partnership Archives - New Hip Hop News

Jay-Z’s NFL Partnership Will Continue Despite Super Bowl 2025 Backlash

October 16, 2024 by newhiphopnews

Despite all of the controversy currently surrounding Jay-Z and the Super Bowl, the Roc Nation owner will continue to produce the Halftime Show, according to NFL Commissioner Roger Goodell. Bloomberg reports that Goodell discussed the partnership during the NFL annual owners meeting, which was hosted in Atlanta earlier this week.

Reportedly, he described his relationship with Jay-Z, Roc Nation, and its Chief Executive Officer Desiree Perez as “mutually positive.” He added that everyone involved is content. “I’m not sure either one of us really spend much time talking about contracts,” Goodell also explained. “Jay is happy. Desiree Perez is happy. I’m happy, so we’re all good.”

NFL Commissioner Roger Goodell Calls Jay-Z Relationship “Mutually Positive”

Jay-Z’s NFL Partnership Will Continue Despite Super Bowl 2025 Backlash — American Rapper Jay-Z reacts before Super Bowl LVIII between the San Francisco 49ers and Kansas City Chiefs at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada. (Photo by Steph Chambers/Getty Images)

The terms of the new contract are unknown at the time of writing. Their previous five-year deal that was signed in 2019, however, was reportedly worth $25 million. It’s resulted in a dramatic increase in viewership, with historic performances from Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, and Mary J. Blige in 2022 and Rihanna the following year. Rihanna’s Super Bowl Halftime Show was one of the most-watched in history, with a staggering 118.7 million viewers.

Next year, Kendrick Lamar is scheduled to take the stage, which sparked serious backlash after it was announced last month. Many argue that the opportunity should have gone to Lil Wayne, as the show will take place in his hometown. Lil Wayne even issued a response to the apparent snub, revealing that it “hurt a lot.” What do you think of Jay-Z and the NFL extending their partnership despite the ongoing debate about the 2025 Super Bowl Halftime Show? Are you surprised or not? Share your thoughts in the comments section down below and keep an eye on HNHH for more updates.

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Doja Cat Teams With Airbnb For A Unique Stay In West Hollywood

October 13, 2024 by newhiphopnews

Doja Cat is teaming up with Airbnb to provide fans with the opportunity for a unique stay in West Hollywood, California, fully curated by her. The experience will allow fans an intimate look at personal items such as Doja’s grandmother’s paintings, meals incorporating her favorite foods, and more. She’ll also be putting on a performance in the living room, that will consist of “new songs or some of my all-time faves.”

On the Airbnb page for the stay, she writes: “Welcome to my brain! I curated the look and feel of an entire house to match my aesthetic—the ambiance, the design, the menu, and of course, the music for the evening. If I’m being real with you, this is not something I have ever done before. But this was too cool of an opportunity to give something to my fans they’ve never seen before. This is a once-in-a-lifetime experience for both of us.”

Doja Cat Performs During Global Citizen Festival

NEW YORK, NEW YORK – SEPTEMBER 28: Doja Cat performs onstage during the Global Citizen Festival 2024 in Central Park on September 28, 2024, in New York City. (Photo by Noam Galai/Getty Images for Global Citizen)

She elaborated: “I’m inviting you to step in my world, where you’ll see my artistry up close and personal. I created the perfect space for you to view some precious family heirlooms—my grandmother’s paintings—followed by a delicious feast of my favorite foods, all leading to an intimate performance of my songs in the living room. But since I’m opening up in a way I never have before, you have to participate a bit as well. I’ve left you a probing question on the vanity that requires you to bare a little of your own soul. It’s only fair.”

Doja Cat Partners With Airbnb

Check out Doja’s announcement on Instagram below and read more about the stay here. In other news, Doja recently made headlines for calling attention to the suffering in Gaza during her Global Citizen Festival performance, last month. Be on the lookout for further updates on Doja Cat on HotNewHipHop.

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Sexyy Red Trashes Vodka Brand Days After Unveiling Partnership

June 22, 2024 by newhiphopnews

Sexyy Red is certainly no stranger to speaking her mind, and it looks like that applies to all areas of the hitmaker’s life, business or otherwise. Recently, for example, she teamed up with Au Vodka to film an ad for their new strawberry flavor. Unfortunately, the partnership went south, prompting her to trash the liquor company on her Instagram Story.

“F*ck @auvodka don’t buy that nasty a** sh*t… Iont drink anyway… Thanks for dem buckas doe suckas,” she wrote. “Dat sh*t nasty asf yal on god I had my friends taste it!” At the time of writing, it remains unclear exactly what went wrong to make Sexyy Red so upset. Regardless, she’s not holding back in the slightest.

Sexyy Red Claims She Was Disrespected By Au Vodka

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The “Pound Town” performer even took to The Neighborhood Talk‘s comments section to double down, making it apparent that she has no intentions of working with the brand in the future. “They disrespected tf outta me I will never do business wit them again !” she declared. For now, the company still has content featuring Sexyy Red on its official social media accounts and has yet to comment on the falling out.

Sexyy Red’s posts have fans split. While some think she’s justified in defending herself, others think she should have just kept quiet and moved on. With that being said, it’s still uncertain what happened, which could drastically change the situation. Commenters are demanding more information about the incident, though it doesn’t seem like she plans to share any more details at this time. What do you think of Sexyy Red slamming a vodka brand immediately after unveiling their partnership? Do you think she’s in the right, or did she take things too far? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

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DMX’s Estate & Artist Legacy Group Team Up To Ensure Late Rapper’s Music “Lives On”

May 29, 2024 by newhiphopnews

It’s been a little over three years since friends, family, and fans said goodbye to DMX, who passed away at the age of 50 following a drug overdose. His undeniable impact on multiple genres means he’s still celebrated today by those close to him. To ensure that the late hitmaker’s legacy lives on, his estate has now partnered with Artist Legacy Group (ALG), an estate management firm that works to preserve the legacies of late icons.

CEO Ashley Austin shared the news, promising to “ensure that his message and music live on.” According to ALG, they already have various “innovative projects” in the works for DMX. Further details of those projects have yet to be revealed, though it’s safe to say that fans can’t wait.

ALG Teases “Innovative Projects” To Honor DMX

<> at MetLife Stadium on June 11, 2017 in East Rutherford, New Jersey.

This is far from the first time supporters will have seen the legacy of DMX celebrated following his passing, however. Last month, Five Finger Death Punch unveiled a deluxe edition of their 2022 album AfterLife, complete with a posthumous feature from DMX. “This Is the Way,” quickly managed to top Hard Rock charts, a first for the late rapper. According to guitarist Zoltan Bathory, he had a DMX collaboration in mind for years, though their schedules never lined up. He told Loudwire that the band eventually got a hold of some of his master recordings, which they fused with their own style to create the song.

The Ruff Ryders Entertainment crew also visited DMX’s grave at Yonkers’ Oakland Cemetery in April, where they honored the late artist by reflecting on some of his most memorable moments. What do you think of DMX’s estate partnering with Artist Legacy Group? Are you looking forward to seeing what kinds of “innovative projects” they’re working on to keep his legacy alive? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

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Diddy Loses Charter School Partnership Amid Fallout From Sexual Abuse Lawsuits

November 28, 2023 by newhiphopnews

Diddy’s partnership with Capital Preparatory Harlem Charter School has come to an end following the three sexual assault lawsuits filed against him, earlier this month. Dr. Steve Perry, the founder and head of the school, made an official announcement on the school’s website, on Tuesday. The Shade Room shared the statement on Instagram.

Perry wrote: “Following a comprehensive evaluation, a decision has been made to end the partnership between Capital Preparatory Schools and Sean Combs. While this decision was not made lightly, we firmly believe it is in the best interest of our organization’s health and future.” Diddy helped launch the school back in 2016 and made a $1 million donation towards funding the school’s Bronx location in 2021.

Diddy Opens Capital Preparatory Harlem Charter School

NEW YORK, NY – AUGUST 29: Sean “Diddy” Combs Officially Opens. Capital Prep Harlem Charter School on August 29, 2016 in New York City. (Photo by Robin Marchant/Getty Images)

The lawsuits against Diddy began with Cassie, who alleged sexual, physical, and emotional abuse. The two reached a settlement just 24 hours after the singer filed in court. In the days afterward, two other victims came forward with similar accusations against the Bad Boy mogul.

Capital Prep. Charter School Cuts Ties With Diddy

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A spokesperson denied both allegations in a statement: “These are fabricated claims falsely alleging misconduct from over 30 years ago and filed at the last minute. This is nothing but a money grab. Because of Mr. Combs’ fame and success, he is an easy target for anonymous accusers who lie without conscience or consequence for financial benefit.” The lawsuits all arrived just before New York’s Adult Survivors Act, which extends the statute of limitations, expired last Thursday. The statement added that “scammers” are “exploiting” the Adult Survivors Act: “The public should be skeptical and not rush to accept these bogus allegations.” Be on the lookout for further updates on Diddy and the fallout from his ongoing lawsuits on HotNewHipHop.

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Kim Kardashian’s SKIMS Partners With Swarovski For Exclusive, Shiny Collection

November 2, 2023 by newhiphopnews

Kim Kardashian’s SKIMS brand continues to grow, expand, and establish itself as a leading voice in fashion. Moreover, the company’s latest collab is with none other than Swarovski, melding together their shape-wear with the jewels that their partner is so well-known for. If you’re interested in copping a piece or two, it goes live on November 7 at 9AM EST on the SKIMS website and in select Swarovski stores. In an Instagram post, the reality TV star and socialite shared some words on this latest venture. “a first of its kind collaboration that fuses @Swarovski’s iconic glamour with @SKIMS innovative silhouettes, resulting in a unique crystallized collection,” she wrote.

Furthermore, this comes just days after SKIMS’ announced partnership with the NBA, which is not the end of Kim Kardashian’s fashion empire. In fact, she recently expressed a desire to also assume ownership of her ex-husband Kanye West’s Yeezy brand one day. But that’s irrelevant right now; what matters is that the 43-year-old is very proud of this particular Swarovski collab. “I feel like it really embodies who I am, in being really simplistic, but then I have this full glitzy feminine side,” she told The New York Times about the team-up.

Kim Kardashian Unveils SKIMS X Swarovski Collection

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Of course, that aforementioned gossip about Kim Kardashian’s family and relationship life tends to unfairly overshadow these business moves, at least when it comes to news headlines. While that’s an understandable phenomenon, it’s also a great way to market brand moves these days. For example, this Swarovski collaboration comes amid comments about Ye’s humble lifestyle that premiered on The Kardashian‘s recently. Well, humble in the comparative sense, because we all know there’s no way that word could ever describe the Chicago rapper accurately.

Regardless of all that, it’s very clear that SKIMS is by no means suffering as a result. After all, it’s all tied to Kim’s name at the end of the day, and that alone is bound to nab some attention. It helps that the clothing brand is emerging with its own shadow outside of that, something that the money proves is much larger than any one person. For more news and updates on Kim Kardashian and SKIMS, check back in with HNHH.

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Latto Partners With Halls To Deliver Inspirational Messages With Cough Drops

October 5, 2023 by newhiphopnews

Whether through lyrics or cough drop wrappers, Latto is making an indelible mark on the world of entertainment and everyday life. In a surprising and uplifting collaboration, Latto, has joined forces with the renowned cough drop manufacturer, Halls. However, this new, unique partnership has the goal of inspiring and motivating individuals through a simple yet impactful medium – cough drop wrappers. Launched on Wednesday, October 4th, the Latto x Halls collaboration offers a limited-time opportunity to experience a burst of positivity. The Halls are available exclusively on Amazon. This collaboration takes the ordinary cough drop to a whole new level, since inside the wrappers of these soothing throat lozenges, you’ll discover inspiring messages aimed at brightening your day.

Phrases like “Feel good like you should” are just a taste of the motivational content awaiting consumers. Latto, known for some of her empowering lyrics and charismatic personality, seemed thrilled to contribute to this partnership. Moreover, in an advertisement for the new partnership, she expressed, “You know those days when you just need a breather or something to keep you going? Halls ‘Pep Talks’ did that for me. I wrote pep talks inside of their wrappers to give you that energy to be the boss you are.”

Latto Is Helping Motivate People Through Halls Wrappers

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This unexpected fusion of hip-hop and healthcare products serves as a testament to the power of positivity and motivation. Subsequently, it is a reminder that inspiration can be found in the most unexpected places, even in the midst of a cough or a sore throat. The Latto x Halls collaboration is a testament to the creative ways brands are connecting with their audiences today. Beyond the innovative marketing strategy, this partnership aims to make a genuine difference in people’s lives. During these challenging times, a simple message of encouragement can go a long way in brightening someone’s day and helping them push through adversity.

It’s a visual testament to the notion that motivation can come from anywhere, including the packaging of a common cough drop. So, the next time you unwrap a Halls cough drop, not only will you soothe your throat, but you might also find the motivation you need to tackle the day. In other music news, Latto is getting ready to appear as a performer on season 2 of Amazon Music Live in the coming weeks. Be on the lookout, and stay tuned to HNHH for more music news.

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Rick Ross & Meek Mill Announce Joint Project

September 29, 2023 by newhiphopnews

It’s been a minute since Rick Ross and Meek Mill connected on wax but finally, the two joined forces on “Shaq & Kobe.” The new collaborative single from Rozay and Meek marks their first in years and comes after rumors of the two beefing with each other. Fortunately, they’ve made amends and are back to cooking up new music together. It seems as though “Shaq & Kobe” isn’t the only record the two have the stash, though.

According to a press release, Rick Ross and Meek Mill will be joining forces for a joint project. Rozay announced a new partnership with gamma., a social media platform driven by artists and creatives co-founded by Larry Jackson. Given that Rick Ross has left Atlantic Records, he’s embarked on a journey as an independent artist. His new partnership with gamma. will see him spearhead a number of projects with the first being his joint project with Meek Mill.

Rick Ross & Meek Mill’s Joint Project

In a statement, Jackson explained that Rick Ross is the perfect candidate to help amplify gamme. “We couldn’t be happier to formalize our relationship, welcome him to the gamma. family, and propel the trajectory of an already well-established empire. We’re beyond excited for the world to experience his highly anticipated collab reunion album with Meek,” Jackson stated. With the release of “Shaq & Kobe,” we have a taste of what’s to come from both Ross and Meek on the forthcoming project.

Breyon Prescott, Rick Ross’ business partner and owner of Chameleon Entertainment, also joins Rozay in establishing the partnership between MMG and gamma. Prescott explained that he felt as though Ross was a perfect fit for gamma. and confirmed the collaborative effort. “[Rick Ross] is not only a one of a kind music legend, but also an incredible human being. It’s thrilling that the first project we’re working on together is the highly anticipated collaboration with Meek. Can’t wait for the world to experience it.” Check out “Shaq & Kobe” above.

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Coi Leray Confuses Fans With Picture With NBA Trophy

May 26, 2023 by newhiphopnews

Coi Leray is hard at work promoting and gearing up for her next album COI, but her latest post left many basketball fans confused. Moreover, she posed with an NBA trophy ahead of the Finals, which begin on June 1 pitting the Denver Nuggets against whoever wins between the Boston Celtics and the Miami Heat (the series is currently 3-2 in the Heat’s favor). “Winnnnnerrrrr @nba x (CL),” she captioned her post with a bizarre set of hashtags. “#TeamCeltics #TeamLebron #WNBAForever.” Given that LeBron and the Los Angeles Lakers lost against the Nuggets, many are urging the rap star to catch up with the news.

Jokes aside, she clearly just wants to show her love and support to a legend despite the disappointing loss. Also, as a Boston native herself, it’s no surprise that Coi Leray’s rooting for her team to make a massive comeback, which is already halfway done. If the Celtics reverse a 3-0 deficit against the Heat, it would be a monumental moment. Still, the series is far from over yet, and the comments filled up with many skeptics of the Massachusetts team’s chances of winning.

Coi Leray Poses With NBA Trophy

However, this isn’t the only big hunk of metal that the 26-year-old posed with recently. While performing at Revolution Saturdays at REBEL in Toronto, she brought our a platinum plaque for her single “Players.” The song, which flips the classic hip-hop track “The Message” by Grandmaster Flash and the Furious Five, became one of her biggest tracks ever. With other sample-heavy tunes like “Bops” and “Make My Day,” it seems like Coi Leray found a solid recipe for success that fits her style. Despite the confusion that this brought about, the trophy makes one thing clear: right now, no matter the hate, she’s winning.

Still, another post of hers also left fans with a head-scratcher, which was when she revealed the tracklist and features for her upcoming album. Not only are David Guetta and Saucy Santana in the mix, but also Lola Brooke, Skillibeng, Giggs, and the one and only James Brown. Sure, there are some prominent rap names in there, but others have fans wondering what this project will sound like. We’ll have to wait and see how the hitmaker capitalizes on her hype. For more news and the latest updates on Coi Leray, stay posted on HNHH.

Read More: Coi Leray’s Best Collaborations

50 Cent Ridicules Ja Rule, Vows To Lift Curse He Placed On Timberwolves

March 30, 2023 by newhiphopnews

When Ja Rule performed at a Minnesota Timberwolves halftime show in 2019, he had no idea that his rival 50 Cent would hold it against him four years later. Moreover, the Get Rich Or Die Tryin’ MC recently uploaded a video celebrating his recent partnership with the Minnesota Timberwolves. In it, he visits their office spaces, talks with executives, and displays his excitement for his spirits collaboration. However, he also took a moment to address that Ja Rule performance in Milwaukee against the Bucks. If there’s anything history taught us between these two, it’s that Fif always finds a way to dunk on Ja- and vice versa, at least in attempt.

“We had a curse!” 50 Cent told the franchise’s staff. “Somebody f***ed up, and they let Ja Rule perform at halftime. Now, what we’re gonna do is take the curse off!” Then, a clip of Rule addressing an unenthused crowd played on one of the staff member’s screens (it was edited in). “Skip, this might be worse than Fyre Festival,” Shannon Sharpe remarks to his partner Bayless about the Murder Inc. rapper’s infamous failed festival.

50 Cent Promises To Lift Ja Rule’s Curse On The Minnesota Timberwolves

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Furthermore, readers may remember the halftime show in question, for which Ja got immediately clowned online. What’s more is that the curse that 50 referred to isn’t just the “curse” of a laughable performance or comical moment. In fact, the fellow Queens rapper and G-Unit’s longtime opponent cursed the team while responding to a fan on Twitter. With that, it seemed almost too perfect for 50 to swoop in one day and, if the Timberwolves get amazing from here on out, it would be a massive flex on his sworn enemy.

“You just jinx yourself talking to the GOD this way…” Ja Rule wrote to a critical Minnesota fan. “Your CURSED NOW!!! You won’t win a championship for the next 30 years… AND KAT IS LEAVING!!! Apologise and I’ll lift the CURSE!!! Kiss of death…” Now the stakes are even higher in 50 Cent’s beef with the “Always On Time” MC: there’s a championship at stake. Regardless, come back to HNHH for the latest news and updates on Ja Rule, 50 Cent, and their legendary beef.

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