The Kendrick Lamar and Drake battle divided all your favorite pop culture randoms who have absolutely nothing to do with hip-hop, or at least, very little. Twitter’s former CEO Jack Dorsey was over the moon when he heard that Kendrick will headline the Super Bowl, as he’s been supporting him against Drizzy this whole time. Adin Ross, a strong OVO ally, chose to clown Dorsey’s recent tweet about the matter: “‘big as the superbowl.’” The streamer was live when he theorized as to why Jack is so mad at the 6ix God and mocked that he’s no longer in charge of Twitter – sorry, “X.”
“That’s why he’s not the CEO anymore and that’s why Elon Musk is doing a way better job than him,” Adin Ross ranted on his stream “Allowing freedom of speech and s**t. I don’t give a f**k, bro, this f***ing libt**d. I don’t care, I said it, I said it, I said it. He banned Trump, and now Trump owns this app. This f***ing quill-fest app. Yo, Elon Musk did what Jack couldn’t do. I don’t care, it’s better now. X is way better now. It’s owned by somebody who supports Trump, thank God. We needed that. And Drake f***ed your wife!”
Furthermore, many people have speculated as to why Jack Dorsey seems to dislike Drake so passionately. Adin Ross revealed one of them, which is some typical relationship drama stuff. The other is about the Toronto superstar allegedly pulling out of a TIDAL partnership at the last minute. No matter what’s actually true, though, Ross and many other OVO Stans went full cuckoo with this Super Bowl announcement and with everyone else happy for Kendrick Lamar. It’s just a tweet, man…
Meanwhile, Adin Ross’ loyalty to Drake is well-documented. He recently previewed a collaboration between him and Lil Durk that left him satisfied. We’ll see what other random comments and fights people choose to engage in with this whole Super Bowl business. Leave it to a rap beef and a further polarized hip-hop fanbase to turn every little thing into a sales battle, a d**k-measuring contest, or a full-on attack.
Now that Kendrick Lamar has announced his Super Bowl halftime show, many fans are wondering what Drake really meant with his “Game 2” teases. For those unaware, Kendrick seemed to call out The Boy’s hints towards another round by proclaiming that there’s only one shot at winning a championship. But fans didn’t really know how to interpret this IG burner tease from the 6ix God, which consisted of Rasheed Wallace saying that the Pistons will “win Game 2.” They went on to win the series, and DJ Akademiks is the latest person to suggest that this supposed victory in the long run is what he’s trying to refer to here.
“‘Game 2’ has nothing to do with running back the rap Battle between Drake and Kendrick,” DJ Akademiks tweeted. Most likely, people advocating for this “Game 2” are concerned more with sales, commercial performance, and industry dominance than actual rap battles and beef. Many folks are rallying against Jay-Z now, for example, and have this “rich man versus rich man” approach as they pick their favorite capitalist to pettily use the industry to one-up each other through. And while Kendrick Lamar is performing at the Super Bowl, Drizzy is one of the ambassadors for FIFA World Cup 2026, which will take place across North America. So what do you care about in hip-hop: the money or the music? We know Ak’s answer…
“But Game 2, we will win,” DJ Akademiks had previously shared. “Game 2, we will win. That’s a fact. If you think Drake finna abandon and forsake all them fans, you got to realize, this for the fans right here. You think he gon’ let some p***y a** n***as have something over him, his legacy, and his fans? No! Aye, chat, f**k that. This the new thing: Drake in five. Drake in five, people, Drake in five. Remember I told you that. No, no, no, no, we ain’t doing six. Five. What’s understood don’t need to be explained. Y’all are going to watch it. Listen, listen, we got to see where the game starts. We got to see, bro. Just watch Game 2, bro. Just watch Game 2.”
What you won’t hear from OVO fans, though, is that they just want any excuse for Drake to “beat” Kendrick Lamar, whereas Kendrick fans have all the proof they wanted. At least both sides mostly agree that Lil Wayne should’ve had the headlining slot instead, and that goes for every other New Orleans Super Bowl. Regardless, we’ll see how this all continues to develop. Hopefully one day we can talk about these MCs without having to mention the other.
Like many other people in the hip-hop world, Wack 100 is wondering what in the world is going on with Kendrick Lamar. Folks thought that he might follow up the Drake battle with some immediate new music, but all we’ve heard are crickets ever since the “Not Like Us” rollout and Juneteenth concert. While this is surely frustrating for many, most people are just happy to be patient for whatever creativity K.Dot brings us next. But Wack thinks that he’s actually losing momentum now due to this lateness, and that people won’t express interest in his next moves for much longer.
“[He] thinks he’s going to ride the wave from March, April, May (to November, December),” Wack 100 said of Kendrick Lamar on social media. “That don’t work like that now. Too many people gon’ get shot. A n***a gon’ die of an overdose. This n***a over here gon’ get out of jail. This n***a over here gon’ jump off the top of a building. They’re going to totally forget about what the f**k happened seven, eight months ago. You’re not going to have the attention of the people, bro.”
Wack 100 Thinks Kendrick Lamar Is Taking Too Long To Drop
Wack 100 says Kendrick Lamar is losing momentum by not putting his album out now . He says people are going to lose interest soon with the inactivity. pic.twitter.com/sl1jEORgtu
“Something would’ve had to come out, bro,” Wack 100 continued concerning Kendrick Lamar. “Something would’ve had to come out to ride the wave, something! If he would’ve still been up under TDE, Top Dawg, something would’ve came out. N***a, that’s a fact, I’ma tell you that right now. Something would’ve came out if he had been up under that. But I’ma be real. These guys that come from 10, 15, 20 years ago, they have this process that they do to create an album that serves no purpose today. You understand what I’m saying?
“These young n***as go in, they kick them out,” Wack 100 continued. “2 minute songs, get it out, get it out. These n***as got this long process where they do some songs, then they listen to them in the studio for a month, then they go back and f**k with them again another month. Then it takes another month, they mix it, they change the mix and change this s**t. These n***as taking three, four months, my n***a. You had a buzz going for whatever reason. By that time, you’ve lost the people.”
Earlier this year, Drake hopped on Instagram to share a photo of himself rocking a “Free Yayo” t-shirt. The shirt was first worn by Eminem at the 2003 Grammys when Yayo was behind bars for bail jumping. It appears that Drake wore the shirt as a nod to Yayo’s comments about his viral feud with Kendrick Lamar on VladTV. At the time, Yayo claimed that he didn’t think the battle was over.
“I think the battle is not over,” he told DJ Vlad. “Drake is Drake, Kendrick is Kendrick. They’re both two of the biggest artists in the world. … We can say what we wanna say, all Drake gotta do is… Every time we count Drake out he comes back with a f*cking hit, that’s all I’m saying. All he gotta do is come back with No. 1 record. The kids are gonna be dancing just like they are to ‘Not Like Us.’“
Now, during another VladTV interview, Yayo has revealed that Drake’s decision to wear the t-shirt paid off for him. Apparently, he received a call the following day and was told that Spencer’s was interested in selling the t-shirt. “Once Drake wore the shirt, I got the call the next day. ‘Spencer’s wants to do a deal with you,’” he recalled. Yayo went on, also noting how this is one of the perks of refusing to pick a side amid Drake and Kendrick’s beef.
What do you think of Tony Yayo revealing that he got a call from Spencer’s the day after Drake rocked a “Free Yayo” t-shirt on his IG story? Are you surprised or not? Do you agree that he made the right move not picking a side? Share your thoughts in the comments section down below and keep an eye on HNHH for more updates.
DJ Hed might’ve played at “The Pop Out,” thus picking a firm side in the Kendrick Lamar and Drake beef, but he doesn’t only have negative things to say about the Toronto superstar. Moreover, he recently gave him some due flowers on HipHopDX‘s The Bigger Picture podcast with Elliott Wilson. As you can see in the clip below, the @djakademikstv caption for this clip is a pretty pro-Drizzy and anti-K.Dot one, which makes sense given Akademiks’ current beef with Hed. Nevertheless, the California native thinks that The Boy does deserve a lot of credit for his hip-hop contributions, despite the picture that Kendrick painted in his diss tracks.
“You know what?” DJ Hed’s remarks began on The Bigger Picture. “Thank you. Thank you, Drake, [for] what you’ve done to the ecosystem. We appreciate you. No, I’m not even throwing shade. Drake has done more for hip-hop than a lot of people give him credit for. ‘Cause he’s actively participated in the culture the whole time. There’s credit to be owed for that, you know what I’m saying? He also used his platform to benefit others outside of himself,” he concluded, with Jeremy Hecht asserting that “he has a family tree.”
This seems to be what Drake himself is trying to prove through his “100 GIGS” content drops, showing off his connection to the rap game over the past decade-plus. His combative new material hints at him wanting a “Game 2” with Kendrick Lamar, although we don’t know exactly what this “game” will look like. Will they have a sales battle for their next albums, or will it be another lyrical back-and-forth? Will they actually go at each other again or does Aubrey want to focus on winning “the long game” by staying as the top dog in the industry?
These are all big questions, and ones that DJ Hed himself doesn’t want to answer just yet. Furthermore, the whole reason why he clashed with DJ Akademiks is because he shut down Ak’s report that Kendrick Lamar will drop again soon. No matter what he or Drake choose to do next, it’s clear that this conversation is much less black-and-white than what many fans assume.
Kendrick Lamar’s “Not Like Us” continues to keep up some momentum, even if many Drake fans and some haters alike are already tired of it. Moreover, it’s now officially eligible for five-times Platinum certification, as it has now sold over 5 million units in the United States alone. This is very impressive considering that the song has only been out for almost four months, but not surprising at all when you consider the massive impact of the Drake battle. Pretty much everyone agrees that, for better or worse, it was the song of the summer. And it will probably continue to shine throughout the rest of 2024.
Furthermore, this is partly due to the fact that Drake wants to “win Game 2,” as he stated on his IG burner account. We still don’t know if this actually means a full second battle with Kendrick Lamar, as his lyrical material as of late definitely references his various beefs this year. The more likely scenario is that the 6ix God will target his other opponents and try to win “the long game” with continued commercial and critical success.
Nevertheless, we doubt that Kendrick Lamar will stay quiet for long, despite DJ Hed pushing back on new album speculation. Maybe it’s not a full-on project, but we can’t imagine that he won’t follow up this material with something big either this year or the next. Maybe that’s just wishful thinking, but considering the success of “Not Like Us,” it sounds like more of just a no-brainer business move. Yet K.Dot’s never been one to overtly succumb to commercial pressures, or to release music just for the sake of it.
As such, we have to be patient and see what he planned for his next move, as well as whether or not he will revisit Drake. Elsewhere, Kendrick Lamar also got some unrelated commercial achievements under his belt this year, such as the Diamond certification of “goosebumps” with Travis Scott. But no matter what goes down with this beef in the near future, the status of “Not Like Us” is one that fans can’t deny.
Recently 50 Cent made some shady comments about his longtime foe Rick Ross on the Million Dollaz Worth of Game podcast. He was asked why their feud had been going on for so long, prompting him to claim that Ross uses him for publicity. Fif insisted that he, on the other hand, makes headlines regardless. “Nothing else works for him,” he explained. “Outside of mentioning me. When things get bad, he mentions me, it gets covered… I get covered across the board, they get covered on the hip-hop blogs. It is what it is.”
Rozay eventually caught wind of the remarks and was quick to fire back. First, he took to DJ Akademiks’ comments section to write “Cuban Link [broken heart emoji].” This appears to have been a jab about 50 Cent’s ex, who was spotted with Travis Scott last month. Now, he’s taken to his Instagram Story to issue a formal response, and both Gillie and Drake caught strays.
In a clip, he brushes off 50 Cent’s comments about their feud and instead questions his loyalty to Dr. Dre. “I just seen a clip of the Wallo show where he was interviewing 50 Cent and the other little dude asked him a question, small talk,” he began. “But ultimately the question that should have been asked was, you jumped out there during the beef. The West Coast vs. the Canadian… And I thought Dr. Dre put you on. You mean you went with the Canadian over Dr. Dre? […] But you did shut the f*ck up once the Canadian took the L, you got totally quiet.”
What do you think of Rick Ross’ response to 50 Cent’s Million Dollaz Worth of Game remarks? What about him questioning 50 Cent’s loyalty to Dr. Dre? Share your thoughts in the comments section down below and keep an eye on HNHH for more updates.
As if folks didn’t get enough this year, hip-hop culture entertains a very interesting possibility these days: will Drake“win Game 2” as he proclaimed in an Instagram Story? Many folks feel like the series against Kendrick Lamar and company already ended, especially as the Compton lyricist and his camp reportedly have no interest in revisiting their victory. But OVO fans staunchly maintain that their fav will emerge victorious in the end, whether by literally changing the outcome of the battle or flaunting his success in spite of his loss. It’s unclear what possibility DJ Akademiks believes in, but as he showed during his recent livestream, he’s still ten toes down for The Boy.
“But Game 2, we will win,” DJ Akademiks expressed. “Game 2, we will win. That’s a fact. If you think Drake finna abandon and forsake all them fans, you got to realize, this for the fans right here. You think he gon’ let some p***y a** n***as have something over him, his legacy, and his fans? No! Aye, chat, f**k that. This the new thing: Drake in five. Drake in five, people, Drake in five. Remember I told you that.
“Drake. In five,” DJ Akademiks emphasized. “Drake in five. No, no, no, no, we ain’t doing six. Five. What’s understood don’t need to be explained. Y’all are going to watch it. Listen, listen, we got to see where the game starts. We got to see, bro. Just watch Game 2, bro. Just watch Game 2. We ain’t got to tell you the game plan. This ain’t Steve Kerr, n***a. F**k you think, we Gregg Popovich?” Again, what little rumblings we’ve heard on Kendrick Lamar’s end point to this being a one-sided effort.
Meanwhile, all this speculation from DJ Akademiks and others is irrelevant until we really know what “Game 2” means. Is it literally a second round of the Kendrick Lamar battle, will Drake focus on his other opponents, or does “winning Game 2” instead mean just being the biggest rapper of them all? No one really believed that he would lose that status immediately, right? Regardless, we’ll have to patiently wait until we actually have a concrete idea of this epilogue.
Drake is continuing to play the long game. The rapper has been steadily dishing out content on his 100 Gigs website. More recently, the content seems to be focused on people he currently has beef with. He posted a 2013 clip in which he praised Kanye West. Then, days later, he followed the controversial artist on Instagram. Drake did it again on August 27. The rapper decided to upload a clip in which him and his longtime producer discuss a Kendrick Lamar collaboration. A collaboration none of us knew about.
The bulk of the clip sees producer Noah “40” Shebib tinker with a beat. Drake then enters the frame and proceeds to explain how Kendrick Lamar will sound great on it. “For him, where he’s at,” Drake explained. “I know he’s gonna murder this.” 40’s response suggests that he made the beat specifically for a Drake and Kendrick Lamar collab. “When you told me Kendrick,” he noted. “It just made so much sense.” The beat in question was co-produced by Dreamville artist Omen. We know this because the beat was later used by Action Bronson on the 2013 song “Actin’ Crazy.”
The release date of the Bronsolino song helps provide a time frame for when the Drake and Dot collab was supposed to happen. The two rappers linked up for “Poetic Justice” in 2012 and “F*ckin Problems” in 2013. Issues arose later in the year, when Lamar dropped the “Control” verse and Drake threw a few subs his way on the song “The Language.” Drake’s physical appearance in the 100 Gigs clip aligns with this timeframe. It’s unclear whether Lamar ever spit a verse on the “Actin’ Crazy” beat, or if Drake even put down bars.
What is clear, though, is the chess move. Drake is very purposely putting material about Kendrick Lamar on his website. The rapper seemingly wants the battle to keep going, and is resorting to tactics that are less direct than a diss song. An internet theory is that Drake will eventually release evidence that he fed Lamar’s team the false information that was used on “Meet the Grahams.” There’s noting to support this, but we are entering new territory in terms of Lamar-related content. The next few weeks should be interesting, to say the least.
“I don’t want to diss you anymore,” Drake decried as his white-flag-waving moment on his final Kendrick Lamar diss, “The Heart Part 6.” Their battle was an intense and overwhelming one that fans haven’t even slightly stopped debating over. Ever since that song signaled the end of the back-and-forth, though, hip-hop culture has spent countless hours theorizing about what the Toronto superstar will do next. Thanks to some recent new activity and a potential second chapter to this saga on the way, we wanted to look back at how we got here.
Furthermore, here’s every important update you need to know about what Drake did, experienced, expressed, and allegedly took action about following the end of the Kendrick Lamar battle. Whether it’s new musical material, shady messages, unfortunate developments, rumored decisions, or accusations regarding his questionable movement, there’s a lot to get into. It seems like the 6ix God is building up towards something big in this aftermath. So let’s see if this history can help us guess as to what will come next.
The Embassy Shooting & Trespassers (May 7-9, 2024)
The Kendrick Lamar battle’s epilogue started on its worst foot to date. Unidentified suspects shot at Drake’s mansion, also known as The Embassy, in the wee hours of May 7, just two days after “The Heart Part 6” released. One of his security guards was struck in the attack and recovered in the hospital, and we never got confirmation that he was in his home when it happened. Over the next two days, authorities also apprehended two trespassers on the property in separate incidents. Despite speculation, authorities have not found any evidence that this connects to the Kendrick Lamar battle in any way at press time.
Drake Re-Lists Beverly Hills Mansion (Sometime In May 2024, Hit News Cycle On May 10)
During the aforementioned security breaches at The Embassy, news broke that Drake re-listed his Beverly Hills mansion for $88 million. News reports on this matter suggest that this occurred the week before May 10. As you’ll see below, this was not the only significant property update concerning Drizzy during this beef’s aftermath.
The Embassy’s Third Trespasser (May 11, 2024)
Drake’s security team takes down yet another alleged trespasser at his Toronto estate ,
The Embassy faced a third trespasser on its property in almost as many days. Guards tackled a man who reportedly didn’t cause too much trouble, and at press time, the specific details around this unprompted visit remain unknown. For that matter, the same goes for the other trespassing incidents that Drake suffered.
Via his Instagram Story, Drake let his fans know that he was officially done with his feud with Kendrick Lamar and company. “Good times. Summer vibes up next,” he captioned a picture of a lone samurai facing a massive army. Let’s see what else these summer vibes consisted of for Aubrey Graham in the months that followed.
For the first time since the battle ended, Drake popped out in public to celebrate his home city of Toronto finally getting a WNBA team. He attended a press conference at a downtown hotel in the 6ix, which also hosted Scottie Barnes of the Toronto Raptors and Prime Minister Justin Trudeau. The team will reportedly begin to play in the league in 2026.
Drake’s first post-beef musical release was on Sexyy Red’s “U My Everything” from her In Sexyy We Trust project. Most notably, it featured him rapping over the “BBL Drizzy” diss beat Metro Boomin produced to spite him. This was the first of at least a couple of instances of a narrative spin dividing fans, disagreeing over whether or not this was a compelling and flex-worthy move or a corny attempt at an Eminem 8 Mile moment, instead.
Confirmation Of $15 Million Texas Move-In (May 24, 2024)
Drake had previously announced that he finally found a house in one of his second homes in the United States: Texas. In May, we officially got confirmation that he purchased a $15 million ranch in the state. The 37-year-old even seemed to film a music video there, which may have ended up becoming the footage for his Latto collab that landed later in the summer.
Drake Pops Out At 21 Savage’s Toronto Show (May 27, 2024)
Drake’s first concert appearance after the Kendrick Lamar battle was at 21 Savage’s Toronto tour stop for his American Dream trek. There, he proclaimed that his Her Loss partner owns the 6ix, welcoming him as one of their own. Throughout this post-beef tale, 21 is definitely one of The Boy’s most firm supporters in the rap game.
One of Drake’s most divisive and clowned-upon musical releases this summer was this cut with Toronto content creator Snowd4y. As you can see by its title, it’s a cover of the Plain White T’s “Hey There Delilah” with some slang flips and intense auto-tuning. For some, it’s the silliest and most cringe-worthy thing you’ve heard this year but you can’t deny that we all needed a laugh and something more lightly cheeky. Whether that laughter is with him or at him is up to you.
Drake Becomes The First Artist To Surpass 100 Billion Spotify Streams (June 18, 2024)
Drake has surpassed 100 BILLION streams on Spotify, making him the first artist EVER to achieve this pic.twitter.com/ZjjimPJUb1
Drake continued to be one of the most dominant artists in the music industry despite Kendrick Lamar’s victory. But did anyone really expect him not to be? It was no surprise when the OVO mogul became the first artist in Spotify history to garner over 100 billion streams across all credits. Kendrick may have the streaming crown when it comes to their diss tracks, but there’s a whole catalog of hits that are miles ahead.
“HOT UPTOWN” & “Uuugly” With Camila Cabello (June 28, 2024)
After many teases and even a supposed release push-back due to the feud, Drake and Camila Cabello finally showed off their chemistry… Or half of it. “HOT UPTOWN” is a bouncy duet, but “Uuugly” is his solo interlude off of her new album C,XOXO. Fans got the “summer vibes” they were promised, and as you’ll read further down, there was even more on the way.
Drake Seems To Cosign Rick Ross Vancouver Attack (June 30, 2024)
One of the most controversial post-beef moments occurred when Rick Ross played “Not Like Us” at a Vancouver festival, prompting Drake fans to confront him about it. He dismissed them, resulting in a brawl between both entourages. Much to the dismay or approval of many hip-hop figures and other commentators, Rozay’s former collaborator liked a post on Instagram about the incident, insinuating that he was happy to see him face the consequences of playing around with his name in his country.
The day that Kendrick Lamar dropped the “Not Like Us” music video, Drake was too busy partying with a whole lot of celebrities. Many folks debated whether or not he looked defeated and aged when pictures from the bash emerged. Nevertheless, it was probably a welcome break from all the drama. Rubin would later go on to reveal some details about the event, including his decision to ban Kendrick’s aforementioned West Coast banger from playing.
We haven’t talked about them for the most part, but Drake had a lot of social media posts possibly referring to the beef in its aftermath. Among the most controversial was a picture of him wearing a shirt that read “Rap Is A Joke.” Whether this was an intentional message or just a shoutout to that brand, fans still thought that they were questionable words from a rap beef loser.
If you needed proof that Kendrick Lamar and Drake fans alike turned every little irrelevant thing into a discussion about the battle, look no further than this. When The Embassy flooded due to a torrential storm, the hate and love flowed almost as quickly as the muddy water crept through his doors and windows. We don’t really know the extent of the damage that this caused, but it was still a textbook hater moment on fans’ behalf during this battle’s aftermath.
ScHoolboy Q caused an uproar online after claiming that Drake was partially but nonetheless directly responsible for his canceled show in Toronto. For what it’s worth, Roddy Ricch spoke on not being allowed back into Canada weeks before, and SiR also had his show canceled in the city weeks after. While Q was the only one to accuse OVO directly, none of these accusations or incidents actually link back to that camp at press time. Perhaps we will never know what caused these travel issues.
One of Drake’s biggest hip-hop supporters during and after his beef is 50 Cent. They linked up to party in Toronto over the summer after Fif’s various praises of Champagne Papi’s beef performance. The G-Unit mogul even teased that they would work together on something, which led many fans to blast 50 for betraying Kendrick Lamar in their eyes, as they’re both a part of Dr. Dre’s music career family tree.
Kai Cenat Leaks Lil Yachty Collab “Supersoak” (July 23, 2024)
At Lil Yachty’s request, Kai Cenat premiered an unreleased collaboration between the Let’s Start Here artist and Drake titled “Supersoak.” Yachty would go on to explain why the team-up would probably never come out, and his brief unfollow of his “Another Late Night” partner’s IG account made many fans think that they have some beef of their own going on. Although that’s probably an unlikely and misinterpreted possibility. For those unaware, the Concrete Boy had spoken on the Kendrick Lamar beef and sparked much criticism from OVO Stans as a result. Also, as we will find out later, it seems like “Supersoak” no longer features the Atlanta creative, making this leak and the subsequent narrative quite hard to get a grasp on.
“Sideways” & “Healing” With Gordo (July 26, 2024)
Drake’s next musical release comprised of two tracks on producer Gordo’s (formerly Carnage) album DIAMANTE. They recall some of the work that they did together on 2022’s Honestly, Nevermind, engaging in some breezy house sounds and gentle vocal melodies. More summer vibes had arrived, and fans were quite appreciative of the results.
Ebro In The Morning held some very interesting claims, with its titular host and Peter Rosenberg hinting at Drake’s next move. Apparently, he has an album with Conductor Williams on the way, although the “Wick Man” artist himself never confirmed this or hinted at it. They previously collaborated on the fan-favorite “8AM In Charlotte.”
PARTYNEXTDOOR Collab Album Announcement At PND’s Toronto Show (August 2, 2024)
However, one collab album that Drake did announce was a PARTYNEXTDOOR team-up. They revealed the news at PND’s Toronto show, which means that many OVO die-hards’ dreams will come true very soon. The 6ix God suggested that it will come out when it’s colder outside, so maybe it will come out this fall, winter, or early in 2025. We will see.
Mustard Claims Drake & Gordo Tried To Sabotage His Album (August 4, 2024)
Mustard told Akademiks he believes that Drake told Gordo to drop his album the same day as his on purpose, because of the Kendrick beef
“that n*gga Drake is doing sh*t behind the scenes… f*cking with people… thats why I know what Yachty is saying is cap…”
When Mustard dropped his Faith Of A Mustard Seed album, Drake fans clowned his relatively low sales. But the West Coast producer behind “Not Like Us” thinks that the Toronto lyricist told Gordo to drop his album on the same day to negatively affect these numbers. Ironically, DIAMANTE sold less than FOAMS, so this is just speculative animosity.
Arguably Drake’s biggest move since the Kendrick Lamar battle was his massive “100 GIGS” content drop via his Instagram and a new website. This included three IG-only loosies, old footage, alternate album covers, merch designs, and a whole lot more. As far as the footage itself, a lot of it showed the songwriting and recording process behind unreleased or beloved tracks, behind-the-scenes concert footage, and casual vlog clips from The Boy’s earlier days. This lent extra context to some of his big hits, showed off his personable interactions with industry peers, highlighted his team’s roles, and captivated fans with its access into his world.
Snoh Accusations Of Revenge Porn Surface (August 9, 2024)
original post got taken down: Drake joined this stream with a streamer called “snoh” the streamer makes girls flash their private parts without them knowing they’re being recorded Drake praised her on stream and paid for her streaming equipment pic.twitter.com/ApbKQLIWDI
Around this time, though, some very concerning accusations regarding Drake surfaced. His association with (and praise and support of) Kick streamer Snoh caused many fans to raise their eyebrows since she faces accusations of coercing minors into exposing themselves and recording revenge porn. Given all the harrowing claims that became massive angles in the Kendrick Lamar battle, this is among the more concerning Aubrey updates in the feud’s aftermath.
After a lot of social media hype, Drake’s 100 GIGS cuts finally made it onto streaming: a Latto collab, a solo cut, and a Young Thug and 21 Savage team-up. They landed at 85, 63, and 28 respectively on the Billboard Hot 100, and held at least a few bars that fans thought hinted towards more leftover disses against his many rap rivals. As you’ll read very soon, this became even more apparent thanks to what came out a couple of weeks later…
Fuerza Regida Member Claims Drake Is Starting A New Record Label (Hit News Cycles Around August 12, Interview Published July 18, 2024)
Fuerza Regida says Drake has started a new label called ‘’PFL’ and has a 1 album deal with Mexican artist Chino Pacas
In mid-August, Drake fans looked back at Bootleg Kev’s interview with Jesús Ortíz Paz of Fuerza Regida and found some very interesting claims. Paz, also known as JOP, claimed that the 6ix God started a new record label called PFL in collaboration with the Mexican group’s label and Chino Pacas. Perhaps we will hear The Boy over some corridos soon.
“Buffalo Freestyle” With Benny The Butcher Drops & Disappears (August 23)
Benny the Butcher and Drake’s “Buffalo Freestyle” Has Been Removed From Streaming
In other music-related news, Benny The Butcher finally dropped his long-awaited Drake collab “Buffalo Freestyle” on his Buffalo Butch, Vol. 1 EP. However, the track disappeared from streaming services very quickly, seemingly due to a UMG copyright strike. As such, it seems like the Griselda affiliate was right in once assuming that it would never see the light of day, although we don’t know the reason why at press time.
Drake updated “100 GIGS” in even more dramatic fashion, with another new three-pack (including the aforementioned and Lil Yachty-less “Supersoak”) and loads of new content. Some of these new clips, such as Kanye West at OVO Fest 2013 and J. Cole buying Born Sinner CDs with his “First Person Shooter” partner, were already in the public discourse. Most importantly, these new tracks – including a Playboi Carti collab – contained even more obvious and pointed “sumbiminals” against the many rappers that formed part of 2024’s rap feud.
Drake Claims He Will “Win Game 2” In Beef With Kendrick Lamar & Co. (August 25)
new posts by Drake’s finsta account alluding to Round 2/Game 2
a picture of ‘A Better Tomorrow’ 1987 movie
and the iconic 2004 Pistons Rasheed Wallace interview
“yall put it on the front page, back page, middle of the page… we will win Game 2”
Most recently, Drake posted a video of Rasheed Wallace saying that his team will “win Game 2,” sending fans into a frenzy at the thought of another battle with Kendrick Lamar and company. While he deleted this IG Story soon after, the message was clear. We still don’t know exactly how specific Drake wants to go, or what “100 GIGS” could lead up to. But one thing is clear: he doesn’t just want to stick around. Champagne Papi wants to dominate the conversation and make his connections to the entire rap world very clear. To see what else comes in this boastful timeline, stick around on HNHH.
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