Foot locker Archives - New Hip Hop News

WATCH: Flo Milli Performs Tiny Desk Concert in Celebration of Black Music Month

June 27, 2024 by newhiphopnews

Flo Milli is the latest artist to join the Tiny Desk Concert series as NPR highlights nine Black female artists for Black Music Month. The sixteen-minute video features Milli performing with a live band and two backup singers for the first time, delivering stripped-down versions of six songs, including her hit “Never Lose Me.”

Global retailer Foot Locker is back with the latest installment of its ‘Start with Sneakers’ campaign, featuring chart-topping rapper and BET “Best New Artist” nominee Flo Milli. The campaign highlights Foot Locker’s commitment to expanding its women’s business through talent integrations, trendy product assortments, and in-person activations throughout 2024.

‘Start with Sneakers’ aims to showcase the season’s new trends by demonstrating that sneakers are the foundation for countless fashionable outfits and styles. The campaign, which authentically connects with women through trend-forward content, reflects the influence of social media on fashion trends for Gen Z consumers.

In the latest installment, titled ‘The Striper Within,’ Flo Milli models kicks-inspired New Balance outfits while embodying the campaign’s message of starting styling with sneakers. The campaign highlights Foot Locker’s range of options for women, from classic New Balance sneakers to the latest innovations, catering to every style and occasion.

The ‘Start with Sneakers’ campaign rollout will continue throughout the summer, featuring previous brand ambassador Coi Leray, upcoming in-person activations, and more. This campaign follows Foot Locker’s recent announcement of a reinvented store concept, including an enhanced in-store shopping experience for women, reinforcing its commitment to serving its diverse customer base.

Foot Locker Launches 'Start with Sneakers' Campaign Featuring Flo Milli

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Flo Milli Stars In Foot Locker’s Latest “Start With Sneakers” Campaign

June 7, 2024 by newhiphopnews

Global retailer Foot Locker has unveiled the latest installment of its ‘Start with Sneakers’ campaign, starring the chart-topping rapper Flo Milli. This campaign marks a significant step in Foot Locker’s efforts to expand its women’s business through talent collaborations, trendy product assortments, and in-person activations throughout 2024. The initiative aims to show fashion-forward Gen Z consumers that sneakers are the foundation of countless styles and outfits. The ‘Start with Sneakers’ campaign connects authentically with women through trend-focused content.

Foot Locker’s ‘Start with Sneakers’ campaign will continue its multi-brand rollout throughout the summer. Previous installments featured brand ambassador Coi Leray, with more in-person activations planned. Flo Milli’s involvement brings fresh energy to the initiative, appealing to her strong Gen Z following. This campaign follows Foot Locker’s recent announcement of a reinvented store concept, promising an enhanced shopping experience for women. The campaign’s creative content will be showcased across TikTok, Instagram, and other social media platforms. For more details and to view the campaign video, visit Foot Locker’s official YouTube channel.

Watch the Campaign Video Here:

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A post shared by Foot Locker (@footlocker)

The latest segment, ‘The Striper Within,’ features Flo Milli modeling New Balance outfits inspired by her favorite sneakers. In the campaign video, Flo Milli stands in front of a mirror, trying on various outfits and taking inspiration from popular TikTok and Instagram trends. She humorously addresses the common dilemma of having many clothes but feeling like there’s nothing to wear. Guided by her “inner Striper,” she decides to start her outfits with her sneakers, resulting in trendy and cohesive looks, all available at Foot Locker.

Make sure to let us know what you think about Flo Milli’s new campaign with Foot Locker in the comments below. Additionally, stay tuned to HNHH for the most recent updates and news from the sneaker community. We’ll make sure to offer you the newest products from the most notable brands.

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Foot Locker Launches ‘Start with Sneakers’ Campaign Featuring Flo Milli

June 5, 2024 by newhiphopnews

The post Foot Locker Launches ‘Start with Sneakers’ Campaign Featuring Flo Milli first appeared on The Source.

The post Foot Locker Launches ‘Start with Sneakers’ Campaign Featuring Flo Milli appeared first on The Source.

Jewell Loyd Partners with Foot Locker and Nike for Inspiring ‘Dropping Gems’ Ad

May 15, 2024 by newhiphopnews

With the start of the 2024 WNBA season approaching, Foot Locker has teamed up with Nike to debut an inspiring new ad featuring Seattle Storm superstar Jewell Loyd. The ad, titled ‘Dropping Gems,’ showcases Jewell’s tribute to the players who paved the way for her and her commitment to guiding the next generation.

Jewell Loyd, who once saw herself as a “diamond in the rough,” now shines both on and off the court. In the ad, she shares her wisdom with aspiring players, encouraging them to “shine even brighter” than she does. The ad includes footage from her Dropping Gems clinic, a basketball event that Foot Locker and Nike hosted earlier this year. Jewell “dropped gems” of knowledge to future talent at the clinic, accompanied by youth players and Foot Locker’s iconic Stripers. She also showcases the Nike G.T. Cut 3, designed for optimal speed and player separation.

‘Dropping Gems’ is part of The Clinic, a year-long partnership between Foot Locker, Nike, and Jordan Brand. Launched earlier this year, The Clinic aims to merge the best of basketball court culture with the community. The program features interactive activations, media campaigns, basketball clinics, social media content, and community events. These initiatives offer a unique way for fans to engage with leading basketball brands and their athletes.

Through The Clinic, Foot Locker, Nike, and Jordan Brand aim to inspire the next generation of basketball players, both on and off the court, by providing exclusive moments and interactions with top athletes and iconic Foot Locker Stripers.

The post Jewell Loyd Partners with Foot Locker and Nike for Inspiring ‘Dropping Gems’ Ad first appeared on The Source.

The post Jewell Loyd Partners with Foot Locker and Nike for Inspiring ‘Dropping Gems’ Ad appeared first on The Source.

SOURCE SPORTS: LaMelo Ball and PUMA Transform Charlotte Court with Colorful Unveil

January 17, 2024 by newhiphopnews

Basketball sensation LaMelo Ball, in collaboration with global retailer Foot Locker and PUMA, has revealed a vibrant refurbished basketball court in Charlotte. The court, presented for the first time at the George E. Simmons YMCA in Charlotte, North Carolina, showcases Melo’s logo and the bold “Not From Here” aesthetic inspired by his MB signature basketball sneaker franchise with PUMA.

The grand unveil festivities on Saturday included a skills and drills challenge, dunk exhibition, pick-up games, DJ set, and various Fan Zones featuring engaging basketball activities. The court’s design reflects LaMelo’s unique style and aligns with Foot Locker’s commitment to investing in basketball. In December, Foot Locker solidified its dedication to the sport by announcing a multi-year partnership with the NBA, becoming an official marketing partner in the U.S. This court transformation adds to the brand’s basketball-focused initiatives and follows LaMelo Ball’s prominent role in Foot Locker’s 2023 holiday campaign, “The Heart of Sneakers.”

The post SOURCE SPORTS: LaMelo Ball and PUMA Transform Charlotte Court with Colorful Unveil first appeared on The Source.

The post SOURCE SPORTS: LaMelo Ball and PUMA Transform Charlotte Court with Colorful Unveil appeared first on The Source.

SOURCE SPORTS: NBA and Foot Locker Announce Multiyear Partnership

November 16, 2023 by newhiphopnews

The National Basketball Association (NBA) and Foot Locker, Inc. (NYSE: FL) have unveiled a multiyear partnership, designating the global footwear and apparel retailer as an official league marketing partner in the United States.

This comprehensive collaboration will actively engage fans throughout the NBA season, particularly at premier league events like NBA All-Star. Foot Locker’s presence will extend to various league platforms, featuring on-court virtual signage during national broadcasts and across league social media channels. The partnership will also include integration with Foot Locker’s loyalty program, FLX, offering additional touchpoints for customers.

“We are thrilled to deepen our partnership with Foot Locker, a brand entrenched in basketball and pop culture,” said Salvatore LaRocca, President of Global Partnerships, NBA. “Foot Locker will offer its customers an elevated connection to the NBA through a variety of marketing programs, bringing our fans closer to the game.”

“This exciting partnership cements Foot Locker’s position at the center of basketball and sneaker culture and expands our collaborative journey with the NBA,” said Frank Bracken, Executive Vice President and Chief Commercial Officer, Foot Locker, Inc. “We look forward to working together to create unforgettable events and experiences that further engage NBA fans and our customers in support of our Lace Up plan.”

As part of Foot Locker’s broader growth strategy, the partnership aligns with the Lace Up plan, unveiled earlier this year, and supports the company’s new global brand platform, The Heart of Sneakers. This platform celebrates Foot Locker’s central role as a pioneer and influencer in sneaker culture.

The announcement was commemorated at Foot Locker’s Times Square location, where a countdown to the partnership launch was displayed on the store’s impressive 300 ft. digital screens. The celebration included the presence of over 100 members of Foot Locker’s Striper hype crew.

This partnership marks the continuation of a longstanding tradition, with NBA and Foot Locker having a history of collaboration dating back to 1999.

The post SOURCE SPORTS: NBA and Foot Locker Announce Multiyear Partnership first appeared on The Source.

The post SOURCE SPORTS: NBA and Foot Locker Announce Multiyear Partnership appeared first on The Source.

Foot Locker Launches “The Heart of Sneakers” Platform and Unveils Star-Studded Holiday Campaign

November 7, 2023 by newhiphopnews

Global retail giant Foot Locker, a division of Foot Locker, Inc. (NYSE: FL), has introduced “The Heart of Sneakers,” a new global platform coinciding with its star-studded 2023 holiday campaign.

“The Heart of Sneakers” celebrates sneaker culture and highlights Foot Locker’s pivotal role as an originator and leader in the sneaker community. For enthusiasts, sneakers are more than just footwear; they are a way of life, and Foot Locker is the epicenter of it all. The brand’s iconic store associates, affectionately known as “Stripers,” continue to bridge the gap between sneakers and passionate sneakerheads.

This ongoing platform will seamlessly integrate into the brand’s campaigns, online and in-store experiences, community events, and more in the future.

“For nearly 50 years, our authentic connection to sneaker culture and our Stripers have been the magic behind Foot Locker,” said Kim Waldmann, Global Chief Customer Officer at Foot Locker. “Through The Heart of Sneakers platform, created with our advertising agency of record, Preacher, we’ll continue to put the heart of our company’s DNA front and center in communities globally, creating an unrivaled experience only found at Foot Locker.”

Simultaneously with the launch of “The Heart of Sneakers,” Foot Locker unveiled its 2023 global holiday campaign featuring an impressive lineup of NBA stars. Kevin Durant, LaMelo Ball, Anthony Edwards, and Steph Curry, along with global musician Enisa, collaborate with Foot Locker’s Stripers to bring the “hype for the holidays.” Whether they’re completing everyday tasks or flaunting fresh styles, these stars rely on the Stripers to enhance the holiday season’s excitement.

The campaign, which reaches a wide audience through TV, digital out-of-home, YouTube, TikTok, Instagram, and other social channels, epitomizes Foot Locker’s mission to remain the go-to destination for all things sneakers. Shoppers can explore an array of top brands, including Nike, Jordan, PUMA, adidas, On, New Balance, Hoka, Under Armour, UGG, Timberland, and more on Foot Locker’s website, featuring bestsellers and the latest trends for kids, teens, and adults.

The post Foot Locker Launches “The Heart of Sneakers” Platform and Unveils Star-Studded Holiday Campaign first appeared on The Source.

The post Foot Locker Launches “The Heart of Sneakers” Platform and Unveils Star-Studded Holiday Campaign appeared first on The Source.

Foot Locker Blames Consumers Amid Poor Sales And Plummeting Stock Prices

August 24, 2023 by newhiphopnews

Foot Locker is one of the biggest retailers in the world when it comes to clothing and sneakers. Overall, if you are a sneakerhead, you have probably copped shoes from them before. However, in recent years, you may have stopped going to their brick-and-mortar stores. After all, the pandemic made it a lot harder to cop shoes. Instead, consumers have resorted to online stores. Additionally, people don’t have as much money to spend as they used to, which has made it difficult for stores to truly remain prosperous.

As it turns out, Foot Locker is going through that exact scenario. According to a new sales report, the company is down almost 10 percent on the year in terms of earnings. Moreover, this has led to a 33 percent decline in their stock price, according to Forbes. While there are many reasons why this is the case, FL seems to be blaming consumers. In their report, they say “consumer softness” and “shrink” are some of the reasons why they are having problems.

Foot Locker Sees Declines

“Consumer Softness” essentially means that a lot of consumers do not want to purchase goods unless they are discounted. Additionally, “shrink” is a term that describes issues such as theft and return fraud. While these are certainly issues, there is no doubt that fans are not resonating with the Foot Locker business model. Times are changing, and a lot of retailers are beginning to learn that the hard way.

In fact, Foot Locker recently revealed that it would be closing 400 stores. People just aren’t going to physical stores as much as they used to, which has forced many companies into decisions such as this one. Let us know what you think of the situation, in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world.

[Via]

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Foot Locker Won’t Restock Yeezys

August 9, 2023 by newhiphopnews

Foot Locker won’t be restocking Kanye West’s Yeezys. Reportedly, Foot Locker was scheduled to receive a shipment of the merchandise recently, however, they quickly backpedaled. A source told Complex that the company found it tough to integrate charity with the sale of the shoes. Their decision reportedly surrounds various antisemitic comments made by Kanye in 2022.

Following the comments, Foot Locker shared a statement addressing Kanye’s apparent antisemitism. “Foot Locker, Inc. does not tolerate any form of antisemitism, or hateful and discriminatory behavior,” they wrote. “While we remain a partner with adidas and carry a wide assortment of their collections, we will not be supporting any future Yeezy product drops, and we have instructed our retail operators to pull any existing product from our shelves and digital sites.” It’s clear that the controversy wasn’t a great look for companies associated with Kanye, however, there are some retailers are selling Yeezys.

Foot Locker Doesn’t Want To Associate With Kanye West

Foot Locker Won't Restock Yeezys, Doesn't Want To Associate With Kanye West Amid Antisemitic Remarks — Kanye West aka Ye is seen on October 28, 2022 in Los Angeles, California (Photo by MEGA/GC Images)

Apparently, Foot Locker was scheduled to release Yeezys as recently as last week. CEO of Adidas, Bjørn Gulden, revealed recently that the company had some concerns about bringing Yeezys back. “The Yeezy thing was something we were nervous about that worked,” he explained. Luckily for Kanye, however, he appears to be working on his own fashion endeavors as of late. It was reported today that he’s working alongside his “wife,” Bianca Censori, in creating some new designs.

Kanye will be making his official “comeback” to the fashion game, a source told US Weekly. “Bianca has been helping Kanye with some designs, and they both think their fashions are going to be culture shifting,” they also add. “They are having a blast traveling right now and Kanye has been very inspired.” The duo has been spotted together in Italy as of late, being photographed in some eye-catching ensembles. Recently, the couple has also even opted to occasionally go without shoes.

[Via]

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Foot Locker Declines Yeezy Restock Over PR Concerns

August 9, 2023 by newhiphopnews

According to several confirmed reports, sneaker giant Foot Locker has reported refused to restock their retails stores with the leftover inventory of Yeezys from Adidas for fear of a backlash of supporting West’s endeavors after his anti-Semitic rants last year.

A statement from Foot Locker reads, “While we remain a partner with Adidas and carry a wide assortment of their collections, we will not be supporting any future Yeezy product drops, and we have instructed our retail operators to pull any existing product from our shelves and digital sites.”

When Kanye West made the statements in question in 2022, Foot Locker immediately pulled his inventory of shoes from the shelves and condemned the rapper.fashion mogul in a statement, saying, “Foot Locker, Inc. does not tolerate any form of antisemitism, or hateful and discriminatory behavior.”

The post Foot Locker Declines Yeezy Restock Over PR Concerns first appeared on The Source.

The post Foot Locker Declines Yeezy Restock Over PR Concerns appeared first on The Source.