Streetwear
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Pepsi Super Bowl LVI Halftime Show
Quavo Drops “Birkin Bagz” Cannabis Strain And Streetwear
With the demand for the coveted Birkin bag among women being almost a prerequisite for relationships, Quavo of the Migos, who may know a thing or two about relationships himself, decided that it was time for the guys to smoke the Birkin instead of giving it away to women.
The Huncho has created his own unique marijuana strain called Birkin because the guys have spent too much money tickling the women’s handbag fancy. “We got tired of buying the girls Birkins, so we started smoking it, that’s all.” says Quavo.
Just as Hermès’ Birkin bags can range from $40K to as high as almost $300K, Quavo’s weed is going to be a high-end strain of bud, meaning a super high cost exactly like the Hip Hop name-dropped handbag. When asked if Birkin Bagz would be affordable for regular smokers and he vehemently replied, “No, sir. No broke smoke. This will be the highest weed you ever smoked.”
To add even more flavor to the release of the “most expensivest” weed strain, Quavo teamed up with established streetwear brand Awful Lot of Cough Syrup and dropped a “Birkin Bagz” clothing collab to accompany the new 420.
The post Quavo Drops “Birkin Bagz” Cannabis Strain And Streetwear appeared first on The Source.
Virgil Abloh Changed The Game — Here Are His 30 Greatest Contributions To Sneaker Culture
The legendary designer Virgil Abloh passed away over the weekend at the far-too-young age of 41, ending a private battle with a rare and aggressive form of cancer. Abloh’s mark on streetwear and modern fashion is undeniable and will be forever felt, but before he solidified himself as certified streetwear royalty, long before he landed the job as the artistic director of Louis Vuitton menswear, before Off-White, and the global DJ Sets, he was just a kid sketching shoes in his spare time.
That’s important to remember. Abloh wasn’t born into the house of Gucci. He had an ambition that truly knew no bounds and a vision that could not be denied. He took those early sneaker sketches and sent them to Nike. Nothing came of them but that didn’t slow him down for even a beat. By 2017, after a brief stint in architecture, an internship in Rome at Fendi, and the successful launch of his own label, Abloh’s swoosh dreams became a reality when he designed, “The Ten,” a collection that would go down in history as the greatest sneaker collaboration of all time.
That’s not hyperbole, ask any sneakerhead, they’ll tell you: nothing beats The Ten. Abloh would follow up that historic run by producing a fleet of fifty Nike Dunks a few years later. His was truly an insatiable spirit for creation.
Many publications make note of Abloh’s time studying architecture like it’s some sort of footnote in his career, but the truth is Abloh never stopped being an architect. Through his design work — which, in addition to sneakers, included album covers, commissioned art pieces, and more — he always treated whatever he was approaching as more than an object, everything, even a water bottle, was a monument. You and I look at a Jordan 1 and see a sneaker, Abloh saw a skyscraper of possibilities. Abloh’s best design moments catch your eye, spark conversations, and create trends. It’s a trifecta that even the most well-respected designers (besides Abloh’s friend and collaborator Ye) can’t lay claim to.
“What we’re talking about here is larger than sneakers, it’s larger than design culture… It’s nothing short of state-of-the-art design,” Abloh said when he first debuted “The Ten.” “To me, they are on the same level as a sculpture of David or the Mona Lisa. You can debate it all you want, but they mean something. And that’s what’s important.”
Ultimately, Abloh’s greatest contribution to the world of streetwear wasn’t a specific sneaker, or a brand, or any single collaboration. It was his unmatched ability to recognize and what sneakerheads all around the world know inside their bones: that a pair of fire Jordans aren’t just shoes, they’re modern-day canvases. A piece of wearable contemporary art to be collected, coveted, cared for, loved, and inspired by.
To celebrate Abloh’s vision and philosophy, we’ve collected the late designer’s 30 best contributions to the world of sneakers. This isn’t a ranking. Instead, we’ve presented the sneakers here as the truly astounding body of work that they always will be, even as Abloh has left a generation of designers to forge their own path without his guiding hand. His influence will always be felt, like the great masters before him that he revered but never hesitated to push past. Abloh viewed sneakers like they were the Mona Lisa, and we’ll always remember him like he was our Da Vinci.
Off-White Nike Air Max 90 ‘The Ten,’ 2017
We’re kicking the list off with Abloh’s take on the Air Max 90. The Ten dropped in two sets of five, dubbed “Revealing” and “Ghosting” with the Air Max 90 leading the pack and exceeding expectations. With this design, Abloh deemphasized Tinker Hatfield’s original look, breaking the sneaker down to its silhouette and paneling with a few minimalist accents that help the design feel fresh.
With a pristine white leather upper, an oversized white Swoosh, and grey suede overlays atop an icy blue midsole, and yes, zip ties, The Ten’s Air Max 90 almost looks like it should be in a museum.
Off-White Nike Air Presto ‘The Ten,’ 2017
You’ll find The Ten’s Air Presto topping a lot of lists chronicling Abloh’s greatest designs and for good reason. For the Air Presto, Abloh once again broke down the sneaker to its skeleton, stripping away the sleek layers of the original design for a lightweight mesh upper with a bone-like lace cage. Even four years later, they just look so damn cool. By 2021s standards, the idea of deconstruction in sneakers has been done to death, but at the time of its release, this kick was truly revolutionary.
Off-White Nike Air VaporMax ‘The Ten,’ 2017
Off-White has dropped two other Nike Air VaporMax sneakers since the original black pair from The Ten, but nothing matches these. This is simply one of the best VaporMax colorways and designs of all time.
Abloh’s VaporMax features a Flyknit upper with a bright white oversized swoosh stitched on, atop a blacked-out VaporMax sole that gives off heavy Darth Vader vibes. Abloh is a Star Wars head, so we’re almost certain that’s what this big (very cool) nerd was going for.
Off-White Nike Air Jordan 1 ‘The Ten’ 2017
C’mon, you knew you were going to come across this pair. It’s easily the most recognizable sneaker Virgil Abloh has ever designed. This is the shoe that Abloh-haters use to discredit his craft and that’s probably because it includes every cringey Abloh trademark, from the “Air” quotation marks, the visible stitching on the swoosh, the Beaverton, Oregon production stamp. Ugh, right?
It isn’t even an original colorway, borrowing the original “Chicago” makeup, which is legendary unto itself. Does this dude even actually design anything? But look closer and you’ll see that this is how Abloh infuses the spirit of hip-hop into his design work, and why it catches hold with heads worldwide. Abloh is sampling a piece of sneaker history and recontextualizing it for a modern sensibility. Is Drake’s “Nice for What” any less of a great song because it owes a debt to Lauryn Hill’s “Ex-Factor” which itself sampled “Can It Be All So Simple” by the Wu-Tang Clan, which draws from “The Way We Were/Try To Remember” by Gladys Knight & The Pips?
Nope — that’s what art does. Borrows, remixes, and makes the old new again. That’s where Abloh excelled.
Off-White Nike Blazer ‘The Ten,’ 2017
We have Virgil Abloh to thank for breathing new life into Nike’s Blazer sneaker which, prior to 2017, was a seriously overlooked shoe. Nowadays, even Nike is showing the Blazer constant love, releasing vintage colorways on a yearly basis. For The Ten’s Blazer, the upper is dressed in white leather with a descending swoosh that dives into an off-white midsole. The inner side of the sneaker features the Beaverton, Oregon production stamp, which is a call back to where the original design was crafted.
Off-White Nike Air Force 1 ‘The Ten,’ 2017
While Abloh’s “Revealing” set from The Ten shed away layers to reveal the inner workings of these iconic silhouettes, for his “Ghosting” set, Abloh opened a window, dressing each sneaker in a translucent upper, another trend that has become pervasive since the designer popularized it.
Abloh’s Air Force 1 is probably the most extreme design out of the “Ghosting” collection, it’s so broken down that it almost looks like it’s still midway through production. If you don’t like deconstructed sneakers, you probably won’t like these, though it’s pretty hard to mess up the Air Force 1.
Off-White Nike Hyperdunk ‘The Ten,’ 2017
The Ten’s Hyperdunk was a way for Abloh to prove that he wasn’t just about style over substance. Through and through, this Hyperdunk is a court-performance sneaker, despite its high-fashion appearance. A breathable FlyKnit upper keeps players light on their feet, with an added midfoot strap for extra support atop a bouncy React midsole. The hype for The Ten was so great that you’d have to be insane to actually wear these on the court, but we like to spend some time imagining what that might look like every time we see them.
Off-White Nike Zoom Fly ‘The Ten,’ 2018
This pair truly comes alive with your sock game, making the Zoom Fly one of the most visually varied sneakers Off-White and Nike have ever made, and giving it a slight edge over the Tulip Pink — which are a little harder to rock.
Off-White Nike Air Max 97 ‘The Ten,’ 2017
Virgil Abloh’s Air Max 97 is pretty interesting in that its design changes the way you normally see the Air Max 97. Usually known for its aerodynamic waves, Abloh instead obscures those eye-leading lines beneath a translucent upper, with a large, long swoosh in place of the sneaker’s usual tiny swoosh — which works to highlight the sneaker’s aerodynamic shape.
This very minor change really manages to give the Air Max 97 a totally unique look within its own history. It’s proof that small changes can equal out to really radical results.
Off-White Chuck 70, The Ten 2017
Released as the final piece of “The Ten,” Abloh’s take on the legendary Chuck Taylor All-Star sees the designer take on yet another legendary design. But unlike the AJ-1, which leaned on the sneaker’s heritage by utilizing one of its most recognizable colorways, this take on the Chuck 70 ignores the past and attempts to contextualize the sneaker for the modern age.
Gone are all the recognizable markers of the Chuck 70, that iconic star label is obfuscated under a ghostly translucent upper, the familiar color patterns are replaced with a monochromatic design, that signature toe cap is rendered icy and cold. This release sees Abloh paying tribute to the foundation of this great sneaker, no doubt a call back to his days in architecture.
Off-White Nike Air Force 1 ComplexCon, 2017
We’re finally out of The Ten territory with this ComplexCon exclusive. If The Ten’s AF-1 was a little too stripped back for your liking, Abloh released a design that played things pretty close to the original with his second Air Force 1. Featuring a clean all-white leather upper, the ComplexCon sneaker sports a metallic swoosh with exposed stitching, and orange branding tags on the exposed foam tongue and Nike check.
In terms of moving the AF-1 forward, this sneaker doesn’t do too much to change the game — but it’s quite the sight regardless. Unfortunately, giving this sneaker’s exclusive status, there aren’t many pairs out there floating around.
Off-White Air Jordan 1 White, 2018
It won’t come as a surprise to find out that the second Off-White Jordan 1 was actually Abloh’s original idea for the sneaker’s entry in The Ten, as its all-white upper with off-white overlays looks a lot more visually consistent with the rest of the collection. But then, it’s hard to blame Abloh for taking a crack at the OG Chicago colorway.
It might be a controversial opinion, but we dig these over the original pair from The Ten. Easily. That pop of orange just works.
Off White Nike Air Jordan 1 UNC, 2018
Naturally, you’re going to find a lot of Air Jordan 1s on this list and while we tried to avoid too many doubles, Abloh has a particular talent for understanding what makes the Air Jordan 1 so great. Featuring a powder blue paneled upper with white accents and contrasting orange stitching, the UNC continues Abloh’s practice of taking the absolute best
Air Jordan 1 colorways — in this case, the Michael Jordan University of North Carolina Blue — and giving them a modern revamp.
Off-White x MoMa x Nike Air Force 1, 2018
We don’t know why Virgil Abloh insists on making his Air Force 1s — probably one of Nike’s most popular silhouettes — the most exclusive Off-White and Nike link up, but with the instant sell-out of the AF-1 from The Ten, the hard to find ComplexCon exclusive, and this three-way collaboration between Nike, Off-White, and the Museum of Modern Art, AF-1s designed by Abloh is a rare find.
This 2018 release is essentially identical to the ComplexCon exclusive, only this time it’s dressed in black.
Off-White Nike Air Presto White, 2018
The dominant color palette of The Ten was white, which made the black upper Air Presto a standout amongst the collection. But plenty of people in the sneaker world wished the Presto adopted the same translucent colorway enjoyed by the rest of The Ten. Those people had their wish granted in 2018 when Abloh finally dropped a white iteration of the Presto.
With gentle accents of orange and red, the white Presto presents the design in a cleaner futuristic light than the more worn and gritty Presto found in The Ten.
Off-White Nike Blazer Hallow’s Eve, 2018
Released for the Halloween season, Abloh’s All Hallow’s Eve colorway feels more targeted toward Thanksgiving than All Hallows Eve itself, but we’ll try not to get too hung up on that fact. Featuring an orange-toned tan upper with a deep-diving wrap-around pumpkin swoosh, the Blazer All Hallow’s Eve is the best Nike Blazer Off-White has ever put out.
If this didn’t have the teal swoosh tag and the “Shoelaces” text, you might even be able to fool a staunch Abloh hater into admitting that these are pretty dope.
Off-White Nike Blazer Grim Reaper, 2018
See, now this sneaker should’ve been given the “All Hallow’s Eve” name! Oh well, the Grim Reaper differs from the other Nike Blazer Off-White silhouettes in its use of a translucent black panel along the upper coupled with a bright white wrap-around swoosh.
It’s hard to not love this sleek pair, though it does feel like a step down in general creativity from the All Hallow’s Eve.
Off-White Nike Air Max 97 Serena. 2018
Ahead of Serena Williams’s opening match at the 2018 US open, Abloh dropped a few silhouettes that bear the tennis legend’s name — the best of which was the Air Max 97 Serena. Ditching the translucent sheath obscuring the 97’s wavy lines, the Serena features a soft pink-toned upper with a pink, purple, and gold gradient midsole, a yellow tab, and an oversized swoosh.
Off-White Nike Blazer Serena Queen, 2018
There are a lot of great Off-White Nike Blazers, they’ve pretty much all made the list, but none feel more underrated than this pair designed with tennis legend Serena Williams in mind. Featuring a hot pink to platinum midsole with an oversized wraparound Swoosh over a wolf grey upper, the Serena Queen Blazer looks like a sneaker that exists with its own permanent blacklight hovering over it.
Off-White Nike Air Force 1 MCA, 2019
It’s pretty clear that while Abloh might’ve had a knack for producing fire colorways of the Air Jordan 1, it’s the AF-1 that he truly considered a masterpiece. Why else would he drop another exclusive fine art Air Force 1 with the Chicago Museum of Contemporary Art? This pair is dressed in a beautiful University Blue all leather upper with a metallic silver swoosh.
These are so beautiful that a part of us absolutely hates the idea of someone wearing them.
Off-White Nike Air Max 90 Desert Ore, 2019
The Off-White Air Max 90 Desert Ores represent a transition in design styles for Abloh, featuring touchstones from his work immediately proceeding The Ten to the more modern Off-White Nikes we see today.
Featuring a dark beige upper with a bright mango swoosh, the Desert Ores look a bit like what we imagine a Yeezy and Off-White link up might look like — thanks to its dusty earthy appearance.
Off-White Nike Dunk Low Pine Green, 2019
Before Abloh would go on to release a 50 sneaker collection consisting solely of the low-top Nike Dunk, he was prepping himself for that ambitious project in 2019 by dropping this Pine Green take on the design. Featuring a radical inclusion to the original design by way of a zig-zagging lacing system, this design laid the groundwork for Abloh’s most ambitious Nike project.
Off-White Nike Dunk Low University Red, 2019
Released alongside the Pine Green colorway, this University Red edition was made in tribute to Nike original 1985 College Colors program which introduced the world to seven different, but legendary, Nike Dunk colorways. It’s an improvement over the Pine Green, that Wolf Grey causes such an eye-catching contrast to the bright red panels and laces.
Off-White Nike Air Jordan V Muslin, 2020
It’s a little hard to believe there aren’t more Air Jordan Vs by Abloh. An often overlooked sneaker in the Jordan brand line, the V Muslins represented a new aesthetic era for the designer. Sure, he was still using translucent textiles and breaking the sneakers down to their rough interiors, but now he was doing it in a much more refined way. While it doesn’t feel as groundbreaking as anything from The Ten, we appreciated Abloh’s commitment to always pushing his designs forward and not just cashing in on the trends he made popular.
Off-White Nike Air Jordan IV Sail, 2020
Released as a women’s size exclusive — much to the dismay of big-footed sneakerheads — this Air Jordan 4 features a full-grain leather and grid mesh upper, with clear textiles, air cushioning, exposed foam, and a totally monochromatic makeup.
These sneakers were an instant sell-out and are currently fetching prices well above $1000 on the aftermarket, making them the most beloved Off-White Nike’s since The Ten era. In a dark year, they were a bright reminder that even three years into their extended collaboration, Off-White and Nike were a natural matchup.
Off-White Air Jordan V Sail, 2020
For Abloh’s second AJ-V colorway, he adopted a colorway that paid homage to the legendary Fire Red Jordan V while retaining his translucent additions to the design. Featuring a sail textile mesh upper with 3M reflective details and a translucent outsole the Off-White Jordan V Sail is equal parts traditional and futuristic, which feels more like a trademark of Abloh’s overall design than superficial details like Helvetica branding and zip-ties.
Off-White Nike Air Force 1 Lemonade 2021
Debuted at the pre-game tunnel at this year’s NBA All-Star Game by LeBron James, the Lemonade sees Abloh following the template laid out by his previous Air Force 1 collaborations, this time dipping the sneaker in an impossible to ignore mustard yellow colorway.
Rounding out the design is a silver Swoosh outlined with contrasting stitching, with an exposed foam tongue, and a woven tag. Abloh always hit the AF-1 with the boldest colorway choices.
Off-White Nike Dunk Low Lot 1/50, 2021
This year saw Abloh embark on a journey that would serve as an official follow-up to the Ten, a fifty sneaker collection focused on a singular silhouette — the Nike Dunk. Abloh transformed the Dunk with the inclusion of Flywire laces that zig-zag across a crisp white upper with an exposed foam tongue, Helvetica branding, a metallic silver swoosh, and a yellow midsole.
It was a design inspiring enough that Abloh saw fit to reiterate on it forty-nine more times. A testament to his restless work ethic.
Off-White Nike Dunk Low Lot 50/50, 2021
Bookending the fifty sneaker collection is this moody blacked-out version of the Dunk Low. Featuring an all-black canvas upper with leather paneling, purple accents, and a metallic swoosh, this is a special pair in the collection and stands in stark contrast to the 49 proceeding colorways.
Abloh kept color to a minimum throughout the Dunk collection, restricting pops of color to the Flywire laces and keeping the sneaker primarily dressed in white and grey tones, for the final pair he threw that idea out the window. When you look at the entirety of the fifty Dunk collection, you realize the whole thing is one big color gradient. Abloh was always one to paint a bigger picture
Off-White Nike Air Jordan II Low, 2021
Closing out our list of Virgil Abloh’s greatest sneaker designs is the final Off-White Nike sneaker to be released in Abloh’s lifetime, the Off-White Air Jordan II. The Air Jordan II has for some time been an underrated silhouette in the lineage of early Jordans, the always ambitious Abloh attempted to rewrite history and overhaul the silhouette’s image in the cultural zeitgeist not by radically reimagining it, but by paying tribute to its history.
The sneaker’s design is an attempt to recreate the natural aging process of a vintage pair of Jordan IIs and features an artificially decaying midsole that is patched over with translucent materials, and Jordan’s signature adorning each pair, a call back to Jordan’s practice of signing and giving out his shoes to kids at Bulls games.
It’s not a radical departure from the original, instead, it presents the shoe not simply as a design, but as an artifact of time, like a great skyscraper designed by the geniuses of a bygone era made more beautiful with age. There is that connection to architecture again, it stands as one of Abloh’s best and most subtle reimaginings and shows just how deeply he cared about what came before, even as he always forged ahead.
NYC Hip-Hop And Skate Culture Collide In The Trailer For The Documentary ‘All The Streets Are Silent’
If you live for sneakers, skateboarding, Supreme drops, and all things hip-hop, you have late ‘80s and early ‘90s New York street culture to thank for that. And you’re probably going to love All The Streets Are Silent, a feature-length documentary debut from Jeremy Elkin that explores this still influential period of American youth culture. For the documentary, Elkin reached out to the kids (and Kids) who grew up in the scene — who better to document that golden age of style and music than the people who lived it?
Premiering today at New York’s Tribeca Film Festival as a documentary select, “All The Streets Are Silent” takes you on a deep dive into the streets of New York City, back to the days when skate culture and hip-hop were still rebellious expressions of street youth and not global commodities with rabid fan bases dominated by hype.
The film, which is narrated by Zoo York cofounder and Uproxx Style editor Eli Morgan Gesner uses archival footage and covers notable figures and locales of the era, including Harold Hunter, Club Mars, Supreme, and DJ Stretch Armstrong. The stars of the counterculture are in full effect but at its heart, All The Streets Are Silent is an examination of being a kid in New York City during a special time in pop culture. With guests like Rosario Dawson, Darryl “DMC” McDaniels, DJ Clark Kent, the late Keith Hufnagel, and Yuki Watanabe, “All The Streets Are Silent” offers an exploration of race, society, fashion, and street culture in a culturally significant era in New York City history wrapped in a Paris is Burning meets Kids aesthetic that oozes cool.
Elkin took this project seriously, in addition to linking up with Gesner, he also tapped the legendary Large Professor, the producer that brought us Tribe Called Quest’s “Keep it Rollin” to do the soundtrack. It doesn’t get more vintage New York than that. Check out the trailer for All The Streets Are Silent above and stream it on-demand until June 23rd for $15 here.
A Ranking Of The Best Travis Scott Sneaker Collaborations, Including The New Air Jordan 6 British Khaki
Do athletes even endorse sneakers anymore?
Don’t get us wrong, Jordan is still the biggest name in footwear. And when a hot new sneaker designer bursts onto the scene, best believe they’re going to want to put their spin on a fresh pair of Jordans above all else, so we don’t imagine another name is going to surpass it anytime soon. But big names are coming (relatively) close, and none of them are known for their skills on a court.
We’re talking not about performance shoes but “performer shoes” (a term dubbed by DJ Clark Kent) — made by people like Kanye West, who has now realized his dream of making a pivot from the hottest rapper in the game to the hottest sneaker and streetwear designer with his Yeezy Brand; Pharrel Williams, who has been toiling away at Adidas for a minute now with his Hu line; J Cole who seems to be constantly pumping out Pumas and actually has the hoops skills to bring in ballers; Bad Bunny, who — despite starting it all off with a few Crocs — is now two for two with his Adidas collaborations; and Beyonce, who continues to make tremendous leaps with each drop of her Ivy Park line.
It’s undeniable that, save for Virgil Abloh and Aleali May, the most exciting sneakers to drop right now are coming from the world of hip-hop. And no name is more exciting than La Flame — yes, we’re talking about Mr. Cactus Jack himself, Travis Scott. Together in partnership with Helmut Lang, Nike, and Jordan Brand, Scott has been dropping some of the most hyped sneaker releases of our modern era of streetwear, offering remixed designs of the aforementioned brand’s most popular silhouettes draped in Scott’s signature dusty desert aesthetic and vibe.
Over the last three years, Scott has dropped 14 sneakers and today we’re here to rank every single one of them from worst to best. Let’s dive in.
15. Travis Scott Jordan XXXIII Army Olive
Amongst fans of Scott’s sneaker collaborations, these are absolutely hated. It’s easy to see why. I mean… look at ’em!
Some people feel that hate is overkill, arguing that these are slept on but they still deserve their spot at the bottom of this list. It’s not simply that they’re bad — this army olive mesh upper and brown suede heel panel is a pretty solid design for the XXXIIIs and pretty emblematic of the looks to come — but it’s just so boring in comparison to everything else Scott has done with Nike.
It feels mean to place any Scott shoe dead last, but it’s hard to argue that this is better than any of the other shoes on this list.
Find the Travis Scott Jordan XXXIII Army Olive at GOAT.
14. Travis Scott x Helmut Lang Low Top
Before Travis Scott started lending his aesthetic to classic Nike and Jordan silhouettes, he linked up with Italian designer Helmut Lang for a sleek all-black high-top and low-top sneaker. The Helmut Lang collaborations are soft of an anomaly in the lineage of Travis Scott sneakers, but looking at it does make us wonder what the Cactus Jack label would’ve looked like if it never linked up with Nike. Thank God it did!
Featuring a nylon upper with leather and velcro straps across the heel and upper, the Travis Scott x Helmut Lang was made in Italy and features graphic bull imagery on the tongue and Helmut Lang branding on the heel tab.
It’s… okay. Just that and nothing more. Definitely a step up from the XXXIII, though.
The Travis Scott x Helmut Lang Low Top is currently unavailable on the aftermarket.
13. Travis Scott x Playstation Nike Dunk Low
Originally, we ranked this one last. It’s a three-way collaboration that coincided with the release of the Playstation 5, which just felt like tacky branded overkill. But the more we look at the design — which is actually kind of dope and borrows from the OG Playstation’s look for its colorway — the more it grows on us. This one is certainly a grower.
We still don’t like the Sony branding on the heel (Playstation logo can stay) but we can’t sit here and pretend that the Jordan XXXIII is somehow better than this sail and light blue upper, with its charcoal grey reverse swoosh and embroidered branding.
Find the Travis Scott x Playstation Nike Dunk Low at StockX.
12. Travis Scott Nike Air Max 270 React Cactus Trails
You’ll notice that Scott has a definite preference for Nike’s more retro silhouettes, so the Air Max 270 Cactus Trails is unique in that this is one of the most futuristic-looking Cactus Jack sneakers released yet, thanks to the aerodynamic design of the 270. It’s ironic that it’s also the most artificially aged, with a yellowed midsole and a messy mix of textile, nubuck, and TPU Overlays over a dirty cream colorway.
It really earns its moniker “Cactus Trails,” this is a grimy, dusty mess of a design.
Find the Travis Scott Nike Air Max 270 React Cactus Trails at GOAT.
11. Travis Scott Nike Air Force 1 Low White
Travis Scott’s long and fruitful collaboration with Nike begins with this take on the Air Force 1. Released in celebration of the 35th anniversary of the silhouette, this white canvas take on the AF-1 dropped at ComplexCon 2017 and featured interchangeable removable swooshes that were meant to evoke Scott’s trademark grill.
The laces have a Cactus Jack logo covering them and the whole thing sits atop a contrasting gum sole. It’s perhaps most notable for looking so different than the designs that would come to define Scott’s work with Nike.
Find the Travis Scott Nike Air Force 1 Low White at StockX.
10. Travis Scott x Helmut Lang High Top
The High Top version of Scott’s Helmut Lang sneaker is a massive improvement over the low. This may be the last time this particular sneaker stays in the top 10 as Scott and Nike have a bunch of rumored releases planned for Holiday 2021. Enjoy your spot, Helmut Lang Highs!
Featuring the same nylon upper with leather paneling and straps as the low, the Helmut Lang high tops are super sleek, militaristic, and represent a Travis Scott era that feels like a distant memory. Not much to say about these that we haven’t said already with the low tops, this is just an all-around better design.
The Travis Scott x Helmut Lang High Top is currently unavailable on the aftermarket.
9. Travis Scott Nike Air Force 1 Low Cactus Jack
The Cactus Jack Air Force 1 has always had a Sean Wotherspoon vibe to us. We know what you’re thinking, “WHY BECAUSE IT HAS CORDUROY???” Yup, that’s exactly why. Do you really think this zipped corduroy lace shroud would exist without Wotherspoon’s Air Max 97, which dropped two years earlier? You’re tripping. Wotherspoon MADE corduroy.
The AF1 Cactus Jack features a graphic canvas upper, a brown swoosh on the outer, a black swoosh on the inner, and sits atop a gum outsole. It’s a dope design, but it’s just a little too busy. A comfortable mid-tier release by Scott.
Find the Travis Scott Nike Air Force 1 Low Cactus Jack at GOAT.
8 . Travis Scott Jordan 1 Retro Low Mocha
This low-top version of the Jordan I borrows the design of the more iconic high-top version with a mocha and black nubuck leather upper and that polarizing backward swoosh on the lateral side. The backward swoosh actually looks bigger here (it’s not) making the sneaker look unlike a Jordan I, that’s kind of cool. The medial side panel features Cactus Jack lining in university red, making another appearance on the tongue, with the Air Jordan Wings on the heel tab.
This is pleasant and middling. Perfectly functional but not going to make a huge scene.
Find the Travis Scott Jordan 1 Retro Low Mocha at GOAT.
7. Travis Scott Nike Air Force 1 Low Sail
This Sail colorway of the Air Force 1 was Scott’s second release with Nike and built upon the all-white colorway that preceded it. The canvas upper and removable shiny swoosh is still here, but this Sail colorway just works so much better with the gum outsole and canvas construction. It feels like a true transitional sneaker between Scott’s first Nike drop to the more earthy and worn designs that would come to define the Cactus Jack aesthetic.
Find the Travis Scott Nike Air Force 1 Low Sail at GOAT.
6. Travis Scott Jordan 4 Retro Purple (Friends and Family Release)
We considered not even including this sneaker, as it’s a close friend and family-only release and never had a retail release, but it’s just too clean to ignore. It’s also currently available at StockX, which means someone isn’t being a good friend (we wouldn’t have done you like that, Travis!). This moody Jordan IV features a suede upper in a deep purple with black accents and a grey lace cage.
It’s easily one of the best colorways we’ve ever seen of the Jordan IV period, it’s almost cruel this wasn’t released to the public. Scott has a few more friends and family colorways, but none reach this level of perfection, which makes the StockX sale sting even more.
Find the Travis Scott Jordan 4 Retro Purple Suede at StockX.
5. Travis Scott Nike SB Dunk Low Cactus Jack
This is a totally personal take, but this pair brings up a lot of nostalgia for me. The bandana-inspired paisley overlays capture so much of the imagery of growing up in and around East LA. This sneaker looks like my childhood, filtered down into a shoe.
The SB Dunk Low Cactus Jack is significant because it’s Scott’s first skate sneaker, utilizing Nike’s ridiculously popular silhouette, dressing it in a tan leather base with plaid quarter panels, paisley overlays, and canvas that tears away to reveal an earthy camo pattern that kind of resembles Nike’s elephant print (but isn’t quite that).
The design is rounded out by thick rope laces, the whole thing really captures Scott’s Cactus Jack aesthetic — muted, yet psychedelic. Scott and Nike have a whole slate of Dunks that are supposed to drop in late 2021, we’ll see if they can match this take.
Find the Travis Scott Nike SB Dunk Low Premium QS at GOAT.
4. Travis Scott Jordan 6 Retro Olive
Released at the end of 2019, the Jordan VI features an almost militaristic olive green nubuck and suede upper with a little stash snap pocket on the outer collar. At the time of release, it felt like this was the perfect music festival sneaker to hide your stash in. The idea of going to a concert still seems novel, and this is the second time we’re ranking Scott’s whole sneaker output. Another handful of Travis Scott sneakers will likely drop before we are able to see the rapper perform live again. That’s just sad.
Scott rocked this colorway at the Super Bowl 53 halftime show, leading to its coveted status amongst sneakerheads and Travis Scott fans alike. The design is rounded out by a glow-in-the-dark translucent outsole with sail and university red accent work. Scott has yet to drop something that tops this design since its debut release.
Find the Travis Scott Jordan 6 Retro at GOAT.
3. Travis Scott Jordan 6 Retro British Khaki
Are the little pockets and zippers stupid and gimmicky? Yes. But forced utility aside, the British Khaki Jordan 6, Scott’s first sneaker of 2021, is in every way an improvement over 2019’s Olive colorway, which it clearly builds off of. Featuring a suede and canvas upper dusted in a mix of British Khaki and Sail, it’s the Bright Crimson accents on the heel, tongue, and branding that really pull this design together.
On top of this earthy colorway, a glow-in-the-dark sole and heel tab adds a nice psychedelic edge to the look, while seamlessly blending in with the rest of the design, never dipping into gimmicky territory, despite you know, being glow in the dark.
Find the Travis Scott Jordan 6 Retro British Khaki at GOAT.
2. Travis Scott Jordan 4 Retro Cactus Jack
There were several times I came close to ranking this as the number one pick, and while ultimately I contend that it’s probably (probably!) not the best Travis Scott sneaker out there, it is my personal favorite. This use of Nike’s university red and blue here is just beautiful, with its blue Durabuck leather upper and a red collar and insole. Inspired by the Houston Oilers, Scott’s hometown team, the Cactus Jack Jordan IV’s are rounded out by a core black lace cage and heel panel with university blue speckles, and feature Cactus Jack and Jumpman branding on the left and right heel respectively.
I’m already regretting not giving it the number one slot, but not enough to bump it up… yet.
Find the Travis Scott Jordan 4 Retro Cactus Jack at GOAT.
1. Travis Scott Jordan 1 Retro High Mocha
It feels almost cliche to rank the Mocha Jordan I Retro High as Scott’s best, but this sneaker release has managed to become emblematic of Cactus Jack as a fashion entity now three years after its original release. The large over-sized backward swoosh looks very gimmicky by today’s standards (though we don’t know that it didn’t always) but that mix of mocha suede paneling again a sail leather upper with university red accents is still one of the silhouette’s best colorways.
Since this insanely popular drop, Nike has since borrowed this same exact color scheme for a stock Air Jordan I, which we actually prefer, since it doesn’t have the backward swoosh. But hey, that’s just us.
Find the at Travis Scott Jordan 1 Retro High at GOAT.
With Lil Nas X’s Satan Shoes, MSCHF Has Become The New Supreme
When your brand is literally called MSCHF, it shouldn’t be a shocker that there’s a good dose of actual mischief embedded in the ethos. That’s exactly what the label behind Lil Nas X’s wildly viral Satan shoes promises to deliver with each of its bi-monthly drops. Note we didn’t say “bi-monthly sneaker drops” — because while the most famous MSCHF products are shoes, they’ve also launched tongue-in-cheek bath bombs, internet browser add-ons, AI-generated feet photos, and rubber chicken bongs, along with various other weird shit and ephemera.
The Satan shoes aren’t the brand’s first brush with viral fame, either. Launched in 2016 and based in Williamsburg, Brooklyn (obvi), MSCHF is the same brand that brought you this year’s Birkinstocks — Birkenstock sandals made using the leather from real Birkin bags and those dope as hell all-white Nike Aix Max 97s filled with 60CCs of Holy Water sourced from the River Jordan back in 2019. So while it might feel like they’ve come out of nowhere, stunt marketing like this is very much their #brand.
Everything out of MSCHF comes wrapped in layers of nihilistic irony that attempts to reflect the absurdity of a world where people get hyped over things like Supreme stamped bricks and shrug off stuff like an attempted coup from a game-show-host-turned-President as just another Wednesday in the waning days of the American Empire. But by adopting the uber-capitalistic “bi-weekly drop” cadence of a modern streetwear company, MSCHF is very much part of the world they’re skewering. (The line between viral marketing and literal trolling gets very tough to see when you look at things like MSCHF’s ClickSwipe app, which swipes right on Tinder for you every time you click something with your mouse).
“Our perspective is everything is funny in a nihilistic sort of way,” MSCHF CEO Gabriel Whaley told Business Insider in an interview. “We’re not here to make the world a better place. We’re making light of how much everything sucks.”
If you take those words at face value, MSCHF feels a lot of the old Supreme — which gained legitimate clout via viral product drops. When the Supreme brick happened it was product-as-commentary, a release that reflected the absurdity of the hype machine surrounding the counterculture skatewear brand itself. The fact that people actually paid for it is what made the brick such an iconically dark moment in streetwear history.
These days, Supreme plays its relatively safe, favoring official collaborations over everything, though they’ll still drop a random accessory here and there. The gap in the “is this a real commentary on commerce or just commerce in disguise as commentary?” space that Supreme left behind has since been filled by MSCHF. And the relationship is a weirdly reciprocal one — with MSCHF’s ironic products hitting harder because we saw how well that model actually served Supreme.
Now bring all that context to bear on the Satan shoes — which a judge has just ordered the brand to stop selling. Note, that this isn’t an official collab. MSCHF calls them “art pieces” and that’s correct, though Nike is arguing that the general public isn’t sophisticated enough to know that this devil-themed footwear wasn’t actually made by Swoosh & Co., which also seems to be true. While sneaker customization isn’t illegal, when you’re selling 666 customized sneakers with blood in the air bubble and freaking out square Christian parents across the country, the brand whose shoe you’re using has every right to ask you to chill.
MSCHF will surely cease and desist and their next drop will be all the more anticipated because of this episode. Nike lawyers could squash them, but why would they? Their brand got a little badass-rebel energy from this dance and their PR machine will fight to correct misperceptions among their core suburban fanbase. Round and round we go.
Eventually, the two brands will probably collaborate for real. Again, Supreme laid down the playbook for this. In 2000 Supreme received a cease-and-desist from Louis Vuitton for lifting the brand’s signature monogram print. 17 years later the two brands announced their first of several official collaborations. Let’s hope it doesn’t take that long for MSCHF and Nike to make nice.
What you think of MSCHF’s actual products depends on your life stage and whether its model feels fresh or tired to you. Do you think blood in a shoe is bold? What about a bath bomb shaped like a toaster? Or an Instagram account that proudly proclaims “DO NOT FOLLOW US“? If that sounds corny or if you’re past it because it feels like a retread of Supreme, feel free to look away.
For the rest of us, MSCHF is infusing the world of streetwear and accessory drops with some conversation-starting fun, re-capturing the counter-culture energy of an industry that has become commercialized to the point of banality. Whether it’s capitalism masquerading as rebellion or rebellion masquerading as capitalism is impossible to say. But maybe that, too, is part of the point.
me after the nike lawsuit pic.twitter.com/XVLjHlSrru
— nope (@LilNasX) March 29, 2021
MSCHF’s “Lite Mode” (left) vs. “Dark Mode” (right) for their Toaster bath bomb drop is instantly iconic. pic.twitter.com/Gp93dd4XWs
— Roger (6’5”) (@iamtherog) December 10, 2019
If you want to sign up for early access to MSCHF products click here.