Foot locker

SOURCE SPORTS: LaMelo Ball and PUMA Transform Charlotte Court with Colorful Unveil

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LaMelo Ball and PUMA Transform Charlotte Court with Colorful Unveil

Basketball sensation LaMelo Ball, in collaboration with global retailer Foot Locker and PUMA, has revealed a vibrant refurbished basketball court in Charlotte. The court, presented for the first time at the George E. Simmons YMCA in Charlotte, North Carolina, showcases Melo’s logo and the bold “Not From Here” aesthetic inspired by his MB signature basketball sneaker franchise with PUMA.

The grand unveil festivities on Saturday included a skills and drills challenge, dunk exhibition, pick-up games, DJ set, and various Fan Zones featuring engaging basketball activities. The court’s design reflects LaMelo’s unique style and aligns with Foot Locker’s commitment to investing in basketball. In December, Foot Locker solidified its dedication to the sport by announcing a multi-year partnership with the NBA, becoming an official marketing partner in the U.S. This court transformation adds to the brand’s basketball-focused initiatives and follows LaMelo Ball’s prominent role in Foot Locker’s 2023 holiday campaign, “The Heart of Sneakers.”

The post SOURCE SPORTS: LaMelo Ball and PUMA Transform Charlotte Court with Colorful Unveil first appeared on The Source.

The post SOURCE SPORTS: LaMelo Ball and PUMA Transform Charlotte Court with Colorful Unveil appeared first on The Source.

SOURCE SPORTS: NBA and Foot Locker Announce Multiyear Partnership

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Sotheby's Named NBA's Game Worn Source

The National Basketball Association (NBA) and Foot Locker, Inc. (NYSE: FL) have unveiled a multiyear partnership, designating the global footwear and apparel retailer as an official league marketing partner in the United States.

This comprehensive collaboration will actively engage fans throughout the NBA season, particularly at premier league events like NBA All-Star. Foot Locker’s presence will extend to various league platforms, featuring on-court virtual signage during national broadcasts and across league social media channels. The partnership will also include integration with Foot Locker’s loyalty program, FLX, offering additional touchpoints for customers.

“We are thrilled to deepen our partnership with Foot Locker, a brand entrenched in basketball and pop culture,” said Salvatore LaRocca, President of Global Partnerships, NBA. “Foot Locker will offer its customers an elevated connection to the NBA through a variety of marketing programs, bringing our fans closer to the game.”

“This exciting partnership cements Foot Locker’s position at the center of basketball and sneaker culture and expands our collaborative journey with the NBA,” said Frank Bracken, Executive Vice President and Chief Commercial Officer, Foot Locker, Inc. “We look forward to working together to create unforgettable events and experiences that further engage NBA fans and our customers in support of our Lace Up plan.”

As part of Foot Locker’s broader growth strategy, the partnership aligns with the Lace Up plan, unveiled earlier this year, and supports the company’s new global brand platform, The Heart of Sneakers. This platform celebrates Foot Locker’s central role as a pioneer and influencer in sneaker culture.

The announcement was commemorated at Foot Locker’s Times Square location, where a countdown to the partnership launch was displayed on the store’s impressive 300 ft. digital screens. The celebration included the presence of over 100 members of Foot Locker’s Striper hype crew.

This partnership marks the continuation of a longstanding tradition, with NBA and Foot Locker having a history of collaboration dating back to 1999.

The post SOURCE SPORTS: NBA and Foot Locker Announce Multiyear Partnership first appeared on The Source.

The post SOURCE SPORTS: NBA and Foot Locker Announce Multiyear Partnership appeared first on The Source.

Foot Locker Launches “The Heart of Sneakers” Platform and Unveils Star-Studded Holiday Campaign

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Foot Locker Launches "The Heart of Sneakers" Platform and Unveils Star-Studded Holiday Campaign

Global retail giant Foot Locker, a division of Foot Locker, Inc. (NYSE: FL), has introduced “The Heart of Sneakers,” a new global platform coinciding with its star-studded 2023 holiday campaign.

“The Heart of Sneakers” celebrates sneaker culture and highlights Foot Locker’s pivotal role as an originator and leader in the sneaker community. For enthusiasts, sneakers are more than just footwear; they are a way of life, and Foot Locker is the epicenter of it all. The brand’s iconic store associates, affectionately known as “Stripers,” continue to bridge the gap between sneakers and passionate sneakerheads.

This ongoing platform will seamlessly integrate into the brand’s campaigns, online and in-store experiences, community events, and more in the future.

“For nearly 50 years, our authentic connection to sneaker culture and our Stripers have been the magic behind Foot Locker,” said Kim Waldmann, Global Chief Customer Officer at Foot Locker. “Through The Heart of Sneakers platform, created with our advertising agency of record, Preacher, we’ll continue to put the heart of our company’s DNA front and center in communities globally, creating an unrivaled experience only found at Foot Locker.” 

Simultaneously with the launch of “The Heart of Sneakers,” Foot Locker unveiled its 2023 global holiday campaign featuring an impressive lineup of NBA stars. Kevin Durant, LaMelo Ball, Anthony Edwards, and Steph Curry, along with global musician Enisa, collaborate with Foot Locker’s Stripers to bring the “hype for the holidays.” Whether they’re completing everyday tasks or flaunting fresh styles, these stars rely on the Stripers to enhance the holiday season’s excitement.

The campaign, which reaches a wide audience through TV, digital out-of-home, YouTube, TikTok, Instagram, and other social channels, epitomizes Foot Locker’s mission to remain the go-to destination for all things sneakers. Shoppers can explore an array of top brands, including Nike, Jordan, PUMA, adidas, On, New Balance, Hoka, Under Armour, UGG, Timberland, and more on Foot Locker’s website, featuring bestsellers and the latest trends for kids, teens, and adults.

The post Foot Locker Launches “The Heart of Sneakers” Platform and Unveils Star-Studded Holiday Campaign first appeared on The Source.

The post Foot Locker Launches “The Heart of Sneakers” Platform and Unveils Star-Studded Holiday Campaign appeared first on The Source.

Foot Locker Blames Consumers Amid Poor Sales And Plummeting Stock Prices

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Foot Locker is one of the biggest retailers in the world when it comes to clothing and sneakers. Overall, if you are a sneakerhead, you have probably copped shoes from them before. However, in recent years, you may have stopped going to their brick-and-mortar stores. After all, the pandemic made it a lot harder to cop shoes. Instead, consumers have resorted to online stores. Additionally, people don’t have as much money to spend as they used to, which has made it difficult for stores to truly remain prosperous.

As it turns out, Foot Locker is going through that exact scenario. According to a new sales report, the company is down almost 10 percent on the year in terms of earnings. Moreover, this has led to a 33 percent decline in their stock price, according to Forbes. While there are many reasons why this is the case, FL seems to be blaming consumers. In their report, they say “consumer softness” and “shrink” are some of the reasons why they are having problems.

Read More: Lil Baby Buys Out Foot Locker, Gives Shoes To Kids In His Community

Foot Locker Sees Declines

Foot Locker
MADRID, SPAIN – 2022/03/30: A man walks in into the American multinational sportswear and footwear retailer, Foot Locker store in Spain. (Photo by Xavi Lopez/SOPA Images/LightRocket via Getty Images)

“Consumer Softness” essentially means that a lot of consumers do not want to purchase goods unless they are discounted. Additionally, “shrink” is a term that describes issues such as theft and return fraud. While these are certainly issues, there is no doubt that fans are not resonating with the Foot Locker business model. Times are changing, and a lot of retailers are beginning to learn that the hard way.

In fact, Foot Locker recently revealed that it would be closing 400 stores. People just aren’t going to physical stores as much as they used to, which has forced many companies into decisions such as this one. Let us know what you think of the situation, in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world.

Read More: Foot Locker Plans To Close Upwards Of 400 Stores: Details

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Foot Locker Won’t Restock Yeezys

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Foot Locker won’t be restocking Kanye West’s Yeezys. Reportedly, Foot Locker was scheduled to receive a shipment of the merchandise recently, however, they quickly backpedaled. A source told Complex that the company found it tough to integrate charity with the sale of the shoes. Their decision reportedly surrounds various antisemitic comments made by Kanye in 2022.

Following the comments, Foot Locker shared a statement addressing Kanye’s apparent antisemitism. “Foot Locker, Inc. does not tolerate any form of antisemitism, or hateful and discriminatory behavior,” they wrote. “While we remain a partner with adidas and carry a wide assortment of their collections, we will not be supporting any future Yeezy product drops, and we have instructed our retail operators to pull any existing product from our shelves and digital sites.” It’s clear that the controversy wasn’t a great look for companies associated with Kanye, however, there are some retailers are selling Yeezys.

Read More: Bianca Censori Rocks Chainmail Bikini On Newly Public Instagram Page

Foot Locker Doesn’t Want To Associate With Kanye West

Foot Locker Won't Restock Yeezys, Doesn't Want To Associate With Kanye West Amid Antisemitic Remarks
Kanye West aka Ye is seen on October 28, 2022 in Los Angeles, California (Photo by MEGA/GC Images)

Apparently, Foot Locker was scheduled to release Yeezys as recently as last week. CEO of Adidas, Bjørn Gulden, revealed recently that the company had some concerns about bringing Yeezys back. “The Yeezy thing was something we were nervous about that worked,” he explained. Luckily for Kanye, however, he appears to be working on his own fashion endeavors as of late. It was reported today that he’s working alongside his “wife,” Bianca Censori, in creating some new designs.

Kanye will be making his official “comeback” to the fashion game, a source told US Weekly. “Bianca has been helping Kanye with some designs, and they both think their fashions are going to be culture shifting,” they also add. “They are having a blast traveling right now and Kanye has been very inspired.” The duo has been spotted together in Italy as of late, being photographed in some eye-catching ensembles. Recently, the couple has also even opted to occasionally go without shoes.

Read More: Bianca Censori Reportedly Grossed Out By Kanye West’s “Stench”

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Foot Locker Declines Yeezy Restock Over PR Concerns

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Screen Shot 2023 08 09 at 12.01.48 PM

According to several confirmed reports, sneaker giant Foot Locker has reported refused to restock their retails stores with the leftover inventory of Yeezys from Adidas for fear of a backlash of supporting West’s endeavors after his anti-Semitic rants last year.

A statement from Foot Locker reads, “While we remain a partner with Adidas and carry a wide assortment of their collections, we will not be supporting any future Yeezy product drops, and we have instructed our retail operators to pull any existing product from our shelves and digital sites.”

When Kanye West made the statements in question in 2022, Foot Locker immediately pulled his inventory of shoes from the shelves and condemned the rapper.fashion mogul in a statement, saying, “Foot Locker, Inc. does not tolerate any form of antisemitism, or hateful and discriminatory behavior.”

The post Foot Locker Declines Yeezy Restock Over PR Concerns first appeared on The Source.

The post Foot Locker Declines Yeezy Restock Over PR Concerns appeared first on The Source.

Lil Baby Teams with Foot Locker for Second Annual Back to School Festival Event in Atlanta

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Lil Baby and Foot Locker joined forces for the second annual Back to School Festival, bringing joy to local Atlanta youth ahead of the new school year. Held at the Foot Locker store in Westland Mall, Lil Baby, and Foot Locker donated over $300k worth of sneakers and other products to more than 1,500 students in the community.

The event was not just about material gifts; attendees were also treated to free haircuts from The Barber Shop II and enjoyed carnival-like games and activations, creating a fun-filled atmosphere. Additionally, the festival partnered with Goodr, an Atlanta-based B Corp dedicated to fighting food waste and ending hunger, to provide all attendees with nourishing meals from American Deli.

Lil Baby’s commitment to giving back to his hometown and supporting education continues to positively impact the lives of local students, ensuring they start the school year with smiles on their faces.

The post Lil Baby Teams with Foot Locker for Second Annual Back to School Festival Event in Atlanta first appeared on The Source.

The post Lil Baby Teams with Foot Locker for Second Annual Back to School Festival Event in Atlanta appeared first on The Source.

Foot Locker Rumored to Launch Sale of Yeezys in August

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adidas yeezy boost v black

Adidas is expanding the availability of Yeezy sneakers into Foot Locker. Sneaker News revealed the sneakers will return to the iconic sneaker chain, and additional sneaker boutiques will carry the line.

Sneaker News notes Foot Locker has not confirmed the eventual sale but cites sources across social media that the sneakers would soon be available.

Additionally, Footwear News reports a company-wide email was sent out after Ye’s initial dismissal. “[Our company does] not tolerate any form of antisemitism or hateful and discriminatory behavior. While we remain a partner with adidas and carry a wide assortment of their collections — we will not be supporting any future Yeezy product drops, and we have instructed our retail operators to pull any existing product from our shelves and digital sites.”

A return to shelves and websites would be a drastic shift from that messaging. The sneakers are believed to launch at Foot Locker in August.

The post Foot Locker Rumored to Launch Sale of Yeezys in August first appeared on The Source.

The post Foot Locker Rumored to Launch Sale of Yeezys in August appeared first on The Source.

New Balance Announces New 574 Sneaker Connection at Foot Locker

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Today, New Balance will debut its new 574 lines exclusively at Foot Locker, Inc.

The monochrome color schemes of the collection are inspired by the tools of hype, including televisions, cameras, microphones, and the media. The classic 574 design turns back time to adopt a modern, all-leather aesthetic that hasn’t been seen since the early 2000s. The updated style comes in three straightforward colors and has an all-leather upper with the model’s iconic rubber outsole.

Men’s and children’s sizes of the timeless matte chrome black, unisex and children’s sizes of the pure bone white, and women’s sizes of the sandy beige will all be offered.

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Retailing for $70-$95, the New Balance Exclusive 574 collection will be available at Foot Locker, Kids Foot Locker, Champs Sports, Foot Locker Canada and New Balance

The post New Balance Announces New 574 Sneaker Connection at Foot Locker appeared first on The Source.

Foot Locker Plans To Close Upwards Of 400 Stores: Details

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Foot Locker is one of those brands that everyone knows. Overall, Foot Locker has sold millions of pairs of sneakers over the years. They generate hundreds of millions of dollars in revenue every year, and they are a mainstay of sneaker culture. Although they may not have the most exclusive drops, they do typically have the vast majority of releases. Furthermore, the experience inside a Foot Locker is always fun as you are surrounded by walls filled with sneakers. Needless to say, consumers have very positive experiences when it comes to this store.

According to Complex, the company is going to be undergoing a bit of a revamp. During an Investor Day event, the company proposed a new effort that includes the closing of hundreds of stores. Overall, the company is thriving and had great sales numbers last year. However, there are various mall stores that are failing or underperforming due to location and local economic factors. Consequently, Foot Locker plans to close nearly 400 stores. The vast majority of these will be located in malls.

Foot Locker Has New Plans

Miami, Florida, Wynwood, Foot Locker storefront with logo sign. (Photo by: Jeffrey Greenberg/UCG/Universal Images Group via Getty Images)

Foot Locker consumers should also be aware of a new plan that has been dubbed “Lace Up.” This is essentially a new strategic vision that will beef up what Foot Locker has been doing for years. You can expect more sneakers, better rewards, and a better website, which has typically been the company’s weak spot. There will also be more of an emphasis on Foot Locker’s relationship with Nike. Subsequently, sneakerheads can expect some unique Nike offerings inside the store.

This latest move is very much in line with what has been happening all over the United States. More and more stores are shifting to a more online-oriented experience. Brick-and-mortar stores are being forced to pay high rents, while the pandemic has led to consumers purchasing goods from the comfort of their homes. While some might not like this trend, it is something that cannot be changed. Stay tuned to HNHH for the latest news from around the sneaker world.

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