac. The murals will be displayed in New York from July 24 to Aug.20, 2023, and in Chicago from Sept. 18 to Oct. 22, 2023.

The post Usher announces ‘Life Is a Melody’ Campaign with Rémy Martin to Celebrate Music and Tease New Album first appeared on The Source.

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Usher Picked Winnie Harlow As The Next Celebrity To Serenade At His Vegas Show, But She Had Other Plans

Usher’s Las Vegas residency has drawn a lot of attention over the past several days. Namely, his schtick of pulling women out of the crowd to serenade them on stage has drawn plenty of scrutiny after one of those women, Keke Palmer, was criticized by her boyfriend for her wardrobe choices. This led to days of discourse, and perhaps inevitably, to excited anticipation of the next lucky lady — or potential backlash victim.

The latest is model Winnie Harlow, who attended the show with her boyfriend, NBA player Kyle Kuzma, over the weekend. She reposted a fan-recorded clip in which Usher began to mosey over but gave up on the approach as Harlow scooched over into Kuzma’s lap. She gave the post a jovial caption, which read: Figured out the secret to the Usher concert.. sit in your mans lap Mamas. He said ‘She Chose!!!’ Okayyyy”

The whole mess started last weekend, when a video of Palmer slow-dancing with Usher in a sheer dress went viral. Palmer’s partner (and child’s father), Darius Jackson, groused, “It’s the outfit tho.. you a mom,” on Twitter, leading to such a backlash against him that he deleted his accounts (but not before doubling down on the criticism, whining, “We live in a generation where a man of the family doesn’t want the wife & mother to his kids to showcase booty cheeks to please others & he gets told how much of a hater he is.”)

Jackson reactivated his account later, thanking Elon Musk for allegedly helping him clean up his mentions. For her part, Keke seemed unfazed by his reaction, even going so far as to turn his commentary into merch.

Another woman whose Usher moment got some viral scrutiny was Bay Area rapper Saweetie, who appeared to be too stoned to do much more than smize at Usher while he serenaded her. Some fans criticized her perceived lack of enthusiasm, but it seemed pretty clear to others that she was too caught up in the moment to worry about how she was going to look online.

Usher Serenaded Saweetie Onstage During His Las Vegas Residency, But The ‘Icy Girl’ Kept Her Cool To Avoid ‘Kekegate’

Usher warned fellas not to leave their girls around him in 2002 via his song “U Don’t Have To Call.” YG had no clue that would remain true over 20 years later, when his rumored boo, Saweetie, crossed paths with the singer. The “My Type” rapper traveled to Las Vegas for Usher’s critically acclaimed My Way residency. Little did she know she’ll end up on stage with the musician.

During the fan interaction segment of his show, Usher serenaded Saweetie to his song “There Goes My Baby.” However, she kept her cool to avoid the same public spat with her alleged boyfriend, which Keke Palmer dealt with earlier this week. In the clip captured by a fan, when encouraged to participate, Saweetie played coy, to which Usher remarked, “Oh Saweetie, you’re too cool to sing my song?”

While it’s not clear if this was just a case of stage fright, fans are speculating that Saweetie chose not to join with Usher because she didn’t want to receive any public blowback. Keke Palmer was berated by her boyfriend, Darius Jackson, who is the father to her son Leo, after she was seen dancing and singing along with Usher in a performance prior.

Saweetie is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

Keke Palmer Is ‘Stevie To The Bullsh*t’ Criticisms Of Her Cozy Dance With Usher

Keke Palmer has been the subject of a minor controversy this week after a video of her flirtatious dance with Usher at his Las Vegas concert drew criticism from plenty of salty men — including Darius Jackson, the father of her four-month-old son. However, to let Ms. Palmer tell it, she doesn’t even see the chatter online according to the caption of her latest Instagram post, which subtly responded to the kefuffle over her viral moment.

“One thing is certain and one thing is true, IM A MOTHA, through and through!” she wrote in the caption of a video singing Stevie Wonder’s “Isn’t She Lovely” to her son. “To all my mom’s out there, how did your baby change you?? Mine empowered me! On such another level, my perspective changed because when my baby is good I’m GREAT! Look at that face! Gratitude galore.”

Although she doesn’t overtly say it, this looks very much like a clear reference to Jackson’s comments on her video, in which he wrote, “It’s the outfit tho.. you a mom.” The outfit in question, a sheer unitard over a booty-baring black leotard, had many observers expressing their thirst, appreciation, or disapproval on Twitter (with a strong correlation, in this writer’s opinion, to the individual commenters’ level of “rizz,” as the kids say).

Keke took her response one step further, though, adding that she put some new merch up for sale: Shirts that read “I’m a motha!” and “Stevie to the bullsh*t” — referring to Stevie Wonder’s inability to see negative commentary.

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Keke Palmer Dance Diss Video Has Fans Speculating Her & Darius Jackson Were Beefing Before Usher Concert

We’re used to reporting on the drama surrounding couples like Chrisean Rock and Blueface, or Machine Gun Kelly and Megan Fox. This week, however, it’s been Keke Palmer and her (ex?) boyfriend Darius Jackson in the spotlight after he let insecurities about his co-parent wearing a sheer dress to watch Usher perform in Las Vegas get the better of him. While neither actress nor personal trainer has publicly confirmed the status of their relationship, they seem to have either blocked or unfollowed each other on Instagram. In addition, Jackson has removed all photos of Palmer from his Instagram profile.

Palmer, meanwhile, has finally been reacting to his antics on Friday (July 7) afternoon. Less than an hour ago she shared a sweet video with her infant son Leodis, singing “Isn’t She Lovely” to the young boy as he sits happily in her arms. “One thing is certain and one thing is true, IM A MOTHA, through and through! 😍,” the Chicago native wrote in the caption, seemingly clapping back at Jackson’s controversial tweet criticizing her Usher outfit. “To all my mom’s out there, how did your baby change you?? Mine empowered me! On such another level, my perspective changed because when my baby is good I’m GREAT! Look at that face! Gratitude galore,” Keke added before encouraging fans to shop the merch linked in her bio.

Read More: Usher Chimes In On Keke Palmer Controversy

Keke Palmer is a MOTHA

Over on TikTok, the former child star kept the same energy while dancing along to a viral audio of herself singing, “If you gon’ act up, I’m ’bout to link up.” It seems Palmer is a woman of her word, as she’s been moving in completely unbothered energy since the feud with Jackson began.

In the comments, many users have been speculating that trouble was brewing long before this “final straw” came. “As a Virgo… It was already issues/problems brewing at home. His public comment was him lashing out in an attempt to get her attention about his underlying insecurities of inferiority,” one person wrote. “He felt a lack [of] respect and importance wayyyy before the Usher show. All of this is just an example of how things could be handled better. If people were raised to have better communication skills versus whatever the hell else they learned.”

Read More: Keke Palmer & Darius Jackson Photos Cleared From His Instagram Amid Social Media Return

Social Media Reacts

Keep scrolling to read fans’ thoughts on Keke Palmer’s latest clap back at Darius Jackson. Who’s side are you on, moms or dads? Let us know in the comments, and check back later for more music/pop culture news updates.

 
 
 
 
 
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Usher Receives SoundExchange Hall Of Fame Award

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SoundExchange, the premier music tech organization powering the future of music, announced today that eight-time GRAMMY Award-Winning global superstar Usher has been honored with a SoundExchange Hall of Fame Award. The accolade recognizes Usher’s standing among the most streamed creators in SoundExchange’s 20-year history. 

“Usher has been making incredible chart-topping music for almost 30 years, and it is an honor to acknowledge his rightful place among the greatest artists of the era,” said Michael Huppe, President and CEO of SoundExchange. “As his ‘My Way’ residency showcases, Usher is without a doubt one of the preeminent performers of our time. We are honored to acknowledge his impact and longevity with the SoundExchange Hall of Fame Award that celebrates the hitmaker that he is.” 

The SoundExchange Hall of Fame Award was recently presented to Usher by Huppe in Las Vegas. Usher is in the midst of his My Way: The Las Vegas Residency at the Dolby Live theater at the Park MGM, which runs through October 2023. 

Usher’s recognition is the first Hall of Fame Award that SoundExchange plans to bestow in conjunction with the company’s 20th anniversary.

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Jacquees Speaks On Being Added To Keke Palmer Controversy

Jacquees is now somehow involved in a drama-fueled online battle that includes Keke Palmer, Usher, Darius Jackson, and more. There is footage of an Usher concert in which the R&B singer is serenading Keke. This would be harmless, except for what she’s wearing. She had a skintight black leotard with sheer black lace covering the rest of her, exposing her backside. The father of Keke’s recently born child, Darius Jackson, took exception to the revealing outfit, claiming on Twitter, “It’s the outfit tho… you a mom.”

“We live in a generation where a man of the family doesn’t want the wife [and] mother to his kids to showcase booty cheeks to please others,” Jackson continues. “[And] he gets told how much of a hater he is.” Keke Palmer fans rushed to her defense, with one commenter randomly throwing Jacquees into the mix. “It’s Usher like cmon now,” the Tweet reads. “I could see if it was Jacquees.”

Read more: Keke Palmer Has The Time Of Her Life At Usher Show

What Jacquees Has To Do With The Drama

Not fazed one bit, Jacquees responded to the comment with, “Leave me out of it.” While the handle @b0mbchell_ was giving a backhanded compliment to the Georgia R&B crooner, Jacquees was having none of this smoke. He was not about to get in trouble on the internet for absolutely nothing. From all of this backlash, Darius Jackson continues to double down on his claims, still not pleased about Keke Palmer’s outfit. Usher has yet to comment about the outfit or Jackson’s stance on the issue.

As for Keke herself, she seems undaunted by Jackson’s comments, having nothing but good things to say about the Usher performance. She showered the praise on her Instagram: “I am telling y’all right now, if you haven’t seen [Usher,] YOU MUST GO!! HE WAS SO FABULOUS!!” For Jacquees, his only hope is that Ms. Palmer doesn’t come to his show anytime soon. Otherwise, he might have to answer to Darius Jackson.

Read more: Jacquees Bit A Woman Before Attempting To Flee In A Ferrari During Arrest: Report

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Usher Honored with SoundExchange Hall of Fame Award

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SoundExchange, the leading music tech organization, has announced that global superstar Usher has been honored with a prestigious SoundExchange Hall of Fame Award. The recognition celebrates Usher’s remarkable achievements as one of the most streamed creators in SoundExchange’s 20-year history.

“Usher has been making incredible chart-topping music for almost 30 years, and it is an honor to acknowledge his rightful place among the greatest artists of the era,” said Michael Huppe, President and CEO of SoundExchange. “As his ‘My Way’ residency showcases, Usher is without a doubt one of the preeminent performers of our time. We are honored to acknowledge his impact and longevity with the SoundExchange Hall of Fame Award that celebrates the hitmaker that he is.” 

The award was presented to Usher by Huppe during his ongoing My Way: The Las Vegas Residency at the Dolby Live theater at the Park MGM, which will run until October 2023.

Usher’s induction into the SoundExchange Hall of Fame marks the inaugural presentation of this accolade, coinciding with the company’s 20th anniversary. As an eight-time GRAMMY Award winner, Usher’s contributions to the music industry resonated with audiences worldwide, making him deserving of this prestigious honor.

SoundExchange plays a vital role in the music ecosystem, ensuring that artists and rights holders receive fair compensation for their creative works in the digital realm. The induction of Usher into the Hall of Fame highlights his significant impact on streaming platforms and his enduring popularity among music fans.

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Darius Jackson, The Father Of Keke Palmer’s Son, Seemingly Disapproved Of Her Outfit At An Usher Concert

Big Boss isn’t just the title of Keke Palmer’s May album and accompanying film. It also describes her lifestyle. Palmer attended Usher’s July 4 concert, as part of his ongoing Las Vegas residency, and she chronicled how much fun she had on her Instagram Story. Palmer danced and sang along to “My Boo,” but her reported real-life boo, Darius Jackson, seemingly wasn’t too happy back home.

A fan-taken video circulated on Twitter by RNB RADAR shows Palmer hugging and slow-dancing with Usher as he sings “There Goes My Baby,” eventually showing off her own voice. A Twitter account believed to be Jackson’s quoted it, writing, “It’s the outfit tho.. you a mom.”

In a separate post, Jackson wrote, “We live in a generation where a man of the family doesn’t want the wife & mother to his kids to showcase booty cheeks to please others & he gets told how much of a hater he is. This is my family & my representation. I have standards & morals to what I believe. I rest my case.”

Palmer has not publicly acknowledged the comments, and Jackson’s Instagram account has no traces of similar commentary. Page Six reached out to Palmer’s representation for comment but, as of this writing, hasn’t heard back.

Palmer confirmed her pregnancy while hosting Saturday Night Live in December. She and Jackson welcomed their son, Leodis, in February. Neither comments on their relationship publicly, but there has been a long-running assumption that they are together.