ASAP Rocky Apparently Gave His Long-Awaited Album ‘Don’t Be Dumb’ An Official Release Date Following His Paris Fashion Show

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Way back in December 2022, ASAP Rocky announced the title of his long-awaited fourth studio album: Don’t Be Dumb. However, as recently as last July, there was still no official sign of the album’s release despite the then-recent releases of singles like “Riot (Rowdy Pipe’n)”,” “DMB,” and “Same Problems.”

But Rocky’s longsuffering fans have finally been given a release date, which the rapper apparently announced at the conclusion of his Paris Fashion Week show for AWGE “American Sabotage,” where he previewed music from the album. Don’t Be Dumb is now due on August 30, with a pre-save link going live right after the show. Rocky also shared the link to the American Sabotage collection, which features box sets of the album with merch like T-shirts, hats, and hoodies alongside CDs of the album.

Although it has been over six years since the release of Rocky’s last album Testing, the Harlemite has plenty of good reasons for the delays. In April 2022, he was arrested on suspicion of a 2021 assault in which he allegedly shot a former member of his ASAP Mob crew. Meanwhile, in more positive news for the fashionable rapper, he and girlfriend Rihanna had two children together, Riot and RZA. Even though he’s still awaiting trial, it looks like Rocky has more to look forward to than not, and now, so do his fans.

Don’t Be Dumb is due on 8/30 via ASAP Worldwide, Polo Grounds, RCA. You can find more info here.

ASAP Rocky Drops New “DON’T BE DUMB” Merch, Fans Speculate About New Music

Earlier this month, Rihanna revealed that ASAP Rocky has been hard at work on his new album. While that didn’t satisfy the pop fans who have been waiting since 2016 for a new project from RiRi, it got rap fans buzzing. They didn’t have to wait long for something to capture their attention either. Earlier today Rocky dropped some new merch onto his AWGE website. The merch prominently features the bulletproof vests that he wore in performances last year.

The vest also appears in the video for his single “Riot (Rowdy Pipe’n)” which dropped last year and many think may be a single from his new album. Rocky has been teasing a new album called DON’T BE DUMB for years now and there have been numerous times when fans felt it was close. Despite that concrete updates on the album have been very few and far between. But with Rihanna’s announcement and the new merch drop fans once again think they may be close to getting the first new Rocky album since 2018’s Testing.

Read More: ASAP Rocky Allegedly Threatened To Kill ASAP Relli

ASAP Rocky’s New Merch Has Fans Talking New Album

Rocky has appeared on a few features already this year including on one of Future & Metro Boomin’s new albums. He was almost on ScHoolboy Q’s new album Blue Lips. Q has a pretty long gap of his own between releases returning after 5 years away. In an interview he explained that Rocky was meant to make an appearance on the new album but schedules were just too busy and it couldn’t be lined up.

Rocky hasn’t released any singles of his own this year but he did collaborate on the track “Gangsta” with Anderson .Paak & The Free Nationals that dropped back in February. What do you think of the new bulletproof vest merch ASAP Rocky dropped on his website? Do you think you’ll buy anything from the drop? Do you think it’s part of the rollout of a new album? Let us know in the comments section below.

Read More: What Is ASAP Rocky’s Best-Selling Album?

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ASAP Rocky’s New Album Could Arrive Sometime This Month

Fans have been dying for a new project from ASAP Rocky. The rapper hasn’t dropped a new studio album since TESTING in 2018, but that drought could end soon. He’s released a pair of new songs this year and made quite a splash during her performance at Rolling Loud Festival in Miami a few weeks ago. Now he’s dropped a tweet that has fans in a frenzy. The actual text of the tweet is pretty simple saying simply “AWGEST.” But those six letters have quite a deep implication. AWGE is Rocky’s creative agency which he combined with August, implying something big could be coming this month.

Fans in the comments underneath the tweet took the theory and ran with it. “awgest=august so carti also part of awge that means carti and rocky dropping august,” says one of the top comments. “SO ALBUM THIS MONTH?!?” asks a fan. One of the top comments seems to say what everyone is thinking. “so when’s the album bro.” ASAP Rocky has been teasing a new album called Don’t Be Dumb for a while. Now the album could potentially arrive just a few weeks after Utopia the highly anticipated new project from Travis Scott. During his show at Rolling Loud Rocky played some new music that fans interpreted as a Travis Scott diss.

ASAP Rocky’s Latest Tease

Travis Scott wasn’t the only one that ASAP Rocky reportedly took shots at during Rolling Loud. He also called out controversial figures Ian Connor and ASAP Bari, which many fans supported. But after the show, Ian Connor shared some DMs with the rapper where he could be seen walking back on his comments.

Late last month, ASAP Rocky dropped his new song “RIOT (Rowdy Pipe’N).” It was his second new song of the year following “Same Problems?” which came out in January. The new song also got a new militant music video with Rocky sporting one of his most attention-grabbing pieces of jewelry to date. What do you think of ASAP Rocky continuing to tease the release of his new album? Let us know in the comment section below.

Read More: ASAP Rocky Shares Rolling Loud Photo Dump

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ASAP Rocky’s AWGE Unveils A New Partnership With Mercedes-Benz

ASAP Rocky’s AWGE creative agency/label is shrouded in mystique by design. The “About” page of its website only has two “rules” listed: “#1 Never reveal what AWGE Means” and “#2 When in doubt always refer to rule #1.” Most of their rare product drops in the past have included trucker hats collaborations with brands like Rolling Loud and Mercedes-Benz (the latter, is currently going on eBay for $500.) Now, as ASAP Rocky prepares to welcome his baby with Rihanna into the world, he has also announced a new collaboration series with Mercedes-Benz and this one features much more than just a trucker hat.

Just before noon today, ASAP Rocky posted a short video teaser to his Instagram page along with photos of the drop. The photos were quickly purged, but the internet has done its thing and image captures are everywhere. There’s an orange hoodie with a Mercedes-Benz logo on the back and an AWGE logo across the black hood, a muted salmon bomber jacket, sleek pants, and what looks like a belt buckle shaped like the Mercedes-Benz logo.

ASAP Rocky has been building with Mercedes-Benz for quite some time. In 2017, he was featured in the German car company’s “Grow up. Get a job” commercial campaign:

Meanwhile, he’s was just announced as a headliner for Canada’s Osheaga Festival and will appear at the UK’s Wireless Festival. He’ll also be in LA at the end of April to headline the Smoker’s Club Festival.