Basketball sensation LaMelo Ball, in collaboration with global retailer Foot Locker and PUMA, has revealed a vibrant refurbished basketball court in Charlotte. The court, presented for the first time at the George E. Simmons YMCA in Charlotte, North Carolina, showcases Melo’s logo and the bold “Not From Here” aesthetic inspired by his MB signature basketball sneaker franchise with PUMA.
The grand unveil festivities on Saturday included a skills and drills challenge, dunk exhibition, pick-up games, DJ set, and various Fan Zones featuring engaging basketball activities. The court’s design reflects LaMelo’s unique style and aligns with Foot Locker’s commitment to investing in basketball. In December, Foot Locker solidified its dedication to the sport by announcing a multi-year partnership with the NBA, becoming an official marketing partner in the U.S. This court transformation adds to the brand’s basketball-focused initiatives and follows LaMelo Ball’s prominent role in Foot Locker’s 2023 holiday campaign, “The Heart of Sneakers.”
The post SOURCE SPORTS: LaMelo Ball and PUMA Transform Charlotte Court with Colorful Unveil first appeared on The Source.
The post SOURCE SPORTS: LaMelo Ball and PUMA Transform Charlotte Court with Colorful Unveil appeared first on The Source.