Turbeazy Takes A Major Step Forward By Establishing His Visual Identity

There are a lot of things an artist needs to do right to make it big, and one of the most major of those factors emerged over the past decade or so: social media. A creative’s online presence is how most potential fans first see them, so if that part of your branding isn’t strong, it can be off-putting to potential fans. New York rapper Turbeazy is putting in work on the music side of things, but when it comes to social media, he’s lacking.

That’s according to Shawnae Corbett-Rice, an artist manager helping Turbeazy boost his online branding in a new episode of Next Success, presented by Uproxx and Sprite. Being productive doesn’t always mean being polite, so Corbett-Rice was transparent with Turbeazy by telling him that his social media game is “pretty weak.”

Turbeazy was initially surprised by the assessment, but knowing that Corbett-Rice was there to help, he dove headfirst into a photoshoot, a strong first step in helping to establish his visual identity and brand.

So, how did the re-branding effort go? Find out by watching the video above, which also goes more into what Turbeazy is about as an artist. To better get to know Turbeazy and learn about his triumphs over past setbacks, check out the Next Success hub.

Nicki Minaj Follows Cardi B As The Second-Ever Female Rapper To Have A Diamond-Certified Song

Back in March, Cardi B achieved a huge milestone: She became the first-ever female rapper to have a solo song be certified Diamond, meaning it garnered over 10 million sales in the US. Now, a few months later, Cardi’s predecessor has followed her achievement. Nicki Minaj’s 2010 track “Super Bass” just hit 10 million sales, meaning she’s the second-ever female rapper to have a song be Diamond-certified.

“Super Bass” originally appeared on the deluxe version of Minaj’s debut album Pink Friday, nearly a decade ago. Now celebrating its new Diamond status, Minaj took to social media to share her gratitude. She posted a video of the official Diamond certification plaque, which is encrusted with shimmering rhinestones and features a photo of Minaj from the “Super Bass” single art. In the post’s caption, the rapper thanked her fans for a “decade of support” and even gave Taylor Swift a special shout-out. “Thank you for over a decade of support,” she wrote. “(special thx to Ester Dean, Kane, Juice, Taylor Swift, Sofia Grace & Rosie, Ellen, Young Money/Cash Money & Republic. This one was released b4 the streaming era, so millions of fans actually purchased the song. I’m so grateful for you guys. Sending love & blessings your way.”

Cardi B is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

It’s Nearly Christmas, So Of Course, Mariah Carey Is The Latest Star To Get Her Own McDonald’s Menu

Complain about Christmas creep all you want, but you know you can already hear those sleigh bells ringing — which means that it’s the perfect time for McDonald’s to announce its latest season-appropriate recording artist collaboration with Ms. “All I Want For Christmas” herself, Mariah Carey.

That’s right, this December, the Mariah Menu comes to McDonald’s from the 13th to Christmas Eve. The menu will include daily deals — advent calendar style — on one free menu item each day (so long as customers spend at least $1). For instance, when the special kicks off on the 13th, they’ll be able to get a free Big Mac. Later on in the month, the free item is an apple pie, and on the final day of the promotion, you can get free cookies.

In the press release for the new menu, Mariah gives the following quote: “Some of my favorite memories with my kids are our family trips to McDonald’s, and of course, each of us has our go-to order,” she explains. “Mine is the cheeseburger, and I get it with extra pickles.”

The celebrity-branded meals McDonald’s has been pushing over the past two years have been incredibly successful, with the Travis Scott deal lifting the company out of a pandemic-fueled sales slump. Most recently, the company partnered with Bay Area star Saweetie, and now, even competitors like Popeyes have begun their own promotions with collaborators like Megan Thee Stallion.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

When Ed Sheeran Makes Songs, He Asks Himself, ‘What Would Rihanna Do?’

Ed Sheeran has earned himself a lot of clout over the course of his career, as evidenced by the list of folks he’s worked with. While a lot of aspiring artists look up to him for inspiration, his musical role model is Rihanna, as he revealed on The Breakfast Club recently.

In fact, he says that when he’s in the studio, he thinks about what Rihanna would do. He said, “Rihanna is always the benchmark. Rihanna is always… when I go in, that’s how ‘Shape Of You’ was created, ‘Love Yourself’ with Justin Bieber was created. She’s got such great taste in songs that… you can’t say what Rihanna’s style is. It’s just good tunes. So when you go in the studio to create a song, always we go, ‘What would Rihanna do?’ So she’s be somebody I’d always love to work with and write with or for. The fact that she can do ‘Work’ and then she just does ‘FourFiveSeconds,’ and they’re both totally different but both f*cking incredible tunes.”

He also noted they hoped to link up on his No. 6 Collaborations Project album, but they didn’t have “the right tune.” He explained why that didn’t discourage him, saying, “I submitted songs to Beyoncé before and she hadn’t picked any, but then I did ‘Perfect’ and she wanted to sing on it. So I know people rate me, but sometimes the songs aren’t the right songs.”

Saweetie Premiered New Music And Answered Fan Questions In Her ‘Icy Season’ Amazon Special

It may not be the full TV show I campaigned for last week, but Saweetie’s new Amazon special, “Icy Season,” is a perfect snapshot of exactly the qualities that make the Bay Area star so fascinating onscreen. In addition to putting the live band treatment on her fan-favorite hits — including a holiday remix of her breakout song “Icy Grl” — Saweetie shows off her upbeat personality, plays piano (with claws, no less!), and answers fan questions while sitting down with co-hosts Symone from Drag Race and Instagram comic Rickey Thompson.

She also debuts for the first time in a wide-share format the new song “Icy Chain” from her upcoming album Pretty Bitch Music. While she’s performed the song onstage a handful of times at recent festival appearances, this is the first time it’s been played during a widely accessible show. During the show, Saweetie and her co-hosts also promote the Calvin Klein brand, making the special a bit of a cross between a talk show, a variety show, and the Home Shopping Network.

While it’s unclear whether this is the event Saweetie teased would “unfold during the holidays,” she still has an SNL performance coming up later this month, so it’s possible that the official release date for PBM is still forthcoming.

Watch Saweetie’s “Icy Season” special here.

Emily Ratajkowski Shared A Compelling Observation About Robin Thicke’s Now-Infamous Alleged Groping On The ‘Blurred Lines’ Set

Emily Ratajkowski recently threw down a convincing theory about how “only other men” are confused about Pete Davidson’s attractiveness in the eyes of women, and she’s here to level the field on a more serious subject. That would be her revelation (as published in her My Body memoir) that Robin Thicke groped her on the “Blurred Lines” set, an account that was backed up by video director Diane Martel, who cut the shoot short after the incident. Emily visited with Trevor Noah on The Daily Show, where she revealed what she’s gained in perspective from that experience.

Let’s just say that she likely did not set out to level Robin Thicke with her declaration, but that’s still part of the effect because her take is incredibly effective. She suspects that maybe Thicke felt powerless on the set (which was run by a female director and filled with women owning their sexuality, contrary to the song’s lyrics) and was acting out as a result. Yup, she said this, and Emily totally took the high road while responding to Noah’s question on how she views the experience through the lens of time:

“I think that I’m really not interested in blaming individuals. I think that we live in a culture that allows a lot of these situations to occur. [Not just in] professional settings but on dates. Again, not to beat the horse, but power dynamics is what I’m interested in talking about and really revealing because I think that, in some ways, maybe that was like an attempt at leveling the power for him, and I think we need to look at how many this culture if bad for both men and women.”

Again, Emily did not appear to set out with the intent of making Robin Thicke look like a disempowered presence on his own video set, but oh boy, that’s how it’s looking now. And it’s a powerful move on her part to make this observation, and it’s completely her prerogative to look at the situation as reflective of the whole culture. The entire The Daily Show interview is a fascinating one, and it began with Noah admitting, “This is one of the most interesting and complicated books I’ve read about the subject.”

From there, Emily discussed what empowerment really means and how our culture has commodified women. She sees this as extreme in society, to the point where the OnlyFans back-and-forth on whether to ban explicit material was a way for someone to attempt to take power from those women. She compares that situation to the “Blurred Lines” video, and she further says, “Every woman can relate to the experience of getting dressed and knowing, you know, sort of the negotiation of how tight to I want my shirt to be? How, you know, much do I want to cover up?” Emily Ratajkowski gets it.

Summer Walker Offers A Delicate Solo Rendition Of ‘Unloyal’ On ‘Fallon’

Summer Walker has left her supporters in tears with her newly-released sophomore album, Still Over It, which details the singer’s struggles with love. To promote the new album, she stopped by The Tonight Show Starring Jimmy Fallon to perform “Unloyal,” an early standout. A live band provided a jazzy touch to the performance while also covering for Ari Lennox, who appears on the official song but was not present for the appearance.

Walker’s performance came as she broke several records on Apple Music with Still Over It, which earned the biggest album debut ever, the biggest R&B album debut ever, and went No. 1 in 40 markets globally. She also responded to a recent report from Rolling Stone that claimed she signed a “brutal” record deal and described her as “effectively an indentured servant for a series of albums.”

“I’ve been seeing a lot of chatter online,” she wrote on her Instagram Story. “I didn’t say anything because I wanted to stay focused on releasing my album. Yow let me clear the air. What that article said is not my current record deal. Over the years my deal has changed many times. I’ve always had my own representation and full support from LVRN. Thank you to my fans for always having my back and for all of the love ya’ll keep showing my new album. Appreciate y’all!!”

You can watch Summer perform “Unloyal” in the video above.

Cardi B is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

Travis Scott Reportedly Went To Dave & Buster’s After His Astroworld Festival As He Was Unaware Of The Tragedy

Travis Scott was reportedly unaware that a tragedy took place in the crowd at the Astroworld Festival until quite a while it ended. A source connected to the rapper told TMZ that he was never notified about the deaths and injuries that occurred. As a result, Travis left the premises and headed to a nearby Dave & Buster’s for a party that was hosted by Drake. “Travis didn’t know the severity of the situation when he arrived at the party,” the source told TMZ. “As far as timing, this remains consistent with the fact that no one including the police had publicly confirmed the gravity of the events that had taken place.”

Travis brought out Drake as a surprise guest at the festival, and the two performed songs including “Sicko Mode” and “Way 2 Sexy.” The TMZ report comes after Travis’ partner Kylie Jenner, who is currently pregnant with her second child with him, came to his defense about the festival.

“Travis and I are broken and devastated,” she wrote in a post to her Instagram Story. “My thoughts and prayers are with all who lost their lives, were injured or affected in any way by yesterday’s events.” She added, “And also for Travis who I know cares deeply for his fans and the Houston community, I want to make it clear we weren’t aware of any fatalities until the news came out after the show, and in no world would have continued filming or performing.”

Watch A New Visualizer For Mac Miller’s ‘Frick Park Market’ On The 10th Anniversary Of ‘Blue Slide Park’

While each of Mac Miller’s six albums hit the top five in the Billboard 200 chart, it’s only his debut full-length, Blue Slide Park, that topped the chart. Celebrating its 10th anniversary this week, the album is a testament to the late rapper’s carefree, authentic persona. It shows how even though he had inner demons that tragically ended his life, he was always just a kid from Pittsburgh looking to have fun.

In concert with the album’s anniversary, Rostrum Records released a new visualizer to the track “Frick Park Market,” an ode to Miller’s local corner store that seemed to have “anything you need” on the shelves. The visual features animations by Shokka, in a colorful and psychedelic display of the store, and the personalities in its orbit, that fits the song perfectly. In fact, on the Blue Slide Park commentary, Miller even alluded to the song’s kaleidoscopic nature:

“That was the first single, that was the first thing we let people hear and I think that it really helps to represent what I’m doing with this album: how it starts out just fun and some things you’re used to hearing from me and it goes into something a little more trippy and a little more different and kinda takes you on an adventure.”

In the end, revisiting the track and hearing Miller drop lines like “I’mma feed the world you can put it on my tab / Run until my legs go numb, I don’t plan on lookin’ back,” it’s a warm reminder of his style, his disposition, and how much he’ll be missed.

Watch the visualizer for “Frick Park Market” above.

Mac Miller is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

Ausar Gets To Work On A New ‘Homies’ Video With A Big-Time Creative Partner

Ausar is a promising up-and-comer from the musically rich city of Chicago, and now the rapper has been granted a tremendous opportunity to make good on his potential.

In a new video from the Next Success series (presented by Uproxx and Sprite), Ausar gets the chance to work with Quincy Banks, an established creative pro in Los Angeles. The name may not be familiar, but his work certainly is: He’s contributed key visual elements to projects by artists like Lizzo, The Rolling Stones, and Charli XCX, among plenty of others. Needless to say, having Banks on your side isn’t something that should be taken lightly.

In the clip, the two meet up for the first time and quickly get to talking about the project at hand: a new video for Ausar’s song “Homies,” breaking down the track and what they want to accomplish with the visual for it.

To learn more about the behind the scenes process between mentor and mentee check out the above video. And check out Ausar’s completed music video and a bit more on his journey by checking out our Next Success hub [hub link].

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.