Earn Your Masters/Ally At Art Basel Awards $50K to Emerging Startup, Tobe Nwigwe Shares Full-Circle Moment with Pharrell/Reebok Deal and N.O.R.E. Reflects on Podcasting Success 

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The Earn Your Masters series wrapped up in spectacular fashion at Art Basel Miami, marking the third and final stop of the event. Previous stops included Charlotte, NC, and Chicago, IL. The event brought together industry leaders, creatives, and entrepreneurs to celebrate the intersection of culture, innovation, and empowerment. Presented by UnitedMasters, Ally, and Earn Your Leisure, the event awarded Jux Darko $50,000 in seed money for his innovative startup, Mixplug, an A.I.-powered platform aimed at democratizing music production. Mixplug simplifies mixing and mastering for artists and producers, helping to make high-quality music creation more accessible than ever.

Music and Creative Artist, Tobe Nwigwe, shared his inspiring journey in a conversation with Rashad Bilal and Troy Millings, co-founders of Earn Your Leisure and leading voices in the financial literacy space. Known for empowering communities through their content and initiatives, Rashad and Troy discussed with Tobe the importance of taking calculated risks and investing in oneself.

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Tobe recounted a pivotal moment when a chance hangout with Oscar-winning actor Daniel Kaluuya, where he met a Reebok executive who sparked a collaboration opportunity with the iconic sneaker brand. That moment eventually led to Tobe’s major Reebok partnership that’s dropping in 2025, proving the power of authentic connections.

Tobe also shared an incredible story about working with Pharrell Williams. After catching a vibe together, Pharrell invited Tobe to the studio and they created a song together. The next day, Tobe received an invoice at a discounted “homie” rate—but at a price that was expensive as an independent artist. Despite the fee, Tobe paid for the song and seized the opportunity. Months later, Pharrell offered Tobe a spot working with him on a Moncler campaign, which turned out to pay twice as much as the song cost, making it a true full-circle moment of an investment paying off through their budding relationship. Click here for the video clip.

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The ‘Mogul Talk’ panel featured Steve Stoute alongside Drink Champs co-hosts N.O.R.E. and EFN, who shared their rise in the entertainment industry. N.O.R.E. reflected on the journey of Drink Champs, from its grassroots beginnings to becoming a full-scale podcast production with millions of listeners. He also recounted his interview with Dr. Dre, where he playfully pushed back on Dre’s claim that ‘The Firm’ album was a flop, stating, “How could it flop when it made me?” Steve Stoute added to the moment by revealing that the controversial line in question was actually written by Eminem for Dr. Dre.

The evening was filled with unforgettable performances and surprise appearances. Mystic Marley, granddaughter of reggae icon Bob Marley, delivered an acoustic set that captivated the audience. Later, host K Foxx of 99 Jamz, invited Rotimi to the stage for a surprise performance, where he energized the crowd with one of his latest hits. The event drew a star-studded audience, including Buju Banton, Grammy-winning producer Bangladesh, artist Fredo Bang and legendary journalist, Shaheem Reid. Click here for the Mystic Marley performance.

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The Sports Bra panel was a standout moment of the event, offering an enlightening and empowering discussion centered on women in sports and entrepreneurship. Featuring trailblazing voices and WNBA powerhouses Brenna Stewart and Renee Montgomery and Ally’s Executive Director of Brand and Sponsorships Mktg., Bridget Sponsky, who have broken barriers and redefined their industries. The panel highlighted the importance of equity, innovation, and collaboration in creating opportunities for women.

The Earn Your Masters series, with leaders Steve Stoute, Rashad Bilal, and Troy Millings, partnered with Ally Bank, has set a new standard for supporting creatives, offering tools, resources, and mentorship to empower the next generation of entrepreneurs. This finale wasn’t just an event—it was a celebration of what’s possible when culture and creativity are paired with tangible opportunities.

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The post Earn Your Masters/Ally At Art Basel Awards $50K to Emerging Startup, Tobe Nwigwe Shares Full-Circle Moment with Pharrell/Reebok Deal and N.O.R.E. Reflects on Podcasting Success  appeared first on .

Justin Timberlake Previews New Single “Drown” on Instagram

Justin Timberlake Makes Top 20 Billboard Debut with "Selfish"

Justin Timberlake is getting ready to move into his second single from his forthcoming album. Hitting Instagram, Timberlake announced “Drown,” singing in a clip.

“Made it out to London, still recovering from this flu,” Timberlake wrote on Instagram. “But trying to power through. So excited for new music and everything coming this week…”

Timberlake’s new single will arrive Friday, and the Everything I Thought It Was album is set for March 15.

Justin Timberlake made a Billboard top 20 debut with “Selfish.” The drop debuts at No. 19.

According to Luminate, the song “Selfish” was released on January 25th and made a significant impact in its first full week of activity (January 26th to February 1st) in the U.S. It garnered 22.4 million in all-format radio airplay audience, 11.5 million official streams, and 10,000 downloads sold.

“Selfish” is gaining traction across various radio formats, evidenced by its climb from 20 to 13 on Adult Pop Airplay and 33 to 17 on Pop Airplay. Additionally, it debuted at No. 14 on Adult Contemporary and No. 33 on Rhythmic Airplay charts. On the all-format Radio Songs chart, it entered at No. 33.

In response to overwhelming fan enthusiasm, Justin Timberlake has expanded his upcoming Forget Tomorrow World Tour, returning to touring after five years. The extension includes consecutive shows in major North American cities, allowing more fans to experience Timberlake’s electrifying performances.

The newly added North American dates for the Forget Tomorrow World Tour will feature back-to-back nights in Seattle, Los Angeles, Austin, Chicago, New York, and Boston. Tickets for these added dates will be available through Verizon and Citi presales from Wednesday, January 31, to Thursday, February 1, with general on-sale starting Friday, Feb. 2, at 10 am local time on justintimberlake.com.

Citi cardmembers can access presale tickets through the Citi Entertainment program, while Verizon customers can enjoy presale access through Verizon Up. The Forget Tomorrow World Tour, produced by Live Nation, kicks off on April 29 at Rogers Arena in Vancouver, BC, encompassing 22 cities across North America. The tour promises an unforgettable musical journey, with additional global dates in Europe and the UK to be announced soon. Timberlake’s tour is poised to be a cultural milestone, offering fans an immersive experience and showcasing his unparalleled talent on stage.

THE FORGET TOMORROW WORLD TOUR – NORTH AMERICA 2024 DATES:

Mon Apr 29 – Vancouver, BC – Rogers Arena

Thu May 02 – Seattle, WA – Climate Pledge Arena

Fri May 03 – Seattle, WA – Climate Pledge Arena^ – JUST ADDED

Mon May 06 – San Jose, CA – SAP Center at San Jose

Fri May 10 – Las Vegas, NV – T-Mobile Arena*

Tue May 14 – San Diego, CA – Pechanga Arena San Diego*

Fri May 17 – Inglewood, CA – Kia Forum

Sat May 18 – Inglewood, CA – Kia Forum – JUST ADDED

Tue May 21 – Phoenix, AZ – Footprint Center

Wed May 29 – San Antonio, TX – Frost Bank Center

Fri May 31 – Austin, TX – Moody Center

Sat Jun 01 – Austin, TX – Moody Center – JUST ADDED

Tue Jun 04 – Fort Worth, TX – Dickies Arena

Thu Jun 06 – Tulsa, OK – BOK Center

Mon Jun 10 – Atlanta, GA – State Farm Arena

Wed Jun 12 – Raleigh, NC – PNC Arena

Fri Jun 14 – Tampa, FL – Amalie Arena

Sat Jun 15 – Miami, FL – Kaseya Center

Fri Jun 21 – Chicago, IL – United Center

Sat Jun 22 – Chicago, IL – United Center – JUST ADDED

Tue Jun 25 – New York, NY – Madison Square Garden

Wed Jun 26 – New York, NY – Madison Square Garden – JUST ADDED

Sat Jun 29 – Boston, MA – TD Garden

Sun Jun 30 – Boston, MA – TD Garden – JUST ADDED

Wed Jul 03 – Baltimore, MD – CFG Bank Arena

Thu Jul 04 – Hershey, PA – Hersheypark Stadium

Sun Jul 07 – Cleveland, OH – Rocket Mortgage FieldHouse*

Tue Jul 09 – Lexington, KY – Rupp Arena

Justin Timberlake returned to the Saturday Night Live stage this past weekend. One of the songs performed was “Selfish,” released last week, and he also debuted “Sanctified” with Tobe Nwigwe.

You can see both performances below.

Justin Timberlake revealed exciting news on The Tonight Show starring Jimmy Fallon as he announced his first tour in five years – The Forget Tomorrow World Tour.

“Selfish,” the lead single from the forthcoming album, features Timberlake’s signature soulful vocals and showcases his versatility as a musician. Fans can expect a dynamic performance reflecting Timberlake’s evolution since his 2018 release, Man of the Woods.

“Selfish” is crafted by a talented team including Timberlake, Louis Bell (Taylor Swift, Post Malone), Cirkut (Maroon 5, The Weeknd), Theron Thomas, and Amy Allen.

The music video, directed by Bradley J. Calder (SZA, Tinashe), offers a raw and honest portrayal of Timberlake as both an artist and an individual. By pulling back the curtain on the production process, the video seamlessly blends the line between performance and reality, bringing the introspectiveness of the song to life.

The post Justin Timberlake Previews New Single “Drown” on Instagram first appeared on The Source.

The post Justin Timberlake Previews New Single “Drown” on Instagram appeared first on The Source.

Justin Timberlake Considers Interview with Oprah to Address Britney Spears Drama

Justin Timberlake Calls for the Removal of 'Disgusting' Confederate Statues in his Hometown

Justin Timberlake may soon sit down with Oprah Winfrey. According to Page Six, Timberlake is considering a sit down with the talk show icon to detail everything in his relationship with Britney Spears.

According a source, “Justin is really not happy how things have gone down. He wants his new music to speak for itself, but that’s clearly not happening.”

Additionally, “The idea of a sit-down chat with someone like Oprah Winfrey was floated months ago and is now back on the cards.”

Recently, Justin Timberlake returned to the Saturday Night Live stage. One of the songs performed was “Selfish,” released last week, and he also debuted “Sanctified” with Tobe Nwigwe.

You can see both performances below.

Justin Timberlake revealed exciting news on The Tonight Show starring Jimmy Fallon as he announced his first tour in five years – The Forget Tomorrow World Tour.

The post Justin Timberlake Considers Interview with Oprah to Address Britney Spears Drama first appeared on The Source.

The post Justin Timberlake Considers Interview with Oprah to Address Britney Spears Drama appeared first on The Source.

Justin Timberlake Makes Top 20 Billboard Debut with “Selfish” Single

Justin Timberlake Makes Top 20 Billboard Debut with "Selfish"

Justin Timberlake has made a Billboard top 20 debut with his new single “Selfish.” The drop debuts at No. 19.

According to Luminate, the song “Selfish” was released on January 25th and made a significant impact in its first full week of activity (January 26th to February 1st) in the U.S. It garnered 22.4 million in all-format radio airplay audience, 11.5 million official streams, and 10,000 downloads sold.

“Selfish” is gaining traction across various radio formats, evidenced by its climb from 20 to 13 on Adult Pop Airplay and 33 to 17 on Pop Airplay. Additionally, it debuted at No. 14 on Adult Contemporary and No. 33 on Rhythmic Airplay charts. On the all-format Radio Songs chart, it entered at No. 33.

In response to overwhelming fan enthusiasm, Justin Timberlake has expanded his upcoming Forget Tomorrow World Tour, returning to touring after five years. The extension includes consecutive shows in major North American cities, allowing more fans to experience Timberlake’s electrifying performances.

The newly added North American dates for the Forget Tomorrow World Tour will feature back-to-back nights in Seattle, Los Angeles, Austin, Chicago, New York, and Boston. Tickets for these added dates will be available through Verizon and Citi presales from Wednesday, January 31, to Thursday, February 1, with general on-sale starting Friday, Feb. 2, at 10 am local time on justintimberlake.com.

Citi cardmembers can access presale tickets through the Citi Entertainment program, while Verizon customers can enjoy presale access through Verizon Up. The Forget Tomorrow World Tour, produced by Live Nation, kicks off on April 29 at Rogers Arena in Vancouver, BC, encompassing 22 cities across North America. The tour promises an unforgettable musical journey, with additional global dates in Europe and the UK to be announced soon. Timberlake’s tour is poised to be a cultural milestone, offering fans an immersive experience and showcasing his unparalleled talent on stage.

THE FORGET TOMORROW WORLD TOUR – NORTH AMERICA 2024 DATES:

Mon Apr 29 – Vancouver, BC – Rogers Arena

Thu May 02 – Seattle, WA – Climate Pledge Arena

Fri May 03 – Seattle, WA – Climate Pledge Arena^ – JUST ADDED

Mon May 06 – San Jose, CA – SAP Center at San Jose

Fri May 10 – Las Vegas, NV – T-Mobile Arena*

Tue May 14 – San Diego, CA – Pechanga Arena San Diego*

Fri May 17 – Inglewood, CA – Kia Forum

Sat May 18 – Inglewood, CA – Kia Forum – JUST ADDED

Tue May 21 – Phoenix, AZ – Footprint Center

Wed May 29 – San Antonio, TX – Frost Bank Center

Fri May 31 – Austin, TX – Moody Center

Sat Jun 01 – Austin, TX – Moody Center – JUST ADDED

Tue Jun 04 – Fort Worth, TX – Dickies Arena

Thu Jun 06 – Tulsa, OK – BOK Center

Mon Jun 10 – Atlanta, GA – State Farm Arena

Wed Jun 12 – Raleigh, NC – PNC Arena

Fri Jun 14 – Tampa, FL – Amalie Arena

Sat Jun 15 – Miami, FL – Kaseya Center

Fri Jun 21 – Chicago, IL – United Center

Sat Jun 22 – Chicago, IL – United Center – JUST ADDED

Tue Jun 25 – New York, NY – Madison Square Garden

Wed Jun 26 – New York, NY – Madison Square Garden – JUST ADDED

Sat Jun 29 – Boston, MA – TD Garden

Sun Jun 30 – Boston, MA – TD Garden – JUST ADDED

Wed Jul 03 – Baltimore, MD – CFG Bank Arena

Thu Jul 04 – Hershey, PA – Hersheypark Stadium

Sun Jul 07 – Cleveland, OH – Rocket Mortgage FieldHouse*

Tue Jul 09 – Lexington, KY – Rupp Arena

Justin Timberlake returned to the Saturday Night Live stage this past weekend. One of the songs performed was “Selfish,” released last week, and he also debuted “Sanctified” with Tobe Nwigwe.

You can see both performances below.

Justin Timberlake revealed exciting news on The Tonight Show starring Jimmy Fallon as he announced his first tour in five years – The Forget Tomorrow World Tour.

“Selfish,” the lead single from the forthcoming album, features Timberlake’s signature soulful vocals and showcases his versatility as a musician. Fans can expect a dynamic performance reflecting Timberlake’s evolution since his 2018 release, Man of the Woods.

“Selfish” is crafted by a talented team including Timberlake, Louis Bell (Taylor Swift, Post Malone), Cirkut (Maroon 5, The Weeknd), Theron Thomas, and Amy Allen.

The music video, directed by Bradley J. Calder (SZA, Tinashe), offers a raw and honest portrayal of Timberlake as both an artist and an individual. By pulling back the curtain on the production process, the video seamlessly blends the line between performance and reality, bringing the introspectiveness of the song to life.

The post Justin Timberlake Makes Top 20 Billboard Debut with “Selfish” Single first appeared on The Source.

The post Justin Timberlake Makes Top 20 Billboard Debut with “Selfish” Single appeared first on The Source.

Justin Timberlake Adds Second Shows to Highly-Anticipated ‘Forget Tomorrow World Tour’

Justin Timberlake

In response to overwhelming fan enthusiasm, Justin Timberlake has expanded his upcoming Forget Tomorrow World Tour, returning to touring after five years. The extension includes consecutive shows in major North American cities, allowing more fans to experience Timberlake’s electrifying performances.

The newly added North American dates for the Forget Tomorrow World Tour will feature back-to-back nights in Seattle, Los Angeles, Austin, Chicago, New York, and Boston. Tickets for these added dates will be available through Verizon and Citi presales from Wednesday, January 31, to Thursday, February 1, with general on-sale starting Friday, Feb. 2, at 10 am local time on justintimberlake.com.

Citi cardmembers can access presale tickets through the Citi Entertainment program, while Verizon customers can enjoy presale access through Verizon Up. The Forget Tomorrow World Tour, produced by Live Nation, kicks off on April 29 at Rogers Arena in Vancouver, BC, encompassing 22 cities across North America. The tour promises an unforgettable musical journey, with additional global dates in Europe and the UK to be announced soon. Timberlake’s tour is poised to be a cultural milestone, offering fans an immersive experience and showcasing his unparalleled talent on stage.

THE FORGET TOMORROW WORLD TOUR – NORTH AMERICA 2024 DATES:

Mon Apr 29 – Vancouver, BC – Rogers Arena

Thu May 02 – Seattle, WA – Climate Pledge Arena

Fri May 03 – Seattle, WA – Climate Pledge Arena^ – JUST ADDED

Mon May 06 – San Jose, CA – SAP Center at San Jose

Fri May 10 – Las Vegas, NV – T-Mobile Arena*

Tue May 14 – San Diego, CA – Pechanga Arena San Diego*

Fri May 17 – Inglewood, CA – Kia Forum

Sat May 18 – Inglewood, CA – Kia Forum – JUST ADDED

Tue May 21 – Phoenix, AZ – Footprint Center

Wed May 29 – San Antonio, TX – Frost Bank Center

Fri May 31 – Austin, TX – Moody Center

Sat Jun 01 – Austin, TX – Moody Center – JUST ADDED

Tue Jun 04 – Fort Worth, TX – Dickies Arena

Thu Jun 06 – Tulsa, OK – BOK Center

Mon Jun 10 – Atlanta, GA – State Farm Arena

Wed Jun 12 – Raleigh, NC – PNC Arena

Fri Jun 14 – Tampa, FL – Amalie Arena

Sat Jun 15 – Miami, FL – Kaseya Center

Fri Jun 21 – Chicago, IL – United Center

Sat Jun 22 – Chicago, IL – United Center – JUST ADDED

Tue Jun 25 – New York, NY – Madison Square Garden

Wed Jun 26 – New York, NY – Madison Square Garden – JUST ADDED

Sat Jun 29 – Boston, MA – TD Garden

Sun Jun 30 – Boston, MA – TD Garden – JUST ADDED

Wed Jul 03 – Baltimore, MD – CFG Bank Arena

Thu Jul 04 – Hershey, PA – Hersheypark Stadium

Sun Jul 07 – Cleveland, OH – Rocket Mortgage FieldHouse*

Tue Jul 09 – Lexington, KY – Rupp Arena

Justin Timberlake returned to the Saturday Night Live stage this past weekend. One of the songs performed was “Selfish,” released last week, and he also debuted “Sanctified” with Tobe Nwigwe.

You can see both performances below.

Justin Timberlake revealed exciting news on The Tonight Show starring Jimmy Fallon as he announced his first tour in five years – The Forget Tomorrow World Tour.

“Selfish,” the lead single from the forthcoming album, features Timberlake’s signature soulful vocals and showcases his versatility as a musician. Fans can expect a dynamic performance reflecting Timberlake’s evolution since his 2018 release, Man of the Woods.

“Selfish” is crafted by a talented team including Timberlake, Louis Bell (Taylor Swift, Post Malone), Cirkut (Maroon 5, The Weeknd), Theron Thomas, and Amy Allen.

The music video, directed by Bradley J. Calder (SZA, Tinashe), offers a raw and honest portrayal of Timberlake as both an artist and an individual. By pulling back the curtain on the production process, the video seamlessly blends the line between performance and reality, bringing the introspectiveness of the song to life.

The post Justin Timberlake Adds Second Shows to Highly-Anticipated ‘Forget Tomorrow World Tour’ first appeared on The Source.

The post Justin Timberlake Adds Second Shows to Highly-Anticipated ‘Forget Tomorrow World Tour’ appeared first on The Source.

WATCH: Justin Timberlake Premieres Single with Tobe Nwigwe on ‘Saturday Night Live’

Justin Timberlake Premieres Single with Tobe Nwigwe

Justin Timberlake returned to the Saturday Night Live stage this past weekend. One of the songs performed was “Selfish,” released last week, and he also debuted “Sanctified” with Tobe Nwigwe.

You can see both performances below.

Justin Timberlake revealed exciting news on The Tonight Show starring Jimmy Fallon as he announced his first tour in five years – The Forget Tomorrow World Tour.

Produced by Live Nation, the global outing’s first leg covers 22 cities, commencing on April 29 at Rogers Arena in Vancouver, BC, and concludes on July 9 at Rupp Arena in Lexington, KY.

The tour will traverse North America, including stops in Seattle, Los Angeles, Atlanta, Miami, Chicago, New York, Boston, and more. Additional dates, encompassing Europe and the UK, will be disclosed soon. Timberlake’s setlist promises a blend of songs from his upcoming album Everything I Thought It Was, the recent single “Selfish,” and fan-favorite hits.

“Selfish,” the lead single from the forthcoming album, features Timberlake’s signature soulful vocals and showcases his versatility as a musician. Fans can expect a dynamic performance reflecting Timberlake’s evolution since his 2018 release, Man of the Woods.

Tickets go on sale starting with a fan club presale on Monday, Jan. 29, with additional presales from Verizon and Citi. The general on-sale begins Friday, Feb. 2, at 10 am local time. Citi cardmembers and Verizon customers gain early access through their respective presale programs. Visit justintimberlake.com for more information.

“Selfish” is crafted by a talented team including Timberlake, Louis Bell (Taylor Swift, Post Malone), Cirkut (Maroon 5, The Weeknd), Theron Thomas, and Amy Allen.

The music video, directed by Bradley J. Calder (SZA, Tinashe), offers a raw and honest portrayal of Timberlake as both an artist and an individual. By pulling back the curtain on the production process, the video seamlessly blends the line between performance and reality, bringing the introspectiveness of the song to life.

You can see the complete tour dates below.

THE FORGET TOMORROW WORLD TOUR – NORTH AMERICA 2024 DATES:

Mon Apr 29 – Vancouver, BC – Rogers Arena

Thu May 02 – Seattle, WA – Climate Pledge Arena

Mon May 06 – San Jose, CA – SAP Center at San Jose

Fri May 10 – Las Vegas, NV – T-Mobile Arena*

Tue May 14 – San Diego, CA – Pechanga Arena San Diego*

Fri May 17 – Inglewood, CA – Kia Forum

Tue May 21 – Phoenix, AZ – Footprint Center

Wed May 29 – San Antonio, TX – Frost Bank Center

Fri May 31 – Austin, TX – Moody Center

Tue Jun 04 – Fort Worth, TX – Dickies Arena

Thu Jun 06 – Tulsa, OK – BOK Center

Mon Jun 10 – Atlanta, GA – State Farm Arena

Wed Jun 12 – Raleigh, NC – PNC Arena

Fri Jun 14 – Tampa, FL – Amalie Arena

Sat Jun 15 – Miami, FL – Kaseya Center

Fri Jun 21 – Chicago, IL – United Center

Tue Jun 25 – New York, NY – Madison Square Garden

Sat Jun 29 – Boston, MA – TD Garden

Wed Jul 03 – Baltimore, MD – CFG Bank Arena

Thu Jul 04 – Hershey, PA – Hersheypark Stadium

Sun Jul 07 – Cleveland, OH – Rocket Mortgage FieldHouse*

Tue Jul 09 – Lexington, KY – Rupp Arena

*Verizon Up Presale Not Applicable

The post WATCH: Justin Timberlake Premieres Single with Tobe Nwigwe on ‘Saturday Night Live’ first appeared on The Source.

The post WATCH: Justin Timberlake Premieres Single with Tobe Nwigwe on ‘Saturday Night Live’ appeared first on The Source.

Reebok Announces Collaborative Partnership with Multifaceted Artist Tobe Nwigwe

Reebok Announces Collaborative Partnership with Tobe Nwigwe

In a dynamic move, Reebok, the iconic sports culture brand, unveils a multi-year partnership with artist, actor, and visionary Tobe Nwigwe. Recognizing Nwigwe’s unique journey from football standout to global superstar, Reebok aims to expand its legacy of collaborating with leading hip-hop artists. The partnership introduces the Reebok by Chukwu collection, showcasing co-designed footwear and apparel starting in 2024, blending fashion and lifestyle elements and further establishing Reebok in music and fashion.

Hailing from Houston, Tobe Nwigwe, a first-generation Nigerian-American, faced a career-ending football injury during his senior year at university, prompting a profound life pivot. Embracing his faith and the belief in “make purpose popular,” Nwigwe evolved into a global phenomenon. Beyond his musical success, he has made waves in film, fashion, and philanthropy, notably founding TeamGINI, a Houston-based non-profit supporting local youth in finding their purpose.

“I’m honored to partner with a brand like Reebok that represents so many iconic moments in culture and possesses timeless designs that have spanned generations. I can still vividly remember fighting with one of my best friends in middle school over who could first get their hands on the latest Question drop,” said Tobe Nwigwe, Reebok’s newest brand partner. “I’m excited to bring my point of view and join our worlds together to create something truly special.”

Reebok CEO, Todd Krinsky said, “Collaborating with creatives and hip-hop artists has been an integral piece of Reebok’s heritage since we became one of the first sneaker brands to do so in the ‘90s. We are thrilled to continue this legacy and partner with a true creative visionary who is not only helping to define the next era of the genre, but is also leveraging his passion, drive, and talent to create positive change. Tobe is coming in with incredible energy and a strong point of view on fashion and culture and I can’t wait to see how this translates into his upcoming collections and work with us.”

Through this collaboration, Nwigwe and Reebok will amplify the impact of TeamGINI, extending their mission-driven work. The first limited-edition capsule collection, ‘Reebok by Chukwu,’ will be released in Fall 2024. Follow @Reebok and @tobenwigwe for more information on this exciting collaboration.

The post Reebok Announces Collaborative Partnership with Multifaceted Artist Tobe Nwigwe first appeared on The Source.

The post Reebok Announces Collaborative Partnership with Multifaceted Artist Tobe Nwigwe appeared first on The Source.

Tobe Nwigwe Pays Homage To Pharrell’s Fashion Show With “MILANO FREESTYLE”

Texas artist and rapper Tobe Nwigwe has been a part of a lot of big events lately. The most recent one was around early August. NBA superstar point guard Stephen Curry put out a documentary on Apple TV called Steph Curry: Underrated. It shows how far the greatest shooter ever has come from the beginning of his basketball journey. Tobe was asked to make a song for the documentary. “Lil Fish, Big Pond” was the result of that and he continued to make more soundtrack songs.

Just a few months before that in May, Tobe and one of the greatest ever to do it, Nas, got together for a blockbuster. The Transformers series got its latest installment, Rise of the Beasts and both brought some extra magic to the film. However, maybe Tobe’s most proud moment might have come in September when he performed for his good pal Pharrell at the Milan fashion show for his Moncler line. You can find out more from Women’s Wear Daily (WWD).

Read More: Kylie Jenner’s Dating History: A Look Back At Her Romances

Listen To “MILANO FREESTYLE” From Tobe Nwigwe

That is where this “MILANO FREESTYLE” draws inspiration from. Tobe credited the producer and fashion designer in his Instagram post for the song. Because it was such a big moment for him, the lyrics right off the bat show how appreciative he is for how far he has come. You can check it out with the YouTube video.

What are your initial thoughts on this brand-new single and freestyle from Tobe Nwigwe, “MILANO FREESTYLE?” Is this the best song he has put so far this year? Were you aware that he performed for Pharrell Williams’ Moncler show? We would like to hear what you have to say about all of this. With that in mind, be sure to leave all of your thoughts and opinions in the comments section below. Additionally, always keep it locked in with HNHH for all of the latest breaking news around Tobe Nwigwe, as well as all of the hottest song releases.

Quotable Lyrics:

I pulled up to Milan wit a hundred n****s, and Hayden
My broke boy days been gone
A n**** ain’t poor no more we made it
Never thought I’d see myself in the pictures I’m in
It’s only right I frame it
Keep lead for the demon tryna draw down on me

Read More: Jaidyn Alexis’ “Barbie” Has Rubi Rose & Flo Milli Feeling Themselves, Fans Still Think Blueface Wrote Spicy Single

[Via]

The post Tobe Nwigwe Pays Homage To Pharrell’s Fashion Show With “MILANO FREESTYLE” appeared first on HotNewHipHop.

Steph Curry Appears To Try His Hand At Rapping On Tobe Nwigwe’s ‘Lil Fish, Big Pond’

Texas rapper Tobe Nwigwe has a history of tapping some interesting collaborators, from 2 Chainz and Chamillionaire to Bun B and CyHi The Prynce. He’s even worked with NBA player Damian Lillard, who goes by Dame D.O.L.L.A. in his rap alter ego. Today, Tobe added another NBA star to the list — albeit one who is better known for shooting like Dame than rapping like him. Steph Curry, who recently demonstrated some impressive acumen on the golf course, appears to add to his range of skills in the video for Nwigwe’s “Lil Fish, Big Pond.”

Of course, while Curry proves pretty adept at lip-syncing, it’s pretty clear that it’s Tobe doing most of the actual rapping in the video as the two entertainers go fishing in, well, a pond. The Steph reveal is very clever, and for a second, you almost have to wonder what a real Steph Curry rap song would sound like. After all, he wouldn’t be the first NBA player to ponder a second career as a rapper, and many of them — even the part-time dabblers — often are pretty good at it, if not “Hip-Hop Hall Of Fame” good. Still, it’s a cool concept from Tobe, who directs, as usual, and styles the video, which features some impressive digital effects as well.

Watch Tobe Nwigwe’s “Lil Fish, Big Pond” video above.

Tobe Nwigwe Says He Fell In Love w/ Hip-Hop Via Warren G’s “Regulate”

Tobe Nwigwe Says He Fell In Love w/ Hip-Hop Via Warren G’s “Regulate”

If you had the chance to watch the new Steph Curry documentary on Apple TV, Underrated, all the way through, then you heard Tobe Nwigwe’s voice come in at the exact perfect time — right before the credits. The Nigerian recording artist recorded the song “Lil Fish, Big Pond” specifically for Steph, one of the greatest basketball players of our generation.

But, of course, greatness takes time. Underrated does an incredible job of showcasing the journey before Steph became the Steph Curry he is today: a two-time Most Valuable Player and a four-time NBA champion with the Golden State Warriors.

And while many may see Tobe Nwigwe as the superstar he is today — making his mark in music and film — many don’t see the grind it took to get him there. For Tobe, “Lil Fish, Big Pond” was a real life testament to his own rise to success, pushing forward a positive message that you can truly do anything you set your mind to in this world — as long as you work hard, stay passionate, and never lose sight of yourself.

The Source spoke with Tobe Nwigwe via Zoom, who had just returned from baecation in Turks and Caicos with his wife, Fats. Read below as we discuss being featured in the Steph Curry documentary when he fell in love with Hip-Hop, his favorite artists, his roots in Houston, acting in Transformers, goals, and more!

Definitely want to touch on “Lil Fish, Big Pond.” What does it mean to have your song placed in the Steph Curry Underrated documentary?

Oh it’s phenomenal. Steph’s story, his journey is an immaculate display of what’s possible, as it relates to achieving greatness. For anybody in the world, no matter if you play basketball or not. The path that he took, and the work ethic, discipline, consistency and stuff that he applied to his sport is amazing to see. It’s an honor to be a part of the story, even if it’s a song to highlight what he did.

How did you get involved in the project? 

They hit me up. “Hey, Steph Curry would like to —” I said aw, tell him yes. 

So he chose you specifically?

Oh come on, chose me… Yes he did, like a prom date. [laughs]

What was the creative process behind the actual making of the song?

Once they told me what they were wanting me to do, I made the song with Steph’s story in mind. I dug a little deeper, did a little research. Watched the trailer and tried to bring that to life as creatively as I possibly could.

How much did this relate to your own life?

A lot of it. The synergy was very strong, but it was like that in two different ways. It don’t matter if your daddy is Dell Curry and has paved the way, and you feel like the red carpet should be laid out in certain areas. Or your daddy is my daddy, who don’t know nothing about the entertainment industry at all. You gon’ have to earn everything it is that’s yours. Ain’t nobody gon’ give you nothing, especially as it pertains to greatness. You gon’ have to go out and get it, and that’s exactly what Steph did. And that’s what I’m on the path to doing, 100%.

What did it mean to hear your song at the end?

It’s beautiful, I’m not gon’ lie to you. It’s amazing to be a part of greatness, but it’s even better when the person who‘s great is also a great human being. We don’t live in an age where everybody’s great human beings. People just be great at what it is that they do, they don’t necessarily be the best people. But Steph Curry is a phenomenal human being.

Have you guys met in person?

Steph Curry is my friend. That’s my friend. Before we started this project, we was cool. Now? [laughs] That’s my friend.

How did y’all tap in initially?

Just from the project. It was nothing serious, we didn’t really know each other like that. It was like “oh man, I appreciate you doing the project.” But once we locked in and did it, then when we got together to put the visual together, aw okay. Yup, we’re friends.

I know you’re a football player by nature. Do you like basketball as well?

Yeah, I do. I love basketball and football, but I’m putting my kids in soccer. Once I seen what they’re offering Mbappé, I’m like yeah, okay. I’ma need to put all my kids in soccer. I don’t know if you saw, [Kylian] Mbappé got off for $1.1 billion to play soccer for a year. I didn’t know that there was that kind of money in soccer. That’s insane.

Hip-Hop celebrates 50 years this year, what does Hip-Hop mean to you?

Everything. It helped shape how I see the world in totality, outside of my Nigerian roots. Hip-Hop is what gave me the clearest viewpoint and vantage point of how to operate in the world — through art and culture. Dang, it’s my first time saying that. It’s crazy.

Do you remember the moment you fell in love with Hip-Hop?

Warren G, “Regulators.” 100%. “You gotta be handy with the steel, if you know what I mean

Earn your keep!” [raps Warren G] 

Top five all time?

[gasps] Alright, let’s see. Biggie. Lauryn Hill. Andre 3000. Nas and Jay Z. Hold on, you did mean rappers right?

It didn’t have to be ,but those are solid. 

Well hold on now… Let’s go to the next question before I get lost in the sauce.

Family is a huge part of your life, sometimes Hip-Hop may have a negative connotation. How important is it to have your children around your version of rap?

My version of Hip-Hop is going to be the foundation for my kids, but they’re not limited to that. They still need to be well-rounded and see what is in the world, because that’s the place they got to operate in. We have to give them other doses and experiences with Hip-Hop when it’s time. Right now, they listen to not just me. They listen to clean versions of other stuff, because I’m raising respectable young ladies and young gentlemen. But they gon’ know how to operate in the world, not just walk around and be like…

When it comes to your creativity, where do you draw your inspiration from? Everything from your music videos to the clothing you wear…

My life, my wife. My relationship with God, my children. The homies I grew up with. The musical influences like Biggie, Lauryn Hill, Fela Kuti, Andre 3000, CeeLo Green, Goodie Mob, Fat Pat, Lil Keke. There’s a lot of people in Houston too. Chamllionaire, Paul Wall, Slim Thug, Z-Ro, all these people in Houston I grew up listening to. People wouldn’t necessarily know all the Houston local artists, but that type of stuff really shaped the way that I approach music.

How did you manage to curate your own Houston sound? That’s not necessarily the traditional Houston flow.

Just gleaning from some of the artists that I named, then putting my own original story and flow towards my craft and what influenced me. I love the way Z-Ro sings on some tracks. I love the way that CeeLo approaches everything from a completely unorthodox space. I love the natural Houston flow that Lil Keke has. I’ll grab a little bit of this and that from everybody, pause, and put it together. Put my own spin on it.

Definitely want to touch on The Transformers. First of all, how did you learn how to act?

I’ll be honest with you, I just don’t have any fear like that. Over the course of my life, I’ve literally eliminated fear. I don’t move in fear. Playing football in front of thousands of people for so long and not wanting to get embarrassed, growing up as an athlete really helped me be able to perform in front of people and not feel no type of way. Acting is way different from lining up as a linebacker and having to tackle people in front of thousands of people, and I get ran over and I get physically embarrassed. Saying words, using the gift of gab and charisma is a little less challenging than having to be a linebacker in front of thousands of people.

How’d it feel you feel to be handpicked for that movie?

Absolutely insane. All the stories as it pertains to how certain things have happened, like getting a role in a blockbuster film like Transformers is insane. Because the director asked Paramount to reach out to me directly. I had never met him, we weren’t cool before that. That was absolutely insane.

Being nominated for Grammy, did that spark your acting bug even more on set?

Hell nah. [laughs] Just hearing you say “being nominated for Grammy” sounds insane. It sounds insane, because I’m independent. I’ve been doing this the way in which I feel like I do the entirety of the time that I’ve been doing it, I couldn’t even fully understand or believe that they really nominated me for a Grammy. Yeah, you gotta submit all your stuff. But even when I submitted my stuff, I’m like aha. I don’t think it’s really gon’ happen, they got a lot of people to choose from.

How’d it feel when I made it coming from the SWAT?

it felt incredible. It felt incredible because it’s never happened. It’s really like the “Lil Fish, Big Pond” stuff. I really feel like me being nominated for a Grammy, out of the SWAT, shows people that you can literally come from anywhere and make something happen. It’s never been done for nobody that’s from here? Alright cool. Boom, we here.

Any goals for yourself now?

Raise my children to be world changers like they’re supposed to be, and love my wife until the day we die. Hopefully, we could go out like The Notebook.

The post Tobe Nwigwe Says He Fell In Love w/ Hip-Hop Via Warren G’s “Regulate” first appeared on The Source.

The post Tobe Nwigwe Says He Fell In Love w/ Hip-Hop Via Warren G’s “Regulate” appeared first on The Source.