SOURCE SPORTS: Jaylen Brown Launches 741 Performance Brand, Redefining Athlete Endorsements

Jaylen Brown Launches 741 Performance Brand, Redefining Athlete Endorsements

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NBA Finals MVP and Boston Celtics champion Jaylen Brown has officially launched his debut performance brand, 741, marking a new chapter in his career. In a bold move, Brown turned down over $50 million in endorsement deals from major sneaker companies to pursue full ownership and creative control of his brand. Available for pre-order at www.741performance.com, products will be on sale online and at select retailers starting October 22, 2024.

The name 741 holds deep personal meaning for Brown, connected to the spiritual significance of the numbers 7, 4, and 1—representing awakening, hard work, and new beginnings. Brown’s decision to start his brand reflects his belief in independence and creativity. “741 is more than just a sneaker brand—it’s a statement about independence, creativity, and ownership,” he explains.

Brown’s goals for 741 are groundbreaking. The brand is committed to creating high-performance, affordable products without compromising design. It also introduces a new economic model for athletes, granting them more control over their brands. Additionally, 741 is focused on creating career opportunities for aspiring professionals from underserved communities, furthering Brown’s vision of empowering the next generation.

Inspired by Kobe Bryant’s dream of launching his independent sneaker line, Brown is determined to build a legacy beyond basketball. “Kobe’s journey taught me about being fearless,” Brown says. With 741, he plans to revolutionize athlete endorsements by giving athletes more creative freedom and financial control.

Jaylen Brown’s 741 is more than a brand—it’s a movement focused on independence, accessibility, and creating opportunities for underrepresented communities. His vision will undoubtedly reshape the sneaker industry and inspire future athletes.

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Jaylen Brown Makes His Rap Debut Alongside FERG With ‘Just Do It’

Seeing the words “Just Do It” in such close proximity to the name Jaylen Brown might make you think Nike is somehow getting involved with the Celtics guard — aside from allegedly keeping him off Team USA, that is. But no, it’s actually the title of Brown’s first-ever rap single, which features former ASAP Mob member FERG, a smooth, laid-back beat, and some astute wordplay from the Adidas athlete.

The video for the new song opens with Brown sitting alone in a hotel, watching the 24-hour news cycle speculate about his supposed feud with the almighty Swoosh. The song starts, but is quickly interrupted by the arrival of FERG, who offers some criticism and something in a briefcase that’s “guaranteed to shift your energy.” It turns out to be some sort of tech wearable which Brown dons after some initial protests (“why is it glowing?”), changing the video from black-and-white to vivid color. The two entertainers then hit the town, getting Jaylen to shake off his funk.

As far as NBA rappers go, Brown turns out to be solid, although far less electrifying than he is on-court — or even in, say, a championship parade (what’s up with hooper-rappers all using that same ultra monotone flow… let’s hear some emotion, fellas! Look at how Flau’jae does it!).

You can check out Jaylen’s on the mic talent for yourself above.

Jaylen Brown And ASAP Ferg Play It Cool On New Single “Just Do It”

Jaylen Brown has had a great 2024. He won an NBA title with the Boston Celtics. He won the Finals MVP. He’s also dating WNBA star Kysre Gondrezick. It’s no wonder he felt emboldened enough to drop a song with ASAP Ferg. Brown dropped his debut single on Friday, “Just Do It,” and it’s, well, more or less what you’d expect. It’s not a bad song, by any means, but it’s definitely carried by the instrumental and the featured artist. Jaylen Brown spits, but it’s more an instance of not messing things up, than doing tons right. “Just Do It” is proof that less is oftentimes more. Especially with little rapping experience.

Jaylen Brown kicks the song off. He’s got a lot of tough talk for his haters, which makes sense given the long road that the Celtics have had to a title. “My heart is out of space, I’m talking astronomy,” he raps. “Weight up on our chest but you not as strong as me. If all we do is argue maybe you not the one for me.” His flow is very monotone. Very monotone. As in, there’s no variance from bar to bar. The bars are not bad, per say, but they do run together because of the same-ness of Jaylen Brown’s flow. Fortunately, ASAP Ferg comes through and sprinkles some spice on “Just Do It.” An enjoyable song, even if the lead artist is lacking.

Let us know what you think of this brand-new track, in the comments section down below. Additionally, stay tuned to HNHH for the latest news and updates from around the music world. We will continue to keep you informed on all of your favorite artists and their upcoming projects.

Read More: ASAP Ferg’s Name Change Has Fans Theorizing That He Left ASAP Mob

Jaylen Brown Gets Help From Ferg On His Debut Single

Quotable Lyrics:

I think it’s kinda obviously, Jaylen up in the studio
I hit the big lotto when I’m calling my rubies rose
Getting big models walking out of them Louis shows
We getting paid, selling hope in these verses

Read More: Denzel Curry Teams Up With TiaCorine And ASAP Ferg For “HOT ONE”

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Jaylen Brown And Ferg Release Visuals For “Just Do It”

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Boston Celtics shooting guard Jaylen Brown continues to put his talents to use and elevate his game off the court with the release of a collaborative new single, “Just Do It,” featuring Ferg through Create Music Group. The track, which follows the Olympics basketball game, marks a significant moment in Brown’s evolving musical career. Known for his athletic prowess, Brown has expressed that rap music has been a crucial part of his life journey, integrating the genre seamlessly into his daily routine. Influenced by hip-hop icons 50 Cent, Lil Wayne, Tupac and Kendrick Lamar, Brown’s musical roots are deeply entwined with his Atlanta upbringing, where he developed a strong artistic reverence for artists like André 3000, Gucci Mane and T.I.

Brown’s appreciation for Shakur’s impactful lyrics has significantly shaped his confident and rhythmic delivery. He cites the revolutionary figure as an artist whose music resonated profoundly with him growing up, reflecting his own values and leadership qualities. Brown believes that Atlanta’s rich cultural landscape has played a pivotal role in his development as a rap artist, positioning the city as a beacon of Black creativity and innovation for multiple decades. This influence is evident in “Just Do It,” a charismatic track that blends personal and collective experiences, highlighting both the highs and lows of relationships while addressing challenges and detractors.
 
“Just Do It” is a slower tempo track, which allows Brown and Ferg to equally shine, displaying their witty wordplay over an instrumentally sparse, 808-beat that advises listeners to not hate the player, but to hate the game. The cut’s narrative delves into the complexities of relationships alongside the perseverance required to overcome obstacles such as ignoring haters, emphasizing themes of resilience and greatness. Ferg, who initially gained recognition as A$AP Mob’s main clothing designer, has been a recognizable and respected power broker in the music game since his 2007 debut, demonstrating his versatility with impressive storytelling and prolific rhymes. His collaboration with Brown represents a fusion of artistic and athletic excellence, merging two worlds that have influenced both their personal and professional lives.
 
The release of “Just Do It” promises to be a testament to Brown’s dedication to his craft and his ability to bridge the gap between shooting in the gym and recording in the studio. Fans can anticipate a melodic and introspective song that reflects both artists’ unique point of view on love and life.

The post Jaylen Brown And Ferg Release Visuals For “Just Do It” first appeared on The Source.

The post Jaylen Brown And Ferg Release Visuals For “Just Do It” appeared first on The Source.

Jaylen Brown Floods GF Kysre Gondrezick with Lavish Gifts for 27th Birthday

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It ain’t trickin’ if you got it, and Jaylen Brown has 303 million reasons why he can treat his girlfriend, Kysre Gondrezick, to the 27th birthday of her dreams.

Over the weekend, Brown and Gondrezick trended for the dozens of gifts shown on Instagram, including a collection of Chanel bags, plenty of flowers, Christian Louboutin shoes, and a trip to Brazil.

It was the best way for Gondrezick to ring in “Leo season.”

Former Chicago Sky teammate Angel Reese captured the moment in her comment: “HE BETTER DO IT FOR BIG MAMA.”

You can see the post below.

The post Jaylen Brown Floods GF Kysre Gondrezick with Lavish Gifts for 27th Birthday first appeared on The Source.

The post Jaylen Brown Floods GF Kysre Gondrezick with Lavish Gifts for 27th Birthday appeared first on The Source.

Jaylen Brown Offers Statement After Cameras Pick Up Him Saying ‘I Don’t Think Bronny is a Pro’

jaylen brown

Jaylen Brown is offering an explanation online after he was spotted telling his girlfriend Kyse Gondrezick and Angel Reese that he does not think Bronny James is a pro basketball player.

Sitting courtside at Las Vegas Summer League game between the Boston Celtics and Los Angeles Lakers, Brown says “I don’t think Bronny is a pro.”

Gondrezick responded, “I think he’ll be on the g-league team for sure.”

Brown added, “I don’t think so, I think because of his name he’ll be on the Lakers.”

Brown offered a reponse online: “It’s a flex to have your son alongside you in the nba it reflects greatness and longevity !Bronny has all the tools around him to be successful I look forward to watching his growth”

The post Jaylen Brown Offers Statement After Cameras Pick Up Him Saying ‘I Don’t Think Bronny is a Pro’ first appeared on The Source.

The post Jaylen Brown Offers Statement After Cameras Pick Up Him Saying ‘I Don’t Think Bronny is a Pro’ appeared first on The Source.

Jaylen Brown Offers Statement After Cameras Pick Up Him Saying ‘I Don’t Think Bronny is a Pro’

jaylen brown

Jaylen Brown is offering an explanation online after he was spotted telling his girlfriend Kyse Gondrezick and Angel Reese that he does not think Bronny James is a pro basketball player.

Sitting courtside at Las Vegas Summer League game between the Boston Celtics and Los Angeles Lakers, Brown says “I don’t think Bronny is a pro.”

Gondrezick responded, “I think he’ll be on the g-league team for sure.”

Brown added, “I don’t think so, I think because of his name he’ll be on the Lakers.”

Brown offered a reponse online: “It’s a flex to have your son alongside you in the nba it reflects greatness and longevity !Bronny has all the tools around him to be successful I look forward to watching his growth”

The post Jaylen Brown Offers Statement After Cameras Pick Up Him Saying ‘I Don’t Think Bronny is a Pro’ first appeared on The Source.

The post Jaylen Brown Offers Statement After Cameras Pick Up Him Saying ‘I Don’t Think Bronny is a Pro’ appeared first on The Source.

Jaylen Brown Reacts After He Was Caught Saying Bronny James Isn’t NBA Material

Jaylen Brown is a player who just had the greatest season of his professional career. Overall, he was able to help the Boston Celtics win and NBA title. He won NBA Finals MVP, and there is no doubt that he was the best player on the floor during the Finals. However, he is also extremely outspoken. So much so that there are rumblings that his statements and political views are ultimately why he is not on the Olympic team. Regardless, he says what he wants which is surely admirable.

Recently, Jaylen Brown was courtside at an NBA Summer League game. During the game, he was sitting with his new girlfriend Kysre Gondrezick, as well as Angel Reese. Below, you can see that he was caught making some comments about Bronny James. Essentially, he noted that he does not believe Bronny has what it takes to be a player in the league right now. It was a harsh statement albeit one that he stands by. In fact, after the clip of him saying his comments went viral, Brown took to Twitter to give a more diplomatic view of the situation.

Read More: Paul Pierce Ridiculously Suggests He’s Responsible For LeBron James’ Greatness

Jaylen Brown Speaks

“It’s a flex to have your son alongside you in the nba it reflects greatness and longevity !Bronny has all the tools around him to be successful I look forward to watching his growth,” Brown wrote. Sure he was caught in 4K, but he is still standing on it. At least he isn’t just flat out hating the kid. Instead, he gave an honest critique, and the whole world ended up seeing it.

Let us know what you think of the initial comments from Jaylen Brown, in the comments section down below. Do you agree that as it stands, Bronny James is not ready for the NBA? Do you think that he will ever be able to make it in the league? Additionally, stay tuned to HNHH for the latest news and updates from around the sports world. We will continue to keep you informed on all of your favorite athletes and their roster moves.

Read More: Gilbert Arenas Argues Why LeBron James’ Bronny Push Has Made Insecure Fathers Jealous

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Jaylen Brown & Kysre Gondrezick Get Closer Than Ever On The ESPYs Red Carpet

Jaylen Brown has been having an incredible 2024. Overall, his NBA season culminated with a championship for the Boston Celtics. Furthermore, he was able to win Finals MVP which is a massive honor. He was able to help the Celtics in every series and his performances showed that he can be the number one option on a stacked roster. For some fans, it is clear that he is winning in more ways than one, and you are about to see why.

During the Boston Celtics championship parade, Jaylen Brown was seen with none other than Kysre Gondrezick. Gondrezick is a WNBA player who fans have been obsessing over as of late. Well, it sparked dating rumors and last night, they were pretty well confirmed. Below, you can see that Brown and Gondrezick were together on the red carpet at the ESPYs. The two were quite close on the red carpet and they were having a great time.

Read More: Shaquille O’Neal Makes Candid Kobe Bryant Admission To Give Jayson Tatum & Jaylen Brown Finals Advice

Jaylen Brown And Kysre Gondrezick Are Official

As you can imagine, some of the male fans out there are a bit jealous of Brown. Although things haven’t been perfect for the NBA star. For instance, he was left off of the US Olympic team, much to his chagrin. Either way, the NBA title and the Finals MVP will likely soften that blow for the time being. Heading into next season, the Celtics appear as though they are ready for a repeat.

Let us know what you think about this relationship, in the comments section down below. Do you believe that Jaylen Brown is one of the best players in the NBA? Why do you think he was snubbed from playing for USA Basketball? Additionally, stay tuned to HNHH for the latest news and updates from around the sports world. We will continue to keep you informed on all of your favorite athletes.

Read More: Jaylen Brown Wins Eastern Conference Finals MVP After All NBA Snub

The post Jaylen Brown & Kysre Gondrezick Get Closer Than Ever On The ESPYs Red Carpet appeared first on HotNewHipHop.

Jaylen Brown & Kysre Gondrezick Spark Dating Rumors At The Celtics Parade

Jaylen Brown and the Boston Celtics are now NBA champions. Overall, their reign in the NBA has been long overdue. The Celtics have been a powerhouse but just haven’t been able to get over the hump. However, in 2024, they had one of the greatest seasons in recent memory. They destroyed their opponents at every turn and only lost a grand total of 18 times. Furthermore, they only racked up three losses in the entire postseason.

Today, the Celtics got to celebrate their big win with the rest of their city. There was a massive turn out as Celtics fans were scattered throughout the city. Each parade float was turnt up, and Brown had a guest with him. That guest was none other than Kyrse Gondrezick. For those who may not know, Gondrezick is a player in the WNBA. She is currently on the Chicago Sky, where she is teammates with rookie sensation Angel Reese.

Read More: Jaylen Brown Calls Out Stephen A. Smith For Reported Criticism, Gets Support From Isiah Thomas

Jaylen Brown x Kysre Gondrezick

 
 
 
 
 
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Of course, her addition to the Boston Celtics float has led to all sorts of rumors about her and Jaylen Brown. While Brown’s teammate Tatum is with Ella Mai, Brown finds himself having a good time with a player who is looking to make a big impact this year. Needless to say, he is having a nice start to his summer. Only time will tell whether or not the Celtics can come through and repeat next season.

Let us know what you think of this potential couple, in the comments section down below. Do you believe that Jaylen Brown is on his way to becoming one of the best players in the league? Have you been watching the WNBA so far this season? Additionally, stay tuned to HNHH for the latest news and updates from around the music world. We will continue to keep you informed on all of your favorite artists and their upcoming projects.

Read More: Stephen A. Smith Fires Back At Jaylen Brown After Being Called Out For Slanderous Source

The post Jaylen Brown & Kysre Gondrezick Spark Dating Rumors At The Celtics Parade appeared first on HotNewHipHop.