Since its release, DJs have hard their fun with it. During Kendrick’s The Pop Out — Ken & Friends show backed by Amazon Music, the entire West Coast line danced to Drake’s demise. Now, the public can take a wack at Drake (or rather, an owl) thanks to a new video game.
Inspired by the bold piñata scene within Kendrick’s official visual, Richie Branson, a graphic designer, animator, and game designer (Bleacher Report, Epic Games, Fortnite) created a hilarious web game for hip-hop heads to enjoy in their free time.
“This game is a free love letter to video games and hip-hop,” wrote Branson on the game’s credit page.
Users are tasked with hitting as many animated owls as they can, as a reimagined instrumental of Mustard’s production plays in the background. The modified Pokémon adventure doesn’t have a leaderboard at this time. However, users have begun to screenshot their results to compare with others.
If you really study the 6ix God, it’s clear Drake isn’t just a rapper, he’s a full-blown business mogul. And like any serious entrepreneur, Drake protects his assets and investments by strategically forming multiple companies. Over the years, he has been incorporating new businesses left and right, with CBC Canada reports showing he’s racked up over 50 different companies and LLCs to his name. It’s undoubtedly a head-spinning amount of corporate entities for one guy, and this has brought backlash his way. After all, for Drake, these companies are all part of the meticulous strategy to grow and maintain his empire.
See, an LLC (limited liability company) is a type of business structure that protects an owner’s personal wealth from the potential risks of any single business failing or facing lawsuits. By separating different ventures into their own LLCs, Drake ringfences each project. Therefore, if one goes belly-up, it can’t threaten to bankrupt his whole operation. It’s genius asset protection 101 for ballers of his net worth, which Forbes estimates around $250 million. So what are some of Drake’s key companies and LLCs? Let’s break it down.
This is Drake’s record label, co-founded in 2012 with Noah “40” Shebib and Oliver El-Khatib. Previously a subsidiary of Warner Records, OVO Sound became an independent label in 2022. It has since launched the careers of artists like PartyNextDoor, Majid Jordan, and Drake’s longtime collaborator, dvsn. Today, OVO Sound is a household name within the music industry.
Another one of Drake’s most popular companies is OVO Clothing. This is his signature streetwear line featuring that iconic owl logo you’ve probably seen a couple of times. OVO apparel quickly became a fashion statement, collaborating with heavy hitters like Canada Goose on premium outerwear pieces. Drizzy even has an entire sub-label with Nike called Nocta. With separate LLCs for OVO Clothing, Nocta, and likely other OVO brand extensions, Drake maximizes that hot branding across product lines and companies.
Drake’s multi-faceted production company was co-founded with Future the Prince in 2017. DreamCrew has scored major hits producing shows like Netflix’s Top Boy and HBO’s teen drama Euphoria. His commitment to entertainment at large has made Drake a lowkey, yet successful producer.
Within Drake’s array of companies are dozens of individual LLCs covering various aspects of his business interests. These include: at least 9 LLCs with the “DreamCrew” name for his production ventures, and 18 LLCs starting with his initials “ADG” (Aubrey Drake Graham). Moreover, there are other LLCs like “Owl Creative Holdings” tied to his OVO brand. Finally, there are cryptic names like “Silence Policy LLC,” and “Strix S-Corp.”
The LLC corporate structure allows Drake to separate different assets and business activities in his companies. As a result, any risks related to that project are isolated to that particular project and the assets of that particular entity. Moreover, in addition to his core businesses, Drake has used LLCs to make strategic investments across other sectors. These include:
The plant-based food company Daring Foods
The Crypto payment platform MoonPay
Italian soccer club AC Milan (partnering with LeBron James)
Esports/lifestyle brand 100 Thieves
Real estate holdings like his $100 million Toronto mansion
Conclusion
Evidently, Drake is a man who is playing multi-dimensional business chess with these companies. For a business mogul of his stature, forming new companies regularly is just smart asset management. Altogether, Drake is playing the business game at an elite level. He is using the same tactics as billionaires like Donald Trump to amass a fortune. Just as he’s rapped, Drake indeed aims to “turn into Jay” by building an empire that goes far beyond his musical artistry. His multitude of LLCs are the behind-the-scenes legal entities that will help grow and protect that empire for years to come.
Drake and Kendrick Lamar’s viral feud has mostly died down for the time being. Evidently, some fans are still completely invested regardless. The last listeners have heard from the Toronto-born performer, he was working on a major move down South, as well as gearing up to drop some new music this summer. As for Kendrick, he’s kept pretty quiet since unleashing “Not Like Us.” It’s become a huge fan-favorite of the lyrical battle in the weeks following its release.
Nonetheless, Kendrick’s widely believed to be the winner of the beef, which his fans continue to celebrate. Earlier this week, for example, a couple of them stopped by one of Drizzy’s OVO Sound stores with a mission in mind. User @vozziitbackup shared a video of the excursion on TikTok, proving just how far they were willing to go to troll Drake.
In the video, two men are seen walking into the store, blasting “Not Like Us” out of a speaker which appears to be hidden in a backpack. As they danced to the diss track, some giggling could be heard in the background. Luckily, this suggests that other shoppers weren’t too offended by their antics. Eventually, however, it looks as if they were asked to stop filming and leave the store by a staff member. They did this not once, but twice, making it clear that they were committed.
The video has left TikTok commenters split. While some find the bold act harmless and funny, others just think it’s corny and disruptive to staff and other innocent people trying to shop. What do you think of Kendrick Lamar fans trolling Drake by playing “Not Like Us” in an OVO store? Do you think things have gone too far, or was their trolling harmless? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.
There comes a time in everyone’s life when change is inevitable, even if it’s not something they truly want to embrace. It’s a commonality within the creative process. Every artist should take a leap of faith toward what may feel like a new chapter, no matter how ambitious it might seem. For PartyNextDoor, his efforts have been at the forefront of R&B for the last decade. The imprint he left on Nothing Was The Same might be minimal on paper but it became the foundation of what he’d accomplish on his first mixtape. He’s the connective tissue in the lineage of Toronto’s sound. Drake and The Weeknd undoubtedly helped shape that foundation, but Party expanded it further, especially as the artists mentioned above began exploring their sonic palettes to a globally appealing level. In fact, one could even argue that Party has remained the only artist out of the three who remains rooted in the regional sound they spearheaded.
Whereas previous efforts, such as PartyMobile and PartyNextDoor 3, showcased his evolution as a producer and a writer, it only slightly displayed his pop sensibilities without deviating from the cloudy Toronto soundscape he helped develop and refine over the years. That said, P4 marks a shift in PartyNextDoor’s career. He finally embraces a cleaner and crisp sound — taking the bedroom R&B production and toying with it for an all-encompassing project that captures his evolution as both an artist and a person. Ironically, that wasn’t the initial reaction when he dropped the NSFW album cover last month. Paired with early singles like “r e a l w o m a n” and “h e r o l d f r i e n d s,” it felt as though we’d be getting even more toxic relationship advice from an individual who has historically failed to maintain one. However, the hedonism has toned down significantly while the Mississauga-born artist faces a fork-in-the-road dilemma. Coming into his 30s, there’s an urge to settle down and find an anchor to his chaotic life but also a reluctance to enter this specific phase.
The first lyrics heard on the album’s intro “c o n t r o l” are on-brand for Party. “Take your clothes off,” he sings seductively, prefacing the explosion of sexual tension that follows. The airy, euphoric production contrasts the typical PND intro song — glitchy and moody tributes to after-hours, Instagram Models, paranoia, and graphic descriptions of his bedroom activity. His ability to disguise his carnal urges as romance becomes even more effective when combined with the lush layers of production, including accents of opulent violins. It feels as though love is on his mind until the outro when a woman, a recurring voice across the album skits, divulges that PartyNextDoor proposed a ménage á trois. And just like that, we’re back to square one.
However, that intro only opens the floodgates to the moral quandary he faces across the album: is romance a fleeting concept, especially when weighed against temptation? Songs like “s t u c k i n m y w a y s” and “n o c h i l l” provide classic PND vibes on all fronts, down to the detailed materialistic displays of affection to the melancholic production that embodies the nocturnal side of Toronto. On the former, PND contemplates this newfound love and confronts his commitment issues. “Lettin’ all my h*es go,” he sings, “Love doin’ somethin’ to me, to make me stay.” But just as quickly, he retreats, singing, “Baby, don’t you be offended/ ‘Cause I’m so stuck in my ways, I never wanna change.”
The entire album provides a mixed bag of everything that has turned PartyNextDoor into a generational talent, albeit understated. During an interview with Billboard this year, he explained how he treated many songs on his last two albums as demos. Though the dim and hazy sound helped distinguish him from his peers and also contributed to the overall allure, it didn’t necessarily translate to commercial success. But after crafting hits for everyone from Rihanna, DJ Khaled, Drake, and Ye, to name a few, he said that P4 finds him “using everything I learned as a producer, as a writer, as an engineer.”
As a result, the rawness of his sound has vanished in his latest album. Part of it is due to the intentional decision to ditch the gritty auto-tune-friendly melodies to allow his passionate vocal prowess to take center stage, fueling his fiery delivery. It’s a minor change and not one that he hasn’t explored in the past. However, it’s what helps make songs like “c h e e r s” and “f o r c e r t a i n” clear contenders for summer anthems. While “c h e e r s” feels like a blatant radio-friendly record (one that works, by the way), it can feel a bit like a forced effort that plays up to the algorithm of DSPs and social media. Meanwhile, “f o r c e r t a i n” fuses dancehall with tinges of Latin flare — it almost has the essence of “Wild Thoughts,” which comes as no surprise since that’s yet another hit record that his pen was behind.
The beauty behind P4 is that it’s an excellent depiction of PND’s artistry and personality. Though he often comes across as a guarded individual who would prefer to succumb to his toxic traits as a defense mechanism, P4 allows his vulnerability to grow on both paper and in the booth. It’s evident in the skits across the album where he lets us eavesdrop on heated arguments. Then, on songs like “f a m i l y,” he peers at the past through a rearview with reluctance to move forward, though an understanding that he has to. While lead singles like, “r e a l w o m a n,” and the DMX-sampling, “l o s e m y m i n d” were infectious enough to keep us hooked, it’s how these pieces fit into P4 that makes the album such a gratifying listen.
Kanye West has certainly kept himself busy as of late. Earlier this week, for example, he announced his new adult entertainment endeavor which he’s dubbed “Yeezy P*rn.” He also hopped on a remix of Future and Metro Boomin’s track “Like That,” originally featuring Kendrick Lamar. Unsurprisingly, he threw jabs at both Drake and J. Cole on the track.
The remix, originally leaked by Adam22, was later heard during Kanye West’s appearance on Justin Laboy’s The Download. He also shared his bold take on the whole Drake versus everyone debacle, appearing pretty thrilled about it personally. “Everybody is very, very excited about the elimination of Drake,” he said, claiming the recent shots at Drizzy have left people feeling “energized.”
Now, Ye has been spotted in the studio with one of his favorite young artists, 4batz. In a new clip shared online today, they’re seen vibing to some music together. While it seems innocent enough, the clip has managed to garner some spirited reactions from commenters. Many point out that it was just last month when 4batz inked a deal with Drake’s label, OVO Sound. The deal in question is only for one EP, but regardless, it’s left fans wondering where exactly his loyalty lies. Either way, many are looking forward to hear whatever it was they were cooking up during the studio session.
This isn’t the first time Ye’s worked alongside 4batz, however. Last month, a snippet of Ye’s verse on a remix of “act iii” surfaced online, and got mixed reactions. What do you think of Kanye West and 4batz hitting the studio together? Are you surprised, considering Ye just dissed Drake on his “Like That” remix and 4batz signed a deal with OVO Sound last month? Are you looking forward to hearing whatever they’re cooking up? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.
Rising star 4batz is having a great week, musically. Fresh off the release of his single “act ii: date @ 8” remix featuring Drake, it’s now been announced that the artist just inked a lucrative deal with Drake’s OVO, as reported by Billboard. This agreement marks a significant milestone in the young artist’s career, signaling a promising collaboration between two powerhouse names in the industry. According to Billboard’s report, the deal between 4batz and OVO is a licensing agreement specifically tailored for an EP, at least for the time being. However, the potential for future collaborations and expansions is not ruled out, hinting at even greater things to come for the talented musician.
Since the release of his track “act ii: date @ 8” 4batz has garnered attention from multiple labels eager to sign him. Originally released through Vydia, the track gained considerable traction, drawing the interest of prominent figures like Drake. In fact, Drake himself just recently hopped on a remix of the song, further boosting its popularity. As 4batz embarks on this exciting journey with OVO, fans eagerly anticipate the release of his EP and the promising collaborations that lie ahead.
The partnership between 4batz and OVO comes at a pivotal moment, as OVO has recently announced a collaboration with Todd Moscowitz’s Santa Anna Label Group, operating under the Sony Music umbrella. This strategic alliance opens up new avenues for distribution and marketing, amplifying the reach of OVO releases, including 4batz’s upcoming EP. Furthermore, in a recent interview with Billboard, 4batz shed light on the inspiration behind his viral track “act ii: date @ 8,” describing it as a track crafted specifically for the female audience.
In addition, he expressed his disapproval of the prevalent toxicity in contemporary R&B, emphasizing his upbringing’s values of respect and chivalry towards women. For 4batz, authenticity and sincerity in music are paramount, evident in his heartfelt lyrics and genuine expressions. Moreover, 4batz’s dedication to staying true to his roots and personal values resonates with fans, setting him apart in an industry often characterized by superficiality and gimmicks. By infusing his music with sincerity and authenticity, he not only entertains but also connects with listeners on a deeper level, fostering a genuine bond that transcends mere fandom.
OVO Sound record label found its first lady in Naomi Sharon. Since releasing her debut single in January 2023, the “Nothing Sweeter” singer has not let her Drake co-sign go to waste. Naomi has hit the ground running by dropping her debut studio album, Obsidian, and making an appearance on ColorsxStudios.
Now, she’s ready to show off her performance capabilities and intrinsic vocal skills in person to fans worldwide. On January 24, Naomi took to her official Instagram page to announce her first-ever headlining tour to support her new album. On March 22, Naomi’s Obsidian Tour will formally kick off at The Pepper Club in West Hollywood, California.
Along the 7-date run, Naomi will make stops in Brooklyn, London, Paris, and Amsterdam. As of today (January 29), Naomi has not yet announced any supporting acts. But fans hope she has a feature surprise guests up her sleeve by the time she takes to the stage in their city.
Tickets for Naomi Sharon’s Obsidian Tour are on sale now. Find more information here. View the tour schedule below.
Naomi Sharon’s ‘Obsidian Tour’ dates
03/22 — West Hollywood, CA @ The Peppermint Club
03/26 — Brooklyn, NY @ Baby’s All Right
03/28 — Toronto, ON @ The Drake Underground
04/02 — Berlin, GER @ Kantine am Berghain
04/06 — Paris, FR @ POPUP!
04/09 — London, UK @ The Lower Third
04/10 — Amsterdam, NL @ Tolhuistuin
Naomi Sharon’s ‘Obsidian Tour’ poster
OVO Sound
Naomi Sharon is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.
Drake, a Canadian rapper, singer, songwriter, and actor, has enjoyed tremendous success throughout his career. Drake’s net worth can be attributed to his music sales, concert tours, endorsements, and business ventures. Let’s dive deeper into the factors that have contributed to Drake’s impressive net worth.
Drake Net Worth
As of 2024, Celebrity Net Worth estimates that the rapper is worth around $250 million, making him one of the wealthiest hip-hop artists globally.
Album Sales And Streaming
(Photo by Vaughn Ridley/Getty Images)
Drake’s music has consistently topped the charts since the release of his debut studio album, Thank Me Later, in 2010. With multiple platinum-certified albums, including Take Care, Nothing Was the Same, and Views, he has amassed substantial wealth from album sales and streaming royalties. Drake is also one of the most streamed artists on platforms like Spotify and Apple Music, which has contributed to his net worth.
Concert Tours And Live Performances
(Photo by Kyle Gustafson / For The Washington Post via Getty Images)
A significant portion of Drake’s net worth comes from his concert tours and live performances. He has headlined several successful tours, such as the Club Paradise Tour, Would You Like a Tour?, and Aubrey & The Three Migos Tour, which previously held the title for highest-grossing hip hop tour ever. These tours have grossed millions of dollars, adding to Drake’s fortune.
Drake’s Endorsement Deals
(Photo by Justin Sullivan/Getty Images)
Drake has been involved in various lucrative endorsement deals throughout his career. He has partnered with major brands such as Sprite, Nike, and Apple Music. In 2016, Drake signed a reported $19 million deal with Apple Music, which included exclusive releases and promotional appearances. These partnerships have undoubtedly played a role in increasing Drake’s net worth.
Drake: Business Ventures
(Photo by Prince Williams/Wireimage)
In addition to his music career, Drake has ventured into various business projects that have contributed to his wealth. He co-founded the record label OVO Sound with longtime collaborator Noah “40” Shebib and manager Oliver El-Khatib in 2012. The label is home to several successful artists, including PARTYNEXTDOOR, Majid Jordan, and DVSN. Drake also has his own clothing line, OVO (October’s Very Own), which features high-end streetwear and accessories.
Moreover, Drake has invested in the tech industry, backing the gaming company Players’ Lounge and the digital sports media platform, Mars Reel. These investments have diversified his income streams and added to his net worth.
Real Estate
(Photo by Ronald Martinez/Getty Images)
Drake’s net worth is also reflected in his real estate portfolio. He owns a luxurious mansion in Toronto, Canada, known as “The Embassy,” which is reportedly valued at $100 million. The property boasts a full-size basketball court, an indoor pool, and a recording studio. He also bought a $7.7 million estate in Hidden Hills, California, which he recently sold for $12 million.
Philanthropy
(Photo by Prince Williams/Wireimage)
While Drake has accumulated significant wealth, he is also known for his philanthropic efforts. He has donated to various causes, such as education, health, and disaster relief. In 2018, Drake famously gave away nearly $1 million in his “God’s Plan” music video to individuals and organizations in need.
Conclusion/TLDR
Drake’s net worth of $250 million is a testament to his hard work, talent, and smart business decisions. As one of the most successful artists in the music industry, his wealth is likely to continue growing in the coming years. With new music, tours, and business ventures on the horizon, Drake’s net worth is a figure that will undoubtedly keep climbing.
The stakes are higher when vengeance is on the mind. Such is the case with Drake’s Scary Hours 3, an expansion of his latest studio album For All The Dogs. The Canadian rapper found himself at a crossroads in his career where his pop sensibilities have outshined his technical prowess as an MC. That’s not to say that Drake can’t rap but if For All The Dogs measured his lyrical aptitude, there weren’t nearly enough bars to base it on. The album, as a whole, was an intersection between Drake grappling with his own fame (in more ways than one) while adapting and embracing the new generation of rappers in what feels like a torch-bearing ceremony.
Scary Hours 3, however, (officially dubbed For All The Dogs Scary Hours Edition), is yet another attempt to feed his rabid fanbase who have undoubtedly been eating good since 2018. More significantly, Drake returns with a chip on his shoulder a month after the release of For All The Dogs, one that has seemingly been weighing on him for nearly five years yet triggered by Joe Budden’s unapologetic criticism. In many ways, Budden was only echoing the public’s creed toward the influx of music. The reception of For All The Dogs wasn’t all the way favorable upon its release but like everything else in Drake’s discography, it has a certain charm that’s bound to grow on you over time.
The most refreshing aspect of Scary Hours 3 surrounds the production choices. Although 40 doesn’t have a single credit production-wise across the six songs, Drake enlists a solid group of collaborators to craft the sounds of the For All The Dogs reissue. Lil Yachty, who has emerged as Drake’s right-hand man in the last year, contributes to the ovrkast.-produced songs, “Red Button” and “The Shoe Fits,” a song where Drake finally pushes back against those aiming for the return of “the Old Drake.” Conductor Williams marks his second collab with the Boy on “Stories About My Brother,” while The Alchemist dives into a warped realm of cynicism on “Wick Man.” Then, FNZ, Vinylz, Boi-1da, and Fierce helped form the final two tracks on the short EP.
With a classy and soulful Griselda-esque touch, Scary Hours 3 showcases Drake’s lyrical dexterity in ways that have been sorely lacking in his catalog in the past few years. Drake basks in the ethereal beauty of The Alchemist’s production of “Wick Man” through a rugged and honest approach. “Wick Man” feels like this stream of consciousness where Drake confronts the ideas of retribution and grief in the same breath, paralleling his own existence to John Wick.
In the same vein, “The Shoe Fits” presents his skepticism towards the world, both in his 10+ year career and his love life, as he divulges why the return of the “Old Drake” is impossible. That cold-heartedness that transformed a project like If You’re Reading This into one of the most cherished bodies of work in his catalog doesn’t necessarily carry the same weight on Scary Hours 3. In fact, it could come off as uninspired at times. Maybe, it’s because his decision to openly respond to his naysayers (Joe Budden) was almost immediate. Or it could be the fact that he’s continuing to throw potshots at Pusha T and Kanye when the public’s interest in their feud has died down.
The Immediate Highlight: “Evil Ways”
The collection of records that make up Scary Hours 3 isn’t necessarily supposed to cater to his casual fans who are interested in earworms for hooks. Instead, it aims to make a case for why he’s a GOAT contender of his generation on artistic merit, rather than numbers. It’s evident in “Evil Ways” ft. J Cole, where he goes bar-for-bar with someone of his caliber. It’s another instance of J Cole’s shining as a featured artist, continuing his impeccable run in the past few years. Their chemistry remains fluid, and the 3-syllable rhyme pattern shines across the soulful vocal sample. However, on Drake’s part, it still feels like there’s a lack of vivacity that previously captured his brilliance with the pen.
Overall, Scary Hours 3 isn’t necessarily the second wind that Drake thought it would be. The release of six additional songs largely caters to the back-packer audiences who’ve hoped that one day, Drake would actually return to bars rather than hit records. In a two-plus-year run that found Drake exploring new sonic turf, whether through Lil Yachty’s influence or the sounds of house music on Honestly, Nevermind, these six songs were intended to be a return to form.
Unfortunately, as an MC, Drake sounds stagnant, and his golden touch doesn’t seem to be as effective as it once was, neither in penning quotable bars that penetrate pop culture nor in delivering anything that feels groundbreaking. “You Broke My Heart” exemplifies this adequately. It has all the markings of a Drake anthem, partially due to the fact that its chord progressions feel eerily similar to “Laugh Now Cry Later.” Drake’s delivery is forceful and commanding. Even the minor addition of Smiley’s ad-libs elevates the song as a whole. But by the time you reach the bridge, it feels like Drake’s recycling ideas that we’ve already heard from him. Ultimately, this largely captures the entirety of Scary Hours 3: it fulfills its purpose yet fails to execute the standard that Drake set for himself.
Majid Jordan is an r&b group that has been at it for a while at this point. Overall, they have a ton of great songs and albums. They became largely known for their work with Drake and OVO as a whole. However, they have been able to carve out their very own lane for themselves. It has been a joy to watch the group grow, and fans would say the same thing. That said, sometimes, they can take a long time between projects, which has left some fans waiting in the lurch.
Luckily, over the last month or so, the group has been dropping a plethora of singles. Their most recent single is a track called “Violet” which had a run time of over 7 minutes. So far, the three singles have created a nice base for a project. Today, that project was released and it is called Good People. As you can see below, the album is only nine tracks long, which makes it fairly bite-sized. However, the songs do have meat to them, which extends the runtime to about 42 minutes.
Throughout the tracklist, you will get some sweet and gorgeous tracks that will get you through the Fall and Winter months. The instrumentals are a vibe and the vocals are fantastic as always. It is an album that will have you thinking about that special someone.
It is always good to hear new Majid Jordan tracks, and with the nine songs here, fans will definitely be feeling satiated. Let us know how you feel about this new project, in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the music world. We will always bring you the biggest releases from all of your favorite artists. 2023 still has a lot of great projects left in store.
Damatré and Jermel’s Angel
(@N3YYZ0N6) July 15, 2024
