music videos Archives - Page 5 of 44

Kanye West And Ty Dolla Sign Drop Moody Music Video For “SLIDE”

August 14, 2024 by newhiphopnews

Kanye West can’t go more than 48 hours without a controversy it seems. The rapper was already been criticized for the messy rollout of VULTURES 2. A rollout that was months and multiple album versions in the making, mind you. Then it was suggested that West was addicted to nitrous gas, which is a story that has effectively drowned out anything that was on VULTURES 2. Despite the seemingly constant barrage of problems, Kanye West and Ty Dolla Sign are forging ahead. The duo have decided to drop a music video for the first VULTURES 2 single that was released: “SLIDE.”

Let’s get the obvious points out of the way. Kanye West and Ty Dolla Sign do not appear in the video for “SLIDE.” There is no performance element to the song, or famous faces scattered throughout. Instead, the video presents a single, unbroken shot of a camera moving down a city street. We see a woman in lingerie, we see homeless people in tents. We also see a vulture at one point, which, sure, why not. It’s suggested that the street in question is in a red light district, but other aspects of the video, like cars on fire, don’t exactly vibe with the theory. Overall, it feels very much cut from the concept of “No Church In the Wild,” which is to say, societal chaos.

Kanye West And Ty Dolla Capture Societal Collapse

It’s a cool video, even if it doesn’t align with Kanye West or Ty Dolla Sign’s lyrics. “SLIDE” sees West rap about impossibly wealthy parties and sexual conquests during his first verse. “Headed to the high-rise. Cruisin’ like Eyes Wide Shut (Get up),” he spits. But I slide in it like a drive-by. The industry don’t like me, tell them p**sy n**gas likewise (Get up). They tried to hit me with the cyanide.” Ty Dolla Sign’s hook is more of the same. Kanye West hasn’t provided much context about the inspiration for the song, either. When he played it during a November DJ set, he merely said: “This is madness for me, I made this with my brother Ty a few months ago.”

It’s difficult to imagine the music video for “SLIDE” will do much to boost VULTURES 2 album sales. The album pulled in 107K album equivalent sales first week, which marks the lowest first week numbers for a Kanye West album ever. The reviews have been even worse. Fans have chastised West for dropping the album despite it not being close to finished. Several tweaks have been made to the final mix, but rather than intrigue listeners, the way it did when West tweaked The Life of Pablo, it has irritated.

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Gunna’s “Today I Did Good” Music Video Is A Reminder To Just Live Your Life

August 13, 2024 by newhiphopnews

One thing fans have learned about Gunna is that he loves to make a music video. Every album cycle of his comes with several visuals. a Gift & a Curse came with six videos for the album’s fifteen tracks. His latest album, One of Wun, is no different. After releasing videos for “whatsapp (wassam),” “back in the a” and “Prada Dem” with Offset, Gunna is back with the fourth video of this album cycle. “today i did good,” a more understated cut than the high-energy tracks Gunna is most known for, is the latest from the album to receive a video.

“today i did good” is Gunna celebrating himself. He applauds himself for getting on a diet (“I ain’t been eating no bullsh*t”). His fitness journey is one he’s documented himself for the last few years. He thanks God that he’s still rich, and talks about his bachelor life. The beat is mellower than one may expect from a Gunna track, and overall, it’s pleasant to listen to. The video, directed by Spike Jordan, is as impressive.

Read More: Gunna One Of Wun Album Review

Gunna – “today i did good”: Watch:

The video itself is Gunna going through several days in his life. The video is also shot on a GoPro-like camera. It gives viewers his point of view in a way that would be similar to how Gunna himself goes through the day. He also time stamps every major point in the day. The video begins with him working out in Rome at 4:45 AM. From there, he eats breakfast, gets dressed, and leaves his hotel at 9:38 AM. He goes clothes shopping and then goes to a fashion show. Gunna leaves Rome at almost 7PM, and heads to South Africa to shoot the video for Tyla’s “Jump,” a track he features on. The scenes in South Africa follow a similar format. After his day in South Africa, he briefly heads to Los Angeles. He then goes to Ohio State University’s Schottenstein Center, the location of the first show of his Bittersweet Tour.

The video’s ending scene is from a photoshoot for P, Gunna’s clothing brand. Following the shoot, they return a room to in a scene that suggests a deluxe version of One of Wun is on the way. There are two pieces of art. One is the album’s standard art. Instead of the standard’s blue and white flowers, the other piece of art shows his head covered with orange and yellow flowers. The video’s last message is essentially telling viewers to make the most of their day. Gunna also wants his fans to not listen to what other people think of them. It’s a nice message to end a very well-crafted music video for one of the more underrated tracks on One of Wun. Watch the video above.

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JPEGMAFIA And Denzel Curry Team Up For Grimey Music Video “JPEGULTRA!”

August 12, 2024 by newhiphopnews

JPEGMAFIA and Denzel Curry is a match made in rap heaven. The two artists were elite on their first collab, “VENGEANCE I VENGEANCE,” but their latest song, “JPEGULTRA,” managed to top it. Both are in their absolute element, dropping clever bars over one of Peggy’s coolest productions. Unsurprisingly, the music video is just as good. JPEGMAFIA and Curry take to the streets with handheld cameras and deliver a visual that’s every bit as gritty and stylish as the song that accompanies it.

There’s some fun editing right off the bat. Denzel Curry raps the same bars in three different settings, and the clips are then overlapped in the frame so we can see them all simultaneously. It’s a jarring effect at first but it adds to the otherworldly aesthetic of the beat. The music video also plays with different film stock. There’s old VHS footage, grainy black-and-white stock, and footage obtained with a fish eye lens. They are interchanged about as frequently as JPEGMAFIA and Curry trade verses, which is to say: often. JPEGMAFIA’s last verse is electric. “On my knees for a God who can hear. I can’t pray to no God I can’t fear,” he spits. “I think I should have ran me a cult. Quarterback that ho like I’m Peyton on Colts.”

JPEGMAFIA’s New Video Uses Different Filters

“JPEGULTRA!” samples “Get Up!” by the Japanese band Akira Ishikawa And His Count Buffalos. Peggy has spoken at length about the time he lived in Japan, and the impact Japanese music has on his own. He cited the Cowboy Bebop soundtrack, in particular, during a 2018 interview with Vice. “It was one of the first ones I heard but all of them have been influential in their own way,” he explained. “The thing I took the most from them was the strange rhythms and just the weird things they do. So sometimes they’ll pull these crazy melodies out, they probably don’t even care. It’s a melody for a scene, but it makes me cry.”

JPEGMAFIA recently made headlines for throwing shots at Drake. He went at the Toronto rapper not once, but twice on the album I LAY DOWN MY LIFE FOR YOU. Peggy has gone at Drake for most of his career, but the aggression of his bars caught a lot more attention this time around. He even addressed the controversy on social media. “If anybody got a problem with what i said on this album, my tour dates in bio,” he tweeted out. “Y’all cant even pay your rent but defending Drake for free, go outside and be somebody.”

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Megan Thee Stallion Is A Venomous Vixen In Music Video For “Mamushi”

August 9, 2024 by newhiphopnews

Megan Thee Stallion’s comeback has been one of much success. Her self-titled third studio album MEGAN performed very well in its first week, selling a respectable 64,000 copies. That was good enough for a number three debut on the Billboard Hot 200 and it’s currently sitting at number 40. A lot of tracks have been garnering a lot of love from fans and one of them is Megan Thee Stallion and Yuki Chiba’s “Mamushi”. The track is an ode to her adoration for Japan and its culture, and her being able pay respect to it on her biggest album has to have felt good. Since it landed on the Hot 100 five weeks ago, the track has not left and right now it’s in at the 36th slot.

It makes sense why it remains pretty high too. “Mamushi” is one of the slickest and catchiest songs on the record thanks to Megan’s melody on the chorus. Additionally, her rapping in Japanese alongside Yuki Chiba was a fun addition. At some point, a music video was bound to come to fruition and that day is today, according to Uproxx. There were some hints of this being in the works in late July, as she announced the filming of the video in Japan was getting underway on her IG. The video is a creative one, as there appears to be a fun callback to Rush Hour 2. A man walks into spa and selects Megan to be his masseuse. However, she transforms into Japan’s deadliest snake, the Mamushi, and kills him. In fact, anytime a man leers at her, she turns into this venomous reptile. It’s another way of alluding to Megan shedding her past and the men she deems no good.

“Mamushi” Music Video- Megan Thee Stallion & Yuki Chiba

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Kanye West & Ty Dolla Sign Unleash “Fried” Music Video

August 7, 2024 by newhiphopnews

This weekend Kanye West and Ty Dolla Sign unleashed their new album Vultures 2, which has since managed to spark some controversy. While many are enjoying the project so far, others are unimpressed. Many raised issues with the mixing in particular. Luckily, Ye promised updated versions of the tracks, which he delivered several of this week.

Now, the duo has unveiled a new visual for their track “Fried.” As expected, it’s also earned mixed reactions from viewers. It features a pack of masked individuals running through seemingly endless hallways, with no clear goal in sight. While some think it’s interesting and pairs well with the song, others think it left a lot to be desired.

Kanye West & Ty Dolla Sign Deliver New Vultures 2 Visuals

“Ye what am I watching,” one YouTube commenter wonders. “The visuals got my brain fried,” another jokes. Of course, it’s still up for debate whether or not this is a worthy visual, and the same can be said for the rest of the project. Despite some ongoing criticism, however, the duo are expected to have a successful first week in terms of first-week sales. According to Chart Data, Vultures 2 is on track to move 68K units in its first week. While this is certainly no small feat, it would be only the third time in Ye’s career he hasn’t topped the Billboard 200 chart the week of a release.

The other two times this has happened were in 2008 when he dropped his debut The College Dropout, and in 2018 when he unveiled Kids See Ghosts with Kid Cudi. What do you think of Kanye West and Ty Dolla Sign’s new “Fried” music video? What about social media users’ criticism? Are you a fan of it or not? What’s your favorite track from Vultures 2 so far? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

[Via]

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Gunna Coaches Touted High School Hoopers In Music Video For “One Of Wun”

August 2, 2024 by newhiphopnews

Gunna is giving his latest album One of Wun its fourth set of visuals, as he drops the music video for the title track this weekend. This is follows up on his Atlanta tribute piece for “back to the a”, which is now a month old. Other cuts from his fifth studio effort to receive such treatment include “whatsapp (wassam)” and the most successful collaboration “prada dem” featuring Offset. In the music video for “one of wun”, the most popular track on the record, Gunna commands each sideline on the basketball court. It appears to be a big-time matchup as well, especially just based on the talent that’s on display. According to Uproxx, almost all of the basketball players are sought after high school recruits.

Additionally, there are some Overtime Elite hoopers, a league ran by a sports media company of the same name. It’s helped some athletes reach the NBA level such as recent lottery pick Alex Sarr. If you are wondering who makes appearances in Gunna’s video these are your stars. They are Tyran Stokes, Brandon McCoy Jr., Parker Robinson, Jayden Wilkins, and Romelo Hill. The first two are the top two high school stars in the country, while the latter are all OTE players. Making this a clever video is the fact that it relates to this bar from Gunna, “Think all about how they want me to lose, but I’m W, due for a win“. He literally does take an L and a W at the same, which adds a smidge of comedy into the mix. You can check out the video with the link below.

“One Of Wun” Music Video- Gunna

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Gordo And Drake Drop Inspirational Music Video For “Healing”: Watch

July 31, 2024 by newhiphopnews

Gordo and Drake really locked into a tropical vibe on DIAMANTE. There are tons of standout songs scattered throughout the album, but the closer, “Healing,” is especially powerful. It’s one of the most positive and uplifting songs Drake has released in years. As such, the song was a no brainer to get the music video treatment. “Healing” may not align with the visuals that fans DIAMANTE promotes on its album cover, though. Instead of a lush, globe-trotting vibe, the video tells a ground narrative within a South African village.

The music video revolves around South African TikToker “The Don Madfunz.” It details the literal lengths that Madfunz has to walk (nine miles) to get to work each day. The music video then takes an emotional turn when Gordo decides to gift the TikToker a brand new car. It’s very much a page take from Drake’s “God’s Plan” video, in terms of capturing the reactions of those less fortunate, but it is effective. One would be hard-pressed to watch the video for “Healing” and not be swept up in the joy that Madfunz experiences when he first sees the car.

Gordo’s Music Video Focuses On A South African Family

Gordo and Drake don’t technically appear in the music video, but the latter does make a cameo via FaceTime towards the end. He admits that he’s been thinking about the TikToker’s story nonstop. “It means so much to me,” Gordo noted. “How much effort you put into your life. I really love and I just wanted to do something to help, brother.” The producer provides a detailed backstory for “The Don Madfunz” in the YouTube description for the music video. “We filmed in Dududu, a rural area about an hour outside of Durban,” he revealed. “We captured Don’s everyday life – the simple joys, the positivity, and the resilience.”

Themes of universality and connectivity were on Gordo’s mind during the making of DIAMANTE. During a recent Rolling Stone profile, the producer claimed that he wanted to break down cultural boundaries with his music. “There’s a purpose with this album,” he explained. “And the purpose is that I’m connecting the dots between all these different worlds, and I’m doing it the most tasteful way possible.” The music video for “Healing” hammers this point home in a very powerful manner. It’s more powerful than a big, glossy shoot with Drake would have been.

[via]

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Ice Spice & Travis Scott Light Up NYC In New “Oh Shhh” Music Video

July 26, 2024 by newhiphopnews

Today, Ice Spice dropped her eagerly anticipated debut album Y2K! following months of teasing. The project includes various previously released singles like “Phat Butt” and “Think U The Sh*t,” along with six brand new tracks. It also boasts high-profile features from the likes of Central Cee, Gunna, and Travis Scott.

Now, Ice Spice has unveiled a new music video for her collaboration with Scott, “Oh Shhh…” The video begins with Ice Spice throwing it back in a display case at what appears to be a museum. Of course, onlookers are stunned as they watch in awe. The Bronx-born performer then channels Lady Liberty, holding a torch as she poses in front of the New York City skyline.

Ice Spice Drops Off New Y2K! Visuals

Things take a fiery turn when Travis Scott is introduced, as the city is quickly consumed by flames. He spits his verse from the iconic statue’s crown while unbothered by the chaos taking place behind him, enjoys a feast with his collaborator, and more. So far, fans are loving the fun visual. Unfortunately, however, the same can’t be said for the rest of the album. As reactions to Y2K! continue to roll in, listeners’ feedback has been overwhelmingly negative. While some are simply disappointed by the lack of new material it actually includes, others think Ice Spice needs to consider changing up her sound.

Many even think Ice Spice threw shade at Cardi B on her track “BB Belt,” which has fans split and seemingly earned a heated response from the “Enough” rapper yesterday. What do you think of Ice Spice’s new album, Y2K? Do you think it deserves all of the negative feedback it’s been receiving online or not? What about her new music video for her track “Oh Shhh…” with Travis Scott? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

[Via]

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Childish Gambino’s “Lithonia” Music Video Takes A Horrifying Turn: Watch

July 22, 2024 by newhiphopnews

Childish Gambino knows how to sell an aesthetic. He alters his look for each album rollout, and the music videos that accompany his singles follow suit. “3005” is worlds away from “This Is America,” and his new single, “Lithonia,” is different from both. The video for “Lithonia” starts off with a surprisingly minimal set up. Childish Gambino steps to the mic and sings. The camera focuses on his mouth, and stays put for the first 40 seconds before cutting to a wide shot. From there, a band shuffles in behind the artist and starts jamming.

“Lithonia” has a rock and post-punk influence, which is relatively within Childish Gambino’s catalog. The band members will look familiar to fans of both indie music and film. The drummer is Alex Wolff, who got his start in the Naked Brothers Band but has since gone on to star in the classic horror flick Hereditary. The guitarist is Ludwig Goransson, Gambino’s longtime producer and Oscar-winning composer of the film Oppenheimer. A small audience sits before the band, listening intently as the music swells. It’s the switch at the 1:30 mark, though, where things really take a turn for the weird. The band members begin to exhibit strange behavior, culminating with Gambino screaming until his eyeballs literally explode.

Childish Gambino Turns Feral In New Music Video

The girl in the front row gets covered in blood, and proceeds to run out of the studio. The video hard cuts to her running outside, but Childish Gambino chases after her. The artist can no longer see (obviously), but feral instincts appear to have kicked in, and he lets out an animalistic scream. It’s pretty unsettling, especially given how sudden the shift from weirdness to outright terror is. Gambino has never officially dabbled in horror, but he’s flirted with the genre in the past. He was the co-creator and producer of the HBO show Swarm, which detailed a woman’s disturbing obsession with a pop star.

The music video for “Lithonia” also harkens back to Childish Gambino’s breakout single, “Bonfire.” The 2011 standout from Camp featured the rapper waking up in the woods with a noose around his neck. He spends the rest of the video trying to warn his friends about an impending murderer. The video ends with Childish Gambino realizing that he’s a ghost, and that none of the other campers can see or hear him. We’re curious to see how the rest of the Bando Stone and the New World music videos continue the “Lithonia” storyline.

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Future Drops “Rotation” Music Video To Celebrate Nine Years Of “DS2”

July 20, 2024 by newhiphopnews

Future is one of the defining rappers of his generation. He may not have the pedigree of the Big Three, but his consistency is something to be marveled at. He took Lil Wayne’s work ethic and coated it with his own codeine-laced style. Fans continue to debate which Future tape is best, but there’s no denying that Dirty Sprite 2 is his most iconic. It’s the album in which he put everything together. It rebranded him in a way that he’s still benefiting from today. Future knows how beloved DS2 is, and he gave fans a surprise release for the album’s tenth anniversary.

Future released a music video for the album cut “Rotation” on July 18. The rapper doesn’t really mince words when it comes to his rollouts, so he kept brief in the caption. “Unreleased, 9years later,” he wrote on Instagram. “DS2 PLUTO back.” It’s not clear if Future meant that DS2 Pluto was back for the sake of the anniversary, or if the aesthetic and vibe of DS2 Pluto would be returning for his next album. Either way, we’re happy to see him again. The music video for “Rotation” is predictably grimy, with the rapper walking around a gas station with a double cup. It looks like it was shot in a single night, which was part of the appeal of DS2‘s DIY approach.

Future Shot The Music Video Back In 2015

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A post shared by Future PLUTO Hendrix (@future)

DS2‘s reputation is bulletproof these days, even among non-Future fans. That being said, Southside was nervous about the album’s direction when it was being made. “We were nervous,” the producer admitted to Complex in 2020. “It was a new sound and a new swag… [the fans] were accepting everything and we didn’t want to miss. We had to make sure it was right.” Southside produced six tracks on the OG version of DS2, and four more on the deluxe. Fittingly, Southside’s favorite memory from the DS2 sessions was making “Rotation.”

Southside claimed that he and Metro Boomin made the beat right in front of Future’s eyes. To make the whole thing more impressive, Future laid down his verse in even less time than it took to make the music. “He really rapped everything that was going on in the room,” the producer recalled. “He really bought all the sodas at the gas station. [Future] rapped everything that was going on. It was just funny. I’m like, ‘This man’s crazy.’” Crazy or not, the process worked, and now we have a music video for it.

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