coffee

The Weeknd’s Bizarre Coffee Promo Has Fans Scratching Their Heads

by

When you think of The Weeknd, you think of his vocal abilities, his creative discography, his gargantuan shows, and probably like two hundred other things before you think of coffee. The Canadian superstar baffled many of his fans on Instagram when he promoted Samra Origins Craft Instant Coffee on his page. Moreover, it’s a video with nine different panels à la “The Brady Bunch” with some pouring, cups, spoons, and packaging. Regardless of how good or not the brand is, many wondered why Abel Tesfaye is now a coffee spokesperson. It’s a good hustle, though, and he seems like the kind of person who wouldn’t team up for something as random as this if he didn’t have good reason to.

“Samra Origins Craft Instant Coffee is more than just instant coffee,” The Weeknd captioned his post. “It’s a chance to awaken creativity. It offers high-quality, exceptional flavor with ease, giving you the freedom to venture into a world of coffee drinks, cocktails, and culinary. Use Craft Instant Coffee as an elevated ingredient and begin exploring the possibilities.” If that’s what’s fueled amazing projects like After Hours and House Of Balloons, I’ll take five extra-large boxes.

Read More: The Weeknd’s Milan Shows Draw Larger Crowd Than All Of Coachella

The Weeknd Confuses Fans With His Coffee Promo

Of course, it’s not like the XO icon is a stranger to extracurricular endeavors and promotions outside of his music. In fact, we probably got the biggest (and most hated on) example of that this year with his HBO series “The Idol.” Nevertheless, fans were puzzled at this new move. “Please give a round of applause to the social media agency that can’t plan,” one fan commented cruelly. “Why u randomly promoting coffee bro,” someone added, with another clapping back with “You know nothing about coffee if you promoting instant coffee!”

Meanwhile, a lot of people also theorized that someone could’ve hacked his account, and the jury’s out on whether that would be funnier than if he meant it. Still, he would likely take it in stride, especially if he likes a good cup of Joe. After all, it’s not like he would respond to people who don’t like his show– I mean, coffee… right? Jokes aside, log back into HNHH for the latest news and updates on The Weeknd.

Read More: The Weeknd Greeted By A Massive Crowd Of Fans Outside France Hotel

The post The Weeknd’s Bizarre Coffee Promo Has Fans Scratching Their Heads appeared first on HotNewHipHop.

The Weeknd Is Launching A New Coffee Line This Month And It Honors His Mother And Heritage

by
the weeknd
Getty Image

The Weeknd (real name Abel Tesfaye) has announced a new Samra Origins coffee brand through a partnership with Blue Bottle Coffee. Named after his mother, Samra, he intends to honor his Ethiopian heritage and the role coffee plays in the country.

“Ethiopian culture is an important part of my identity and I’m proud to work alongside the Blue Bottle Coffee team to shine a light on Ethiopian traditions, values, and of course, coffee,” Tesfaye shared in a press statement. “Growing up, I watched my mother perform Buna Tetu, a traditional Ethiopian coffee ceremony. This sensory experience helped shape my understanding of community and taught me to always honor my roots.”

“Samra Origins is a true passion project of mine that Blue Bottle matched and understood as we developed the products together. I hope the result ignites curiosity about Ethiopia’s people and motivates others to give back to communities in need,” he added in a separate statement to Billboard.

Tesfaye and his mom worked with Blue Bottle’s head of innovation and quality, Benjamin Brewer, to taste and develop a specific, high-quality coffee flavor profile — including “fresh fruit and bright florals,” per the publication.

Blue Bottle Coffee will also be donating to his XO Huminatiarian Fund, which provides hunger assistance to those across the globe.

Fans will be able to buy limited-edition bags of Samra Origins for $65 starting next Tuesday (May 9). More information can be found here.